Article | July 23, 2021
After the pandemic hit us in 2020, most businesses have gradually shifted from physical or in-person interactions to a virtual platform. The situation accelerated the demand for better collaboration tools such as Software as a Service (SaaS). As a result, SaaS organizations offering all-inclusive services aim to grow in the coming years. Many organizations are leveraging the advantages of B2B SaaS marketing to sustain and excel at the competitive edge. During a conversation with Media 7, Stacey Witt, the Chief Marketing Officer at LoadSpring, said, “Our vendors and partners understand the agility and flexibility of our cloud platform and want their applications to be SaaS-enabled.”
SaaS businesses offer services starting from user authentication technology to cloud infrastructure. According to Gartner, Software as a service (SaaS) will remain the principal market segment, which is forecasted to grow to $ 151.1 Billion in 2021. Hence, 2021 is the best time to explore the benefits of SaaS and improve the marketing strategies to occupy a more significant share of the flourishing global market.
What is B2B SaaS Marketing?
B2B SaaS stands for business-to-business Software-as-a-Service. B2B SaaS is a cloud-based software distribution model used by businesses for numerous operations such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. It is licensed software available on a subscription basis from a third-party provider, which hosts the applications and allows access to the customers through the internet. B2B SaaS Marketing is simply the technique used to market SaaS. As a flexible, scalable, and cost-efficient platform, SaaS triggers the attention of businesses to enter the market. Salesforce, the popular customer relationship management (CRM) tool, is the ideal example of a SaaS company.
SaaS companies have experienced a significant surge in client acquisition since the beginning of the pandemic and expect a steady rise in the future. Earlier, the marketers have focused on experimenting latest trends for business growth, but now considering its increasing demand across various businesses, a strategic approach is the need of the hour. Suppose you have not prepared your B2B SaaS marketing strategy yet in 2021. In that case, it is high time to start now by selecting the technics that are proven and can yield effective results by converting your marketing efforts highest rates possible.
10 Imperative B2B SaaS Marketing Strategies for 2021
According to BetterCloud, today, entrepreneurs of all sizes estimate that 70% of the business apps they use are SaaS-based. However, the forecast says that the numbers will rise to 85% by 2025.
SaaS platforms have made their products more scalable and subscription-based to handle the rising demand. However, if your SaaS marketing efforts are not up to the mark, your product can get lost in the mass. Here are the ten critical SaaS growth strategies to help you contend, survive, stay relevant, and succeed in the competitive world.
Emphasize Competitor Analysis
Competitor analysis is one of the essential parameters for preparing marketing strategies, and SaaS Marketing is no exception. It helps identify the major competitors and study their product, sales, marketing, and customer retention strategies. Competitor analysis will help you to develop better practices than your competitors and expand accordingly. By performing competitor analysis, you can identify the product's unique value proposition and stay updated on the latest trends. It also helps to analyze competitor's actions for better performance. As a result, you can assess and identify areas of betterment and opportunities in the market. Additionally, you can track the customer reviews on the products of your competitors and identify the gaps.
Focus on SaaS Content Marketing
Posting engaging content has a direct or indirect impact on your marketing outcome. A robust content marketing strategy helps create brand awareness, connect with the prospects, improve ranking, establish domain knowledge, and boost traffic engagement ratio. The tone of confidence in your content can help you gain customer reliance and be a potential gamechanger in a challenging SaaS ecosystem. In addition, you can use reprocessed content to target diverse audiences.
According to the ProfitWell study, SaaS companies that use content marketing experience 30% higher growth rates and 5-10% better retaining capacities. To ensure a robust SaaS content marketing strategy, you should:
Regularly update your content
Compelling and engaging content helps to nurture leads. To accommodate the challenges and demand fluctuations in 2020, many brands updated their content strategy to accentuate credibility, empathy, and value. Moreover, since social media use has increased noticeably due to the pandemic, organizations have also modified their communication strategy on social media. Updating current blog posts with latest information will benefit your SaaS marketing efforts and boost them on different networks to gain traffic. Insightful and up-to-date content also drives social media subscribers and followers.
