10 B2B SaaS Marketing Strategies for 2021 to Ace the Race

SAYANTANI BHATTACHARYA | July 23, 2021 | 1818 views

B2B SaaS Marketing Strategies
After the pandemic hit us in 2020, most businesses have gradually shifted from physical or in-person interactions to a virtual platform. The situation accelerated the demand for better collaboration tools such as Software as a Service (SaaS). As a result, SaaS organizations offering all-inclusive services aim to grow in the coming years. Many organizations are leveraging the advantages of B2B SaaS marketing to sustain and excel at the competitive edge. During a conversation with Media 7, Stacey Witt, the Chief Marketing Officer at LoadSpring, said, “Our vendors and partners understand the agility and flexibility of our cloud platform and want their applications to be SaaS-enabled.”

SaaS businesses offer services starting from user authentication technology to cloud infrastructure. According to Gartner, Software as a service (SaaS) will remain the principal market segment, which is forecasted to grow to $ 151.1 Billion in 2021. Hence, 2021 is the best time to explore the benefits of SaaS and improve the marketing strategies to occupy a more significant share of the flourishing global market.

What is B2B SaaS Marketing?

B2B SaaS stands for business-to-business Software-as-a-Service. B2B SaaS is a cloud-based software distribution model used by businesses for numerous operations such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. It is licensed software available on a subscription basis from a third-party provider, which hosts the applications and allows access to the customers through the internet. B2B SaaS Marketing is simply the technique used to market SaaS.  As a flexible, scalable, and cost-efficient platform, SaaS triggers the attention of businesses to enter the market. Salesforce, the popular customer relationship management (CRM) tool, is the ideal example of a SaaS company.

SaaS companies have experienced a significant surge in client acquisition since the beginning of the pandemic and expect a steady rise in the future. Earlier, the marketers have focused on experimenting latest trends for business growth, but now considering its increasing demand across various businesses, a strategic approach is the need of the hour. Suppose you have not prepared your B2B SaaS marketing strategy yet in 2021. In that case, it is high time to start now by selecting the technics that are proven and can yield effective results by converting your marketing efforts highest rates possible.

10 Imperative B2B SaaS Marketing Strategies for 2021

According to BetterCloud, today, entrepreneurs of all sizes estimate that 70% of the business apps they use are SaaS-based. However, the forecast says that the numbers will rise to 85% by 2025.

SaaS platforms have made their products more scalable and subscription-based to handle the rising demand. However, if your SaaS marketing efforts are not up to the mark, your product can get lost in the mass. Here are the ten critical SaaS growth strategies to help you contend, survive, stay relevant, and succeed in the competitive world.

Emphasize Competitor Analysis

Competitor analysis is one of the essential parameters for preparing marketing strategies, and SaaS Marketing is no exception. It helps identify the major competitors and study their product, sales, marketing, and customer retention strategies. Competitor analysis will help you to develop better practices than your competitors and expand accordingly. By performing competitor analysis, you can identify the product's unique value proposition and stay updated on the latest trends. It also helps to analyze competitor's actions for better performance. As a result, you can assess and identify areas of betterment and opportunities in the market. Additionally, you can track the customer reviews on the products of your competitors and identify the gaps.

Focus on SaaS Content Marketing

Posting engaging content has a direct or indirect impact on your marketing outcome. A robust content marketing strategy helps create brand awareness, connect with the prospects, improve ranking, establish domain knowledge, and boost traffic engagement ratio. The tone of confidence in your content can help you gain customer reliance and be a potential gamechanger in a challenging SaaS ecosystem. In addition, you can use reprocessed content to target diverse audiences.

According to the ProfitWell study, SaaS companies that use content marketing experience 30% higher growth rates and 5-10% better retaining capacities. To ensure a robust SaaS content marketing strategy, you should:
  • Regularly update your content
Compelling and engaging content helps to nurture leads. To accommodate the challenges and demand fluctuations in 2020, many brands updated their content strategy to accentuate credibility, empathy, and value. Moreover, since social media use has increased noticeably due to the pandemic, organizations have also modified their communication strategy on social media. Updating current blog posts with latest information will benefit your SaaS marketing efforts and boost them on different networks to gain traffic. Insightful and up-to-date content also drives social media subscribers and followers.
  • Study your target’s preference
The more you know your target audience, the better way you can design content. Therefore, it is significant to segregate the targets based on their preferences to get relevant information and messages and successfully build subscribed audience database. You can also study their content preferences by collecting customer data to plan an effective marketing strategy for B2B SaaS.
  • Track your SaaS Content marketing performance
After content preparation, tracking the performance of your creation is vital. This performance analysis will help to change your content strategy for better lead generation. You can use Google Analytics to determine the lead generation and conversion path post you have set your goals. You can also use Google Analytics to measure the performance of your content by analyzing the sequence of users' actions on your website.

