10 B2B SaaS Marketing Strategies for 2021 to Ace the Race


B2B SaaS Marketing Strategies
After the pandemic hit us in 2020, most businesses have gradually shifted from physical or in-person interactions to a virtual platform. The situation accelerated the demand for better collaboration tools such as Software as a Service (SaaS). As a result, SaaS organizations offering all-inclusive services aim to grow in the coming years. Many organizations are leveraging the advantages of B2B SaaS marketing to sustain and excel at the competitive edge. During a conversation with Media 7, Stacey Witt, the Chief Marketing Officer at LoadSpring, said, “Our vendors and partners understand the agility and flexibility of our cloud platform and want their applications to be SaaS-enabled.”

SaaS businesses offer services starting from user authentication technology to cloud infrastructure. According to Gartner, Software as a service (SaaS) will remain the principal market segment, which is forecasted to grow to $ 151.1 Billion in 2021. Hence, 2021 is the best time to explore the benefits of SaaS and improve the marketing strategies to occupy a more significant share of the flourishing global market.

What is B2B SaaS Marketing?

B2B SaaS stands for business-to-business Software-as-a-Service. B2B SaaS is a cloud-based software distribution model used by businesses for numerous operations such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. It is licensed software available on a subscription basis from a third-party provider, which hosts the applications and allows access to the customers through the internet. B2B SaaS Marketing is simply the technique used to market SaaS.  As a flexible, scalable, and cost-efficient platform, SaaS triggers the attention of businesses to enter the market. Salesforce, the popular customer relationship management (CRM) tool, is the ideal example of a SaaS company.

SaaS companies have experienced a significant surge in client acquisition since the beginning of the pandemic and expect a steady rise in the future. Earlier, the marketers have focused on experimenting latest trends for business growth, but now considering its increasing demand across various businesses, a strategic approach is the need of the hour. Suppose you have not prepared your B2B SaaS marketing strategy yet in 2021. In that case, it is high time to start now by selecting the technics that are proven and can yield effective results by converting your marketing efforts highest rates possible.

10 Imperative B2B SaaS Marketing Strategies for 2021

According to BetterCloud, today, entrepreneurs of all sizes estimate that 70% of the business apps they use are SaaS-based. However, the forecast says that the numbers will rise to 85% by 2025.

SaaS platforms have made their products more scalable and subscription-based to handle the rising demand. However, if your SaaS marketing efforts are not up to the mark, your product can get lost in the mass. Here are the ten critical SaaS growth strategies to help you contend, survive, stay relevant, and succeed in the competitive world.

Emphasize Competitor Analysis

Competitor analysis is one of the essential parameters for preparing marketing strategies, and SaaS Marketing is no exception. It helps identify the major competitors and study their product, sales, marketing, and customer retention strategies. Competitor analysis will help you to develop better practices than your competitors and expand accordingly. By performing competitor analysis, you can identify the product's unique value proposition and stay updated on the latest trends. It also helps to analyze competitor's actions for better performance. As a result, you can assess and identify areas of betterment and opportunities in the market. Additionally, you can track the customer reviews on the products of your competitors and identify the gaps.

Focus on SaaS Content Marketing

Posting engaging content has a direct or indirect impact on your marketing outcome. A robust content marketing strategy helps create brand awareness, connect with the prospects, improve ranking, establish domain knowledge, and boost traffic engagement ratio. The tone of confidence in your content can help you gain customer reliance and be a potential gamechanger in a challenging SaaS ecosystem. In addition, you can use reprocessed content to target diverse audiences.

According to the ProfitWell study, SaaS companies that use content marketing experience 30% higher growth rates and 5-10% better retaining capacities. To ensure a robust SaaS content marketing strategy, you should:
  • Regularly update your content
Compelling and engaging content helps to nurture leads. To accommodate the challenges and demand fluctuations in 2020, many brands updated their content strategy to accentuate credibility, empathy, and value. Moreover, since social media use has increased noticeably due to the pandemic, organizations have also modified their communication strategy on social media. Updating current blog posts with latest information will benefit your SaaS marketing efforts and boost them on different networks to gain traffic. Insightful and up-to-date content also drives social media subscribers and followers.
  • Study your target’s preference
The more you know your target audience, the better way you can design content. Therefore, it is significant to segregate the targets based on their preferences to get relevant information and messages and successfully build subscribed audience database. You can also study their content preferences by collecting customer data to plan an effective marketing strategy for B2B SaaS.
  • Track your SaaS Content marketing performance
After content preparation, tracking the performance of your creation is vital. This performance analysis will help to change your content strategy for better lead generation. You can use Google Analytics to determine the lead generation and conversion path post you have set your goals. You can also use Google Analytics to measure the performance of your content by analyzing the sequence of users' actions on your website.

