The Total Economic Impact™ Of IBM Watson Assistant

Watson Assistant is IBM’s chatbot that allows users to interact with business systems using natural human language. IBM has married a technically robust conversational platform with developer and line-of business-friendly tools with the breadth of the broader Watson portfolio.1 Enterprises can build and train the AI solution to serve a wide range of use cases across applications, devices, and channels.

IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Watson Assistant. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Watson Assistant on their organizations.

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