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Article | February 28, 2020
Think of a time, when you have used a map to find a café for your family dinner. Or perhaps, you used it to look for a newly opened fashion store in your neighborhood. Working with location technology day in and out, I am fascinated by the journey of maps- from paper to a tap on the phone. I have never been more energized by the growth of these location technologies having an impact on our daily lives, the way we work and interact. The beauty of maps, however, is that they can be used in a variety of forms, beyond just navigating roads and finding landmark buildings. Location mapping and technologies, as companies are now finding out, is helping businesses small and large across the world, to combine geography with business intelligence, thus enabling them to make faster and efficient business decisions.
It may be obvious, but I have to say the cloud -- particularly a cloud data analytics stack. It is the only way for companies to efficiently and effectively combine data from all the myriad sources and analyze it together. Cloud data warehouses (CDWs) are experiencing incredible traction, and I believe we will continue to see a sharp trajectory for them and the various technologies associated with them, from the pipeline funneling all the data into the CDW to the cloud analytics and business intelligence (BI) software that enables you to access and analyze the data in real-time (like Sigma, the company I lead).CDWs have taken off for a number of reasons: scalability, flexibility, lower costs, and connectivity, which are benefits presented by most cloud technologies. Furthermore, by storing all data in one place, organizations don't have to deal with the complexity of searching various discrete business systems and data stores to locate the relevant data.
As Pricefx gears up for the launch of its partner program, Advantage Pricefx, Joe Golemba, the company’s new VP of Global Ecosystems and Partners, cannot wait to see the program officially launch. I sat down with Joe, who joined Pricefx late last year, to find out about the new leader of the ecosystem team to give partners and customers alike a chance to learn more about the man that is tasked with using ecosystems to disrupt the pricing space.
The cloud is ever-developing, and the only way to grow your business in the long term is to have the right security strategy around your cloud environment. According to MarketWatch, in 2019, the size of the global cloud computing market was $62.73 billion, and it is expected to reach a whopping $383.78 billion by the end of 2026, with a compound annual growth rate (CAGR) of 29.2 percent during 2021–2026.
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