Implement and Maintain Expert SEO Strategy

A robust SEO strategy is a must for a successful B2B SaaS marketing strategy. That is because more than half of all website traffic comes from organic searches on Google. To ensure your SaaS platform is trust-worthy and index-worthy, you need to consider three types of SEO marketing strategy:
  • Technical SEO: Technical SEO refers to optimizing the on-site HTML components to allow Google crawlers to locate and index your website pages easily. It also makes your SEO performance effective by good loading speed.
  • On-Page SEO: Creating keyword-rich, compelling, and valuable content comes under the on-page SEO strategy. It helps Google crawlers understand the subject of your page so that they can be precisely indexed for relevant search queries.
  • Off-Page SEO: Improving your site's backlink profile is related to the off-page SEO strategy for B2B SaaS marketing so that Google identifies it as a highly authoritative and trustworthy source.

Implementing an SEO strategy is only the primary step. However, the only means to maintain search engine rankings is to constantly optimize your website according to the latest ranking criteria.

Optimize PPC Campaign

Advertising is one of the best and beneficial digital marketing tactics for SaaS marketers. Investing in Google and social media ads is a good idea if you have a decent marketing budget but not enough organic reach. You can target prospects through advertising, and with the right deal, you can get an assured ROI.

To optimize your PPC campaign, you need to run an A/B test for best placement, copy keywords, and target the right audience. Further, your ads should be keyword-enriched for better visibility on search engine result pages. Then, you can use PPC tools to expand visibility. In addition, you need to track your ad performance and reform your strategies if required. Above all, your ads should convey the value proposition and include compelling calls-to-action (CTAs) to drive the visitor's action.

Attractive Website is the key

Your website is one of the most vital marketing assets, and developing a dynamic website is the primary stepping stone for planning a robust marketing strategy. It is the face of your brand and the center of all your activities. Without a good website, your SaaS organization will face issues with conversion rates. As websites play a critical role in promoting the value of your product, it is amongst essential SaaS marketing techniques. Further, when you combine marketing goals with sales strategy, you clarify what will make it best for your SaaS business. If your website is attracting a lot of qualified traffic, it can proportionately increase the conversion list.

Create an ABM (Account-Based Marketing) Strategy

Account-Based-Marketing (ABM) helps organizations to grow in the market. An ABM strategy allows you to identify targets, create an email database, send targeted emails, ads, direct mail, and share success stories. Account-based marketing ensures that the marketers connect with pre-qualified leads and interact with them on a personalized level. With account-based marketing, marketers can gather volumes of information on each business and communicate with them based on their earlier activities.

SaaS Lead Generation and Conversion

Lead generation is one of the most significant yet most challenging parts of any SaaS business. Whatever strategies you implicate should head towards generating workable leads for your business. If your plan is not good enough to generate leads, you will not get new customers, and subsequently, your SaaS business will not grow. The lead generation technique for B2B SaaS is different from other marketing techniques because the product here does not have a physical existence. Hence, prospects have a choice of multiple alternatives on the internet. Inevitably, planning a robust lead generation tactic is crucial for B2B SaaS marketing.

Along with other marketing strategies, encouraging referrals and optimizing freemium strategy bring highly impactful results. When people decide to make a purchase, 88% of consumers trust the recommendations from family, friends, and colleagues. Viva-voce publicity can earn you many referrals and increase your sign-ups. In addition, freemium products always gain attraction. According to the global IT workforce management and optimization company, Blue Tree, 44% of SaaS companies offer a free demo. You can provide a core understanding of your product, yet you don't want to share so much away that most of your audience loses interest and drift away. Also, you must ease it out for freemium users to submit suggestions or report bugs, and you can utilize that information to optimize your overall marketing strategy.

Improve Your SaaS Pricing Structure

The pricing structure is one of the significant elements in SaaS marketing. It would help if you experiment with the prices based on the best for your business and audiences. With the evolution of your business, you need to consider the types of entrepreneurs who use your service and the features that they emphasize.

A well-structured pricing page is beneficial for SaaS marketers that clearly shows the required information for the target audiences to complete the conversion process. For example, if you offer a discount/deal/money-back guarantee, make sure it is in bold terms on the top of the page. Further, you can also include time-limited clauses to create urgency and intensify conversions.

Get Reviewed on Top Third-Party Review Sites

According to G2 and Heinz Marketing, 92% of B2B buyers mostly purchase after reading a trusted review. B2B SaaS marketing teams must pay special attention to this because customers rely on crucial reviews for efficient decision-making before investing. Businesses refer to sites like G2 when they are researching products. These sites provide reviews from similar entrepreneurs and attract high-intent buyers who will eventually make a purchase decision. These sites let them learn about their experiences so they can find the best fit for their brand. Make sure to list your business page on any relevant review site and optimize your information and meta description with keywords related to your brand.

Collaboration is Critical

Merging your marketing resources with a peer entrepreneur can increase business growth for both of your brands. Collaboration in the B2B SaaS marketplace can be a cost-effective way of enhancing your business and reaping long-term benefits. Here are some ways of collaboration:
  • Co-marketing: When two or more brands jointly promote a content piece, special offer, or an event, it is known as co-marketing. This form of collaboration helps you to expand your reach to new communities through new channels. Further, it allows you to gain more social media followers or newsletter subscriptions.
  • Partner or reseller: Partnering with businesses with similar customer bases can be risky if your organization has a limited number of internal sales resources. The successful SaaS partner programs must include free joining, co-marketing support, and a partner portal to manage relationships. If your partners are satisfied, they might just become your most active community members.
  • Event Partnership: Due to the impact of the pandemic on social gatherings, the events space has experienced more disruption since last year. Although event partnerships existed before Covid-19, the protocols and formats have changed, in 2021. It is vital for businesses to either organize or participate in an event to reach audiences. An event partner can promote your brand through their marketing channels.

