Cloud Computing and Marketing Teams up for Business Growth

SAYANTANI BHATTACHARYA | June 30, 2021 | 214 views

Cloud Computing and Marketing
While cloud computing technology is already at the matured stage, many organizations have recognized its extensive benefits and begun integrating it to achieve their business goals. According to Markets and Markets, the global cloud computing market size expects a hike from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5%. Thus, by adopting cloud computing technology continuously in various sectors, businesses are paving their route to success. Although the last year was challenging for marketers due to the global pandemic, the widespread vaccination drives are reopening some industrial sectors, contributing to improved marketers' confidence this year. Marketing or, better to say, digital marketing is one of the prime verticals to reap maximum benefit by integrating with cloud computing technology. We know how the cloud serves extensive benefits to businesses and trends in the technology market. Cloud computing and marketing can jointly make the organizations future-ready and drive tremendous business growth. The combination can considerably change how organizations can improve their marketing strategies.

This article will elaborate on the benefits of integrating cloud computing with digital marketing and how this exclusive collaboration works for business growth.

Top benefits of Cloud Integration in Digital Marketing

By integrating cloud services into digital marketing, several organizations of all sizes can succeed and enhance their versatility. Cloud computing democratizes the platform, allowing businesses to gain traction and collaborate easily. Marketers also appreciate the flexibility of the cloud, which allows scaling with fluctuations at any point in time. As per Skyhigh’s research, the cloud can help companies with collaborative tasks, file sharing, content sharing, and data security. The average employee uses 36 cloud-based services in their daily schedule. Integrating cloud computing and marketing strategies, small enterprises can compete with industry giants, save costs, improve productivity, and streamline workflows.

Easy Data Accessibility

In the modern world, data is king. When you promote your products and services online, you are not communicating with your target audience in person; hence, you need to find a more brilliant way to learn about your target market. The experts at Outreach Monks say the ideal way to drive decisions from the target audience is by thoroughly knowing them. When you have essential customer data, you see the demand of your target audience and their expectations from your products or services. Thus, you may track and store much data captured from the surveys, questionnaires, events, advertisements, etc., and monitor their interest. However, manual efforts to store and organize all of this information can be laborious and time-consuming. A cloud data center offering cloud computing services for marketing makes it easy to store, manage and access your data, making remote work possible. The cloud allows you to improve collaboration and communication both within the team and with clients. Additionally, the risk of data loss is negligible. 

Cost-efficiency

As compared to the legacy data storage method, cloud computing allows more cost-savings. As a marketer, when your primary focus is minimum investment, a collaboration of cloud computing and marketing techniques is the best choice for you. As saving cost is one of the primary motives, with cloud computing, you no longer need to set up and pay for expensive infrastructure, hardware, or licensing fees to store the crucial marketing data. In addition, you have the option to automate the processes and improve efficiency and save time. Hence, cost-efficiency is a direct benefit for enterprises that trust the cloud for their digital marketing strategy.

Enhanced Data Analytics

Marketers have a vast collection of actionable, real-time customer data in-store. However, arbitrary data is not helpful unless marketers have the correct tools to analyze and extract valuable insights. The marketers can leverage cloud-based data analytics tools to track leads, evaluate new marketing channels with negligible risk, and determine the fundamentals of marketing strategy that is the best suite for the target audience. Further, with SaaS platforms like cloud-based CRM applications, it is easier to keep track of the needs of prospects and customers. Based on a survey by Fortune Business Insights, the global cloud analytics market size recorded USD 13.15 billion in 2018 and is estimated to reach USD 72.40 billion by 2026, at a CAGR of 24.3% during the forecast tenure.

Valuable Insights for Engaging Content

Apart from providing information about the target audience, the cloud-empowered data analytics tools also serve vital insights on the content to attract prospects. Marketing content is the key motivational factor behind inbound marketing that engages the audience and helps them decide whether or not to purchase products or services. Hence, ensuring the quality of marketing and business content is the route to client engagements and conversions. Cloud-based data analytics tools help you recognize the best-performing content and provide information about the customers' interaction with that particular content piece. Further, it can also identify strategic modifications made by the marketers to attract more customer attention. In addition, the power to effectively analyze and utilize the insights helps in effective decision-making.

Expands Inbound Marketing Tactics

Along with the content, social media engagement is amongst the most vital elements of the marketing strategy. The popular cloud-based platforms such as Facebook, YouTube, Twitter, and Instagram serve massive scope for empowering inbound marketing. Since these platforms are the receiver of massive user traffic every day, they prove to be the best tools for expanding the business reach. Thus, you get an opportunity to amplify their products and services through digital marketing with the adoption of cloud computing.

