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Improving Retail Distribution Sales Productivity with Data and Analytics
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Edrington - Beam Suntory had the same challenges that many businesses have with sales data - it was difficult to turn sales data into anything that was credible and trustworthy.
So to strengthen its market position in the retail distribution market, Edrington - Beam Suntory needed better transparency of operations and metrics across its business.
This meant implementing a system that allowed company sales data and pipeline information to be available to all staff, from managing directors through to the front line sales teams.
This use caselooks at:
the sales and operational challenges in retail distribution
the impact of data on sales teams, operations and performance
digital transformation in sales and operations
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