Conclusion

The SaaS marketplace is a competitive arena, and with robust B2B SaaS marketing techniques, you can elevate your business. Deloitte says, 93% of CIOs have adopted or planning to adopt cloud SaaS. Further, due to the pandemic, SaaS marketers are about to witness advanced ways of connecting with target audiences. With the 10 SaaS marketing tactics discussed in this article, you can amplify the number of visitors to your website and enhance the possibility to produce a higher ROI and expand the client base. Tracking the performances of these strategies is also significant to optimize them for even better results in SaaS marketing and customer retention.

Frequently Asked Questions

Why is SaaS so effective?

SaaS is a cost-efficient, easy to maintain, flexible, agile and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity.

How do companies use SaaS?

SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device.

Spotlight

Marlabs Inc.

Marlabs helps drive digital agility for our clients. We deliver innovative business solutions using digital technologies such as cloud, mobile, analytics, Internet of Things, and social. With a dedicated team of over 2,100 associates, a network of delivery centers in USA, Canada, Mexico, and India, and strong partnerships with industry leaders, Marlabs offers a wide range of IT services across industries. Through our emphasis on quality driven by CMMi, PCMM, ISO 9001-2000, ISO 27001, and SSAE 16 Type II best practices and a customer- centric client engagement model, Marlabs has achieved a dependable track record of meeting high standards of excellence in every customer engagement.

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5 Epic Cloud Communications Solutions to Scale Your Business