Efficient Time Management

The cloud computing tools allow you to control content and deploy strategies without any dependencies on other departments, allowing you to save time. As a result, cloud computing and marketing jointly help you improve processes, streamline the operations, stay focused and implement strategies more rapidly. Because, once you reduce the departmental interdependencies, implementing marketing plans and goals becomes more manageable. Additionally, the cloud-based systems have a nominal learning curve, and hence it cuts down the extra time taken for training new joiners. Thus, the automation of marketing operations empowers you by saving time. As a result, you can now shift your efforts to the other critical aspects of the business.

Improved Data Security

Cloud computing helps to provide a secured environment for digital marketers. Every piece of customer data that your digital marketing team stores is crucial, and you cannot afford to lose it. By integrating cloud computing and marketing, you can eradicate the chances of data loss, and thus, data security has greater significance towards your business growth. According to Salesforce, 94% of businesses experience significant online security improvements after shifting their data to the cloud. Data security and reliability matters when dealing with customer information. Otherwise, you may lose your customers' trust impacting the reputation of your business. Cloud services allow your organization to manage your customers' data, and it is critically important to maintain synchronization with data privacy regulations and compliance. Salesforce also attests that a massive 91% cloud helps to deal with government compliance requirements.

Increases Productivity

For the digital marketing process to work perfectly for your business, you have to use multiple tools concurrently with specific techniques. These tools may comprise PR marketing, email marketing, digital advertising, web analytics, and many more. You may also look forward to connecting with the right influencers to have maximum impact on your target audience. However, you may lose out time in the process. Thus, cloud computing and marketing collaboration requirements arise where cloud computing can help you streamline productivity using these techniques. It can help identify and reach the right influencer by saving your time to improve your customer reach. 

Brings in Innovation

Marketers get exposure to several new marketing tools for enhanced accessibility, processes, and analytics when they integrate cloud computing and marketing. These tools effectively save time and energy, resulting in more bandwidth to focus on innovation. Now, you can have more time to research the target audiences, understand their interests, and spend more time creating innovative campaigns to connect with the customers. As a result, you can expand the reach of the business. By default, innovation in marketing positively impacts sales and drives comprehensive growth for the organization.

Why are Marketers inclined towards controlling their data?

The COVID-19 pandemic toppled traditional means of doing business and communicating. The recent CMO survey reveals that 72% of the marketers report that the significance of marketing has increased during the pandemic year. Thus, controlling customer-critical data to churn it into valuable insights is the priority for marketers. With the adoption of innovative and advanced techniques such as cloud computing services for the marketing landscape, they find practical solutions to utilize their data for the dynamic trends of the marketing world. Ever since Big Data has attained global focus, it has attracted marketers- big-time. It can provide valuable insights for solutions to all kinds of business problems. Today, data is the key to tap success in the business and marketing world.

In a Nutshell

When two of the intrinsic departments (Marketing and IT Departments) of your business team up, success is inevitable. Undoubtedly, several long-lasting benefits come from integrating cloud solutions with your digital marketing strategy. However, the incorporation may require an initial investment by your organization, yet its outcome is worthwhile. Therefore, businesses today should completely utilize the opportunity to mix cloud computing and marketing to design effective digital marketing strategies. The best tactic is to leverage cloud-based apps to help assess and optimize marketing strategies to place the right content in the proper forum and comply with all the rules and regulations. In a recent interview with Media7, Eric Sleeth, Senior Marketing Manager at Veriday, said, "With the battles and changes around privacy legislation, advertising, and cookies, there will be a major upliftment that all organizations need to go through to learn new technology and tactics to adapt to these changes."

FAQ’s

What is Cloud Computing and Marketing?

Integrating cloud computing services with digital marketing is an innovative step to empower marketers to utilize advanced technology and innovate their marketing strategies. The combination of cloud computing and marketing can help to upgrade the marketing strategies of an organization. Moreover, it also offers easy data accessibility, flexibility to scale, price management, valuable marketing insights, security, time efficiency, and innovation. 

Is cloud computing and marketing effective for small businesses?

Cloud computing provides a robust platform for all sizes of businesses, allowing them to engage with a wide range of prospects, and grow marketing resources at the same pace. It equalizes the opportunities so that small businesses get identical exposure as their large-scale peers. Hence, cloud computing and marketing are equally effective for small businesses as the industry giants.

