Cloud Computing and Marketing Teams up for Business Growth

SAYANTANI BHATTACHARYA | June 30, 2021 | 1022 views

Cloud Computing and Marketing
While cloud computing technology is already at the matured stage, many organizations have recognized its extensive benefits and begun integrating it to achieve their business goals. According to Markets and Markets, the global cloud computing market size expects a hike from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5%. Thus, by adopting cloud computing technology continuously in various sectors, businesses are paving their route to success. Although the last year was challenging for marketers due to the global pandemic, the widespread vaccination drives are reopening some industrial sectors, contributing to improved marketers' confidence this year. Marketing or, better to say, digital marketing is one of the prime verticals to reap maximum benefit by integrating with cloud computing technology. We know how the cloud serves extensive benefits to businesses and trends in the technology market. Cloud computing and marketing can jointly make the organizations future-ready and drive tremendous business growth. The combination can considerably change how organizations can improve their marketing strategies.

This article will elaborate on the benefits of integrating cloud computing with digital marketing and how this exclusive collaboration works for business growth.

Top benefits of Cloud Integration in Digital Marketing

By integrating cloud services into digital marketing, several organizations of all sizes can succeed and enhance their versatility. Cloud computing democratizes the platform, allowing businesses to gain traction and collaborate easily. Marketers also appreciate the flexibility of the cloud, which allows scaling with fluctuations at any point in time. As per Skyhigh’s research, the cloud can help companies with collaborative tasks, file sharing, content sharing, and data security. The average employee uses 36 cloud-based services in their daily schedule. Integrating cloud computing and marketing strategies, small enterprises can compete with industry giants, save costs, improve productivity, and streamline workflows.

Easy Data Accessibility

In the modern world, data is king. When you promote your products and services online, you are not communicating with your target audience in person; hence, you need to find a more brilliant way to learn about your target market. The experts at Outreach Monks say the ideal way to drive decisions from the target audience is by thoroughly knowing them. When you have essential customer data, you see the demand of your target audience and their expectations from your products or services. Thus, you may track and store much data captured from the surveys, questionnaires, events, advertisements, etc., and monitor their interest. However, manual efforts to store and organize all of this information can be laborious and time-consuming. A cloud data center offering cloud computing services for marketing makes it easy to store, manage and access your data, making remote work possible. The cloud allows you to improve collaboration and communication both within the team and with clients. Additionally, the risk of data loss is negligible. 

Cost-efficiency

As compared to the legacy data storage method, cloud computing allows more cost-savings. As a marketer, when your primary focus is minimum investment, a collaboration of cloud computing and marketing techniques is the best choice for you. As saving cost is one of the primary motives, with cloud computing, you no longer need to set up and pay for expensive infrastructure, hardware, or licensing fees to store the crucial marketing data. In addition, you have the option to automate the processes and improve efficiency and save time. Hence, cost-efficiency is a direct benefit for enterprises that trust the cloud for their digital marketing strategy.

Enhanced Data Analytics

Marketers have a vast collection of actionable, real-time customer data in-store. However, arbitrary data is not helpful unless marketers have the correct tools to analyze and extract valuable insights. The marketers can leverage cloud-based data analytics tools to track leads, evaluate new marketing channels with negligible risk, and determine the fundamentals of marketing strategy that is the best suite for the target audience. Further, with SaaS platforms like cloud-based CRM applications, it is easier to keep track of the needs of prospects and customers. Based on a survey by Fortune Business Insights, the global cloud analytics market size recorded USD 13.15 billion in 2018 and is estimated to reach USD 72.40 billion by 2026, at a CAGR of 24.3% during the forecast tenure.

Valuable Insights for Engaging Content

Apart from providing information about the target audience, the cloud-empowered data analytics tools also serve vital insights on the content to attract prospects. Marketing content is the key motivational factor behind inbound marketing that engages the audience and helps them decide whether or not to purchase products or services. Hence, ensuring the quality of marketing and business content is the route to client engagements and conversions. Cloud-based data analytics tools help you recognize the best-performing content and provide information about the customers' interaction with that particular content piece. Further, it can also identify strategic modifications made by the marketers to attract more customer attention. In addition, the power to effectively analyze and utilize the insights helps in effective decision-making.

