5 Marketing Technology Trends for 2020

| September 13, 2019

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Littlefish (UK) Ltd

Littlefish is an award winning and rapidly growing Nottingham HQ’d Managed IT Services Provider. Through a focused growth plan we have become an established and credible alternative to the ‘usual suspect’ large Multi £Billion Managed Service Providers and IT Outsources in the mid-market and enterprise.

OTHER ARTICLES

The Exciting Next-Gen Contact Centre Platform

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Over the last couple of years, Aspect has become an industry leader in the business communications niche. Recently, the company has released its latest version of its Cloud Contact Centre as a Service solution. Let’s explore some of the key features that make this updated software so exciting.

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Google Cloud launches from Google I/O 2021

Article | May 25, 2021

And that’s a wrap for Google I/O 2021! Its virtual nature this year surely didn’t stop its viral nature, as we saw over 215,000 registrants, over 235 sessions, 186,565 badges earned, and dozens of workshops and AMAs. Viewers from around the world once again tuned in to learn about the latest launches from Google, including Android, WearOS, Flutter, and TensorFlow. Developers came to sharpen their skills by learning the newest tools, APIs, and improved experiences to help them build. Google Cloud has become a big part of the excitement as it unveiled a number of major launches around AI, Google Workspace, and sustainability, including a new unified AI platform, rich collaborative experiences, and breakthroughs in carbon-aware computing. If you couldn’t make it and want a quick list of the best cloud sessions, check out my cloud developer’s guide to I/O. To get to the heart of Google Cloud I/O announcements, read on.

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New Cloud TPU VMs make training your ML models on TPUs easier than ever

Article | June 1, 2021

Today, we’re excited to announce new Cloud TPU VMs, which make it easier than ever before to use our industry-leading TPU hardware by providing direct access to TPU host machines, offering a new and improved user experience to develop and deploy TensorFlow, PyTorch, and JAX on Cloud TPUs. Instead of accessing Cloud TPUs remotely over the network, Cloud TPU VMs let you set up your own interactive development environment on each TPU host machine. Now you can write and debug an ML model line-by-line using a single TPU VM, then scale it up on a Cloud TPU Pod slice to take advantage of the super-fast TPU interconnect. You have root access to every TPU VM you create, so you can install and run any code you wish in a tight loop with your TPU accelerators. You can use local storage, execute custom code in your input pipelines, and more easily integrate Cloud TPUs into your research and production workflows.

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Zoom Recordings Exposed

Article | April 5, 2020

Zoom Video Communications is a remote conferencing services company. Many organizations use their product for its video conferencing, online meetings, chat, and mobile collaboration to stay in contact with remote colleagues, customers, partners, etc. Zoom’s value and use has skyrocketed over the last several weeks, mostly due to the COVID-19 pandemic. Between December 2019 and March 2020, they have gone from 10 million users per day to 200 million. By clicking “Join,” we are trusting that Zoom will provide the necessary security to protect our personal information and the content of our Zoom sessions.

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Spotlight

Littlefish (UK) Ltd

Littlefish is an award winning and rapidly growing Nottingham HQ’d Managed IT Services Provider. Through a focused growth plan we have become an established and credible alternative to the ‘usual suspect’ large Multi £Billion Managed Service Providers and IT Outsources in the mid-market and enterprise.

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