Cloud Computing and Marketing Teams up for Business Growth

Cloud Computing and Marketing
While cloud computing technology is already at the matured stage, many organizations have recognized its extensive benefits and begun integrating it to achieve their business goals. According to Markets and Markets, the global cloud computing market size expects a hike from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5%. Thus, by adopting cloud computing technology continuously in various sectors, businesses are paving their route to success. Although the last year was challenging for marketers due to the global pandemic, the widespread vaccination drives are reopening some industrial sectors, contributing to improved marketers' confidence this year. Marketing or, better to say, digital marketing is one of the prime verticals to reap maximum benefit by integrating with cloud computing technology. We know how the cloud serves extensive benefits to businesses and trends in the technology market. Cloud computing and marketing can jointly make the organizations future-ready and drive tremendous business growth. The combination can considerably change how organizations can improve their marketing strategies.

This article will elaborate on the benefits of integrating cloud computing with digital marketing and how this exclusive collaboration works for business growth.

Top benefits of Cloud Integration in Digital Marketing

By integrating cloud services into digital marketing, several organizations of all sizes can succeed and enhance their versatility. Cloud computing democratizes the platform, allowing businesses to gain traction and collaborate easily. Marketers also appreciate the flexibility of the cloud, which allows scaling with fluctuations at any point in time. As per Skyhigh’s research, the cloud can help companies with collaborative tasks, file sharing, content sharing, and data security. The average employee uses 36 cloud-based services in their daily schedule. Integrating cloud computing and marketing strategies, small enterprises can compete with industry giants, save costs, improve productivity, and streamline workflows.

Easy Data Accessibility

In the modern world, data is king. When you promote your products and services online, you are not communicating with your target audience in person; hence, you need to find a more brilliant way to learn about your target market. The experts at Outreach Monks say the ideal way to drive decisions from the target audience is by thoroughly knowing them. When you have essential customer data, you see the demand of your target audience and their expectations from your products or services. Thus, you may track and store much data captured from the surveys, questionnaires, events, advertisements, etc., and monitor their interest. However, manual efforts to store and organize all of this information can be laborious and time-consuming. A cloud data center offering cloud computing services for marketing makes it easy to store, manage and access your data, making remote work possible. The cloud allows you to improve collaboration and communication both within the team and with clients. Additionally, the risk of data loss is negligible. 

Cost-efficiency

As compared to the legacy data storage method, cloud computing allows more cost-savings. As a marketer, when your primary focus is minimum investment, a collaboration of cloud computing and marketing techniques is the best choice for you. As saving cost is one of the primary motives, with cloud computing, you no longer need to set up and pay for expensive infrastructure, hardware, or licensing fees to store the crucial marketing data. In addition, you have the option to automate the processes and improve efficiency and save time. Hence, cost-efficiency is a direct benefit for enterprises that trust the cloud for their digital marketing strategy.

Enhanced Data Analytics

Marketers have a vast collection of actionable, real-time customer data in-store. However, arbitrary data is not helpful unless marketers have the correct tools to analyze and extract valuable insights. The marketers can leverage cloud-based data analytics tools to track leads, evaluate new marketing channels with negligible risk, and determine the fundamentals of marketing strategy that is the best suite for the target audience. Further, with SaaS platforms like cloud-based CRM applications, it is easier to keep track of the needs of prospects and customers. Based on a survey by Fortune Business Insights, the global cloud analytics market size recorded USD 13.15 billion in 2018 and is estimated to reach USD 72.40 billion by 2026, at a CAGR of 24.3% during the forecast tenure.

Valuable Insights for Engaging Content

Apart from providing information about the target audience, the cloud-empowered data analytics tools also serve vital insights on the content to attract prospects. Marketing content is the key motivational factor behind inbound marketing that engages the audience and helps them decide whether or not to purchase products or services. Hence, ensuring the quality of marketing and business content is the route to client engagements and conversions. Cloud-based data analytics tools help you recognize the best-performing content and provide information about the customers' interaction with that particular content piece. Further, it can also identify strategic modifications made by the marketers to attract more customer attention. In addition, the power to effectively analyze and utilize the insights helps in effective decision-making.

Expands Inbound Marketing Tactics

Along with the content, social media engagement is amongst the most vital elements of the marketing strategy. The popular cloud-based platforms such as Facebook, YouTube, Twitter, and Instagram serve massive scope for empowering inbound marketing. Since these platforms are the receiver of massive user traffic every day, they prove to be the best tools for expanding the business reach. Thus, you get an opportunity to amplify their products and services through digital marketing with the adoption of cloud computing.

Efficient Time Management

The cloud computing tools allow you to control content and deploy strategies without any dependencies on other departments, allowing you to save time. As a result, cloud computing and marketing jointly help you improve processes, streamline the operations, stay focused and implement strategies more rapidly. Because, once you reduce the departmental interdependencies, implementing marketing plans and goals becomes more manageable. Additionally, the cloud-based systems have a nominal learning curve, and hence it cuts down the extra time taken for training new joiners. Thus, the automation of marketing operations empowers you by saving time. As a result, you can now shift your efforts to the other critical aspects of the business.

