WELCOME TO The cloud REPORT
Avoiding public cloud? Telcos are running out of excuses
| February 28, 2020
Vlocity, the leading Industry Cloud software company with deep domain expertise in vertical applications, empowers companies to deliver a unified and industry-specific customer experience.
Article | April 2, 2020
The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure – with orchestration between these various platforms.
Around the world, enterprises are no longer debating the merits of cloud computing but are evaluating how they can leverage it as part of their digital transformation initiatives. From migrating existing on-premises workloads to building cloud-native services, businesses are looking to the cloud to deliver the digital capabilities they need to drive their businesses forward.This tectonic shift towards the cloud is evidenced by the sheer growth of the global public cloud services market, predicted by analyst firm Gartner to reach US$266.4 billion in 2020. As is often the case, a key challenge faced by enterprises revolves around selecting the right global cloud provider partner to work with.
PLG companies typically use a bottom-up approach to go after the end-user first and focus on delivering consumer-grade user experience so that users actually engage with and love the product to an extent to become product advocates. Existing users invite new users in a viral loop, reducing user acquisition costs. Users are more likely to upgrade and expand, increasing LTV and net-dollar-retention. When IT or Procurement departments get involved, the end-users already have been using the product actively, making the sale of enterprise plans a lot smoother and faster.
The network computing chain faces a changing reality over the coming years. According to the latest version of the Ericsson Mobility Report, a surge in consumer device capabilities and data-intensive content will see global data traffic rise fourfold by 2025. Industries, entering the fray for the first time, will place ultra-low-latency and high-privacy demands on the network through time-critical and massive-data use cases such as autonomous transport, remote robotics, smart factories and cross reality.In all of these cases, the place at which the data is processed whether it be in a centralized data center or at the edge of cloud will have an immense impact on both latency and how the massive amounts of data are managed. Not only do these factors impact enterprise and network efficiency, but they will soon be critical in safeguarding human life.
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