Expands Inbound Marketing Tactics

Along with the content, social media engagement is amongst the most vital elements of the marketing strategy. The popular cloud-based platforms such as Facebook, YouTube, Twitter, and Instagram serve massive scope for empowering inbound marketing. Since these platforms are the receiver of massive user traffic every day, they prove to be the best tools for expanding the business reach. Thus, you get an opportunity to amplify their products and services through digital marketing with the adoption of cloud computing.

Efficient Time Management

The cloud computing tools allow you to control content and deploy strategies without any dependencies on other departments, allowing you to save time. As a result, cloud computing and marketing jointly help you improve processes, streamline the operations, stay focused and implement strategies more rapidly. Because, once you reduce the departmental interdependencies, implementing marketing plans and goals becomes more manageable. Additionally, the cloud-based systems have a nominal learning curve, and hence it cuts down the extra time taken for training new joiners. Thus, the automation of marketing operations empowers you by saving time. As a result, you can now shift your efforts to the other critical aspects of the business.

Improved Data Security

Cloud computing helps to provide a secured environment for digital marketers. Every piece of customer data that your digital marketing team stores is crucial, and you cannot afford to lose it. By integrating cloud computing and marketing, you can eradicate the chances of data loss, and thus, data security has greater significance towards your business growth. According to Salesforce, 94% of businesses experience significant online security improvements after shifting their data to the cloud. Data security and reliability matters when dealing with customer information. Otherwise, you may lose your customers' trust impacting the reputation of your business. Cloud services allow your organization to manage your customers' data, and it is critically important to maintain synchronization with data privacy regulations and compliance. Salesforce also attests that a massive 91% cloud helps to deal with government compliance requirements.

Increases Productivity

For the digital marketing process to work perfectly for your business, you have to use multiple tools concurrently with specific techniques. These tools may comprise PR marketing, email marketing, digital advertising, web analytics, and many more. You may also look forward to connecting with the right influencers to have maximum impact on your target audience. However, you may lose out time in the process. Thus, cloud computing and marketing collaboration requirements arise where cloud computing can help you streamline productivity using these techniques. It can help identify and reach the right influencer by saving your time to improve your customer reach. 

Brings in Innovation

Marketers get exposure to several new marketing tools for enhanced accessibility, processes, and analytics when they integrate cloud computing and marketing. These tools effectively save time and energy, resulting in more bandwidth to focus on innovation. Now, you can have more time to research the target audiences, understand their interests, and spend more time creating innovative campaigns to connect with the customers. As a result, you can expand the reach of the business. By default, innovation in marketing positively impacts sales and drives comprehensive growth for the organization.

Why are Marketers inclined towards controlling their data?

The COVID-19 pandemic toppled traditional means of doing business and communicating. The recent CMO survey reveals that 72% of the marketers report that the significance of marketing has increased during the pandemic year. Thus, controlling customer-critical data to churn it into valuable insights is the priority for marketers. With the adoption of innovative and advanced techniques such as cloud computing services for the marketing landscape, they find practical solutions to utilize their data for the dynamic trends of the marketing world. Ever since Big Data has attained global focus, it has attracted marketers- big-time. It can provide valuable insights for solutions to all kinds of business problems. Today, data is the key to tap success in the business and marketing world.

In a Nutshell

When two of the intrinsic departments (Marketing and IT Departments) of your business team up, success is inevitable. Undoubtedly, several long-lasting benefits come from integrating cloud solutions with your digital marketing strategy. However, the incorporation may require an initial investment by your organization, yet its outcome is worthwhile. Therefore, businesses today should completely utilize the opportunity to mix cloud computing and marketing to design effective digital marketing strategies. The best tactic is to leverage cloud-based apps to help assess and optimize marketing strategies to place the right content in the proper forum and comply with all the rules and regulations. In a recent interview with Media7, Eric Sleeth, Senior Marketing Manager at Veriday, said, "With the battles and changes around privacy legislation, advertising, and cookies, there will be a major upliftment that all organizations need to go through to learn new technology and tactics to adapt to these changes."

FAQ’s

What is Cloud Computing and Marketing?