Implement and Maintain Expert SEO Strategy

A robust SEO strategy is a must for a successful B2B SaaS marketing strategy. That is because more than half of all website traffic comes from organic searches on Google. To ensure your SaaS platform is trust-worthy and index-worthy, you need to consider three types of SEO marketing strategy:
  • Technical SEO: Technical SEO refers to optimizing the on-site HTML components to allow Google crawlers to locate and index your website pages easily. It also makes your SEO performance effective by good loading speed.
  • On-Page SEO: Creating keyword-rich, compelling, and valuable content comes under the on-page SEO strategy. It helps Google crawlers understand the subject of your page so that they can be precisely indexed for relevant search queries.
  • Off-Page SEO: Improving your site's backlink profile is related to the off-page SEO strategy for B2B SaaS marketing so that Google identifies it as a highly authoritative and trustworthy source.

Implementing an SEO strategy is only the primary step. However, the only means to maintain search engine rankings is to constantly optimize your website according to the latest ranking criteria.

Optimize PPC Campaign

Advertising is one of the best and beneficial digital marketing tactics for SaaS marketers. Investing in Google and social media ads is a good idea if you have a decent marketing budget but not enough organic reach. You can target prospects through advertising, and with the right deal, you can get an assured ROI.

To optimize your PPC campaign, you need to run an A/B test for best placement, copy keywords, and target the right audience. Further, your ads should be keyword-enriched for better visibility on search engine result pages. Then, you can use PPC tools to expand visibility. In addition, you need to track your ad performance and reform your strategies if required. Above all, your ads should convey the value proposition and include compelling calls-to-action (CTAs) to drive the visitor's action.

Attractive Website is the key

Your website is one of the most vital marketing assets, and developing a dynamic website is the primary stepping stone for planning a robust marketing strategy. It is the face of your brand and the center of all your activities. Without a good website, your SaaS organization will face issues with conversion rates. As websites play a critical role in promoting the value of your product, it is amongst essential SaaS marketing techniques. Further, when you combine marketing goals with sales strategy, you clarify what will make it best for your SaaS business. If your website is attracting a lot of qualified traffic, it can proportionately increase the conversion list.

Create an ABM (Account-Based Marketing) Strategy

Account-Based-Marketing (ABM) helps organizations to grow in the market. An ABM strategy allows you to identify targets, create an email database, send targeted emails, ads, direct mail, and share success stories. Account-based marketing ensures that the marketers connect with pre-qualified leads and interact with them on a personalized level. With account-based marketing, marketers can gather volumes of information on each business and communicate with them based on their earlier activities.

SaaS Lead Generation and Conversion

Lead generation is one of the most significant yet most challenging parts of any SaaS business. Whatever strategies you implicate should head towards generating workable leads for your business. If your plan is not good enough to generate leads, you will not get new customers, and subsequently, your SaaS business will not grow. The lead generation technique for B2B SaaS is different from other marketing techniques because the product here does not have a physical existence. Hence, prospects have a choice of multiple alternatives on the internet. Inevitably, planning a robust lead generation tactic is crucial for B2B SaaS marketing.

Along with other marketing strategies, encouraging referrals and optimizing freemium strategy bring highly impactful results. When people decide to make a purchase, 88% of consumers trust the recommendations from family, friends, and colleagues. Viva-voce publicity can earn you many referrals and increase your sign-ups. In addition, freemium products always gain attraction. According to the global IT workforce management and optimization company, Blue Tree, 44% of SaaS companies offer a free demo. You can provide a core understanding of your product, yet you don't want to share so much away that most of your audience loses interest and drift away. Also, you must ease it out for freemium users to submit suggestions or report bugs, and you can utilize that information to optimize your overall marketing strategy.

