Home > Companies > C-Suite On Deck > Q&A with Mike Dickerson, Chief Executive Officer at ClickDimensions

Q&A with Mike Dickerson, Chief Executive Officer at ClickDimensions

Mike Dickerson, Chief Executive Officer at ClickDimensions is an experienced global executive with entrepreneurial passion for developing new businesses and building the teams to bring them to life. Mike has turned an idea on a bar napkin into a $250 million division providing mission-critical communications technology to the Global 1000. He has funded and founded three start ups, and was part of the executive team to take PGI private in a $1.1 billion transaction with Siris Capital.

Mike is interested in talking with anyone who wants to make digital marketing technology more accessible for the benefit of our 3,400 customers and 1,000 partners in the Microsoft Dynamics community.

MEDIA 7: Could you start by telling us a little about yourself? How has your journey been so far?
MIKE DICKERSON: I was born into a family of entrepreneurs and business pioneers, which meant I was exposed to grit and perseverance from a very young age. Raised by a strong female journalist and self-made businessman, the lessons my parents taught me proved to be ideal for a life as an entrepreneur, including the importance of ethics, integrity and hard work in measuring a person’s impact in the world.

Later, it was my passion for developing new businesses and building the teams to bring them to life that led me to found and lead three startups. A good friend, who has led or funded many companies, calls being an entrepreneur a character defect. This same defect drove me to a brainstorming session with a friend at a bar which became an idea on a napkin which then became a $250 million division providing mission-critical communications technology to the Global 1000. That story has a happy ending as I was as part of the executive team that took PGI private in a $1.1 billion transaction with Siris Capital.

Since 2017, I have been the CEO of ClickDimensions, an industry-leading marketing technology and services company owned by private equity firm Accel-KKR.

My journey so far has involved more than a few risks and obstacles, which have led to big rewards and the ability to work with tech talent across the world. New York Times Best-Selling Author Clayton M. Christensen once wrote, “How Will You Measure Your Life?” in which he described the honor and noble purpose of management. Most of us have to work and spend most of our waking hours on the job. I think about the difference between a team leader who understands teammates needs, and helps them do their best work and leave the job feeling energized for their life outside of work by the contribution they’ve made versus the lousy boss who leaves the company’s employees directionless, defensive and demoralized as they head home. I want to be the former.


"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

M7: How does ClickDimensions help clients with Marketing Automation solutions? What are the common challenges that ail most of the companies?
MD: ClickDimensions is The Marketing Cloud for Microsoft Dynamics™ and exists to help marketers create amazing experiences that drive growth and engagement. Started in 2010, the company was first foundedto help Microsoft Dynamics users worldwide bridge the gap between marketing and sales. At the time, there was no solution that offered Dynamics users and Microsoft partners a 100 percent native solution created for marketers. Since then, the company has developed into a marketing cloud for Microsoft Dynamics, serving 3,700 customers around the world and building a partner network that spans 76 countries. Built natively in Dynamics, ClickDimensions solves marketers’ challenges by offering a single unified marketing applications, analytics and services platform.

In a world of convenience and personalization, fulfilled daily by companies like Amazon and Uber, mid-market and small businesses recognize the need to deliver consistent experiences in order to stay competitive. Marketers are challenged with an ever-changing buying cycle, and technologies are often too complicated and too expensive and there aren’t enough people with the right skillsets to create the experiences that mirror the personalization they receive in their consumer lives.

Since I came on board in 2017, ClickDimensions has grown from a marketing automation provider to delivering multichannel marketing applications that work natively as one solution with Microsoft Dynamics. Our platform also now provides the accompanying marketing services needed by today’s marketers to expand their bandwidth and achieve success. By doing so, we are democratizing the industry and allowing small to mid-market companies the opportunity to provide personalization and compete with enterprise organizations.

M7: What marketing channels do you use and which one do you see promising given your target customers?
MD: ClickDimensions has always been digitally focused in our marketing efforts, which makes sense given our business. A means for digital marketing is what we sell, so it comes naturally to us to use it too. With the COVID-19 pandemic, social distancing means digital everything. Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe.


"Built natively in Dynamics, ClickDimensions solves marketers’ challenges by offering a single unified marketing applications, analytics and services platform."

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
MD: The way our company operates today is very similar to before COVID-19. Our global team has always been familiar with teleconferencing and working with customers and colleagues via remote environments. And because our solutions are built natively within Microsoft Dynamics, we have a strong technology infrastructure that can serve a remote workforce. I’m sure it helps that I spent 10 years in the collaboration industry helping people work together when they weren’t together.

With that said, many of our customers and partners are continuing to feel the effects of COVID-19 on their business operations and sales. As such, their work with us has pivoted as digital marketing has become more important than ever. This includes increased usage of our marketing automation and social media solutions, as well as utilizing our managed services to provide support to internal marketing and sales teams to drive traffic and results.

COVID-19 has shown that it’s more important than ever for sales and marketing organizations to be unified. ClickDimensions is set up to serve these two organizations from a remote environment, enabling collaboration, and helping to provide one solution that can serve multiple departments in one organization. I have a feeling that companies are increasingly more focused on finding ways to drive revenue than the historic rivalries between sales and marketing.

M7: Do you think we will constantly be looking over our shoulders and have to have a remote plan ready?
MD: As businesses are navigating the effects of COVID-19, one lesson that has emerged across organizations, regardless of size, is the importance of being flexible and understanding the digital landscape. In some industries where salespeople could rely on one-on-one, in-person interactions with customers or prospects, they are quickly understanding that the digital landscape may be different and it's imperative to get up-to-speed quickly to keep moving business forward.