Integrating cloud computing services with digital marketing is an innovative step to empower marketers to utilize advanced technology and innovate their marketing strategies. The combination of cloud computing and marketing can help to upgrade the marketing strategies of an organization. Moreover, it also offers easy data accessibility, flexibility to scale, price management, valuable marketing insights, security, time efficiency, and innovation. 

Is cloud computing and marketing effective for small businesses?

Cloud computing provides a robust platform for all sizes of businesses, allowing them to engage with a wide range of prospects, and grow marketing resources at the same pace. It equalizes the opportunities so that small businesses get identical exposure as their large-scale peers. Hence, cloud computing and marketing are equally effective for small businesses as the industry giants.

How can cloud computing help to connect with the target audience?

For marketers, the cloud is an all-inclusive, ready solution, which provides on-demand services to marketers. It provides valuable data analytics which helps to understand the needs and demands of the target audience. It also offers insights on effective content that attracts the customers and allows the marketers to improvise their strategies to reach prospects.

Spotlight

Sirius Computer Solutions

Backed by more than three decades of IT experience, Sirius is a nationally recognized solution provider with a certified team of sales and technical professionals who have the skills, product knowledge and commitment to help clients develop and implement the right solutions to solve their business needs. With technology solutions that span the entire enterprise, Sirius’ certified, experienced teams work with IT professionals across the U.S. to deliver solutions that reduce costs and complexity, improve service levels, and minimize security risks and downtime. We recognize IT Strategy, Security, Business Innovation, Cloud & Managed Solutions and Financial Solutions are all integral components of our clients’ business, and Sirius partners with a powerful alliance of market leading manufacturers to provide the best available IT solutions, and specialized skills to deliver greater business value.

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5 Epic Cloud Communications Solutions to Scale Your Business