Study your target’s preference
The more you know your target audience, the better way you can design content. Therefore, it is significant to segregate the targets based on their preferences to get relevant information and messages and successfully build subscribed audience database. You can also study their content preferences by collecting customer data to plan an effective marketing strategy for B2B SaaS.
Track your SaaS Content marketing performance
After content preparation, tracking the performance of your creation is vital. This performance analysis will help to change your content strategy for better lead generation. You can use Google Analytics to determine the lead generation and conversion path post you have set your goals. You can also use Google Analytics to measure the performance of your content by analyzing the sequence of users' actions on your website.
Implement and Maintain Expert SEO Strategy
A robust SEO strategy is a must for a successful B2B SaaS marketing strategy. That is because more than half of all website traffic comes from organic searches on Google. To ensure your SaaS platform is trust-worthy and index-worthy, you need to consider three types of SEO marketing strategy:
Technical SEO: Technical SEO refers to optimizing the on-site HTML components to allow Google crawlers to locate and index your website pages easily. It also makes your SEO performance effective by good loading speed.
On-Page SEO: Creating keyword-rich, compelling, and valuable content comes under the on-page SEO strategy. It helps Google crawlers understand the subject of your page so that they can be precisely indexed for relevant search queries.
Off-Page SEO: Improving your site's backlink profile is related to the off-page SEO strategy for B2B SaaS marketing so that Google identifies it as a highly authoritative and trustworthy source.
Implementing an SEO strategy is only the primary step. However, the only means to maintain search engine rankings is to constantly optimize your website according to the latest ranking criteria.
Optimize PPC Campaign
Advertising is one of the best and beneficial digital marketing tactics for SaaS marketers. Investing in Google and social media ads is a good idea if you have a decent marketing budget but not enough organic reach. You can target prospects through advertising, and with the right deal, you can get an assured ROI.
To optimize your PPC campaign, you need to run an A/B test for best placement, copy keywords, and target the right audience. Further, your ads should be keyword-enriched for better visibility on search engine result pages. Then, you can use PPC tools to expand visibility. In addition, you need to track your ad performance and reform your strategies if required. Above all, your ads should convey the value proposition and include compelling calls-to-action (CTAs) to drive the visitor's action.
Attractive Website is the key
Your website is one of the most vital marketing assets, and developing a dynamic website is the primary stepping stone for planning a robust marketing strategy. It is the face of your brand and the center of all your activities. Without a good website, your SaaS organization will face issues with conversion rates. As websites play a critical role in promoting the value of your product, it is amongst essential SaaS marketing techniques. Further, when you combine marketing goals with sales strategy, you clarify what will make it best for your SaaS business. If your website is attracting a lot of qualified traffic, it can proportionately increase the conversion list.
Create an ABM (Account-Based Marketing) Strategy
Account-Based-Marketing (ABM) helps organizations to grow in the market. An ABM strategy allows you to identify targets, create an email database, send targeted emails, ads, direct mail, and share success stories. Account-based marketing ensures that the marketers connect with pre-qualified leads and interact with them on a personalized level. With account-based marketing, marketers can gather volumes of information on each business and communicate with them based on their earlier activities.
SaaS Lead Generation and Conversion
Lead generation is one of the most significant yet most challenging parts of any SaaS business. Whatever strategies you implicate should head towards generating workable leads for your business. If your plan is not good enough to generate leads, you will not get new customers, and subsequently, your SaaS business will not grow. The lead generation technique for B2B SaaS is different from other marketing techniques because the product here does not have a physical existence. Hence, prospects have a choice of multiple alternatives on the internet. Inevitably, planning a robust lead generation tactic is crucial for B2B SaaS marketing.
Along with other marketing strategies, encouraging referrals and optimizing freemium strategy bring highly impactful results. When people decide to make a purchase, 88% of consumers trust the recommendations from family, friends, and colleagues. Viva-voce publicity can earn you many referrals and increase your sign-ups. In addition, freemium products always gain attraction. According to the global IT workforce management and optimization company, Blue Tree, 44% of SaaS companies offer a free demo. You can provide a core understanding of your product, yet you don't want to share so much away that most of your audience loses interest and drift away. Also, you must ease it out for freemium users to submit suggestions or report bugs, and you can utilize that information to optimize your overall marketing strategy.
