Cloud Computing and Marketing Teams up for Business Growth


Cloud Computing and Marketing
While cloud computing technology is already at the matured stage, many organizations have recognized its extensive benefits and begun integrating it to achieve their business goals. According to Markets and Markets, the global cloud computing market size expects a hike from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5%. Thus, by adopting cloud computing technology continuously in various sectors, businesses are paving their route to success. Although the last year was challenging for marketers due to the global pandemic, the widespread vaccination drives are reopening some industrial sectors, contributing to improved marketers' confidence this year. Marketing or, better to say, digital marketing is one of the prime verticals to reap maximum benefit by integrating with cloud computing technology. We know how the cloud serves extensive benefits to businesses and trends in the technology market. Cloud computing and marketing can jointly make the organizations future-ready and drive tremendous business growth. The combination can considerably change how organizations can improve their marketing strategies.

This article will elaborate on the benefits of integrating cloud computing with digital marketing and how this exclusive collaboration works for business growth.

Top benefits of Cloud Integration in Digital Marketing

By integrating cloud services into digital marketing, several organizations of all sizes can succeed and enhance their versatility. Cloud computing democratizes the platform, allowing businesses to gain traction and collaborate easily. Marketers also appreciate the flexibility of the cloud, which allows scaling with fluctuations at any point in time. As per Skyhigh’s research, the cloud can help companies with collaborative tasks, file sharing, content sharing, and data security. The average employee uses 36 cloud-based services in their daily schedule. Integrating cloud computing and marketing strategies, small enterprises can compete with industry giants, save costs, improve productivity, and streamline workflows.

Easy Data Accessibility

In the modern world, data is king. When you promote your products and services online, you are not communicating with your target audience in person; hence, you need to find a more brilliant way to learn about your target market. The experts at Outreach Monks say the ideal way to drive decisions from the target audience is by thoroughly knowing them. When you have essential customer data, you see the demand of your target audience and their expectations from your products or services. Thus, you may track and store much data captured from the surveys, questionnaires, events, advertisements, etc., and monitor their interest. However, manual efforts to store and organize all of this information can be laborious and time-consuming. A cloud data center offering cloud computing services for marketing makes it easy to store, manage and access your data, making remote work possible. The cloud allows you to improve collaboration and communication both within the team and with clients. Additionally, the risk of data loss is negligible. 


As compared to the legacy data storage method, cloud computing allows more cost-savings. As a marketer, when your primary focus is minimum investment, a collaboration of cloud computing and marketing techniques is the best choice for you. As saving cost is one of the primary motives, with cloud computing, you no longer need to set up and pay for expensive infrastructure, hardware, or licensing fees to store the crucial marketing data. In addition, you have the option to automate the processes and improve efficiency and save time. Hence, cost-efficiency is a direct benefit for enterprises that trust the cloud for their digital marketing strategy.

Enhanced Data Analytics

Marketers have a vast collection of actionable, real-time customer data in-store. However, arbitrary data is not helpful unless marketers have the correct tools to analyze and extract valuable insights. The marketers can leverage cloud-based data analytics tools to track leads, evaluate new marketing channels with negligible risk, and determine the fundamentals of marketing strategy that is the best suite for the target audience. Further, with SaaS platforms like cloud-based CRM applications, it is easier to keep track of the needs of prospects and customers. Based on a survey by Fortune Business Insights, the global cloud analytics market size recorded USD 13.15 billion in 2018 and is estimated to reach USD 72.40 billion by 2026, at a CAGR of 24.3% during the forecast tenure.

Valuable Insights for Engaging Content

Apart from providing information about the target audience, the cloud-empowered data analytics tools also serve vital insights on the content to attract prospects. Marketing content is the key motivational factor behind inbound marketing that engages the audience and helps them decide whether or not to purchase products or services. Hence, ensuring the quality of marketing and business content is the route to client engagements and conversions. Cloud-based data analytics tools help you recognize the best-performing content and provide information about the customers' interaction with that particular content piece. Further, it can also identify strategic modifications made by the marketers to attract more customer attention. In addition, the power to effectively analyze and utilize the insights helps in effective decision-making.