Article | July 11, 2022

Contents 1. Effective Migration to Cloud Communications with the Right Tools 2. Leveraging Cloud Communications to Grow Your Small Business ROI 3. Business Communication Simplified with Cloud Communications 4. CPaaS Solution Providers for Small and Medium Businesses 5. Analyzing Cloud Communications: The Backbone of Digital Transformation 6. Conclusion Real-time cloud communication using a communications platforms as a service (CPaaS) starts with integrating your existing communication stack with the cloud technology software you already use. Cloud communications has given rise to some of the most effective methods of communication. Timely communication helps in well-coordinated deliveries of products and product development projects. This article will discuss how to migrate to the cloud correctly, how a small business can generate ROI with cloud communications, the features of CPaaS, and using CPaaS for the digital transformation of an organization. 1. Effective Migration to Cloud Communications with the Right Tools Choosing the right tools in the migration process is the key to achieving a hassle-free and flawlessmigration to the cloud. Getting support from the cloud product whenever needed is one of the critical factors when considering migration to the cloud. Make sure the cloud hosting complies with your company's security protocols and creates a workflow to seamlessly integrate the cloud access within your organization's existing framework. When migrating your company's data to the cloud, these are some ideas to consider. Making your network ready for the cloud Making arrangements to avoid failure Choosing the right tools in the process of migration to the cloud Accessing the cloud for support when needed. Make sure the cloud product you choose provides on-demand support. Consider the security aspect of your cloud communications platform Cost-effective cloud communications platform Further reading: “The Ultimate Cloud Migration Checklist” 2. Leveraging Cloud Communications to Grow Your Small Business ROI Cloud computing needs no initial setup cost but is conveniently billed monthly or annually. Using this, your small business can free up time and resources to focus on core product development and research. You don’t need to invest resources in an expensive setup to support your business growth or in external managed services. On the contrary, cloud computing offers unlimited expansions and contractions with the click of a button. This allows decision-makers to scale up and down automatically as per the business requirements for the desired performance. Most importantly, the cloud’s ability to create on-demand virtual machines for the purpose of testing and exiting them when not in use is highly commendable and widely utilized. In the fast-paced world of software development, your software product can lose ground if you don't develop new ideas and get them out faster in a time frame of one to two weeks. With cloud computing, your deployment would take just a few hours rather than weeks. Your small business must consistently roll out new features to create a superior product that meets customer needs. The cloud supports your product development and deployment with a continuous integration (CI) and continuous delivery (CD) approach. The cloud's on-demand virtualization capabilities, flexibility to create and exit multiple instances, and cloud deployment speed can help your product generate a consistent and exponential return on investment (ROI). This will enhance your business' profitability for all the stakeholders by inviting new growth avenues. Further reading: “Detailed Analysis of Cloud Deployment Models” 3. Business Communication Simplified with Cloud Communications Connect, communicate, and collaborate for a faster and better workflow with CPaaS. Get fully integrated, tailored facilitation to help your teams work better with the cloud. A better-coordinated team helps elevate your customer service. It, thus, helps enhance cloud communication productivity and increase your return on investment with the use of WebRTC-based real-time cloud communication. WebRTC is a free, open source framework to allow mobile apps and software to make real-time voice calls using an application programming interface (API) integration. Current WebRTC implements the Opus and VP8 codecs with a bandwidth of 6–510 Kbit/s and supports constant and variable bit-rate encoding. WebRTC encryption is a multi-layer security measure that uses Secure Real Time Protocol (SRTP) and needs a SIP firewall proxy connection with TLS 1.2 or 1.3 secured with digest authorization. CPaaS helps with integrating features into your existing system, such as: Real-time Voice: Making outbound voice calls, inbound call routing, WebRTC-based calling, and on-demand SIP trunking are all part of real-time communication (RTC) and cloud telephony. It allows the real-time exchange of voice data in browsers with the help of cloud API integrations and zero time lag. A few cloud-based unified communications systems using cloud phone systems now seem to be moving to WebRTC as well.Read More: Usefulness of Cloud Integration for Businesses Real-time Messaging: Send notifications, alerts, and progress statuses from your business number with a facility that allows customers to respond. The various technologies that allow real-time messaging include application-to-person (A2P) SMS, Rich Communication Services (RCS) business messaging, over-the-top (OTT) business messaging, and push notifications. WebRTC APIs are used for real-time messaging. Real-time Video Conferencing: Send and receive images, videos, and many other media and file formats with the help of the cloud in real-time. Achieve video quality of 1080p at a latency of 400 ms with WebRTC CPaaS, depending on your service provider. This helps fix a wide range of issues and improve the uptime of your systems. This feature