Improve Your SaaS Pricing Structure

The pricing structure is one of the significant elements in SaaS marketing. It would help if you experiment with the prices based on the best for your business and audiences. With the evolution of your business, you need to consider the types of entrepreneurs who use your service and the features that they emphasize.

A well-structured pricing page is beneficial for SaaS marketers that clearly shows the required information for the target audiences to complete the conversion process. For example, if you offer a discount/deal/money-back guarantee, make sure it is in bold terms on the top of the page. Further, you can also include time-limited clauses to create urgency and intensify conversions.

Get Reviewed on Top Third-Party Review Sites

According to G2 and Heinz Marketing, 92% of B2B buyers mostly purchase after reading a trusted review. B2B SaaS marketing teams must pay special attention to this because customers rely on crucial reviews for efficient decision-making before investing. Businesses refer to sites like G2 when they are researching products. These sites provide reviews from similar entrepreneurs and attract high-intent buyers who will eventually make a purchase decision. These sites let them learn about their experiences so they can find the best fit for their brand. Make sure to list your business page on any relevant review site and optimize your information and meta description with keywords related to your brand.

Collaboration is Critical

Merging your marketing resources with a peer entrepreneur can increase business growth for both of your brands. Collaboration in the B2B SaaS marketplace can be a cost-effective way of enhancing your business and reaping long-term benefits. Here are some ways of collaboration:
  • Co-marketing: When two or more brands jointly promote a content piece, special offer, or an event, it is known as co-marketing. This form of collaboration helps you to expand your reach to new communities through new channels. Further, it allows you to gain more social media followers or newsletter subscriptions.
  • Partner or reseller: Partnering with businesses with similar customer bases can be risky if your organization has a limited number of internal sales resources. The successful SaaS partner programs must include free joining, co-marketing support, and a partner portal to manage relationships. If your partners are satisfied, they might just become your most active community members.
  • Event Partnership: Due to the impact of the pandemic on social gatherings, the events space has experienced more disruption since last year. Although event partnerships existed before Covid-19, the protocols and formats have changed, in 2021. It is vital for businesses to either organize or participate in an event to reach audiences. An event partner can promote your brand through their marketing channels.


The SaaS marketplace is a competitive arena, and with robust B2B SaaS marketing techniques, you can elevate your business. Deloitte says, 93% of CIOs have adopted or planning to adopt cloud SaaS. Further, due to the pandemic, SaaS marketers are about to witness advanced ways of connecting with target audiences. With the 10 SaaS marketing tactics discussed in this article, you can amplify the number of visitors to your website and enhance the possibility to produce a higher ROI and expand the client base. Tracking the performances of these strategies is also significant to optimize them for even better results in SaaS marketing and customer retention.

Frequently Asked Questions

Why is SaaS so effective?

SaaS is a cost-efficient, easy to maintain, flexible, agile and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity.

How do companies use SaaS?

SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device.



"Through years of deep industry experience in providing real business outcomes, DWS has built a reputation for excellence and timely delivery of complex IT services and solutions through our integrated suite of offerings spanning Cloud Solutions, Business Intelligence, Digital Transformation, Enterprise Content and Collaboration, Delivery as a Service and our Product portfolio. "


