Why Salesforce has bought a unicorn built on its platform

Best known for its customer relationship management (CRM) software, the US-based Salesforce has acquired tech unicorn Vlocity for a reported $1.33bn.Vlocity and Salesforce’s synergy’s are obvious, with the former being built on the latter’s platform. Vlocity itself offers industry specific cloud solutions in six specific industries: communications, media and entertainment, energy and utilities, insurance, health and government.In a blog post, Vlocity’s CEO and founder David Schmaier, provided more information on the reasoning behind Salesforce’s acquisition, saying: “Because every organization, including the world’s largest customer-centric corporations and industries, must digitally transform, it is more important than ever for our customers to have products that speak the language of their industries. Our deep expertise in vertical industries enables organizations to digitally transform while delivering seamless, industry-specific processes and data models across any channel, helping to increase sales, service and marketing agility, operational efficiency, digital adoption and simplicity.