Improved Data Security

Cloud computing helps to provide a secured environment for digital marketers. Every piece of customer data that your digital marketing team stores is crucial, and you cannot afford to lose it. By integrating cloud computing and marketing, you can eradicate the chances of data loss, and thus, data security has greater significance towards your business growth. According to Salesforce, 94% of businesses experience significant online security improvements after shifting their data to the cloud. Data security and reliability matters when dealing with customer information. Otherwise, you may lose your customers' trust impacting the reputation of your business. Cloud services allow your organization to manage your customers' data, and it is critically important to maintain synchronization with data privacy regulations and compliance. Salesforce also attests that a massive 91% cloud helps to deal with government compliance requirements.

Increases Productivity

For the digital marketing process to work perfectly for your business, you have to use multiple tools concurrently with specific techniques. These tools may comprise PR marketing, email marketing, digital advertising, web analytics, and many more. You may also look forward to connecting with the right influencers to have maximum impact on your target audience. However, you may lose out time in the process. Thus, cloud computing and marketing collaboration requirements arise where cloud computing can help you streamline productivity using these techniques. It can help identify and reach the right influencer by saving your time to improve your customer reach. 

Brings in Innovation

Marketers get exposure to several new marketing tools for enhanced accessibility, processes, and analytics when they integrate cloud computing and marketing. These tools effectively save time and energy, resulting in more bandwidth to focus on innovation. Now, you can have more time to research the target audiences, understand their interests, and spend more time creating innovative campaigns to connect with the customers. As a result, you can expand the reach of the business. By default, innovation in marketing positively impacts sales and drives comprehensive growth for the organization.

Why are Marketers inclined towards controlling their data?

The COVID-19 pandemic toppled traditional means of doing business and communicating. The recent CMO survey reveals that 72% of the marketers report that the significance of marketing has increased during the pandemic year. Thus, controlling customer-critical data to churn it into valuable insights is the priority for marketers. With the adoption of innovative and advanced techniques such as cloud computing services for the marketing landscape, they find practical solutions to utilize their data for the dynamic trends of the marketing world. Ever since Big Data has attained global focus, it has attracted marketers- big-time. It can provide valuable insights for solutions to all kinds of business problems. Today, data is the key to tap success in the business and marketing world.

In a Nutshell

When two of the intrinsic departments (Marketing and IT Departments) of your business team up, success is inevitable. Undoubtedly, several long-lasting benefits come from integrating cloud solutions with your digital marketing strategy. However, the incorporation may require an initial investment by your organization, yet its outcome is worthwhile. Therefore, businesses today should completely utilize the opportunity to mix cloud computing and marketing to design effective digital marketing strategies. The best tactic is to leverage cloud-based apps to help assess and optimize marketing strategies to place the right content in the proper forum and comply with all the rules and regulations. In a recent interview with Media7, Eric Sleeth, Senior Marketing Manager at Veriday, said, "With the battles and changes around privacy legislation, advertising, and cookies, there will be a major upliftment that all organizations need to go through to learn new technology and tactics to adapt to these changes."

FAQ’s

What is Cloud Computing and Marketing?

Integrating cloud computing services with digital marketing is an innovative step to empower marketers to utilize advanced technology and innovate their marketing strategies. The combination of cloud computing and marketing can help to upgrade the marketing strategies of an organization. Moreover, it also offers easy data accessibility, flexibility to scale, price management, valuable marketing insights, security, time efficiency, and innovation. 

Is cloud computing and marketing effective for small businesses?

Cloud computing provides a robust platform for all sizes of businesses, allowing them to engage with a wide range of prospects, and grow marketing resources at the same pace. It equalizes the opportunities so that small businesses get identical exposure as their large-scale peers. Hence, cloud computing and marketing are equally effective for small businesses as the industry giants.

How can cloud computing help to connect with the target audience?

For marketers, the cloud is an all-inclusive, ready solution, which provides on-demand services to marketers. It provides valuable data analytics which helps to understand the needs and demands of the target audience. It also offers insights on effective content that attracts the customers and allows the marketers to improvise their strategies to reach prospects.

Spotlight

Cloud Direct

Since 2003, Cloud Direct saw the opportunities cloud technologies could unlock for ambitious organisations, which have only increased with the rapid technological advancements in recent years. Achieving fearless growth is our aim and our customer promise. But what does it mean? Growth means different things to different people but ultimately, it’s the fulfilment of your goals. Growth is change and adaptability. Fearless is where we come in. We engineer growth without limitations, using the best technology available to safely and affordably enable you to achieve your goals. Why do we love cloud technology? Because it levels the playing field. It’s one of the big enablers. It gives every business access to enterprise-level tools and security at any scale.