Cloud Computing Vs. Edge Computing

Article | March 21, 2022

Understanding the Difference While talking aboutedge computing vs cloud computing, the first and foremost aspect that one must understand is that these components are entirely different and non-inter changeable. Therefore, one cannot simply replace the other in any circumstance. Edge Computing Edge computing is ideally known as a distributed computing framework that brings the enterprise closer to data sources such as the IoT and local edge servers. Edge computing is used to process time-sensitive data. By placing the computing services closer to the location, users can effectively benefit from faster, more reliable services. Edge computing is also a constructive way for a company to use and share resources across a lot of different places. Cloud Computing Cloud computing can ideally be termed as a platform where resources like compute, storage, and networks can be flexibly used depending upon specific workloads in a highly virtualized manner to fulfill the requirements of modern-day workloads. As a result, organizations can now leverage cloud computing rather than having to invest in hardware themselves and function on-demand effectively. What Is the C-suite Preference? Cloud computing’s central idea of offering centralized data sources that can be accessed from anywhere in the world is typically the complete opposite of edge computing’s local data handling concept. Even though cloud computing plays an essential role, the possibilities offered by edge computing to leverage the IoT.Edge computing efficiently process data they gather closer to the source and arenow asking organizations to reconsider their view ofIT infrastructure. Advantages of Edge Computing The exponential rise of IoT devices emphasizes a shift in how businessescollect and analyze data. While organizations use content delivery networks to decentralize data and service requirements by copying data closer to the user, edge computing uses smart devices, phones, or even network gateways to conduct tasks on behalf of the cloud, ensuring computing power is brought closer to the users. Some of the most renowned advantages of edge computing: Speed Security Scalability Versatility Reliability In 2015, Google Scholar had just 720 new publications relating to edge computing; by 2020, that number had increased to almost 25,000. The number of edge patent filings follows a similar pattern: there were 6,418 edge computing patent filings in 2020, more than a hundred times the number in 2015. Advantages of Cloud Computing The back and forth movement of data from the point where it is created to central servers for processing and then to the end-user requires a lot of bandwidth. The benefits of cloud computing are: Flexibility Consistency Low cost Mobile accessibility Maintenance Cloud computing is a great euphemism for centralization of computer services under one server.” EvgenyMorozov, American writer and researcher Detailed Analysis of the Cons Edge Computing Even though edge computing facilitates more opportunities for data processing and storage at a localized level, some regions are prone to disadvantages when it comes to implementation. Numerous areas will also face a lack of skilled IT professionals who are crucial in launching and managing the local edge network’s devices. With the vicious circle of limited network capacity, building sophisticated network models with diminished network infrastructure would be the ideal way to begin. Some of the cons have been highlighted below: Geographic inequalities Trouble preventing and monitoring security breaches Loss of data with potential energy Cost and storage implementation requirements Cloud Computing Despite the hype around flexibility in cloud computing in the IT world, there are still some disadvantages to cloud computing that users might come across, especially during smaller operations. Some of the cons have been listed below: Cloud security and data theft Cloud downtime Limited control Vendor lock-in Who Wins the Race? Traditionally, cloud computing has emphasized centralized cloud services divided into a handful of large data centers. This centralization allowed the resources to be highly scalable and sharable while maintaining control and security. Edge computing looks to address those use cases that cannot be adequately addressed by the centralization process, often because of networking requirements and other constraints. Several observers believe that in the debate between edge computing vs cloud computing, edge computing will eventually supersede cloud computing as computing, in general, will become decentralized, and the need for centralization will diminish. But because their duties are very different from one another, this scenario is implausible. Conclusion Edge cloud computing devices are built to accurately capture and process data on-site and analyzeitin real-time. This is not predominantly concerned with data storage. Whereas cloud computing is built on infrastructure and can be quickly expanded to meet the requirements of your workloads. So, ideally speaking, edge computing is appropriate for applications where each millisecond matters, and cloud computing is best for non-time-sensitive applications. FAQ What Is the Primary Difference Between Cloud Computing and Edge Computing? The primary difference between cloud computing and edge computing is that edge containers are situated at the edge of a network, near the data source. In contrast, cloud containers operate from a data center. Will Edge Computing Completely Replace Cloud Computing? This is a highly unlikely scenario where edge computing would replace cloud computing. There is always going to be aneed for centralized processing and storage. Edge computing would cover some of the shortcomings of cloud computing, instead of replacing it. Is Edge Computing the Future? A recent report by Market sand Markets predicted that the edge computing market will grow from $36.5 billion to $87.3 billion from 2021 to 2026.