How can cloud computing help to connect with the target audience?

For marketers, the cloud is an all-inclusive, ready solution, which provides on-demand services to marketers. It provides valuable data analytics which helps to understand the needs and demands of the target audience. It also offers insights on effective content that attracts the customers and allows the marketers to improvise their strategies to reach prospects.

Spotlight

Diatom, LLC

At Diatom, we focus exclusively on the art and science of Data Engineering. Our principals have spent years helping major companies take their Data Engineering practice from concept to production. We've scaled up teams, led technology adoption, and rolled out major projects that transform the way our clients handle data at scale. We have broad industry experience spanning pharmaceuticals, healthcare, banking, and manufacturing.

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CLOUD SECURITY

Prisma Cloud Delivers Context-Aware Software Composition Analysis to Secure Deployment of Open Source Software

Palo Alto Network | September 23, 2022

Open source software is a critical component of cloud-native applications, allowing developers greater speed and modularity without having to reinvent the wheel each time they code. However, as the Unit 42 Cloud Threat Report, 2H 2021 found, open source software can often contain known vulnerabilities, which can open organizations up to significant risk. Palo Alto Networks (NASDAQ: PANW), the global cybersecurity leader, today introduced the industry's first context-aware software composition analysis (SCA) solution to help developers safely use open source software components. The integration of SCA into Prisma® Cloud further demonstrates why Palo Alto Networks is the leading provider of cloud-native security. Traditional SCA solutions are standalone products that can produce a large number of alerts but lack the runtime context to help fix vulnerabilities. With the addition of SCA to the Prisma Cloud platform, developers and security teams can proactively surface and prioritize known vulnerabilities that impact the application lifecycle (i.e., code, build, deploy and run). Prisma Cloud SCA delivers deep dependency detection and remediation of vulnerabilities in open source software before applications reach production. It can also help developers prioritize remediation based on software components that are already in use. These capabilities are not possible when SCA solutions are deployed as single point products. "Developers leveraging open source software should be able to build applications with the confidence they aren't opening the organization up to risk, With the average application consisting of 75% open source components, SCA on Prisma Cloud is key to protecting the organization from code to cloud and empowering developers to build with speed." Ankur Shah, senior vice president, Prisma Cloud, Palo Alto Networks As a complete cloud-native application protection platform (CNAPP), Prisma Cloud is context-aware at every stage of the application lifecycle to provide a unified view of risk across organizations' cloud environments. Where current approaches to cloud security rely on siloed products that provide intermittent visibility without remediation, Prisma Cloud approaches cloud security with a comprehensive, prevention-first framework. With 188% increase in cloud incident response cases over the past three years, this shift in approach has become mandatory. A complete code-to cloud CNAPP needs to incorporate the following five key principles in order to keep organizations safe: Security from code to cloud — protects applications at every stage of the development lifecycle — from code, build, deploy and run. Continuous, real time visibility — uses real-time and contextual security analysis of cloud environments to help prevent misconfigurations, vulnerabilities and threats. Prevention-first protection — stopping attacks and defending against zero-day vulnerabilities to drive down mean time to remediation. Choice for every cloud journey — aligning security needs with current and future cloud priorities by supporting a breadth of cloud service providers, workload architectures, continuous integration and continuous delivery (CI/CD) pipelines, integrated development environments (IDEs), and repositories with a unified platform Cloud scale security — consistently secures applications as cloud environments scale. In addition to SCA and to further increase the safety of cloud-native applications, Prisma Cloud introduced a software bill of materials (SBOM) among other capabilities for developers to easily maintain and reference a complete codebase inventory of every application component used across cloud environments. Implementing SCA and SBOM ensures Prisma Cloud aligns with these principles. "Buyers looking for cloud-native security solutions need to keep the requirements of microservices security protection in mind. The 'bolted-on' and 'whack-a-mole' approaches are a thing of the past," said Frank Dickson, program vice president, Security and Trust at IDC. "Security should be embedded throughout the application development life cycle. This means that buyers need to fundamentally change their approach to security, although they need to continue to protect their run-time environments, they must also embrace solutions that embed security in the application development process, an approach referred to as 'shift left.' Shift left requires one to think less about security products and more about continuous security processes." About Palo Alto Networks Palo Alto Networks is the world's cybersecurity leader. We innovate to outpace cyberthreats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we're committed to helping ensure each day is safer than the one before. It's what makes us the cybersecurity partner of choice.