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Leading Data Warehouse Software Vendors That Enhance Analytics

Article | February 15, 2024

From amplified scalability to data transparency, top data warehouse software vendors boost businesses’ analysis capabilities. Learn how companies gain data agility with cloud data warehouse software. Contents 1. Understanding the Fundamentals of a Cloud Data Warehouse 2. Key Advantages of Data Warehousing for Businesses 3. Data Warehouse Strategies to Integrate and Analyze Data 4. Top Data Warehouse Software Vendors Offering Analytics Prowess 4.1 Dremio 4.2 Starburst 4.3 Firebolt 4.4 Lyftrondata 4.5 CData 4.6 Zap 4.7 Druid 4.8 TimeXtender 4.9 dbt Labs 4.10 Redwood Software 5. Final Thoughts 1. Understanding the Fundamentals of a Cloud Data Warehouse Representing a robust solution for handling and storing vast datasets, a cloud data warehouse offers businesses high convenience, quick data access, and remarkable flexibility. The data warehouse is essentially hosted in a cloud computing environment that empowers organizations to modify storage and processing as and when required without needing hardware upgrades. The growing prominence of the advanced setup today can notably be ascribed to its unparalleled accessibility, which allows companies to manage their data from any part of the world via internet access. Likewise, the warehouse’s core components include a centralized repository with distinct computing abilities, which enable scalable data retention and optimized resource allocation. Moreover, the data warehouse software boasts phenomenal data integration and handling tools, allowing businesses to link to diverse data sources, build datasets, set permissions, and run queries. It further boosts companies’ performances through parallel query processing, system backups, data encryption, etc. Moreover, supporting innovative analytics and insights, the cloud environment enables businesses to make data-backed decisions, augmenting their analytics prowess and driving high ROIs. 2. Key Advantages of Data Warehousing for Businesses From enhanced financial efficiencies to unmatched data access, data warehousing practices offer multiple benefits to businesses that allow sound decision-making and operational success. The chief merits of a data warehouse software include: Scalable Infrastructure for Unhindered Productivity With a cloud data warehouse, businesses can effortlessly adjust resources to handle diverse data processing requirements and scale up or down without bearing upgrade costs ascribed to traditional on-premises systems. By simply modifying payment schemes, companies can increase or decrease their computing power or storage, paying only for what they use. The unparalleled scalability further enables businesses to ensure undisturbed operations, faster innovations, and speed-to-market, benefiting from high agility in operations and augmenting business productivity. Quick Data Access Cloud data warehouses enhance data availability exponentially. They unify diverse data into a centralized repository, enabling users to access data quickly from anywhere in the world via web access. This flexible access, in turn, encourages remote work and collaboration endeavors, promoting real-time decision-making and augmenting operational responsiveness. Enhanced Visual Data Analysis With leading-edge business intelligence tools, advanced data warehouses support swift data processing, empowering businesses to extract crucial insights and analyze data in real time. The boosted analytics and data visualization abilities help companies make sound decisions and stay ahead of the curve. Cost-effectiveness A cloud data warehouse is a more economical substitute for on-premises systems. It works on a pay-as-you-go model, eliminating the need for physical hardware. Therefore, companies pay only for the computing resources and storage they use. Most data warehouse providers offer flexible pricing models, enabling businesses to maintain cost-efficient systems for data warehousing. Robust Security and Disaster Recovery A significant advantage of the cloud data warehouse is that it implements notable security measures like access controls, data encryption, and periodic security audits to protect sensitive business data and information from unauthorized breaches. It offers all-inclusive disaster recovery solutions, including scheduled backups and data replication across various geographic locations. Such features secure unhindered functions and data resilience in times of unanticipated interruptions. Performance Excellence Boasting features like distributed computing and parallel processing, cloud data warehouses guarantee elevated business performance as they quicken data analysis and query execution. From optimizing operations through automated tasks to eliminating the need for costly hardware investments, data warehouse setups on the cloud promise boosted productivity and efficiency. Impressive Integrations Cloud data platforms offer impressive integration capabilities, helping businesses connect with various data origins and third-party applications. Such incorporations expedite effective data reporting and analysis and augment businesses’ ability to extract valuable insights, showcasing the advantage of data warehouse integration and leading to better performance. Reliable Support and Ease-of-Use Established cloud data warehouse providers render round-the-clock support to businesses, ensuring uninterrupted operations and prompt problem resolutions. The warehouse, which comprises intuitive user interfaces, simplifies data access for non-technical teams, reducing dependency on IT staff and enabling the autonomous performance of data tasks, such as data reading, editing, and writing, through low-code or codeless platforms. 3. Data Warehouse Strategies to Integrate and Analyze Data Businesses employ various data warehousing techniques and strategies, like ETL or incremental loading, to maintain excellent quality in business processes and secure optimized performance. Here’s a breakdown of the prominent data warehouse strategies that companies leverage to derive crucial insights and gain remarkable scalability: Effective Metadata Categorization With strong metadata categorization, businesses can enhance data extraction and organization, simplifying data queries and augmenting accessibility. The centralized metadata management further documents data usage, lineage, and definitions, facilitating efficient data governance. The strategy helps stakeholders easily find and understand the required data, ensures compliance with data use regulations, and promotes data transparency and availability within the company. ETL Technique for Data Integration Through the ETL processes, i.e., extract, transform, load, data can be retrieved from diverse sources, transformed to match the warehouse schema, and loaded into the target system or data warehouse. This strategy is pivotal for incorporating data into the setup. It effectively streamlines data flows and allows businesses to conduct impactful data analysis. Data Segmentation and Indexing Also called ‘partitioning’, data segmentation involves dividing vast tables into easy-to-manage segments, maximizing data extraction, storage, and management. Each of these segments or ‘partitions’, therefore, holds a subset of the large table’s data, divided according to established criteria, like hash keys or value ranges. Indexing, likewise, allows speedy data retrieval based on specific criteria, as it creates systematized lists of the table’s fundamental values. Collectively, these promising strategies optimize query processing and database management, ensuring responsiveness with increasing data volumes. Data Modeling Strategy Data can be organized effectively for optimum querying by leveraging techniques like star or snowflake schemas. For instance, measurable data like sales can be stored in fact tables, while attributes like time or location are stored in dimension tables. Hence, the data modeling strategy makes it simpler to ask intricate questions about data, boosting performance