Read More

Impact of Cloud Computing in Changing Management

Article | March 15, 2022

Constantly evolving with growing technology and the market's needs makes an organization dynamic. Several companies have made significanttech changes to accommodate the ever-changing working environment. Resourceful computing has been a blessing to organizations as it helps them better manage themselves. Impact of Cloud Computing Cloud-based technology is an aspect that has constantly come up with innovative ways for organizations to perform better and more efficiently. It also accommodates the remote working requirements of employees. All operations, including management processes, are now shifting to the cloud. Cloud computing has been offering a wide range of options, even for managerial purposes. At present, around 94% of enterprises are already using a cloud service. In a way, it is also changing the landscape of management. Understanding How Cloud Computing Is Changing Management Cloud computing for businesses has allowed them to move massive amounts of data in a short period of time. It is fair to say that cloud computing management has fundamentally changed how we communicate and work. This has paved the way for an entirely new level of expectations, where organizations make the most of the benefits of the services provided by the cloud. Facilitates Faster Change Processes Cloud computing business models are specifically designed and built to facilitate speed when change is required. Cloud-based technology ensures that components and licenses are available on demand. As a result, by using only a few clicks and operations, inculcating change has become fast and straightforward. It also has a feature called auto-scaling, which means that capacity can be increased automatically and on demand. Shift from Control to Enablement Agile and DevOps have become the mainstay of solution development in the cloud; change management needs to move from control to enablement. New approaches like these are entirely self-managed and repel any attempt to impose bureaucratic power, which is a hallmark of change management. Cloud-based technology works towards de-risking numerous changes. Adopting the cloud computing business model means that change management should focus on leveraging capabilities and emphasizing change models. Historically, it has been seen that in the world of information technology, the main changes in management are influenced by the changes in the ways of gathering information. In the age of cloud computing, information is traveling in both directions at a great speed across computing systems, and possibilities like virtualization, scaling up or down for handling bigger workloads, or automated security patching across thousands of computers are far more flexible in nature. This demands a more flexible organizational structure that can respond to customer needs by adjusting itself. This flexible system depends on rapid data collection, analysis, and over-the-air changes to product software if required. Change Authority's Need to Adjust Traditionally speaking, several change authorities are dependent on the type of change that would be implemented. For example, a crucial difference like cost and risk would go to the board for approval, whereas a low-level change might require the data center manager's approval. To speed things up in the cloud environment, product and infrastructure teams need to prioritize and decide on changes first. With the cloud, individuals and small businesses can snap their fingers and instantly set up enterprise-class services.” Roy Stephan, Founder, and CEO, PierceMatrix. How Does Cloud Computing Management Redefine Business Functioning? The cloud computing business model helps organizations understand future processes. It presents an excellent opportunity to identify the impact of change that deployment will have on the organization at a very early stage of the project. Organizations can compare the impact of changes across various application platforms and factor this input into their software selection process. Early understanding of change impacts and delay elements also allows businesses to define project scope better and address their present challenges. The steps mentioned below will help your organization effectively start to manage change. Capture and analyze the effects of change Determine the degree of difficulty of the change Create the OCM roadmap, resources, and budget Conclusion Actionable insights are critical for pivoting the company in new directions as it responds to market changes. As a result, organizations that want to shift their business to the cloud must think carefully about their options and implementation strategies. FAQ How Can Cloud Computing for Business Change Management? Cloud environments also facilitate a wide range of automation, integration, and deployment tools. These tools allow organizations to make small, frequent changes that can reduce business risk and introduce business value at an increased rate. What Are the Considerations for Change Management in the Cloud? There are three considerations for change management in the cloud: Cloud environments facilitate faster change processes New solution development approaches require a shift from control to enablement Change authorities’ perspectives need adjusting What Are the Benefits of Cloud Computing for Management? The benefits of cloud computing for management are: Organizing and planning Product development and customer experience Controllability