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CLOUD STORAGE

Alibaba Cloud Unveils Strategic Roadmap for International Business

Alibaba Cloud | September 23, 2022

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has announced its latest international strategic roadmap at the 2022 Alibaba Cloud Summit. During the three-day summit, the trusted cloud provider has revealed new products to support technology innovation among enterprises, an investment of USD1 billion for a global partner ecosystem upgrade, and enhanced customer services to provide comprehensive support throughout a customer's digitalization journey. Technology innovation to power rapidly increasing cloud consumption With more enterprises moving to the cloud and an increase in demand for cloud services in a hybrid environment, Alibaba Cloud has made available globally a series of its proven infrastructure products, a multi-model cloud-native database and distributed cloud services. This range of new products aims to provide enterprise customers with a wider scope of cloud services covering network, storage and compute. Cloud Enterprise Network (CEN) 2.0, the newly available network services, provides global intelligent networking to support enterprises' global expansion. CEN 2.0 supports ultra-large-scale networking capabilities with higher availability, lower latency, enhanced security capability and greater flexibility in pricing options for enterprises, compared to the previous version. Alibaba Cloud has also unveiled a storage product called ESSD Auto PL, which provides block storage services and supports automatic scaling within seconds to allow businesses to handle sudden traffic surges. As the world's leading elastic block storage product with auto-scaling function, it offers up to one million IOPS (input/output operations per second), significantly higher than the industry average. Lindorm, the cloud-native multi-model database developed by Alibaba Cloud, successfully supported Alibaba Group's 11.11, the world's largest shopping festival, last year. Designed for fusion-processing requirements for wide tables, time series, space-time and various unstructured data, Lindorm has also been supporting customers in various industries in China – including automotive, finance and manufacturing – thanks to its high availability and low storage cost. Alibaba Cloud also introduced ACK One (Alibaba Cloud Distributed Cloud Container Platform), a multi-region and multi-cluster container management platform to provide a consistent management, delivery and operation experience for enterprises. It allows users to implement container cluster management, resource scheduling, data disaster recovery and application delivery through a unified platform, whether in a public cloud, private cloud or on-premise environment. ACK One is the latest addition to ACK Anywhere, Alibaba Cloud Container Service for Kubernetes. Earlier this year, among the eight significant industry players evaluated, Alibaba Cloud was named a "Leader" in The Forrester Wave™ Public Cloud Container Platforms Q1 2022 for the first time. Lastly, to support enterprises' need for hybrid cloud, CloudBox integrates Alibaba Cloud's public cloud infrastructure technologies such as compute, storage and network to provide enterprises with fully managed cloud services for deployment close to customers' business premises. CloudBox delivers a consistent experience as Alibaba Cloud's public cloud, while meeting enterprises' demand for on-premise data processing and low latency compute. CloudBox is designed for multinational companies with business operations in China. Alibaba Cloud has been strengthening its capabilities in computing, storage, network and security. For example, its recently unveiled Cloud Infrastructure Processing Unit (CIPU), a dedicated processing unit designed for its Apsara Cloud operating system, can reduce network latency to as low as five microseconds and improve computing power performance in data-intensive AI and data analytics scenarios by as much as 30%. Prioritizing partner benefits to build inclusive technology ecosystem With its revamped ecosystem strategy, Alibaba Cloud has announced that it is committed to investing USD1 billion to support partners' technology innovation and their market expansion with Alibaba Cloud in the coming three fiscal years. This investment consists of both financial and non-financial incentives, such as funding, rebates and go-to-market initiatives. To accelerate partners' growth, Alibaba Cloud also launched a "Regional Accelerator" program to provide partners operating in different markets with a localized business collaboration model. The model is designed around factors such as a market's level of technical maturity, vertical focus, digitalization needs and business demands, with an aim to boost partners' income and strengthen their technical expertise. Alibaba Cloud ecosystem partners including resellers, technology partners (ISV, SaaS and SI), service and consulting partners can benefit from the program. "Partners have always been a key focus for Alibaba Cloud, and we are committed to providing them with strong support for our ongoing co-creation and value-add – both technologically and commercially to further empower our joined customers, Our revamped partner strategy prioritizes our partners' growth. By continuing to support our partners' business expansion, we can build an inclusive ecosystem benefiting partners and customers." Selina Yuan, Alibaba Cloud Intelligence International President To address complications with partners' international business operations, Alibaba Cloud has also upgraded its collaboration model with its ISV partners, with a focus on enhancing industry collaboration, standardizing go-to-market process, and accelerating technical solution integration to increase efficiency. Looking ahead, Alibaba Cloud hopes to recruit more financial services, retail, internet and manufacturing ISVs to co-develop products and support customer innovation. Alibaba Cloud currently works with about 11,000 partners worldwide, including Salesforce, VMware, Fortinet, IBM and Neo4j. Empowering customers with comprehensive support In order to provide all-round cloud-based solutions and services to all customers, Alibaba Cloud also launched a "Global Delivery and Service Program" to enhance the cloud adoption process for customers. Under the program, it has unveiled three Customer Service Centers in Kuala Lumpur (Malaysia), Porto (Portugal), and Mexico City (Mexico), to support customers in their cloud adoption journey, providing timely and regionalized cloud migration and consulting services. In addition to the Customer Service Centers, Alibaba Cloud has set up three Service Delivery Centers in Kuala Lumpur (Malaysia), Dubai (United Arab Emirates) and Hong Kong (Greater China), to provide extra technology support to its regional offices and customer project delivery in Asia Pacific and the Middle East, Europe and Africa. Fueling new innovations with reliable infrastructure During the summit, Alibaba Cloud has inked nearly 30 agreements to help customers and partners accelerate their digital innovation capabilities with leading cloud computing technologies. In collaboration with JP Games, Japan's leading game development studio, Alibaba Cloud has unveiled a set of new services to create virtual spaces and realistic avatars for global customers venturing into the metaverse. Together with MetaverseXR, Thailand's leading metaverse company, Alibaba Cloud rolled out a comprehensive suite of metaverse solutions for the Thai market in order to fulfill growing local demand for embarking on a Web 3.0 journey. Alibaba Cloud also teamed up with UMG Group in Myanmar, to power the country's digital transformation – especially in traditional industries. With BeLive and VisionTech from Singapore, Alibaba Cloud is expanding its regional outreach in the media and Fintech verticals. Alibaba Cloud is collaborating with OnFinality, a leading New Zealand-based blockchain infrastructure provider, to offer robust cloud-computing capability and a strong global network for Web 3.0 developers looking to scale globally. More than 300 Alibaba Cloud customers and partners around the globe are attending the summit, including Accenture, Tiger Brokers, DANA, Thai Data, and Lala station. About Alibaba Cloud Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, management and application services, big data analytics, a machine learning platform and IoT services. Alibaba maintained its position as the third leading public cloud IaaS service provider globally since 2018, according to IDC. Alibaba is the world's third leading and Asia Pacific's leading IaaS provider by revenue in U.S. dollars since 2018, according to Gartner.