Article | July 8, 2022

Contents 1. Effective Migration to Cloud Communications with the Right Tools 2. Leveraging Cloud Communications to Grow Your Small Business ROI 3. Business Communication Simplified with Cloud Communications 4. CPaaS Solution Providers for Small and Medium Businesses 5. Analyzing Cloud Communications: The Backbone of Digital Transformation 6. Conclusion Real-time cloud communication using a communications platforms as a service (CPaaS) starts with integrating your existing communication stack with the cloud technology software you already use. Cloud communications has given rise to some of the most effective methods of communication. Timely communication helps in well-coordinated deliveries of products and product development projects. This article will discuss how to migrate to the cloud correctly, how a small business can generate ROI with cloud communications, the features of CPaaS, and using CPaaS for the digital transformation of an organization. 1. Effective Migration to Cloud Communications with the Right Tools Choosing the right tools in the migration process is the key to achieving a hassle-free and flawlessmigration to the cloud. Getting support from the cloud product whenever needed is one of the critical factors when considering migration to the cloud. Make sure the cloud hosting complies with your company's security protocols and creates a workflow to seamlessly integrate the cloud access within your organization's existing framework. When migrating your company's data to the cloud, these are some ideas to consider. Making your network ready for the cloud Making arrangements to avoid failure Choosing the right tools in the process of migration to the cloud Accessing the cloud for support when needed. Make sure the cloud product you choose provides on-demand support. Consider the security aspect of your cloud communications platform Cost-effective cloud communications platform Further reading: “The Ultimate Cloud Migration Checklist” 2. Leveraging Cloud Communications to Grow Your Small Business ROI Cloud computing needs no initial setup cost but is conveniently billed monthly or annually. Using this, your small business can free up time and resources to focus on core product development and research. You don’t need to invest resources in an expensive setup to support your business growth or in external managed services. On the contrary, cloud computing offers unlimited expansions and contractions with the click of a button. This allows decision-makers to scale up and down automatically as per the business requirements for the desired performance. Most importantly, the cloud’s ability to create on-demand virtual machines for the purpose of testing and exiting them when not in use is highly commendable and widely utilized. In the fast-paced world of software development, your software product can lose ground if you don't develop new ideas and get them out faster in a time frame of one to two weeks. With cloud computing, your deployment would take just a few hours rather than weeks. Your small business must consistently roll out new features to create a superior product that meets customer needs. The cloud supports your product development and deployment with a continuous integration (CI) and continuous delivery (CD) approach. The cloud's on-demand virtualization capabilities, flexibility to create and exit multiple instances, and cloud deployment speed can help your product generate a consistent and exponential return on investment (ROI). This will enhance your business' profitability for all the stakeholders by inviting new growth avenues. Further reading: “Detailed Analysis of Cloud Deployment Models” 3. Business Communication Simplified with Cloud Communications Connect, communicate, and collaborate for a faster and better workflow with CPaaS. Get fully integrated, tailored facilitation to help your teams work better with the cloud. A better-coordinated team helps elevate your customer service. It, thus, helps enhance cloud communication productivity and increase your return on investment with the use of WebRTC-based real-time cloud communication. WebRTC is a free, open source framework to allow mobile apps and software to make real-time voice calls using an application programming interface (API) integration. Current WebRTC implements the Opus and VP8 codecs with a bandwidth of 6–510 Kbit/s and supports constant and variable bit-rate encoding. WebRTC encryption is a multi-layer security measure that uses Secure Real Time Protocol (SRTP) and needs a SIP firewall proxy connection with TLS 1.2 or 1.3 secured with digest authorization. CPaaS helps with integrating features into your existing system, such as: Real-time Voice: Making outbound voice calls, inbound call routing, WebRTC-based calling, and on-demand SIP trunking are all part of real-time communication (RTC) and cloud telephony. It allows the real-time exchange of voice data in browsers with the help of cloud API integrations and zero time lag. A few cloud-based unified communications systems using cloud phone systems now seem to be moving to WebRTC as well.Read More: Usefulness of Cloud Integration for Businesses Real-time Messaging: Send notifications, alerts, and progress statuses from your business number with a facility that allows customers to respond. The various technologies that allow real-time messaging include application-to-person (A2P) SMS, Rich Communication Services (RCS) business messaging, over-the-top (OTT) business messaging, and push notifications. WebRTC APIs are used for real-time messaging. Real-time Video Conferencing: Send and receive images, videos, and many other media and file formats with the help of the cloud in real-time. Achieve video quality of 1080p at a latency of 400 ms with WebRTC CPaaS, depending on your service provider. This helps fix a wide range of issues and improve the uptime of your systems. This feature also applies to live online gaming, live shopping, live healthcare, watch parties for sports and other live events, live educational classes, live auctions, a live virtual and extended reality experience, and more. The advanced WebRTC-based video conferencing systems from the CPaaS vendors cater to a minimum of 17 participants and a maximum of 3000 participant-sessions. A higher number of participants calls for implementing an XDN architecture. Real-time Social Media Messaging: Deliver rich customer experiences using WhatsApp and other instant social media messaging. You can send and receive multimedia messages and files, share your locations, and see if your customer received the message. Proxy Number Masking: Getting things done while maintaining the privacy of your phone number is easy. It is essential to connect two distinct parties without revealing their phone numbers. A cloud proxy protects sensitive data (e.g., PCI data and PII) by acting as a stand-in for the cloud server that stores the data. Between the client and application server, the cloud proxy adds a layer of firewalling to handle all the requests. Due to the elasticity of the cloud, this process happens instantaneously, providing enhanced security features to the existing WebRTC-based real-time cloud solutions. Now that we've talked about cloud communication solutions, let's talk about some CPaaS solution providers for your business. Also read: "4 Ways Businesses Can Protect Their Cloud Servers" 4. CPaaS Solution Providers for Small and Medium Businesses "According to Allied Research, the API management market is projected to reach $41.5 billion at a rate of 34.5% CAGR by 2031, with APIs for text, voice, video, and payments witnessing massive growth." A host of CPaaS cloud communications solution providers supply different types of API-enabled CPaaS solutions. Businesses use these to reach out to their customers or leads: human resources to hire candidates, customer relationship management (CRM) streamlining, political campaigning, advocacy groups, non-profits, consultants, and resellers. These are a few simple, yet powerful, CPaaS solutions from various vendors that suit your business functions. Our suggestion is to compare the offerings of one cloud communications provider with the others before making your final choice. Anywhere365has API-enabled CPaaS solutions for customer service, enterprise communication, cloud contact center solutions, reporting, dialogue intelligence, interactive voice response (IVR), an attendant console for Microsoft Teams, an attendant console for Dialogue Cloud, and no code for Dialogue Studio. Their AI chatbots and voicebots handle more than 25% of inbound dialogue. For the best customer experience, you can create a personal IVR and amaze your customers using Anywhere365. It helps drive your customer data to boost your customer experience by using AI to answer routine questions. It runs on the Microsoft Azure security