Read More

Importance of an Effective Cloud Disaster Recovery Strategy

Article | March 11, 2022

What Is Cloud Disaster Recovery? To understand cloud disaster recovery, one must know what disaster recovery is. As the name suggests, it has everything to do with the aftermath of a disaster. Ideally, disaster recovery is the process where organizations prepare for disasters and are fully equipped to recover from them. Therefore, it is undoubtedly an integral part of any business and helps maintain business continuity for any organization. In addition, disaster recovery is focused on securing an organization’s assets. Hence, cloud disaster recovery plans are a group of procedures and measures that ensure an organization is functioning smoothly with the help of dedicated cloud service providers. Understanding Why Cloud Disaster Recovery Is Important Business continuity is an essential component for every functioning organization. A business that has a break in functioning due to a disaster can hamper almost everything. This is precisely where a cloud disaster recovery plan comes into action. Using the amount of flexibility available, cloud technologies vastly aid in efficient disaster recovery, irrespective of the intensity of the workloads. With data being stored in a secured cloud environment that is curated to provide high availability, managing and setting it up isn’t a humongous task. The possibility of your business being affected by a disaster is never too small, and with the current rise in cyber-crime, is it worth the chance? Disaster recovery in cloud computing can help your business deal with ransomware, cyber-attacks, and other such disasters. These are threats that have the potential to completely destroy your files and present your business with a painful downtime. Most organizations know the value and importance of having an effective disaster recovery plan, and if you don’t have one in place yet, you already have a late start. But it’s never too late to implement effective disaster recovery strategies and benefit from cloud-based solutions. Understanding cloud disaster recovery benefits: Offers great flexibility Drastically reduces downtime Provides reliability Ensures simplification and efficiency Easy to deploy Highly cost-effective How to Formulate an Effective Cloud Disaster Recovery Strategy? With the help of cloud computing, disaster recovery has ideally become just another task that can be taken care of using some simple steps. Before formulating a cloud disaster recovery plan, it is suggested that you look into all the possible threats that might affect your organization. In the event of a disaster, you can figure out how much money will be needed and where your infrastructure is at risk by taking into account all the risk factors. To effectively formulate a cloud disaster recovery strategy, it is best to follow the steps below: Outline your possible risks and understand your infrastructure Conduct a business impact analysis Parameters of assessment: Recovery Time Objective (RTO) Recovery Point Objective (RPO) Establish a disaster recovery plan based on your RTO and RPO Choose the right cloud partner Focus on building your cloud disaster recovery infrastructure Standardize your disaster recovery plan on paper Constantly test your disaster recovery plan As data security becomes more important, the global disaster recovery cloud services market has increased dramatically. It is predicted to grow from $4.35 billion in 2019 to $23.3 billion in 2027.88% of enterprises say the public cloud will play a role in their backup plans in the future. Factors to Weigh While Assessing the Ideal Cloud Partner Strategic cloud disaster recovery assessment and planning is something that not everyone can take up.Also, why stress on this when you can engagewith a provider with great experience. The right cloud partner should ideally help you conduct a thorough business impact analysis to aid in the familiarization of the potential operational limitations you would encounter during a disaster. Hence, choosing a cloud partner who is intelligent, pragmatic, and solution-oriented should be of the utmost priority. Such a cloud partner will have all the necessary tools and help you carry out a better assessment of the potential danger to your data. While formulating the cloud disaster recovery plan, keep in mind: Design your strategy according to your recovery goals Implement control measures Prepare your software Implement your security and compliance controls Use cloud storage as your daily backup routine Conclusion In today’s age and time, disaster recovery should be a priority for every organization. While some calamities are unforeseen and highly impactful, successful organizations are always the ones that are capable of getting back up, and this is exactly where a cloud disaster recovery plan comes into action. Once you have assessed every aspect of your recovery strategy, you’d only have to pick the service provider who’s capable of implementing your requirements seamlessly. Once you have all these points in place, your business will be well equipped for almost any possible disaster. Make ‘business continuity’ ‘business as usual’ and imbed it into your management routines as decisions are made, instead of an afterthought check off the box exercise later.” Bobbie Garrett FAQ What Is a Cloud Disaster Recovery Plan? Cloud-based recovery plans help the organization recover its critical systems after a disaster and also provideremote access to your system using a secure virtual environment. Why Is a Cloud Disaster Recovery Plan Essential? When an organization does not have an effective disaster recovery plan, it puts the organization at risk of high financial costs, reputation loss, and an even greater risk of losing clients and customers. What Are the Benefits of Having an Effective Cloud Disaster Recovery Strategy? Using a cloud disaster recovery strategy, organizations can benefit from: Cost efficiency ncrease employee productivity Greater customer retention