Improve Your SaaS Pricing Structure
The pricing structure is one of the significant elements in SaaS marketing. It would help if you experiment with the prices based on the best for your business and audiences. With the evolution of your business, you need to consider the types of entrepreneurs who use your service and the features that they emphasize.
A well-structured pricing page is beneficial for SaaS marketers that clearly shows the required information for the target audiences to complete the conversion process. For example, if you offer a discount/deal/money-back guarantee, make sure it is in bold terms on the top of the page. Further, you can also include time-limited clauses to create urgency and intensify conversions.
Get Reviewed on Top Third-Party Review Sites
According to G2 and Heinz Marketing, 92% of B2B buyers mostly purchase after reading a trusted review. B2B SaaS marketing teams must pay special attention to this because customers rely on crucial reviews for efficient decision-making before investing. Businesses refer to sites like G2 when they are researching products. These sites provide reviews from similar entrepreneurs and attract high-intent buyers who will eventually make a purchase decision. These sites let them learn about their experiences so they can find the best fit for their brand. Make sure to list your business page on any relevant review site and optimize your information and meta description with keywords related to your brand.
Collaboration is Critical
Merging your marketing resources with a peer entrepreneur can increase business growth for both of your brands. Collaboration in the B2B SaaS marketplace can be a cost-effective way of enhancing your business and reaping long-term benefits. Here are some ways of collaboration:
Co-marketing: When two or more brands jointly promote a content piece, special offer, or an event, it is known as co-marketing. This form of collaboration helps you to expand your reach to new communities through new channels. Further, it allows you to gain more social media followers or newsletter subscriptions.
Partner or reseller: Partnering with businesses with similar customer bases can be risky if your organization has a limited number of internal sales resources. The successful SaaS partner programs must include free joining, co-marketing support, and a partner portal to manage relationships. If your partners are satisfied, they might just become your most active community members.
Event Partnership: Due to the impact of the pandemic on social gatherings, the events space has experienced more disruption since last year. Although event partnerships existed before Covid-19, the protocols and formats have changed, in 2021. It is vital for businesses to either organize or participate in an event to reach audiences. An event partner can promote your brand through their marketing channels.
The SaaS marketplace is a competitive arena, and with robust B2B SaaS marketing techniques, you can elevate your business. Deloitte says, 93% of CIOs have adopted or planning to adopt cloud SaaS. Further, due to the pandemic, SaaS marketers are about to witness advanced ways of connecting with target audiences. With the 10 SaaS marketing tactics discussed in this article, you can amplify the number of visitors to your website and enhance the possibility to produce a higher ROI and expand the client base. Tracking the performances of these strategies is also significant to optimize them for even better results in SaaS marketing and customer retention.
Frequently Asked Questions
Why is SaaS so effective?
SaaS is a cost-efficient, easy to maintain, flexible, agile and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity.
How do companies use SaaS?
SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device.
"name": "Why is SaaS so effective?",
"text": "SaaS is a cost-efficient, easy to maintain, flexible, agile, and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity."
"name": "How do companies use SaaS?",
"text": "SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device."
Article | July 23, 2021
Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.
Article | July 23, 2021
With the growth of cloud technology, several enterprises are now aware of the benefits of adopting hybrid and multi-cloud models. However, when shifted between different cloud environments, they face a set of challenges to ensure the applications' reliable performance. Thus, the introduction of the concept of containers in cloud computing comes into action. Containerization is simply the clustering of an application and all its components into a single, portable suite. With containerization rapidly gaining popularity in cloud computing, leading providers, including Amazon Web Services (AWS), Azure, and Google, offer container services and orchestration tools to accomplish container creation and deployment. Based on Forrester's 2020 Container Adoption Survey, about 65% of entrepreneurs are already using or are planning to implement container orchestration platforms as part of their IT transformation approach. Kubernetes is one of the most known and future-ready, portable container orchestration platforms developed by Google. It is a scalable, reliable, robust, and secured platform, which can manage and accommodate high traffic for cloud applications and microservices. For optimal performance, implementing Kubernetes best practices and following a tailored configuration model is significant to ensure the optimal platform efficiency your enterprise requires.