and enabling easy-to-understand data analysis and exploration. Incremental Loading for Quicker Data Processing Another prominent data warehousing strategy is incremental loading. This strategy involves speeding up information handling processes by only making changes since the last data update. While the previous data remains unchanged, only new data gets added since the last load. Therefore, the approach reduces the time and resources needed for updating large datasets, promptly making the latest data available. It further strengthens real-time data analytics, where information changes regularly, allowing analysts to access the most recent information. Data Protection Implementing strong data security and governance is a critical data warehousing strategy. This strategy includes measures like role-based access control (RBAC), which limits who views the data. Such measures ensure high data integrity and safeguard it against unauthorized breaches or access. Furthermore, compliance with data laws and rules ensures that sensitive information is protected and best practices are adhered to. Query Enhancement The query optimization technique includes effectively organizing queries or questions so that maximum benefits may be derived from partitions, indexes, and materialized views that store precomputed results. The strategy benefits businesses by expediting query processing, allowing users to promptly get their answers, enhancing user experience, and facilitating complex analytical processes. Data Quality Assurance A prominent data warehousing strategy, data quality assurance relates to maintaining data accuracy, reliability, and conciseness. This involves various crucial measures, such as data examination, validation, and cleaning, which aim to mitigate errors that can influence analysis and decision-making. Such measures not only promise dependable findings but also result in optimal decisions. Data Presentation and Reporting A cloud data warehouse helps users make data-backed decisions and build their own dashboards and reports by converting complex data into valuable insights. Therefore, data presentation and reporting as a strategy help companies leverage business intelligence to ensure sound decisions and goal attainment. 4. Top Data Warehouse Software Vendors Offering Analytics Prowess Empowering businesses with spectacular analytics capabilities, the leading data warehouse software vendors ensure smarter decisions for companies. Here’s a list of the leading data warehouse software vendors promising robust analytics capabilities to businesses: 4.1 Dremio Dremio is an open, self-service SQL analytics platform provider that expedites time to insight, incorporating data lake adaptability with data warehouse performance. Relied on by leading organizations, the company empowers businesses by rendering seamless BI capabilities and allowing unified analytics across varied environments, like on-premises, hybrid, and cloud, for reduced costs. Furthermore, Dremio significantly boosts data management and ensures optimized data functions by streamlining data integration processes. The company facilitates the transformation of Hadoop workloads for sub-second queries by offering a Unified Lakehouse Platform. Dremio’s impressive features include its support for Apache Iceberg, which enables effective data handling with version control. It also can establish distributed data architectures, securing relevant data delivery across hybrid and cloud environments. From reducing ETL complexity to supporting AI endeavors with speedier data access, the company’s striking platform promises simplified data management and supports frictionless self-service analytics directly on data lakes via SQL Query Engine. 4.2 Starburst Starburst is a pioneering data warehouse software vendor that offers fast and adjustable data access solutions, leveraging the power of Trino, a premier SQL analytics engine. Renowned for its enterprise-grade reliability and promising a high-performance data lakehouse solution, the company aims to help customers overcome expensive, rigid, and slow data access constraints. The company’s platform effectively overcomes data silos problems, supports near real-time analytics, and adds to Trino’s capabilities by including tools to connect with diverse data sources, providing 24/7 support, and ensuring robust security. Starburst optimizes data management across traditional (on-premises) and cloud environments through its comprehensive products and features. For instance, the Starburst Galaxy multi-cloud platform allows users to leverage data warehouse-like performance and flexibility. Providing high-efficiency SQL queries directly on the data lake and built-in components for cluster management, data governance, etc., it allows businesses to optimize data analytics processes. Moreover, the Starburst Enterprise platform empowers organizations to link to any data source, employing advanced analytics tools for effective data analysis without data movement. The company notably supports AI workloads at vast scales and provides resilient query processing across multiple data sources, enhancing functional productivity. 4.3 Firebolt Founded in 2019, Firebolt has emerged as a global leader in the cloud data warehouse field and aims to broaden access to robust data analysis tools for more users. Promoting a culture of transparency, responsibility, and customer obsession, the company delivers a leading-edge cloud-based data warehouse platform that incorporates the swiftness of a query accelerator and the ability to handle large volumes of information like a traditional data warehouse. Imperatively, the company strives to empower businesses by streamlining data engineering, amplifying performance, and reducing costs. The company renders spectacular features, transforming cloud data warehousing with low-latency analytics for high concurrency and more agile query responses. With components like distributed multi-threading, data processing in arrays or batches, and an innovative optimizer for more effective execution plans, Firebolt facilitates agile and accurate data operations. The company further ensures ACID compliance, securing data integrity and reliability in database transactions. Additionally, it allows scaling both horizontally and vertically, enabling businesses to handle varying data volumes. Furthermore, the company’s platform encourages active collaborations and remains prepared for continuous integration and continuous deployment practices, supporting automated testing and frictionless updates to data pipelines. 4.4 Lyftrondata Providing a leading-edge data fabric platform, Lyftrondata empowers companies to convert data silos into valuable insights with promptness. Its self-service, agile data-delivery platform includes prominent offerings, such as Data Virtualization, a Managed Warehouse supported by Snowflake, a Data Pipeline, an API Data Hub, a Data Catalog, etc. The company facilitates effortless data integration across varied sources to expedite business insights, leveraging more than 300 connectors and further ensuring HIPAA compliance. Lyftrondata provides a unified environment, allowing users of different technical abilities to manage ETL processes seamlessly. From automating data retrieval to transforming complex data into actionable insights, the company’s forward-thinking platform eliminates manual coding. It employs flexible technologies, such as Kafka streaming and Apache Spark, to ensure easy automation for data integration and processing. The company boasts one of the best data warehouse solutions, empowering users to carry out large-scale analytics. It further leverages data virtualization to speed up live analytics and optimizes data governance, securing data privacy and adhering to enterprise-level security standards. 