also applies to live online gaming, live shopping, live healthcare, watch parties for sports and other live events, live educational classes, live auctions, a live virtual and extended reality experience, and more. The advanced WebRTC-based video conferencing systems from the CPaaS vendors cater to a minimum of 17 participants and a maximum of 3000 participant-sessions. A higher number of participants calls for implementing an XDN architecture. Real-time Social Media Messaging: Deliver rich customer experiences using WhatsApp and other instant social media messaging. You can send and receive multimedia messages and files, share your locations, and see if your customer received the message. Proxy Number Masking: Getting things done while maintaining the privacy of your phone number is easy. It is essential to connect two distinct parties without revealing their phone numbers. A cloud proxy protects sensitive data (e.g., PCI data and PII) by acting as a stand-in for the cloud server that stores the data. Between the client and application server, the cloud proxy adds a layer of firewalling to handle all the requests. Due to the elasticity of the cloud, this process happens instantaneously, providing enhanced security features to the existing WebRTC-based real-time cloud solutions. Now that we've talked about cloud communication solutions, let's talk about some CPaaS solution providers for your business. Also read: "4 Ways Businesses Can Protect Their Cloud Servers" 4. CPaaS Solution Providers for Small and Medium Businesses "According to Allied Research, the API management market is projected to reach $41.5 billion at a rate of 34.5% CAGR by 2031, with APIs for text, voice, video, and payments witnessing massive growth." A host of CPaaS cloud communications solution providers supply different types of API-enabled CPaaS solutions. Businesses use these to reach out to their customers or leads: human resources to hire candidates, customer relationship management (CRM) streamlining, political campaigning, advocacy groups, non-profits, consultants, and resellers. These are a few simple, yet powerful, CPaaS solutions from various vendors that suit your business functions. Our suggestion is to compare the offerings of one cloud communications provider with the others before making your final choice. Anywhere365has API-enabled CPaaS solutions for customer service, enterprise communication, cloud contact center solutions, reporting, dialogue intelligence, interactive voice response (IVR), an attendant console for Microsoft Teams, an attendant console for Dialogue Cloud, and no code for Dialogue Studio. Their AI chatbots and voicebots handle more than 25% of inbound dialogue. For the best customer experience, you can create a personal IVR and amaze your customers using Anywhere365. It helps drive your customer data to boost your customer experience by using AI to answer routine questions. It runs on the Microsoft Azure security architecture, known to be one of the most secure cloud solutions. As they are IoT-ready, they are ideal to be used for management, control rooms, and emergency responders in conjunction with IoT. Cloudcall’sAPI-enabled CPaaS solutions range from broadcast SMS to CRM integration, local presence, reporting, and SMS. Their integrated approach enables you to access powerful features through API integration without leaving your CRM or ATS. Their rich feature set includes click-to-call, screen pops, local presence, history, voicemail drop, and real-time coaching. Their range of solutions creates one of the leading telephony systems. Use cases include recruitment, sales, and customer service. Their solutions are capable of driving workplace digital transformation, enhanced CRM adoption, and an insight-driven culture. They capture data from all channels of communication and organize the CRM records for a streamlined view. IntelePeer’scommunication API is capable of voice, SMS, social messaging, workflows, and more. Their solutions are more focused on contact centers. Their award-winning omni-channel communication solutions power automation with AI and analytics. Their solutions are focused on financial services, healthcare, retail, and utilities. Their communication APIs include no or low code, omnichannel automation, actionable insights, and are AI-ready. Their communication API platform improves customer experience (CX) ratings by 31%, improves revenue by 28%, and cuts costs by 53%. Their platform is compatible with on-premises cloud and hybrid cloud, enterprise security, quick deployment, and a global reach. Kaleyrahas SMS, Voice, WhatsApp, Push Notification, Email, Video, RCS Messaging, MMS Messaging, and other API-enabled CPaaS solutions. Financial institutions, e-commerce players, over-the-top (OTT) companies, software companies, companies that help with logistics, healthcare providers, retailers, and others trust their mobile communication services. Their range of tools includes contact centers, flow builders, conversations, numbers, lookups, premium SMS, chatbots, verifying, verified calls, verified SMS, campaign management, and direct carried billing. Their solutions help businesses reach, engage, and manage customers instantly, keeping the data safe and secure with their enterprise grade security features. Plivooffers CPaaS solutions that use APIs, including an SMS API, an MMS API, a Voice API, and an SIP calling API called Zentrunk. They handle more than one billion API requests a month. They are also solution providers for number lookup and phone numbers for career portals. Build an omnichannel contact center with the help of the Contacto solution. Their strong consultative support in setting up communications for your business and a reliable uptime for their platform help businesses keep up with the customer experience. Despite their simple appearance, the software contains complex tools and applications. Depending on the