architecture, known to be one of the most secure cloud solutions. As they are IoT-ready, they are ideal to be used for management, control rooms, and emergency responders in conjunction with IoT. Cloudcall’sAPI-enabled CPaaS solutions range from broadcast SMS to CRM integration, local presence, reporting, and SMS. Their integrated approach enables you to access powerful features through API integration without leaving your CRM or ATS. Their rich feature set includes click-to-call, screen pops, local presence, history, voicemail drop, and real-time coaching. Their range of solutions creates one of the leading telephony systems. Use cases include recruitment, sales, and customer service. Their solutions are capable of driving workplace digital transformation, enhanced CRM adoption, and an insight-driven culture. They capture data from all channels of communication and organize the CRM records for a streamlined view. IntelePeer’scommunication API is capable of voice, SMS, social messaging, workflows, and more. Their solutions are more focused on contact centers. Their award-winning omni-channel communication solutions power automation with AI and analytics. Their solutions are focused on financial services, healthcare, retail, and utilities. Their communication APIs include no or low code, omnichannel automation, actionable insights, and are AI-ready. Their communication API platform improves customer experience (CX) ratings by 31%, improves revenue by 28%, and cuts costs by 53%. Their platform is compatible with on-premises cloud and hybrid cloud, enterprise security, quick deployment, and a global reach. Kaleyrahas SMS, Voice, WhatsApp, Push Notification, Email, Video, RCS Messaging, MMS Messaging, and other API-enabled CPaaS solutions. Financial institutions, e-commerce players, over-the-top (OTT) companies, software companies, companies that help with logistics, healthcare providers, retailers, and others trust their mobile communication services. Their range of tools includes contact centers, flow builders, conversations, numbers, lookups, premium SMS, chatbots, verifying, verified calls, verified SMS, campaign management, and direct carried billing. Their solutions help businesses reach, engage, and manage customers instantly, keeping the data safe and secure with their enterprise grade security features. Plivooffers CPaaS solutions that use APIs, including an SMS API, an MMS API, a Voice API, and an SIP calling API called Zentrunk. They handle more than one billion API requests a month. They are also solution providers for number lookup and phone numbers for career portals. Build an omnichannel contact center with the help of the Contacto solution. Their strong consultative support in setting up communications for your business and a reliable uptime for their platform help businesses keep up with the customer experience. Despite their simple appearance, the software contains complex tools and applications. Depending on the business volume, they have a wide range of plans to cater to the needs of different businesses. Prompt.iohas support for 10DLC, toll-free, and short-code API-enabled CPaaS solutions for texting and voice calls. They have modernized text messaging by combining fast, reliable delivery with the ability to exchange structured data and close business all in one single end-to-end mobile experience. Additionally, they offer HD video MMS, microapps, conversations, broadcasts, automations, smart links, a library of responses, a team, channels, and contacts. Their solutions are focused on political organizations, advocacy groups, non-profits, and commercial uses. However, they can be relevant to several other industries as well. SendbirdChat is a chat API; Sendbird Calls is a voice API; and Sendbird Desk is a mobile-based chat platform. Turning your app into a streaming platform is possible with Sendbird Live, and streamlining customer conversations is possible with Sendbird’s Unified Inbox. They have a dedicated UIKit for chat that allows for the rapid deployment of amazing chat messages. They cater to industries ranging from marketplaces to digital health, social and online communities, gaming, on-demand services, retail, and financial services. Their use cases include support, sales, marketing, operations, streaming, and user conversations. They assist your developers with API integration. TextUsallows SMS API integration for customer service, recruitment, prospecting, and more. SMS automation, campaign management, A/B testing, and analytics insights are possible with TextUs. You have better control over your text messaging campaigns with their organization mapping, opt-out management, analytics insight, and white-labeling for your brand. Their solutions are oriented towards staffing and recruiting, human resources, higher education, healthcare, sales, sports franchises, transportation, and logistics. Their communication API is aimed at getting faster replies. Voximplanthas three main APIs for voice, video, and automated voice: programmable voice, programmable video, and a dialogflow connector. They provide innovative real-time communication tools with full control over voice, video, and messaging. The Voximplant Kit has solutions for omnichannel contact centers with features such as CRM integration, omnichannel marketing, and AI-driven response. Their use cases include the banking, automobile, human resource, logistics, on-demand delivery, technology, food service, marketplaces and classifieds, retail and e-commerce, travel, healthcare and education industries. The Whispirplatform is capable of cloud-automated workflows, message builders for text campaigns, smart reporting analytics, and pay by text SMS payments for buyers and sellers. Using CPaaS, it enables you to send and receive your payments 85% faster. Their solutions aim to help people communicate with other people using technology without losing the human touch. Their platform is capable of automated workflows, message builders, smart reporting, and pay by text options. Their solutions touch on channels such as email, voice messaging, and WhatsApp. They provide integrations for CRM such as Salesforce, ServiceNow, Kenexa, Okta, OneLogin, and more. Since we've discussed about about cloud communication solutions, we can learn how these systems make communication easy and safe. Also read: "Managed Cloud Services: the Benefits of Outsourcing Cloud Management" 5. Analyzing Cloud Communications: The Backbone of Digital Transformation Migrating your company's data to the cloud to embrace digital transformation is the best place to begin thinking about a more connected, collaborative, and informed workforce using CPaaS. The more time you save using cloud services, the better you can focus on product research and development. Keeping abreast of new market opportunities is critical for cloud-based innovation. Implementing new technologies necessitates the use of the cloud. The cloud's resiliency, security, cost, and capability improve your core business functions without setting up and maintaining an IT infrastructure. The cloud infrastructure makes digital transformation quick and efficient, making it ready for an in-house remote workforce and external virtual teams. It also gives regular phone systems more communication methods, like automatic call distribution, call queuing, call recording, and voicemail forwarding. Data gathering, sorting, and making sense of the cloud communication data touch points allow your company to get better customer insights and analytics. Combining data from all communication channels produces a seamless and better customer experience. Improve the customer experience while also accelerating product development by implementing new technology and real-time cloud communication. The cloud allows users to access information from any device, such as an IoT device. Users are seamlessly connected thanks to secure access control. As a result, you don't tend to lose your data in the event of accidental deletion, corrupted hardware, or the loss of a device because the cloud backs up your data. With the cloud’s high utilization rate due to automatic load balancing, zero infrastructure setup cost, lower energy costs, and reliability, cloud communications help companies move towards sustainability and greener operations. 6. Conclusion “The CPaaS industry is forecasted to reach $34 billion in sales by 2026, and by 2025, as per Gartner, 95% of businesses will have API-enabled CPaaS.” This presents a tremendous opportunity to implement CPaaS. Small, medium, and large enterprises can develop cloud communication-enabled APIs to work with their setup to enhance it dramatically. With the increasing rate of mergers and acquisitions happening worldwide, CPaaS holds promise for integrating business communications using APIs, not just internally but from a customer service perspective as well.

