Cloud Data Warehousing Playbook for SMBs

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Data increasingly is seen as a corporate asset that can be used to make more-informed business decisions, improve marketing campaigns, optimize business operations and reduce costs, all with the goal of increasing revenue and profits.
But a lack of proper data management can hinder organisations with incompatible data silos, inconsistent data sets and data quality problems that limit their ability to run business intelligence (BI) and analytics applications -- or, worse still, lead to faulty findings informing strategic decision making.
Thus, data management has always been a linchpin in the success of any mission-critical digital and IT led initiative, with data management technologies typically used to understand how data is retained and controlled and a more recent shift towards how data is used and accessed.
Of course, larger organisations have long had the privilege of leveraging such technologies, in particular data warehouses, which play a crucial role in how their data is organised, made available, integrated, shared and governed across the business.
However, with the advancement of cloud technologies such as cloud data warehouse platforms, achieving more measurable business value from data and analytics has become viable — something which has traditionally only been available to the few, larger enterprises, is now available to the many organisations who are still struggling to extract valuable insight from their data