This article will highlight the top eight best practices of Kubernetes that will help you orchestrate, scale, control, and automate your enterprise applications. But before we start, let us know the basic concept of Kubernetes.
What is Kubernetes?
Kubernetes (a.k.a. k8s or "Kube") is Google's open-source container management platform spanning public, private, and hybrid clouds that automates numerous manual processes involved in scaling, deploying, and managing the containerized applications. Kubernetes is an ideal platform for hosting cloud-native applications that require quick scaling, like real-time data streaming through Apache Kafka. In simple words, you can cluster together groups of hosts running Linux containers, and Kubernetes supports you in managing those clusters quickly and efficiently. Gartner forecasts that worldwide container management revenue will grow sturdily from a small base of $465.8 million in 2020 to register $944 million by 2024. It seems that the popularity of Kubernetes across the enterprises will make the forecast achievable.
Using Kubernetes, outsourcing the data centers to public cloud service providers, or providing web hosting to optimize software development processes can become manageable. Moreover, website and mobile applications with intricate custom codes can deploy Kubernetes on their product hardware for a cost-effective solution. Moreover, it helps you completely implement and trust a container-based infrastructure in production environments, where you need to manage the containers that run the applications and ensure zero downtime. For example, if a container goes down and another container needs to start, Kubernetes handles the situation with its distributed system framework efficiently.
Reasons Behind the Popularity of Kubernetes Strategy
Kubernetes is in the headlines, and we hear about it on social media or at user groups and conferences. So, what is the reason behind its popularity? According to the Kubernetes service providers, it has become the standard for container management platform as it offers several advantages:
Scalability: It offers easy scalability of the containers across many servers in a cluster through the auto-scaler service, thereby maximizing resource utilization with a simple command, with a UI, or automatically based on CPU utilization.
Flexibility: The flexibility of Kubernetes expands for applications to operate consistently and efficiently irrespective of the complexity of the requirement.
Storage Orchestration: The open-source attribute of Kubernetes gives you the liberty to take advantage of storage orchestration from different cloud environments and shift the workloads effortlessly to their destinations.
Automation: Using Kubernetes, you can automatically place containers as their resource requirements without any availability concerns. It helps to combine critical and best-effort workloads, to drive the utilization and save resources.
Health-Check and Self Heal: Kubernetes allows you to perform the health-check and self-heal your containers with auto-replacement, auto-restart, auto-replication, and auto-scaling properties.
Reliability and Security: Kubernetes offers tolerance and clustering of significant errors, bringing stability and reliability to the project. Built-in data encryption, vulnerability scanning, etc., are some of the services of Kubernetes that enhance its security aspect.
Self-discovery: Kubernetes allows self-discovery by providing their IP address to the containers and providing a single DNS name to a group of containers.
Roll Out and Roll Back Automation: Kubernetes gradually rolls out changes to your application or its configuration while monitoring the application's health to ensure it does not kill all your instances at the same time. Kubernetes rolls back the changes in case of any discrepancy.
8 Kubernetes Best Practices for Efficient Deployment
According to Red Hat's "The State of Enterprise Open-Source Report," 85% of the interviewees agree that Kubernetes is the key to cloud-native application strategies. Kubernetes has evolved from the code that Google used to manage its data centers at scale. Nowadays, organizations use Kubernetes for complete data center outsourcing, web/mobile applications, SaaS support, cloud web hosting, or high-performance computing. For any platform to operate and perform at its optimum capacity, there are certain best practices that you should consider. In this article, we will discuss a few of the best practices of Kubernetes that can improve the efficiency of your production environment.
Use The Latest Version and Enable RBAC
Kubernetes releases new features, bug fixes, and platform upgrades with its consistent version update. As a rule, you must always use the latest version to make sure that you have optimized your Kubernetes. By upgrading to the newest release, you will get technical support and a host of advanced security features to control the potential threats while fixing reported vulnerabilities.