4.5 CData Standing at the forefront of data access and connectivity solutions, CData aims to simplify data connection processes for organizations and applications in today’s business world, where data is spread out in multiple locations. With real-time connectivity solutions, the company, hence, breaks down and converts data silos, allowing easy access, integration, and sharing of data. The company’s platform boosts businesses’ efficiency by standardizing interactions for operational consistency and optimizes performance at the socket level. It further supports two modes of integration, replicated and live data, and renders real-time data access to users across varied enterprise applications like ERP or CRM systems. CData’s remarkable offerings include CData Virtuality, which enables companies to get immediate access to over 200 data sources and leverage enterprise data virtualization through a consolidated interface to utilize data from varied origins. It further optimizes query performance with caching mechanisms. Another prominent tool, CData Sync, simplifies the creation and implementation of ETL or ELT data pipelines, facilitating the multi-environment deployment of data integration techniques and strategies, offering a cost-effective approach to data replication with its connector-based pricing model, and supporting a broad selection of data origins. Through secure, centralized data management, CData reduces data breaches, backs extensive integrations, and offers self-service connectivity, enhancing decision-making. 4.6 Zap Streamlining data handling for businesses, Zap efficiently integrates data from diverse sources, enriches it, and ensures that it is prepared for analysis. With its innovative Power BI analytic tool or patented Data Hub Analytics, Zap empowers companies to handle their functional and financial analytics requirements effortlessly. The company further leverages pre-defined data models enhanced with specialized knowledge to expedite the data preparation processes and attain actionable insights. The platform’s users can choose between Power BI or the proprietary Zap Data Hub Analytics for all-inclusive business and financial analysis, while Zap augments their capabilities through extensive training. Among the chief features of the company’s platform remain the advanced data modeling options, which include pre-built solutions for ERP systems and a codeless UI with SQL abilities. From boosting analytics with self-detected measures through semantic layer modeling to offering user-friendly dashboards and printable reports, Zap ensures exponential improvement in data and decision-making processes for businesses. 4.7 Druid Catalyzing powerful digital transformation, Druid is an ingenious technology company that specializes in data and analytics. The company employs advanced technologies like artificial intelligence, machine learning, and IoT to help businesses streamline and monitor their operational processes. The company’s services include IoT analytics, serverless frameworks, digital acceleration, and complex integrations. In addition to providing thorough data analysis, Druid further facilitates cloud migration for businesses, amplifying their agility, resource management, and operational prowess. It effectively supports incorporating and managing IoT solutions in the cloud and boasts commendable expertise in designing big data architecture. The company’s promising platform renders intelligent insights to businesses by integrating AI and ML technologies, ensuring boosted productivity and strategic growth. Importantly, Druid’s platform promises agile solutions for businesses, integrating via APIs, optimizing IT project lifecycles, and emphasizing digital advancement. 4.8 TimeXtender TimeXtender embraces innovation and sustainability to streamline data integration techniques and strategies for businesses. Leveraging metadata-driven solutions, it empowers companies to make strategically sound decisions, establishes benchmarks, and keeps a focus on both social and environmental impact. With its powerful and responsive data infrastructure, the company optimizes AI and analytics endeavors of businesses, enabling them to maximize the utmost potential of data. The core functionalities offered by TimeXtender include Master Data Management, which automates data correction, creates hierarchical relationships among critical data entities, and handles reference data, augmenting data governance capabilities. Its platform further ensures excellent data integration, supporting more than 250 pre-configured connectors, entailing incremental loading, and reducing processing times. Furthermore, with its premier Unified Metadata Framework, it facilitates automated code generation for consistent data workflows and supports a shared semantic layer for congruous understanding and usage of data across different departments. Not to mention, the company amplifies data accuracy with its striking data quality management tools for continual evaluation and easy troubleshooting. 4.9 dbt Labs A leader in the data development field, dbt Labs empowers data analysts to amplify data product delivery, ensuring preciseness and reliability in results. Trusted by industry leaders, the company strives to limit the use of dated tools to elevate data confidence and faster operations. From encouraging self-serve data analysis to superlative data oversight, the company stays resolute in its commitment to limit costs and optimize data models. With its robust end-to-end platform, dbt Cloud, it adopts an SQL-first workflow and empowers teams to handle intricate data tasks effortlessly, following best practices in data development and securing high-quality data delivery. From enabling the creation of modular analytics code to automated code testing, the advanced platform ensures result accuracy. It further boasts impressive documentation capabilities, promotes uniform metrics with dbt Semantic Layer, incorporates Git-enabled version control for uniformity, and provides robust security with advanced features. Moreover, offering dbt Explorer, it lets users visualize data transformation lineage, fostering trust, transparency, and reliability in data-backed decisions. 4.10 Redwood Software Redwood Software is a renowned automation platform provider that empowers businesses to automate their processes securely across on-premises and cloud environments. Focused on augmenting enterprise productivity, the company provides impressive cloud-native solutions, allowing integrations for ERP systems and incorporating REST web services via user-friendly API wizards. Serving as a cost-effective choice for businesses’ automation requirements, it provides a consumption-based or pay-as-you-go pricing model to mitigate financial risks and support budget management. The company’s leading-edge platform, RunMyJobs, offers comprehensive features for data warehouse management, allowing businesses to extract valuable insights from big data across departments. The platform ensures proactive data management by enabling automated data extraction from any database and enhancing live data pipeline monitoring via a unified interface. The platform further emphasizes security and optimizes resource management with dynamic load balancing. Such an approach allows strong data governance and promises precision and agility in data processes. 5. Final Thoughts Cloud data warehouses have transformed data processes, strengthening businesses with prompt data access, spectacular analytics capabilities, cost-effectiveness, and unmatched scalability. By partnering with the leading data warehouse software providers, companies today leverage advanced tools to attain crucial insights, drive intelligent decision-making, and achieve operational excellence. With the continual adoption of these advanced technologies, the future of cloud data warehouses is poised to witness continued incorporation of machine learning and artificial intelligence in cloud data warehousing processes. This would effectively automate data-handling tasks and augment predictive analytics for business implementation. The advancement would further witness an inclination toward containerized implementation, exhaustive data governance features, and deployment of microservices architecture. Such changes would equip companies with leading-edge tools to retrieve deeper data insights, enhance innovation, and maximize profitability.