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CLOUD SECURITY

Yottaa Announces Conversion Zone, a New Integration with Salesforce Commerce Cloud

Yottaa | September 22, 2022

Yottaa announced that it has launched Conversion Zone, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more. Conversion Zone is a new product in Yottaa’s RAPID CTRL eCommerce acceleration solution. As part of Yottaa’s integration with Salesforce Commerce Cloud, Conversion Zone empowers Commerce Cloud customers to determine the site speed where shoppers convert most. This enables these brands to optimize their sites to ensure pages are loading in the “Conversion Zone” resulting in higher online revenue, as well as better shopper experiences. Yottaa’s integration with Commerce Cloud is through RAPID CTRL, Yottaa’s patented application sequencing solution that optimizes and sequences the way 3rd party technologies and images load in the browser. Through RAPID CTRL, online brands can increase eCommerce site speed and improve conversion rates across all devices. Conversion Zone, a new product in RAPID CTRL, enables brands using Salesforce Commerce Cloud to determine the target site performance range needed to maximize online conversion rates. Comments on the News “Yottaa’s integration with Salesforce Commerce Cloud enables online brands to deliver faster and more engaging experiences for their shoppers, As part of this integration, Yottaa’s new Conversion Zone solution provides these brands a customized, powerful tool to determine the exact page load time periods that result in the highest conversions so they can get more value from all of their eCommerce investments.” Rich Stendardo, CEO of Yottaa “Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Yottaa, customers will now be able to not only speed up the loading of their sites, but also identify optimal site speed ranges that produce the most online conversions.” About Salesforce Commerce Cloud The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond. About Yottaa Leading brands such as 1 800 Contacts, Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve site performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa also enables brands to enhance their overall security posture, provide more secure shopper experiences, and ensure compliance with internal and external policies. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions

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