Read More

The Ultimate Cloud Migration Checklist

Article | February 21, 2022

What Is Cloud Migration? Cloud migration means moving your business operations to the cloud. Much like a physical relocation, it involves moving data, applications, and IT processes from data centers. Most of the time, cloud migration is defined as the shift from on-premise or legacy infrastructure to the cloud. Businesses decide to make this shift mainly to stay dynamic and constantly innovative. Legacy infrastructure is the hardware and software that is outdated but is still in use. If a business is running on a legacy system, there is the constant stress of falling behind the competition and a greater risk of a security breach. What Is the Need for Cloud Migration? Cloud computing has now evolved to become a corporate need, regardless of the firm's size or the scope of work they do. It enables cost savings, agility, and reliable IT resources. Companies can depend on the scalability of cloud storage to add storage as and when they need it, which increases their agility and lowers their total cost of ownership. They don’t have to worry about the maintenance of their private data centers that store information. Some benefits of cloud migration are: • Elastic scaling • Enabling digital transformation • High availability and reliability • Faster deployment • Enhanced security • Better cost management “Understanding shared responsibilities will be critical in the use and distribution of workloads across multiple cloud environments.” Brad Fugitt, Chief Information Security Officer, Pax8 The Most Common Issues Faced During Cloud Migration When done wrong, cloud migration can turn out to be a painstaking task. The most common issues faced while migrating to the cloud are: • Lacking a strategy determined by business objectives • Cloud sprawl is caused due to a lack of clear understanding of the cloud environments • Overdoing the planned budget • Security weak points and critical service failures • Unforeseen human errors and lack of skills Hence, to avoid the issues mentioned above, it is essential that you incorporate a cloud migration checklist. This also helps the organization ensure that everyone within the organization is on the same page during the migration. Using a server migration checklist, you'd be able to keep an eye on the progress of your move. Why Is Cloud Migration Checklist Important? In today's environment, hybrid technologies are growing in relevance with the movement of organizations to the cloud. Since digitalization is taking over, organizations need to focus on staying innovative. The process of migration, which is otherwise difficult, can be made easier by incorporating a simple and effective server migration checklist. Once you have a cloud assessment checklist, you will have a clear understanding of how you should take up the whole migration process. When there is a checklist in place, a complete strategy can be used to get through the process quickly. Cloud migration can be an easy process if you plan ahead of time. Betabrand's on-premise to cloud migration in 2017 went off without a hitch. They constructed many clusters in GKE and ran several test migrations before the actual migration. They discovered the right processes for a successful launch. Load testing is made easier with the cloud. Betabrand was able to swiftly establish a load testing duplicate of its production services. Tests showed sluggish code routes that would otherwise be hidden under large loads. To ensure that your migration to the cloud is also as smooth as Betabrand’s, you should also look into some must-have steps for a cloud migration checklist: Be Certain of Your Workload Priorities It is a widely established best practice to choose workloads and data sets based on what would best fit your organizational requirements. Most often, workload migration priorities aren’t something that you can expect. Most of the time, the migration priorities would turn out to be weighted technical requirements that weren’t obvious or expected. Cost Analysis Cloud migration is an effective way to reduce hardware, software, and IT staffing expenses. However, sometimes legacy enterprise hardware would be more expensive to run as a cloud-based app, and hidden expenses can be an additional burden. Selecting a Cloud Service Provider and a Cloud Environment Choosing the right service provider and cloud environment is crucial for a cloud migration checklist. It is crucial to understand which service provider will be able to cater to your requirements. The top three service providers available in the market are AWS, Microsoft Azure, and Google Cloud Platform. They have deployment models like private cloud, public cloud, hybrid cloud, and multi-cloud. Those who want to move to AWS and make the move less stressful can also follow an AWS migration checklist For AWS cloud migration, they let you in on their checklist, which can be used to migrate to Amazon Cloud. The five-step AWS migration checklist is: • Train your staff on cloud migration essentials • Consider security needs and access management • Set KPIs for cloud performance • Plan for database migration • Plan data migration for static websites and unstructured data With this AWS migration planning, the whole process can be easily incorporated. Conclusion While moving to the cloud might seem like a difficult task, utilizing a practical application migration checklist would drastically ease the whole process. Once you have the checklist in place, you'd simply need to follow the list and easily get all your workload and data transferred to the cloud. Understanding what you need for your business from the cloud and determining the ideal cloud platform partner is the most crucial component of all. FAQ What Are the Main Phases of Cloud Migration? The essential stages of cloud migration are: • Analysis of technical and business needs • Risk analysis and migration project scope • Managed service operation How Should One Plan Cloud Migration? While planning a cloud migration, it is best to have a cloud migration checklist in place. Then, when you know what the crucial touchpoints are, the whole migration process can be done quickly and smoothly. What Is Discovery in Cloud Migration? The process of identifying and documenting infrastructure, and all its related components, relationships, and dependencies on the operating environm

Read More



"Through years of deep industry experience in providing real business outcomes, DWS has built a reputation for excellence and timely delivery of complex IT services and solutions through our integrated suite of offerings spanning Cloud Solutions, Business Intelligence, Digital Transformation, Enterprise Content and Collaboration, Delivery as a Service and our Product portfolio. "