business volume, they have a wide range of plans to cater to the needs of different businesses. Prompt.iohas support for 10DLC, toll-free, and short-code API-enabled CPaaS solutions for texting and voice calls. They have modernized text messaging by combining fast, reliable delivery with the ability to exchange structured data and close business all in one single end-to-end mobile experience. Additionally, they offer HD video MMS, microapps, conversations, broadcasts, automations, smart links, a library of responses, a team, channels, and contacts. Their solutions are focused on political organizations, advocacy groups, non-profits, and commercial uses. However, they can be relevant to several other industries as well. SendbirdChat is a chat API; Sendbird Calls is a voice API; and Sendbird Desk is a mobile-based chat platform. Turning your app into a streaming platform is possible with Sendbird Live, and streamlining customer conversations is possible with Sendbird’s Unified Inbox. They have a dedicated UIKit for chat that allows for the rapid deployment of amazing chat messages. They cater to industries ranging from marketplaces to digital health, social and online communities, gaming, on-demand services, retail, and financial services. Their use cases include support, sales, marketing, operations, streaming, and user conversations. They assist your developers with API integration. TextUsallows SMS API integration for customer service, recruitment, prospecting, and more. SMS automation, campaign management, A/B testing, and analytics insights are possible with TextUs. You have better control over your text messaging campaigns with their organization mapping, opt-out management, analytics insight, and white-labeling for your brand. Their solutions are oriented towards staffing and recruiting, human resources, higher education, healthcare, sales, sports franchises, transportation, and logistics. Their communication API is aimed at getting faster replies. Voximplanthas three main APIs for voice, video, and automated voice: programmable voice, programmable video, and a dialogflow connector. They provide innovative real-time communication tools with full control over voice, video, and messaging. The Voximplant Kit has solutions for omnichannel contact centers with features such as CRM integration, omnichannel marketing, and AI-driven response. Their use cases include the banking, automobile, human resource, logistics, on-demand delivery, technology, food service, marketplaces and classifieds, retail and e-commerce, travel, healthcare and education industries. The Whispirplatform is capable of cloud-automated workflows, message builders for text campaigns, smart reporting analytics, and pay by text SMS payments for buyers and sellers. Using CPaaS, it enables you to send and receive your payments 85% faster. Their solutions aim to help people communicate with other people using technology without losing the human touch. Their platform is capable of automated workflows, message builders, smart reporting, and pay by text options. Their solutions touch on channels such as email, voice messaging, and WhatsApp. They provide integrations for CRM such as Salesforce, ServiceNow, Kenexa, Okta, OneLogin, and more. Since we've discussed about about cloud communication solutions, we can learn how these systems make communication easy and safe. Also read: "Managed Cloud Services: the Benefits of Outsourcing Cloud Management" 5. Analyzing Cloud Communications: The Backbone of Digital Transformation Migrating your company's data to the cloud to embrace digital transformation is the best place to begin thinking about a more connected, collaborative, and informed workforce using CPaaS. The more time you save using cloud services, the better you can focus on product research and development. Keeping abreast of new market opportunities is critical for cloud-based innovation. Implementing new technologies necessitates the use of the cloud. The cloud's resiliency, security, cost, and capability improve your core business functions without setting up and maintaining an IT infrastructure. The cloud infrastructure makes digital transformation quick and efficient, making it ready for an in-house remote workforce and external virtual teams. It also gives regular phone systems more communication methods, like automatic call distribution, call queuing, call recording, and voicemail forwarding. Data gathering, sorting, and making sense of the cloud communication data touch points allow your company to get better customer insights and analytics. Combining data from all communication channels produces a seamless and better customer experience. Improve the customer experience while also accelerating product development by implementing new technology and real-time cloud communication. The cloud allows users to access information from any device, such as an IoT device. Users are seamlessly connected thanks to secure access control. As a result, you don't tend to lose your data in the event of accidental deletion, corrupted hardware, or the loss of a device because the cloud backs up your data. With the cloud’s high utilization rate due to automatic load balancing, zero infrastructure setup cost, lower energy costs, and reliability, cloud communications help companies move towards sustainability and greener operations. 6. Conclusion “The CPaaS industry is forecasted to reach $34 billion in sales by 2026, and by 2025, as per Gartner, 95% of businesses will have API-enabled CPaaS.” This presents a tremendous opportunity to implement CPaaS. Small, medium, and large enterprises can develop cloud communication-enabled APIs to work with their setup to enhance it dramatically. With the increasing rate of mergers and acquisitions happening worldwide, CPaaS holds promise for integrating business communications using APIs, not just internally but from a customer service perspective as well.