Expands Inbound Marketing Tactics

Along with the content, social media engagement is amongst the most vital elements of the marketing strategy. The popular cloud-based platforms such as Facebook, YouTube, Twitter, and Instagram serve massive scope for empowering inbound marketing. Since these platforms are the receiver of massive user traffic every day, they prove to be the best tools for expanding the business reach. Thus, you get an opportunity to amplify their products and services through digital marketing with the adoption of cloud computing.

Efficient Time Management

The cloud computing tools allow you to control content and deploy strategies without any dependencies on other departments, allowing you to save time. As a result, cloud computing and marketing jointly help you improve processes, streamline the operations, stay focused and implement strategies more rapidly. Because, once you reduce the departmental interdependencies, implementing marketing plans and goals becomes more manageable. Additionally, the cloud-based systems have a nominal learning curve, and hence it cuts down the extra time taken for training new joiners. Thus, the automation of marketing operations empowers you by saving time. As a result, you can now shift your efforts to the other critical aspects of the business.

Improved Data Security

Cloud computing helps to provide a secured environment for digital marketers. Every piece of customer data that your digital marketing team stores is crucial, and you cannot afford to lose it. By integrating cloud computing and marketing, you can eradicate the chances of data loss, and thus, data security has greater significance towards your business growth. According to Salesforce, 94% of businesses experience significant online security improvements after shifting their data to the cloud. Data security and reliability matters when dealing with customer information. Otherwise, you may lose your customers' trust impacting the reputation of your business. Cloud services allow your organization to manage your customers' data, and it is critically important to maintain synchronization with data privacy regulations and compliance. Salesforce also attests that a massive 91% cloud helps to deal with government compliance requirements.

Increases Productivity

For the digital marketing process to work perfectly for your business, you have to use multiple tools concurrently with specific techniques. These tools may comprise PR marketing, email marketing, digital advertising, web analytics, and many more. You may also look forward to connecting with the right influencers to have maximum impact on your target audience. However, you may lose out time in the process. Thus, cloud computing and marketing collaboration requirements arise where cloud computing can help you streamline productivity using these techniques. It can help identify and reach the right influencer by saving your time to improve your customer reach. 

Brings in Innovation

Marketers get exposure to several new marketing tools for enhanced accessibility, processes, and analytics when they integrate cloud computing and marketing. These tools effectively save time and energy, resulting in more bandwidth to focus on innovation. Now, you can have more time to research the target audiences, understand their interests, and spend more time creating innovative campaigns to connect with the customers. As a result, you can expand the reach of the business. By default, innovation in marketing positively impacts sales and drives comprehensive growth for the organization.

Why are Marketers inclined towards controlling their data?

The COVID-19 pandemic toppled traditional means of doing business and communicating. The recent CMO survey reveals that 72% of the marketers report that the significance of marketing has increased during the pandemic year. Thus, controlling customer-critical data to churn it into valuable insights is the priority for marketers. With the adoption of innovative and advanced techniques such as cloud computing services for the marketing landscape, they find practical solutions to utilize their data for the dynamic trends of the marketing world. Ever since Big Data has attained global focus, it has attracted marketers- big-time. It can provide valuable insights for solutions to all kinds of business problems. Today, data is the key to tap success in the business and marketing world.