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What Is Cloud-Native and Why Does it Matter for CI

Article | July 19, 2022

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Why Microsoft Should Spinoff Its Cloud Business

Article | August 4, 2022

Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.

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Intelligence Giant Upgrading its Cloud Technology

Article | February 10, 2020

With the huge amounts of data in all fields, a future in the cloud is imperative to help deal with this explosion of data, especially in the field of intelligence technology. This is the reason why the US Central Intelligence Agency is updating its cloud technology. The agency has recently released a draft request for proposal for its Commercial Cloud Enterprise contract.The C2E tens of billions contract will be a multi-award commercial cloud computing contract with a five-year base period and two five-year options for a period of performance of up to 15 years, according to nextgov.com.In a March 2019 presentation by the Directorate of Digital Innovation, a division of the CIA, the department outlined its vision for C2E. It would be broad and include infrastructure, platform and software cloud services supporting a broad range of users, with a variety of security clearances and a worldwide presence, as reported by techcrunch.com. The principal C2E Program objective is to acquire cloud computing services directly from commercial cloud service providers with established records for innovation and operational excellence in cloud service delivery for a large customer base,the department stated in the presentation.Apparently, the agency prefers to avoid all the attention that the Pentagon’s JEDI cloud procurement process got, and quietly go about its business.

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Marlabs helps drive digital agility for our clients. We deliver innovative business solutions using digital technologies such as cloud, mobile, analytics, Internet of Things, and social. With a dedicated team of over 2,100 associates, a network of delivery centers in USA, Canada, Mexico, and India, and strong partnerships with industry leaders, Marlabs offers a wide range of IT services across industries. Through our emphasis on quality driven by CMMi, PCMM, ISO 9001-2000, ISO 27001, and SSAE 16 Type II best practices and a customer- centric client engagement model, Marlabs has achieved a dependable track record of meeting high standards of excellence in every customer engagement.

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Google Cloud and Central Dutch Government Sign Workspace Agreement

Google Cloud | May 31, 2022

Google Cloud said today that it has secured a new arrangement with the Central Dutch Government, allowing the Dutch government to use Google Workspace's suite of tools and services. This new arrangement, which follows the Google Workspace for Education agreement inked last year, would enable Central Dutch public sector enterprises, such as government departments, to adopt multi-cloud more easily. The new agreement's goal is to make it easier and more efficient for Central Dutch government agencies to use the entire suite of Google Workspace tools under pre-negotiated terms. Organizations will be able to fully utilize various technologies, including industry-leading products like Chat, Docs, Meet, and Sheets, to serve Dutch residents better and enable new hybrid-working environments. "This is a milestone for Google Cloud's relationship with the Central Dutch Government, as we see the results of the DPIAs come to fruition. We've designed Google Workspace products and solutions, including Google Workspace for Education, to secure and protect the privacy of our customers' data. Our tools will empower the Dutch public sector, while adhering to strict security and privacy requirements. We are also looking forward to supporting greater choice and flexibility for public sector entities and are already doing so for education institutions across the Netherlands, providing access to innovative solutions, with cutting-edge security and greater resiliency," JorisSchoonis, managing director Benelux, Google Cloud. In 2020, the Dutch Central Government began a Data Protection Impact Assessment (DPIA) on Google Workspace, and representatives from the Dutch education sector began a DPIA on Google Workspace for Education, which is a standard step when such organizations are considering to purchase new technology. DPIAs aid firms in better understanding how they process and secure personal data, as well as defining GDPR compliance limits. The Central Dutch Government, Dutch education sector organizations/institutions, and Google Cloud reached an agreement as a consequence of this process and will continue to collaborate on the DPIA recommendations. This deal marks a new chapter in the Central Dutch Government's, Dutch public sector entities', and Google Cloud's long-standing partnership.

