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HPE's GreenLake revenue tops $1 billion and offers flexible payment models.
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GreenLake adds cloud-based backup and recovery as software-as-a-service.
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HPE launches AI-driven GreenLake for large language models and eyes the Asia-Pacific market.
Hewlett-Packard Enterprise (HPE) has refined its GreenLake strategy, which was launched in 2017 as a response to the growing demand for IT consumption as a service. GreenLake's annual recurring revenue has now surpassed $1 billion, reflecting the popularity of the pay-as-you-go model for cost control and IT agility.
However, in light of higher interest rates and economic uncertainty, organizations are showing decreased interest in pay-as-you-go approaches. As a result, HPE has introduced flexibility by offering GreenLake options through both capital expenditure (capex) and operating expenditure (opex) models, allowing customers to choose how they pay for their infrastructure.
HPE has also expanded its GreenLake offerings in the software domain, providing software-as-a-service (SaaS) solutions, such as backup and disaster recovery, without requiring hardware investments. The platform supports backup and replication of workloads between cloud providers like AWS and Azure without the need for on-premises hardware.
Joseph Yang, Managing Director of HPE, Singapore region, reportedly remarked,
If you look at the architecture of HPE hardware, it’s becoming more and more like a modern smartphone, which is managed through the cloud, while your data and applications run on your premises. That’s what GreenLake is evolving into.
[Source – Computer Weekly]
The company is streamlining the management of hybrid infrastructures through GreenLake's infrastructure-as-a-service (IaaS) management platform. This platform can manage various HPE hardware, including networking equipment, servers, and storage, through the cloud, simplifying tasks like OS provisioning and firmware updates.
Regarding data protection, HPE is focusing on helping customers manage their data lifecycles, whether stored on-premises or in the public cloud, through a centralized platform.
HPE has also heavily invested in artificial intelligence (AI) solutions. They offer comprehensive AI solutions that cover the entire AI lifecycle, including machine learning data management software. In June 2023, HPE entered the AI cloud market with GreenLake for large language models (LLMs), allowing enterprises to privately train and deploy large-scale AI using supercomputers.
Regarding the availability of this service in the Asia-Pacific region, Yang mentioned that market demand and factors like access to renewable energy need to be considered, especially in datacenter hubs like Singapore, where renewable energy sources are limited.
Yang emphasized that addressing challenges like renewable energy sources and cooling methods is essential to supporting AI workloads effectively in the region.