Enabling RBAC (Role-Based Access Control) will help you control access and admittance to users and applications on the system or network. The introduction of RBAC in the Kubernetes 1.8 version helped to create authorization policies using rbac.authorization.k8s.io API group. It allows Kubernetes to permit access to the user, add/remove approvals, set up regulations, etc.
Organize With Kubernetes Namespaces
A namespace is a kind of virtual cluster that helps your Kubernetes environment organize, secure, and perform. Thus, it can be considered one of the Kubernetes best practices that enables you to create logical partitions and apply separation of your resources and restrict the scope of user permissions. Thus, you can use it in a multi-user environment spanning multiple teams or projects.
Namespaces cannot be nested inside one another, and each Kubernetes resource must be in its own unique namespace. However, it is not essential to use multiple namespaces to distinguish slightly unlike resources, such as different releases of the same software: use labels to separate resources within the identical namespace.
Consider Small Container Images
Using base images may include the unnecessary inclusion of additional packages and libraries. Hence it is significant to use smaller container images as it helps you to create a high-performing platform quickly. As one of the Kubernetes best practices, you can consider Alpine Linux Images, which are much smaller than the base images. Alpine Images have access to a package repository that has necessary add-ons. You can add essential packages and libraries for your application as required. Smaller container images are also less vulnerable to security threats as they have lesser attack surfaces.
Setting Up Health Checks
Managing extensive distributed systems can be complex, especially when things are not running perfectly. The primary reason for the complication in the distributed system is that multiple operations work together for the system to function. So, in case of any discrepancy, the system has to identify and fix it automatically. Kubernetes health checks are simple ways to ensure that application instances are working.
Health checks are the effective Kubernetes best practices to analyze whether your system is operational or not. If an instance is non-operational or failed, then other services should not access or communicate with it. As an alternative, the system can divert the requests to some other ready and operational instances. Moreover, the system should bring your app back to a healthy state. Kubernetes provides you two types of health checks, and it is significant to recognize their differences and utilities.
Readiness probes allow Kubernetes to identify whether the application is ready to serve the traffic before permitting the traffic to a pod (most miniature Kubernetes objects). It fundamentally shows the availability of the pod to accept the workload traffic and respond to requests. In case the readiness probe fails, Kubernetes halts the traffic towards the pod until it is successful.
The liveliness probe allows Kubernetes to perform a health check to verify whether the application operates as desired. In case it fails, Kubernetes removes the pod and initiates its replacement.
Setting Kubernetes Resource Usage (Requests and Limits)
Kubernetes uses the process requests and limits to control resource usages such as CPU and memory. If a container requests a resource, Kubernetes will only map the schedule on a node to provide the requested resource. Whereas limits help to make sure a container never goes beyond a specific request value. The container will be automatically restricted if it goes beyond the limit.
To get a total resource value of Kubernetes pods (usually available in a group) comprising one or multiple containers, you need to add the limits and requests for each container. While your Kubernetes cluster might be operational without setting the resource 'requests and limits', you will start getting stability issues as the workloads start scaling. Adding 'requests and limits' will help you to get the optimal benefit of Kubernetes.
Discovering External Services on Kubernetes
If you want to discover and access the services living outside your Kubernetes cluster, you can do it by using the external service endpoint or Config Maps directly in your code. Even if you are unwilling to identify those today, there can be a compulsion to do so tomorrow. Mapping your external services to the internal ones will enhance the flexibility to transmit these services into the cluster in the future while reducing recoding efforts. Additionally, it will help you to easily manage and understand the external services your organization is using.
Database Running- Whether to consider or not?
Running a database on Kubernetes can get you some benefits regarding the automation Kubernetes provides to keep the database application active. However, it would help if you analyze them before you start. There can be failure incidents because the pods (database app containers) are susceptible to letdowns compared to a traditionally hosted or fully managed database. Databases with concepts like sharing, failover elections, and replication built into its DNA will be easier to run on Kubernetes.
Thus, simple questions like the following will help to draw a Kubernetes strategy to consider whether to run a database or not.
Are the features of the database Kubernetes-friendly?