Because more industries are relying on digital selling, sales and marketing are pivoting to more of a revenue-centric strategy. No longer are these two organizations allowed to think differently or work independently, and all efforts must be tied to the bottom line. It’s imperative that these organizations use this time to get on the same page and work together, as digital selling and marketing will happen for the unforeseeable future and will become more important than ever in a post COVID-19 environment.

A model for the future is to think digital first; the in-person is an extra blessing when you have the opportunity.


"A model for the future is to think digital first; the in-person is an extra blessing when you have the opportunity."

M7: What piece of advice would you give your younger self?
MD: The first thing I would tell young Mike is that goals are important, but that you can only control your own actions and not the results. Make sure you are not confusing the act of staring at the mountain with the act of climbing it. The second thing I would tell him is that there is tremendous benefit to devoting time each week to reflecting on what has your attention, considering what you plan to do about it and writing down your thoughts so you can learn from them in the weeks ahead. I wish I had started that habit 20 years before I finally did.

M7: What is your superpower or spirit animal?
MD: In keeping with today’s emphasis on digital everything, I turned to the internet and an online quiz to help guide me in choosing my spirit animal. The result? A tiger – which I think is a great honor. Tigers are amazing creatures that have incredible instincts. Sadly, there are only around 3,800 left in the wild today, so I think we need more people in this world to think of them as spirit animals.

ABOUT CLICKDIMENSIONS

Founded in 2010, ClickDimensions is the leading marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is redefining how marketers work and attain results with the only unified marketing technology, analytics and services platform in the market. Made exclusively for and natively built within Dynamics, ClickDimensions allows marketers to leverage technology to its full potential by providing built-in measurable results and insights into revenue impact with world-class services to drive continual improvement.

More C-Suite on deck

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

Related News

Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Cloud App Management

Tobii launches UX Explore cloud platform, making eye-tracking-based mobile UX research more scalable

Tobii | January 15, 2024

The latest product from Tobii, UX Explore, empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment. Mobile applications are the dominant method to deliver software, boasting over 255 billion downloads in 2022[1] and millions of new apps being developed every year.[2] Tobii UX Explore is a game-changer for designers and developers seeking cost-effective access to eye tracking UX research to improve the usability of their apps in an early stage of the design process and deliver higher customer value. "In our mobile-first economy, delivering high-quality apps is essential for companies to delight their customers," said Ali Farokhian, VP of Enterprise at Tobii. "Eye tracking-based user insights are some of the most powerful tools available to deeply understand usability. But, historically, it has been limited to well-funded organizations. However, with UX Explore, we make it accessible and scalable. We are confident that clients will also recognize the value our new product brings, enhancing their team's efficiency with instant data visualization upon study completion." Tobii UX Explore cloud platform offers the UX community quick and easy-to-understand insights about user experience by providing access to a first-person perspective. It allows researchers to gain insights into user behavior and attention worldwide, enabling quicker and smarter decision-making. By streamlining the testing process, this mobile platform aims to save time and cost, ensuring resources are utilized effectively. About Tobii Tobii is the global leader in eye tracking and pioneer of attention computing. We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Tobii's eye tracking is used by thousands of enterprises, universities, and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII).

Read More

Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Cloud App Management

Tobii launches UX Explore cloud platform, making eye-tracking-based mobile UX research more scalable

Tobii | January 15, 2024

The latest product from Tobii, UX Explore, empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment. Mobile applications are the dominant method to deliver software, boasting over 255 billion downloads in 2022[1] and millions of new apps being developed every year.[2] Tobii UX Explore is a game-changer for designers and developers seeking cost-effective access to eye tracking UX research to improve the usability of their apps in an early stage of the design process and deliver higher customer value. "In our mobile-first economy, delivering high-quality apps is essential for companies to delight their customers," said Ali Farokhian, VP of Enterprise at Tobii. "Eye tracking-based user insights are some of the most powerful tools available to deeply understand usability. But, historically, it has been limited to well-funded organizations. However, with UX Explore, we make it accessible and scalable. We are confident that clients will also recognize the value our new product brings, enhancing their team's efficiency with instant data visualization upon study completion." Tobii UX Explore cloud platform offers the UX community quick and easy-to-understand insights about user experience by providing access to a first-person perspective. It allows researchers to gain insights into user behavior and attention worldwide, enabling quicker and smarter decision-making. By streamlining the testing process, this mobile platform aims to save time and cost, ensuring resources are utilized effectively. About Tobii Tobii is the global leader in eye tracking and pioneer of attention computing. We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as behavioral studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Tobii's eye tracking is used by thousands of enterprises, universities, and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII).

Read More

Spotlight

ClickDimensions

ClickDimensions

Founded in 2010, ClickDimensions is the leading marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is redefining how marketers work and attain ...

Events

Radical Resiliency in a Hybrid Cloud Environment

Webinar

Cyber Security & Cloud Congress North America 2024

Conference

Cloud Computing Webinar

Webinar

Resources

resource image

How to be Compliant When Switching Email Vendors

Article

resource image

How to be Compliant When Switching Email Vendors

Article

resource image

6 Productivity and Collaboration Tips for Marketers Working Remotely

Article

resource image

How Brands Can Effectively Utilize Social Media in Times of Crisis

Article

Events