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The SiriusDecisions B-to-B Marketing Automation Study Infographic

July 8, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like? Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales teams view the entire revenue engine and add insight to opportunities at all stages of development?

Spotlight

Unify

Unify is a premier communications software and services firms. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify is an Atos company.

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The SiriusDecisions B-to-B Marketing Automation Study Infographic