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What Is Cloud-Native and Why Does it Matter for CI

Article | August 1, 2023

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Why Microsoft Should Spinoff Its Cloud Business

Article | February 20, 2024

Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.

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Intelligence Giant Upgrading its Cloud Technology

Article | February 10, 2020

With the huge amounts of data in all fields, a future in the cloud is imperative to help deal with this explosion of data, especially in the field of intelligence technology. This is the reason why the US Central Intelligence Agency is updating its cloud technology. The agency has recently released a draft request for proposal for its Commercial Cloud Enterprise contract.The C2E tens of billions contract will be a multi-award commercial cloud computing contract with a five-year base period and two five-year options for a period of performance of up to 15 years, according to nextgov.com.In a March 2019 presentation by the Directorate of Digital Innovation, a division of the CIA, the department outlined its vision for C2E. It would be broad and include infrastructure, platform and software cloud services supporting a broad range of users, with a variety of security clearances and a worldwide presence, as reported by techcrunch.com. The principal C2E Program objective is to acquire cloud computing services directly from commercial cloud service providers with established records for innovation and operational excellence in cloud service delivery for a large customer base,the department stated in the presentation.Apparently, the agency prefers to avoid all the attention that the Pentagon’s JEDI cloud procurement process got, and quietly go about its business.

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Spotlight

Cloud Direct

Since 2003, Cloud Direct saw the opportunities cloud technologies could unlock for ambitious organisations, which have only increased with the rapid technological advancements in recent years. Achieving fearless growth is our aim and our customer promise. But what does it mean? Growth means different things to different people but ultimately, it’s the fulfilment of your goals. Growth is change and adaptability. Fearless is where we come in. We engineer growth without limitations, using the best technology available to safely and affordably enable you to achieve your goals. Why do we love cloud technology? Because it levels the playing field. It’s one of the big enablers. It gives every business access to enterprise-level tools and security at any scale.

