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Automotive Industry
A Deep Dive into use Cases
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Continuing growth in the automotive sector runsparallel to a growing complexity for many leading automotive brands.
Trying to reviewing the performance of dealerships across hundreds of outlets is a major business challenge. From onsite marketing, through to the capabilities of staff,there is no easy way to monitor, track or give tasks for dealerships to alignwith global KPIs.
For many brands, data analysis of global dealerships was done through senior staff physically writing down their report, before logging it to anoffline system. This soon proved inefficient and ineffective, as it lacked consistency across regions and dealerships were slow to adapt their go to market strategy, should changes need to be made.
These ground level inefficiencies can soon become a global issue.With leading automotive brands managing a large volume of geographies,should half of them be inconsistent with pricing strategies or incentives,the financial repercussions from a global perspective can be damaging.
This use caselooks at:
the challenges facing global brands in the automotive market
the impact of live data on global
the future of S&OP demand planning and predictive forecasting
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