Are the workloads of the database compatible with the Kubernetes environment?
What is the limit of the Ops workload acceptable in the Kubernetes environment?
If the answers to all the questions are affirmative, your external database is ready to run on the Kubernetes environment. Otherwise, you should consider other platforms such as managed DB or VM.
Addressing failures is inevitable in distributed systems. Kubernetes helps in handling failures by using controllers that can keep an eye on the state of your system and restart the halted services. However, Kubernetes can also often compulsorily terminate your application as part of the regular operation of the system. It can terminate Kubernetes objects for various reasons because enabling your application to handle these terminations efficiently is essential to create a steady plan and provide a great user experience.
The CNCF survey report 2020 highlights the progressive inclination towards adapting the Kubernetes platform. The survey received 1324 responses inferred in 2020, where 91% of respondents report using Kubernetes, 83% of them are in production, showing a steady upsurge of 78% from last year and 58% in 2018. Adhering to the Kubernetes best practices will provide you an opportunity to take your production environment to the next level and meet the business requirements. In addition, it will have a positive impact on the Kubernetes market size.
Several top marketers and service providers are doing their best to ensure their customers get the desired benefits for Kubernetes deployment in production. Moreover, they also pitch for services on Kubernetes and allow businesses to gain the most out of it. In the latest interview with Media 7, Red Hat's Director of Product Marketing, Irshaad Raihan says, "We look to inspire great ideas and help our customers reach for the impossible. Once we have buy-in into the "why," we arm customers with the most relevant data points to help them make a purchase decision around product and vendor."
What exactly is Kubernetes?
Kubernetes is an open-source, portable, and scalable platform for container orchestration, automating several manual tasks for managing the containerized workloads. Kubernetes allows clustering running Linux containers and supports managing those clusters quickly and efficiently.
Why is Kubernetes so popular?
Kubernetes has become one of the efficient container management systems as it offers several advantages, such as easy scaling of the containers across many servers in a cluster. It helps in the easy movement of workloads between different types of environments. It also offers high error tolerance, which contributes to the stability and reliability of the workload and has built-in security tools that provide enhanced safety to the platform.
What is an example of Kubernetes?
One of the most popular Kubernetes use cases is the popular game Pokemon Go. Niantic Inc. was the developer and witnessed more than 500 million downloads with 20 million active users every day. Pokemon Go's parent company was not expecting this kind of traffic. As an advanced solution, they opted for Google Container Engine powered by Kubernetes.
Where is Kubernetes used?
You can use Kubernetes to manage microserver architecture. Kubernetes simplifies various facets of running a service-oriented application infrastructure. For instance, it can control the allocation of resources and drive traffic for cloud applications and microservices.
"name": "What exactly is Kubernetes?",
"text": "Kubernetes is an open-source, portable, and scalable platform for container orchestration, automating several manual tasks for managing the containerized workloads. Kubernetes allows clustering running Linux containers and supports managing those clusters quickly and efficiently."
"name": "Why is Kubernetes so popular?",
"text": "Kubernetes has become one of the efficient container management systems as it offers several advantages, such as easy scaling of the containers across many servers in a cluster. It helps in the easy movement of workloads between different types of environments. It also offers high error tolerance, which contributes to the stability and reliability of the workload and has built-in security tools that provide enhanced safety to the platform."
"name": "What is an example of Kubernetes?",
"text": "One of the most popular Kubernetes use cases is the popular game Pokemon Go. Niantic Inc. was the developer and witnessed more than 500 million downloads with 20 million active users every day. Pokemon Go's parent company was not expecting this kind of traffic. As an advanced solution, they opted for Google Container Engine powered by Kubernetes."
"name": "Where is Kubernetes used?",
"text": "You can use Kubernetes to manage microserver architecture. Kubernetes simplifies various facets of running a service-oriented application infrastructure. For instance, it can control the allocation of resources and drive traffic for cloud applications and microservices."
Article | July 23, 2021
Over the last couple of years, Aspect has become an industry leader in the business communications niche. Recently, the company has released its latest version of its Cloud Contact Centre as a Service solution. Let’s explore some of the key features that make this updated software so exciting.