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The Manufacturing Sector Experiences More Attacks in the Cloud than Any Other Industry

PR Newswire: | January 19, 2024

Netwrix, a cybersecurity vendor that makes data security easy, today revealed additional findings for the manufacturing sector from its survey of 1,610 IT and security professionals across more than 100 countries. According to the survey, 64% of companies in the manufacturing sector suffered a cyberattack during the preceding 12 months, which is similar to the finding among organizations overall (68%). However, it turned out that the manufacturing sector experiences more cloud infrastructure attacks than any other industry surveyed. Among manufacturing companies that detected an attack, 85% spotted phishing in the cloud compared to only 58% across all verticals; 43% faced user account compromise in the cloud as opposed to 27% among all industries; and 25% dealt with data theft by hackers in the cloud compared to 15% for organizations overall. "The manufacturing sector relies heavily on the cloud to work with their supply chain in real time. This makes their cloud infrastructure a lucrative target for attackers — infiltrating it enables them to move laterally and potentially compromise other linked organizations, as happened to one the world's top meat processing companies. Credential compromise or malware deployed via a phishing email is just the beginning of the attack," says Dirk Schrader, VP of Security Research at Netwrix. "The attack surface in the cloud is always expanding, so it's critical for manufacturing companies to adopt a defense-in-depth approach," adds Ilia Sotnikov, Security Strategist at Netwrix. "First, they must rigorously enforce the principle of least privilege to limit access to sensitive data, which ideally includes just-in-time access to eliminate unnecessary entry points for adversaries. They also need to gain deep visibility into when and how critical data in the cloud is being used so that IT teams can promptly spot potential threats. Finally, they need to be prepared to minimize the damage from incidents by having a comprehensive response strategy that is regularly exercised and updated." To learn more about security trends, check out the complete 2023 Hybrid Security Trends Report. About Netwrix Netwrix makes data security easy. Since 2006, Netwrix solutions have been simplifying the lives of security professionals by enabling them to identify and protect sensitive data to reduce the risk of a breach, and to detect, respond to and recover from attacks, limiting their impact. More than 13,500 organizations worldwide rely on Netwrix solutions to strengthen their security and compliance posture across all three primary attack vectors: data, identity and infrastructure.

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Cloud Storage

TRG Screen Announces Acquisition of Xpansion for Reference Data Usage Management

PR Newswire: | January 25, 2024

TRG Screen, the leading provider of enterprise subscription spend and usage management software, today announced it has acquired Xpansion, the leading provider of cloud-based solutions for reference data usage monitoring in the financial services industry. The acquisition of Xpansion will further solidify TRG Screen's position as a global market leader in market data management solutions. Xpansion – established in 2013 – is focused on empowering data operations teams to proactively manage their usage, control costs and optimize data workflows. Xpansion's offerings include Xmon, Xprocess and Xplore, and provide real-time analytics, giving clients unprecedented transparency, visibility and control into their reference data usage. This deal consolidates TRG Screen's unique position as the only provider of enterprise subscription management capabilities spanning the whole spectrum of market data optimization, from spend and inventory tracking, through to usage and enquiry management, exchange reporting and compliance. "Xpansion and TRG Screen have been partners for many years. Bringing Xpansion into the TRG Screen family is a very logical next step for both companies, given our strong relationship and shared view that the industry demand for integrated usage management solutions is going to continue to grow," said TRG Screen CEO Leigh Walters. "Xpansion is an established firm with excellent customer satisfaction and retention, and highly experienced and industry respected leadership. We are very excited at the opportunities this acquisition brings." "We are thrilled to be joining TRG Screen," said Xpansion co-founder and CEO Amjad Zoghbi. "Reference data usage is one of the most complex aspects of market data management, and managing it correctly is essential to maintaining contractual compliance and ensuring clients are right-sizing their usage based on actual consumption and business need. I'm very pleased that Xpansion's customers, and team, will now be part of the best-of-breed solution with the industry's leading provider of market data management solutions." The acquisition demonstrates TRG Screen's ongoing commitment to servicing the needs of market data consumers, vendors and exchanges. Financial terms of the transaction were not disclosed. About TRG Screen TRG Screen is the leading provider of enterprise subscription management solutions. Founded in 1998, TRG Screen is uniquely differentiated by its ability to monitor both spend and usage of data and information services including market data, research, software licenses, consulting and other corporate expenses. TRG Screen's solutions provide its customers with full transparency into their vendor relationships and their subscription spend and usage, enabling them to optimize their enterprise subscriptions. TRG acquired Priory Solutions in 2016, Screen Group in 2018, Axon Financial Systems in 2019, Market Data Insights in 2020, and Jordan & Jordan's Market Data Reporting (MDR) business in 2021 and with these acquisitions is now positioned as the global market leader in the financial, legal, and professional services markets. TRG Screen's product portfolio includes subscription spend, usage, enquiry and compliance solutions. For more information visit trgscreen.com. Follow TRG Screen on LinkedIn, @TRG Screen, and on Twitter, @trgscreen. About Xpansion Xpansion delivers next-generation reference data solutions that empower financial institutions to streamline their reference data operations, reduce costs, enhance data quality, and improve data discovery. With a focus on customer satisfaction, continuous innovation and quick time to value, Xpansion is a trusted partner for financial institutions in the buy- and sell-side as well as solution providers in the industry.