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What Is Cloud-Native and Why Does it Matter for CI

Article | July 19, 2022

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Article | August 4, 2022

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Article | February 10, 2020

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Sirius Computer Solutions

Backed by more than three decades of IT experience, Sirius is a nationally recognized solution provider with a certified team of sales and technical professionals who have the skills, product knowledge and commitment to help clients develop and implement the right solutions to solve their business needs. With technology solutions that span the entire enterprise, Sirius’ certified, experienced teams work with IT professionals across the U.S. to deliver solutions that reduce costs and complexity, improve service levels, and minimize security risks and downtime. We recognize IT Strategy, Security, Business Innovation, Cloud & Managed Solutions and Financial Solutions are all integral components of our clients’ business, and Sirius partners with a powerful alliance of market leading manufacturers to provide the best available IT solutions, and specialized skills to deliver greater business value.

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Megaport Earns the AWS Outposts Ready Partner Designation

Megaport | January 23, 2023

Megaport Limited, one of the leading global Network as a Service (NaaS) providers, recently announced that the company achieved the Amazon Web Services (AWS) Outposts Ready Partner Designation as a part of the AWS Service Ready Program. As a result, customers of AWS can now securely connect Outposts racks with AWS Direct Connect service locations using Megaport's global private Software Defined Network, allowing more trustworthy and high-performing application migrations and operations to Outposts. The AWS Service Ready Program offers customers AWS Partner software solutions that are approved through a technical validation for sound architecture and have been customer success. In addition, AWS Outposts Ready Partners provides products that work with Outposts deployments, are tested by Outposts, and follow architecture best practices and AWS security. AWS Partner Solutions Architects have validated and tested Megaport's solutions through this program, making them a strong recommendation. Customers of Megaport and Outposts will enjoy the following benefits: More data centre choices with fewer restrictions, Service ready designation where the solution has been tested, validated, and proven by AWS, and network resilience that allows a redundant architecture for the critical AWS Region connectivity. In addition, the customers can use their own network equipment, like routers and switches, within the data centres where the Outposts racks are deployed or can use a virtual routing service, Megaport Cloud Router (MCR), for dynamic BGP routing to AWS Direct Connect. Vincent English, Chief Executive Officer of Megaport, said, "We're thrilled to be named an AWS Outposts Ready Partner." He added, "Many of our customers run applications that have low-latency requirements and must run on-premises and using Megaport to privately connect Outposts racks to AWS Direct Connect service locations ensures that these applications run reliably and are highly performant. (Source: Business Wire) About Megaport Founded in 2013, Megaport is a Network as a Service (NaaS) solutions provider. The company connects 700+ enabled data centres in 20+ countries in North America, Asia Pacific, and Europe with its Software Defined Network (SDN). It provides customers with high-speed, secure, and on-demand connectivity to top cloud networks and managed service providers. Compared to traditional connectivity options, its NaaS solutions give customers more flexibility, lower operating costs, and a faster time to market. Megaport works with the most significant data centre operators, systems integrators, managed service providers worldwide, and the best cloud service providers. It is headquartered in Fortitude Valley, Queensland and is an ISO/IEC 27001-certified company.

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CLOUD SECURITY

Logicalis Partners with CoreStack to Provide Cloud Governance Solution

CoreStack | January 25, 2023

On January 24, 2023, a global provider of multi-cloud governance, CoreStack and Logicalis, a global technology service provider, announced its strategic partnership to provide customers with one of the industry's leading cloud governance solutions. The partnership helps Logicalis' capabilities to simplify, scale and speed up digital transformation for healthcare, manufacturing, and supply chains, which addresses a variety of cloud governance use cases. The partnership includes integrating CoreStack's NextGen Cloud Governance platform with the Logicalis Cloud Management Portal (CMP) to power the Production Ready Cloud (PRC) solution that caters to businesses looking for a cloud-first strategy. The Cloud Management Portal, built on a multi-tenant architecture, offers visibility and insight into customers' cloud consumption, security posture and governance. Customers and partners can benefit from CoreStack's NextGen Cloud Governance to mitigate risk, further experiment, speed up delivery, optimize performance and innovate. It provides enterprises with the resources and confidence to accelerate their digital ambitions and enables them to capitalize on the opportunities, making it easier and faster for them to take the opportunity that really matters. In addition, the direct integration of CoreStack's platform to Logicalis Digital Fabric platform helps customers to compare their business capabilities to industry averages and give real-time visibility and actionable insight across the performance of their digital ecosystem. CoreStack's AI-powered multi-cloud governance solution has offered customers transformational outcomes like a boost in cloud operational efficiencies by 40 percent, a 50 percent reduction in cloud costs, and compliance with security standards by up to 100 percent. About CoreStack Founded in 2016, CoreStack is an AI-powered multi-cloud governance solution provider. The company is based in Bellevue (Washington). It empowers businesses to increase the power of the cloud on their terms by providing them with top-line revenues, the lowest possible efficiencies and gain a competitive advantage. Its FinOps, SecOps, and CloudOps solutions embrace, improve, and extend native cloud capabilities. The solutions also help optimize cloud spending while ensuring security and compliance across multiple clouds with a single solution. The company is a Microsoft Azure Gold Partner, an Oracle Cloud Build Partner, an Amazon AWS Advanced Technology Competency Partner, and a Google Cloud Build Partner.