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CLOUD STORAGE

ISC High Performance 2022: QCT Helps Users Accelerate HPC/AI Transformation

ISC | May 30, 2022

Quanta Cloud Technology (QCT), a worldwide data center solution supplier, will exhibit its cutting-edge HPC and AI solutions with vertical applications at Booth D412 at the ISC High-Performance Conference 2022 in Hamburg, Germany from May 29 to June 2. These one-of-a-kind solutions combine QCT's advanced hardware infrastructures with software technologies to help build scalable, converged HPC and AI environments across a wide range of industries, all while reducing project implementation time and allowing researchers to focus entirely on their research. The following solutions and servers from QCT will be on display: QCT Platform on Demand (QPOD) is a workload-driven and purpose-built solution for universities, research institutes, and medical facilities that are entirely integrated with hardware infrastructures, cluster deployment, monitoring, and administration tools to meet HPC and AI workloads. QCT has worked with application ISVs to guarantee that the solution is pre-configured and pre-validated for HPC applications in addition to the infrastructure. Distributed Asynchronous Object Storage (DAOS), enabled by Intel® OptaneTM permanent memory, significantly improves storage I/O to expedite HPC, AI, analytics, and cloud workloads. As ranked on the IO500 and 10-Node Challenge during SC21, QCT's sophisticated storage servers equipped with the DAOS open-source software-defined object store delivered world-class IOPS and bandwidth. QuantaGrid D53X-1U is a 1U compute node server that uses Intel® Xeon® Scalable processors with built-in AI Accelerators and Intel® OptaneTM permanent memory 200 series to power DAOS and support AI, HPC, and virtualization applications. QuantaGrid D53XQ-2U is a 2U server with DAOS on the Intel Xeon Scalable platform and acceleration card expansion slots for AI, analytics, bioscience, HPC, and even cloud computing workloads. "QCT is excited to bring our latest HPC solutions built for compute and graphic-intensive workloads to ISC 2022. As an infrastructure builder, QCT leverages our robust R&D capabilities and strong software ecosystem support to tune our solutions all the way from hardware to the software stack, accelerating digital transformation in fields across weather forecasting, NGS, molecular dynamics and more" QCT President Mike Yang.

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CLOUD APP MANAGEMENT

LevelField Financial selects METACO for IBM Cloud DAM

METACO | May 27, 2022

METACO, the market-leading provider of digital asset custody orchestration technology to complex, global financial institutions, has been selected by LevelField Financial, the leading U.S. financial services organization integrating digital assets with traditional banking services in one trusted platform. LevelField is putting its institutional digital asset management operations on IBM Cloud to take advantage of IBM's digital asset infrastructure's confidential computing capabilities. Harmonize, which is supported by IBM Cloud Hyper Protect Services1, will be deployed by LevelField. This arrangement will allow LevelField to scale to millions of wallets while preserving risk management control over private keys. When leveraging METACO's Harmonize platform, IBM's Digital Asset Infrastructure is meant to assist custodians in achieving better results, including increased scalability, security, and compliance. IBM Cloud Hyper Protect Crypto Services is designed to allow METACO Vaults to store encrypted keys in a database externally while maintaining the security of IBM's FIPS 140-2 Level 4 accredited hardware security modules (HSM). Custodians may scale to billions of wallets using IBM's master encryption key technology, which allows them to store keys externally. IBM Cloud Hyper Protect Virtual Servers hardware-based, Common Criteria-certified isolation protects critical processing on METACO Harmonize. By trying to make policies on the platform tamper-proof, IBM Cloud Hyper Protect Secure Build Server reduces the danger of malicious code infiltration during Harmonize installations and addresses unauthorized rule manipulation. Regardless of how Harmonize is used, custodians retain physical ownership of the assets' root of trust and the policies that govern asset management using IBM HSM Smartcards. "We're pleased to support LevelField in realizing its vision of uniting digital assets with traditional finance to create the most trusted banking platform of the future. Harmonize provides bank-grade security and compliance for the custody and management of digital assets, as well as the agility for innovative firms like LevelField to go-to-market and scale quickly. With a flexible governance policy framework that can be applied to any type of digital asset transaction, a no-single-point-of-failure model, and the optionality to expand and offer any type of digital asset services, Harmonize provides a highly secure and flexible foundation for LevelField to manage its digital asset operations, both today and well into the future," Seamus Donoghue, VP of Strategic Alliances at METACO. METACO has large implementations with Tier 1 banks, exchanges, and other financial institutions, making it the dominant technology provider in the digital asset ecosystem. Harmonize, the company's platform, provides the industry's most secure, compliant, and adaptable custody solution, as well as end-to-end, secure orchestration of workflows and governance procedures across the whole digital asset stack, with no single point of compromise.

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CLOUD SECURITY

Google Cloud and Central Dutch Government Sign Workspace Agreement

Google Cloud | May 31, 2022

Google Cloud said today that it has secured a new arrangement with the Central Dutch Government, allowing the Dutch government to use Google Workspace's suite of tools and services. This new arrangement, which follows the Google Workspace for Education agreement inked last year, would enable Central Dutch public sector enterprises, such as government departments, to adopt multi-cloud more easily. The new agreement's goal is to make it easier and more efficient for Central Dutch government agencies to use the entire suite of Google Workspace tools under pre-negotiated terms. Organizations will be able to fully utilize various technologies, including industry-leading products like Chat, Docs, Meet, and Sheets, to serve Dutch residents better and enable new hybrid-working environments. "This is a milestone for Google Cloud's relationship with the Central Dutch Government, as we see the results of the DPIAs come to fruition. We've designed Google Workspace products and solutions, including Google Workspace for Education, to secure and protect the privacy of our customers' data. Our tools will empower the Dutch public sector, while adhering to strict security and privacy requirements. We are also looking forward to supporting greater choice and flexibility for public sector entities and are already doing so for education institutions across the Netherlands, providing access to innovative solutions, with cutting-edge security and greater resiliency," JorisSchoonis, managing director Benelux, Google Cloud. In 2020, the Dutch Central Government began a Data Protection Impact Assessment (DPIA) on Google Workspace, and representatives from the Dutch education sector began a DPIA on Google Workspace for Education, which is a standard step when such organizations are considering to purchase new technology. DPIAs aid firms in better understanding how they process and secure personal data, as well as defining GDPR compliance limits. The Central Dutch Government, Dutch education sector organizations/institutions, and Google Cloud reached an agreement as a consequence of this process and will continue to collaborate on the DPIA recommendations. This deal marks a new chapter in the Central Dutch Government's, Dutch public sector entities', and Google Cloud's long-standing partnership.

