AWS vs. Azure vs. Google Cloud: 2021 Cloud Platform

Abhinav Anand | February 4, 2022 | 134 views

AWS vs. Azure

Understanding Cloud Platforms

Over the years, cloud computing has gained vast popularity and has effectively become the essential strategy for companies to accelerate innovation. Cloud computing has achieved great things. While it is a significant shift from the traditional methods of doing business, cloud computing offers a great set of opportunities for organizations.

With cloud computing growing exponentially, the market for cloud platforms is flourishing with numerous service providers. Having said this, the competition for the leadership position has been mostly among three: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. These three cloud companies have excellent control over their markets, and the comparison has always been drawn as ‘AWS vs. Azure vs. Google.'

Cloud computing is the third wave of the digital revolution. – Lowell McAdam, CEO of Verizon


Detailed Understanding of ‘AWS Vs. Azure Vs. Google'


Amazon Web Services (AWS)

Established in 2006, Amazon is one of the pioneers in the aggregation, compilation, and processing of big data. Consisting of a vast array of toolsets that grow exponentially, the capabilities of AWS are unmatched. At present, AWS offers IaaS, PaaS, and SaaS platforms as its core services.

Microsoft Azure

Azure is the closest competition that AWS has, with competent cloud infrastructure. Launched in 2010, Azure offers a wide range of tools, programming languages, and frameworks running in both Microsoft and Linux environments.


Google Cloud Platform

Google began its cloud platform journey in 2011 and has been able to garner an excellent grasp of the cloud industry. With its profound technical expertise and industry-leading tools, Google Cloud has drawn corporate customers.

Business Value of Cloud Adoption

Over the years, several organizations have used cloud services to streamline their processes and become more efficient. While the requirements of each business are different, there is still something for everyone with cloud computing. To ideally determine the value of the cloud and understand the benefits it brings to the table, there are various aspects that must be looked into.

Cloud computing is widely known for enabling enterprise ecosystems to perform faster, more efficiently, and with more flexibility. As a key enabling technology, its interaction with other technologies helps accelerate innovation and, as a result, increases potential business value. In addition, the cloud has created innumerable possibilities in the fields of IoT, artificial intelligence, machine learning, analytics, and others.

Exploring What They Offer

Choosing between the market leaders in cloud computing can be a difficult task. Each cloud solution comes with a wide range of features and opportunities. Therefore, it is essential that we meticulously evaluate each and every aspect before zeroing in on one cloud platform.

Pros and Cons of AWS

The dominance of the public cloud market is one of the biggest strengths of AWS. The massive scope of operations they offer is a reason for their growing popularity. With over 66 availability zones and 12 more on the way, AWS has a strong hold on worldwide hosting. Another advantage of AWS is that they offer a wide range of services, which currently stands at around 200+.

When talking about the cons, AWS's most significant disadvantage is its cost. AWS also sets default limits on resources that can vary from region to region. These resources are images, snapshots and volumes and you can only launch a limited number of instances per area.

Pros and Cons of Microsoft Azure

Even though Azure came later to the cloud market, they were able to make a noteworthy impact by repurposing their on-premise software for the cloud, in addition, with their strong focus on security, Azure was able to achieve multiple compliance certifications, all of which established Azure as the leader in IaaS security. When we talk about the advantages of Azure over AWS, the primary component that comes into play is the cost. Most of Azure's services can be purchased under the “pay-as-you-go” pricing model. This ensures better management of IT budgets as it charges users based on actual usage. This payment model requires no long-term commitments or upfront payments.

The need for expert management and maintenance is one of the prime Microsoft Azure disadvantages. Compared with AWS, their service offerings are also on the lower side.


Pros and Cons of Google Cloud

GCP has successfully made ground with its services despite being the last of the three to break into the cloud market. Their highly-specialized services in big data, machine learning, and analytics give Google an edge over the others. Their open-source integration and portability also facilitate easy collaboration.

Their lack of traditional relationships with enterprise customers is one of the most crucial downsides for GCP. In addition, fewer services and global data centers are also a big disadvantage when compared to the other two.

Detailed Comparison of Prices

The cost of network maintenance, network infrastructure maintenance, and labour are all factors in cloud computing pricing. To make a comparison, you need to think about things like virtual machines, operating systems, regions, and more.

Types of pricing available:
• On-demand pricing
• Discounted pricing
• Per second billing
• Serverless pricing

As an organization, you must compare multiple instances while choosing your cloud partner to help you save thousands of dollars.

Netflix uses Amazon EC2 instances and Kinesis data streams to handle the streaming workload for 190 countries. Netflix has been using the new AWS Graviton2-based EC2 instances that were promised in the AWS reInvent 2020 announcements. This has helped them improve their performance by 50%.