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CLOUD STORAGE

Eudora Medical Center, LLC Transitioned to eClinicalWorks Intelligent Cloud EHR

eClinicalWorks | January 24, 2023

The ambulatory cloud Electronic Health Record (EHR), eClinicalWorks, recently announced that Eudora Medical Center, LLC, a family medicine practice based in Mississippi, selected eClinicalWorks Cloud EHR to offer data-driven decisions at the point of care and leverage real-time cloud intelligence. The eClinicalWorks Cloud provides real-time zone and regional redundancy, offers scalability and flexibility to support the future growth of organizations. In addition, its practices can help in faster application deployment, collect, and transform patient data from all sources and explore new features for AI and ML. eClinicalWorks has recently invested $110 million in Microsoft Azure to keep on developing cloud services. Amy Perkins, Nurse Practitioner at Eudora Medical Center, said, “We selected the eClinicalWorks Cloud EHR to leverage its search capabilities at the point of care, which will help us gain deep clinical insights and provide better value-based care.” She also said, “We wanted the best cloud EHR IT and solution partner to help reach our practice goals. With this cloud technology, we will be able to access key data securely—even during unexpected challenges—streamline operations, and reduce costs associated with the management of traditional hosting models.” (Source: Business Wire) About eClinicalWorks Based in Westborough (Massachusetts) is a comprehensive EHR and Practice Management (PM) solutions provider. The company provides digitized paper charts for ambulatory practices. In addition, it develops innovative, customized tools for documentation, patient engagement, population health and revenue cycle management. The solutions by eClinicalWorks are used by 8,50,000+ medical professionals across 20+ countries. It also helps medical professionals improve care quality, reduce costs, and meet regulatory needs through leading-edge technology. Founded in 1999, the company is growing with 150,000+ Physicians and NPs using eClinicalWorks worldwide.

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AWS INFRASTRUCTURE

Megaport Earns the AWS Outposts Ready Partner Designation

Megaport | January 23, 2023

Megaport Limited, one of the leading global Network as a Service (NaaS) providers, recently announced that the company achieved the Amazon Web Services (AWS) Outposts Ready Partner Designation as a part of the AWS Service Ready Program. As a result, customers of AWS can now securely connect Outposts racks with AWS Direct Connect service locations using Megaport's global private Software Defined Network, allowing more trustworthy and high-performing application migrations and operations to Outposts. The AWS Service Ready Program offers customers AWS Partner software solutions that are approved through a technical validation for sound architecture and have been customer success. In addition, AWS Outposts Ready Partners provides products that work with Outposts deployments, are tested by Outposts, and follow architecture best practices and AWS security. AWS Partner Solutions Architects have validated and tested Megaport's solutions through this program, making them a strong recommendation. Customers of Megaport and Outposts will enjoy the following benefits: More data centre choices with fewer restrictions, Service ready designation where the solution has been tested, validated, and proven by AWS, and network resilience that allows a redundant architecture for the critical AWS Region connectivity. In addition, the customers can use their own network equipment, like routers and switches, within the data centres where the Outposts racks are deployed or can use a virtual routing service, Megaport Cloud Router (MCR), for dynamic BGP routing to AWS Direct Connect. Vincent English, Chief Executive Officer of Megaport, said, "We're thrilled to be named an AWS Outposts Ready Partner." He added, "Many of our customers run applications that have low-latency requirements and must run on-premises and using Megaport to privately connect Outposts racks to AWS Direct Connect service locations ensures that these applications run reliably and are highly performant. (Source: Business Wire) About Megaport Founded in 2013, Megaport is a Network as a Service (NaaS) solutions provider. The company connects 700+ enabled data centres in 20+ countries in North America, Asia Pacific, and Europe with its Software Defined Network (SDN). It provides customers with high-speed, secure, and on-demand connectivity to top cloud networks and managed service providers. Compared to traditional connectivity options, its NaaS solutions give customers more flexibility, lower operating costs, and a faster time to market. Megaport works with the most significant data centre operators, systems integrators, managed service providers worldwide, and the best cloud service providers. It is headquartered in Fortitude Valley, Queensland and is an ISO/IEC 27001-certified company.

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