Read More

CLOUD STORAGE

ISC High Performance 2022: QCT Helps Users Accelerate HPC/AI Transformation

ISC | May 30, 2022

Quanta Cloud Technology (QCT), a worldwide data center solution supplier, will exhibit its cutting-edge HPC and AI solutions with vertical applications at Booth D412 at the ISC High-Performance Conference 2022 in Hamburg, Germany from May 29 to June 2. These one-of-a-kind solutions combine QCT's advanced hardware infrastructures with software technologies to help build scalable, converged HPC and AI environments across a wide range of industries, all while reducing project implementation time and allowing researchers to focus entirely on their research. The following solutions and servers from QCT will be on display: QCT Platform on Demand (QPOD) is a workload-driven and purpose-built solution for universities, research institutes, and medical facilities that are entirely integrated with hardware infrastructures, cluster deployment, monitoring, and administration tools to meet HPC and AI workloads. QCT has worked with application ISVs to guarantee that the solution is pre-configured and pre-validated for HPC applications in addition to the infrastructure. Distributed Asynchronous Object Storage (DAOS), enabled by Intel® OptaneTM permanent memory, significantly improves storage I/O to expedite HPC, AI, analytics, and cloud workloads. As ranked on the IO500 and 10-Node Challenge during SC21, QCT's sophisticated storage servers equipped with the DAOS open-source software-defined object store delivered world-class IOPS and bandwidth. QuantaGrid D53X-1U is a 1U compute node server that uses Intel® Xeon® Scalable processors with built-in AI Accelerators and Intel® OptaneTM permanent memory 200 series to power DAOS and support AI, HPC, and virtualization applications. QuantaGrid D53XQ-2U is a 2U server with DAOS on the Intel Xeon Scalable platform and acceleration card expansion slots for AI, analytics, bioscience, HPC, and even cloud computing workloads. "QCT is excited to bring our latest HPC solutions built for compute and graphic-intensive workloads to ISC 2022. As an infrastructure builder, QCT leverages our robust R&D capabilities and strong software ecosystem support to tune our solutions all the way from hardware to the software stack, accelerating digital transformation in fields across weather forecasting, NGS, molecular dynamics and more" QCT President Mike Yang.

Read More

CLOUD APP MANAGEMENT

LevelField Financial selects METACO for IBM Cloud DAM

METACO | May 27, 2022

METACO, the market-leading provider of digital asset custody orchestration technology to complex, global financial institutions, has been selected by LevelField Financial, the leading U.S. financial services organization integrating digital assets with traditional banking services in one trusted platform. LevelField is putting its institutional digital asset management operations on IBM Cloud to take advantage of IBM's digital asset infrastructure's confidential computing capabilities. Harmonize, which is supported by IBM Cloud Hyper Protect Services1, will be deployed by LevelField. This arrangement will allow LevelField to scale to millions of wallets while preserving risk management control over private keys. When leveraging METACO's Harmonize platform, IBM's Digital Asset Infrastructure is meant to assist custodians in achieving better results, including increased scalability, security, and compliance. IBM Cloud Hyper Protect Crypto Services is designed to allow METACO Vaults to store encrypted keys in a database externally while maintaining the security of IBM's FIPS 140-2 Level 4 accredited hardware security modules (HSM). Custodians may scale to billions of wallets using IBM's master encryption key technology, which allows them to store keys externally. IBM Cloud Hyper Protect Virtual Servers hardware-based, Common Criteria-certified isolation protects critical processing on METACO Harmonize. By trying to make policies on the platform tamper-proof, IBM Cloud Hyper Protect Secure Build Server reduces the danger of malicious code infiltration during Harmonize installations and addresses unauthorized rule manipulation. Regardless of how Harmonize is used, custodians retain physical ownership of the assets' root of trust and the policies that govern asset management using IBM HSM Smartcards. "We're pleased to support LevelField in realizing its vision of uniting digital assets with traditional finance to create the most trusted banking platform of the future. Harmonize provides bank-grade security and compliance for the custody and management of digital assets, as well as the agility for innovative firms like LevelField to go-to-market and scale quickly. With a flexible governance policy framework that can be applied to any type of digital asset transaction, a no-single-point-of-failure model, and the optionality to expand and offer any type of digital asset services, Harmonize provides a highly secure and flexible foundation for LevelField to manage its digital asset operations, both today and well into the future," Seamus Donoghue, VP of Strategic Alliances at METACO. METACO has large implementations with Tier 1 banks, exchanges, and other financial institutions, making it the dominant technology provider in the digital asset ecosystem. Harmonize, the company's platform, provides the industry's most secure, compliant, and adaptable custody solution, as well as end-to-end, secure orchestration of workflows and governance procedures across the whole digital asset stack, with no single point of compromise.

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