How to Choose a Cloud Platform for Your Business

While you are looking to choose a cloud platform for your business, you must pick someone who will cater to your business's requirements. To make this choice a little easier, there are certain aspects that one must look out for while opting for a cloud platform. These aspects are:

• Certifications and standards
• Technologies and service roadmaps
• Data governance and data security
• Contract, commercials, and SLAs
• Reliability and performance
• Migration support, vendor lock-in, and exit planning

Conclusion

Even though AWS stands out with its long tenure in the market, there is something unique about all the discussed cloud platforms. Therefore, aligning your business requirements with the said cloud platform is essential. This will help your business become more dynamic. Several large companies have seized the opportunity and shifted their businesses to the cloud. As many would say, cloud computing is the future.


FAQ


What Are the Cloud Services That AWS Offers?

At present, Amazon Web Services (AWS) offers IaaS, PaaS, and SaaS platforms as its core services in over 66 availability zones.


How Can Cloud Computing Benefit Businesses?

Cloud computing helps businesses cut down on many expenses. These expenses include power, cooling costs, server maintenance, upgrade costs, and software licensing. Businesses can also cut down on the cost of buying hardware that gets obsolete relatively soon.

Which Year Did Google Start Providing Cloud Platform Services?

Among the top three, Google was the last to launch its cloud services. However, they began their cloud platform journey in 2011 and managed to make up for the delay in their services.

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Snyk Unveils Snyk Cloud, the Industry's First Developer-Centric Cloud Security Solution

Snyk | July 27, 2022

Snyk, the leader in developer security, today unveiled Snyk Cloud, announcing the launch of the industry's first comprehensive Cloud Security Solution designed by and for developers. This latest development was made possible by the acquisition of Fugue earlier this year. Thoughtfully designed with global DevSecOps teams in mind, Snyk’s Cloud Security solution unites and extends existing products Snyk Infrastructure as Code and Snyk Container with Fugue’s leading cloud security posture management (CSPM) capabilities. These elements are now powerfully combined to realize a fully featured cloud security solution that allows today’s modern developers to continue their rapid pace of innovation securely. The Snyk Cloud product extends the company’s existing Developer Security Platform in a significant way, allowing more companies to embrace DevSecOps and spark further effective collaboration between their developer, operations, security and compliance teams. Instead of grappling to patch together multiple, incompatible cloud and application security solutions, ultimately leading to a fragmented view of application security in the cloud, global developers now have the ability to take full ownership of their infrastructure. At the same time, their security counterparts can define and operate a consistent cloud security posture across the entire software development lifecycle (SDLC). With the digital era’s ever rising need for innovation speed, siloed application and cloud security tools that focus on detecting issues after deployment are too slow and risky, creating growing tension between developer and security teams. With the addition of Snyk Cloud, Snyk customers will now be the first to benefit from a unified platform and policy engine that equips them to create secure deployments via an unmatched feedback loop – from code to cloud and back to code – securing their cloud before deployment and maintaining its secure integrity while running as well as then assessing and prioritizing the precise places to provide fixes back in the code. In fact, over the past year, Snyk customers have reported that they improve their security risk posture by more than 60% by reducing the time it takes to find and fix vulnerabilities. “Snyk’s developer-first approach disrupted the application security industry and we’re now aiming to apply many of those lessons learned to the fastest growing segment of cybersecurity today: cloud security, Predicted to be worth $77.5 billion by 20261, this is an area ripe for change. Today’s news represents another important milestone for the developer security movement, and we look forward to the industry’s response to our vision of uniting AppSec and CloudSec teams to secure today’s apps more efficiently.” Peter McKay, CEO, Snyk “Our global customers have witnessed firsthand how previous cybersecurity tenets have evolved profoundly, with cloud infrastructure now changing just as fast as the apps themselves. They’re eager for one comprehensive solution that provides a truly complete cloud picture, driving DevSecOps by enhancing developer productivity securely,” said Adi Sharabani, CTO, Snyk. “We’re incredibly proud to reveal this industry gamechanger, Snyk Cloud, the first developer security product designed for the cloud era in order to address every important stage of a modern app’s life today from development through to production.” Now Powered by Snyk: The Cloud Security Podcast In timing with AWS re:Inforce, Snyk has introduced two exciting new cloud security hires, Ashish Rajan and Shilpi Bhattacharjee, founders of the Cloud Security Podcast, which is now officially powered by Snyk. In their new roles, Ashish will be Snyk’s first Cloud Security Advocate, while Shilpi will continue to serve as Lead Program Manager for the Cloud Security Podcast. As with the Secure Developer Podcast and DevSecCon, Snyk is committed to continuing to build these global communities that foster education, thought leadership and promote secure development. Please visit here to read more about what’s ahead for Ashish, Shilpi and the incredible cloud security community that they have fostered over the last several years. Snyk is a Diamond sponsor at AWS re:Inforce, a learning conference focused on security, compliance, identity and privacy taking place in Boston, July 26-27, 2022. Snyk Cloud is currently available on a limited basis with general availability planned in the Fall 2022. To see Snyk Cloud in action, visit the company’s booth (#408) or sign up for a demo here. About Snyk Snyk is the leader in developer security. We empower the world’s developers to build secure applications and equip security teams to meet the demands of the digital world. 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CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

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