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Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

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Cloud Infrastructure Management

The Manufacturing Sector Experiences More Attacks in the Cloud than Any Other Industry

PR Newswire: | January 19, 2024

Netwrix, a cybersecurity vendor that makes data security easy, today revealed additional findings for the manufacturing sector from its survey of 1,610 IT and security professionals across more than 100 countries. According to the survey, 64% of companies in the manufacturing sector suffered a cyberattack during the preceding 12 months, which is similar to the finding among organizations overall (68%). However, it turned out that the manufacturing sector experiences more cloud infrastructure attacks than any other industry surveyed. Among manufacturing companies that detected an attack, 85% spotted phishing in the cloud compared to only 58% across all verticals; 43% faced user account compromise in the cloud as opposed to 27% among all industries; and 25% dealt with data theft by hackers in the cloud compared to 15% for organizations overall. "The manufacturing sector relies heavily on the cloud to work with their supply chain in real time. This makes their cloud infrastructure a lucrative target for attackers — infiltrating it enables them to move laterally and potentially compromise other linked organizations, as happened to one the world's top meat processing companies. Credential compromise or malware deployed via a phishing email is just the beginning of the attack," says Dirk Schrader, VP of Security Research at Netwrix. "The attack surface in the cloud is always expanding, so it's critical for manufacturing companies to adopt a defense-in-depth approach," adds Ilia Sotnikov, Security Strategist at Netwrix. "First, they must rigorously enforce the principle of least privilege to limit access to sensitive data, which ideally includes just-in-time access to eliminate unnecessary entry points for adversaries. They also need to gain deep visibility into when and how critical data in the cloud is being used so that IT teams can promptly spot potential threats. Finally, they need to be prepared to minimize the damage from incidents by having a comprehensive response strategy that is regularly exercised and updated." To learn more about security trends, check out the complete 2023 Hybrid Security Trends Report. About Netwrix Netwrix makes data security easy. Since 2006, Netwrix solutions have been simplifying the lives of security professionals by enabling them to identify and protect sensitive data to reduce the risk of a breach, and to detect, respond to and recover from attacks, limiting their impact. More than 13,500 organizations worldwide rely on Netwrix solutions to strengthen their security and compliance posture across all three primary attack vectors: data, identity and infrastructure.

Read More

Cloud Storage

TRG Screen Announces Acquisition of Xpansion for Reference Data Usage Management

PR Newswire: | January 25, 2024

TRG Screen, the leading provider of enterprise subscription spend and usage management software, today announced it has acquired Xpansion, the leading provider of cloud-based solutions for reference data usage monitoring in the financial services industry. The acquisition of Xpansion will further solidify TRG Screen's position as a global market leader in market data management solutions. Xpansion – established in 2013 – is focused on empowering data operations teams to proactively manage their usage, control costs and optimize data workflows. Xpansion's offerings include Xmon, Xprocess and Xplore, and provide real-time analytics, giving clients unprecedented transparency, visibility and control into their reference data usage. This deal consolidates TRG Screen's unique position as the only provider of enterprise subscription management capabilities spanning the whole spectrum of market data optimization, from spend and inventory tracking, through to usage and enquiry management, exchange reporting and compliance. "Xpansion and TRG Screen have been partners for many years. Bringing Xpansion into the TRG Screen family is a very logical next step for both companies, given our strong relationship and shared view that the industry demand for integrated usage management solutions is going to continue to grow," said TRG Screen CEO Leigh Walters. "Xpansion is an established firm with excellent customer satisfaction and retention, and highly experienced and industry respected leadership. We are very excited at the opportunities this acquisition brings." "We are thrilled to be joining TRG Screen," said Xpansion co-founder and CEO Amjad Zoghbi. "Reference data usage is one of the most complex aspects of market data management, and managing it correctly is essential to maintaining contractual compliance and ensuring clients are right-sizing their usage based on actual consumption and business need. I'm very pleased that Xpansion's customers, and team, will now be part of the best-of-breed solution with the industry's leading provider of market data management solutions." The acquisition demonstrates TRG Screen's ongoing commitment to servicing the needs of market data consumers, vendors and exchanges. Financial terms of the transaction were not disclosed. About TRG Screen TRG Screen is the leading provider of enterprise subscription management solutions. Founded in 1998, TRG Screen is uniquely differentiated by its ability to monitor both spend and usage of data and information services including market data, research, software licenses, consulting and other corporate expenses. TRG Screen's solutions provide its customers with full transparency into their vendor relationships and their subscription spend and usage, enabling them to optimize their enterprise subscriptions. TRG acquired Priory Solutions in 2016, Screen Group in 2018, Axon Financial Systems in 2019, Market Data Insights in 2020, and Jordan & Jordan's Market Data Reporting (MDR) business in 2021 and with these acquisitions is now positioned as the global market leader in the financial, legal, and professional services markets. TRG Screen's product portfolio includes subscription spend, usage, enquiry and compliance solutions. For more information visit trgscreen.com. Follow TRG Screen on LinkedIn, @TRG Screen, and on Twitter, @trgscreen. About Xpansion Xpansion delivers next-generation reference data solutions that empower financial institutions to streamline their reference data operations, reduce costs, enhance data quality, and improve data discovery. With a focus on customer satisfaction, continuous innovation and quick time to value, Xpansion is a trusted partner for financial institutions in the buy- and sell-side as well as solution providers in the industry.

Read More

Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

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