On March 8, 2023, Coosto, a content and social media marketing tool, launched a second app called "Coosto for Salesforce Marketing Cloud" that enables customers to manage their online content and social media presence directly within Salesforce. The goal of the new app is to give Salesforce users a smooth experience by integrating Coosto's features into their existing workflows. This will help them streamline their marketing efforts. With this integration, businesses will be able to better manage their online presence and better connect with their customers.
The app is a great addition to their existing Salesforce app line, "Coosto for Salesforce Service Cloud," which lets customers get real-time insights on social interactions and interact with their customers directly from Sales and Service Cloud. With the release of Coosto for Salesforce Marketing Cloud, customers can now manage their social media presence and online content from one platform, which makes their marketing efforts more efficient. With this integration, businesses will be able to give their customers a more consistent and personalized experience across all points of contact.
CEO of Coosto, Toine Verheul, said, “We are proud to have strengthened our partnership with Salesforce, providing customers with the tools they need to fully manage their online content and social media directly within the Salesforce platform.” He also said, “With both Marketing Cloud and Service Cloud apps now available on the Salesforce AppExchange, we are excited to offer our customers a seamless and streamlined experience.”
(Source – PR Newswire)
Both apps provide an alternative to Salesforce Social Studio, which Salesforce is phasing out. Toine Verheul, the CEO of Coosto, said that the apps give customers the tools they need to manage their online content and social media directly on the Salesforce platform, making it a smooth and easy process. Businesses will also be able to learn important things about their customers' habits and preferences. This information can be used to improve their marketing strategies and make customers happier overall. With Coosto for Salesforce Marketing Cloud, businesses can stay ahead of the competition and deliver a more effective and targeted marketing approach.
About Coosto
Coosto is a social media management and webcare tool company based in the Netherlands. It offers businesses a complete platform for managing their online presence and reputation on social media. The platform includes features such as social media publishing, monitoring, listening, reporting, and analytics. Coosto offers solutions for content marketing, social customer service, crisis management, and influencer marketing. The platform works with many social media networks, like Facebook, Twitter, LinkedIn, and Instagram, as well as popular marketing tools like Hubspot, Google Analytics, and Zendesk. Coosto serves customers from a variety of industries, including retail, finance, healthcare, and government. For its innovative and easy-to-use platform, the company has earned a number of awards, including the Emerce 100 Best Digital Agency 2021 award in the Social Media Tools category.