In a Nutshell

When two of the intrinsic departments (Marketing and IT Departments) of your business team up, success is inevitable. Undoubtedly, several long-lasting benefits come from integrating cloud solutions with your digital marketing strategy. However, the incorporation may require an initial investment by your organization, yet its outcome is worthwhile. Therefore, businesses today should completely utilize the opportunity to mix cloud computing and marketing to design effective digital marketing strategies. The best tactic is to leverage cloud-based apps to help assess and optimize marketing strategies to place the right content in the proper forum and comply with all the rules and regulations. In a recent interview with Media7, Eric Sleeth, Senior Marketing Manager at Veriday, said, "With the battles and changes around privacy legislation, advertising, and cookies, there will be a major upliftment that all organizations need to go through to learn new technology and tactics to adapt to these changes."


What is Cloud Computing and Marketing?

Integrating cloud computing services with digital marketing is an innovative step to empower marketers to utilize advanced technology and innovate their marketing strategies. The combination of cloud computing and marketing can help to upgrade the marketing strategies of an organization. Moreover, it also offers easy data accessibility, flexibility to scale, price management, valuable marketing insights, security, time efficiency, and innovation. 

Is cloud computing and marketing effective for small businesses?

Cloud computing provides a robust platform for all sizes of businesses, allowing them to engage with a wide range of prospects, and grow marketing resources at the same pace. It equalizes the opportunities so that small businesses get identical exposure as their large-scale peers. Hence, cloud computing and marketing are equally effective for small businesses as the industry giants.

How can cloud computing help to connect with the target audience?

For marketers, the cloud is an all-inclusive, ready solution, which provides on-demand services to marketers. It provides valuable data analytics which helps to understand the needs and demands of the target audience. It also offers insights on effective content that attracts the customers and allows the marketers to improvise their strategies to reach prospects.



Puppet is driving the movement to a world of unconstrained software change. Our revolutionary platform is the industry standard for automating the delivery and operation of the software that powers everything around us.


Will Multi-cloud Strategy Be a Preferred Option?

Article | March 26, 2022

What Is a Multi-cloud Strategy and How Is It Different from Other Cloud Strategies? Long gone are the days of storing data on expensive data centers. Organizations are now rightfully leveraging the features offered by cloud computing. However, for organizations that use cloud services across numerous geographies, associating with just one cloud service provider to meet their needs is a struggle. This is where organizations opt to utilize a multi-cloud strategy. Most enterprise adopters of public cloud services use multiple providers. This is known as multi-cloud computing, a subset of the broader term hybrid cloud computing. In a recent Gartner survey of public cloud users, 81% of respondents said they were working with two or more providers. According to Michael Warrilow, VP Analyst, Gartner, the dominance of mega vendors in the public cloud services market is the main reason enterprise buyers choose multiple cloud providers. Multi-Cloud vs. Single Cloud According to Forbes, a typical organization would ideally use six cloud computing services. There is a general notion that a single cloud is a better and more effortless strategy to orchestrate. It is only when organizations add multiple clouds to their existing infrastructure in a haphazard manner that it can lead to chaos and trouble in maintenance. Multi-Cloud vs. Hybrid Cloud A hybrid cloud infrastructure blends two or more different cloud models, whereas a multi-cloud blends other clouds of the same kind. Since all cloud providers don’t have the same offerings, organizations must adopt a multi-cloud strategy to deliver best-in-class IT services. Multi-cloud infrastructure enables businesses to maintain a hybrid cloud environment that provides security and cost benefits at the same time. The most secure workloads are kept in the private cloud, while typical corporate data and apps are run on less expensive public cloud networks. What Is the Need for a Multi-cloud Strategy? With several major cloud platforms like AWS, Microsoft Azure, and Google Cloud Platform, organizations can utilize the advantages of each platform for their own functioning using a multi-cloud architecture. This helps organizations be independent of just one cloud service provider. According to Rightscale’s 2016 State of the Cloud Report, companies use an average of 3.6 different public clouds. It’s not always on purpose. In some organizations, multi-cloud happens by accident. The marketing team decides to use AWS while the HR department, operating in its silo, deploys Azure. And there you have it: a multi-cloud environment. There are several other benefits that an organization can utilize. Some of the most common pros of multi-cloud platforms are: Reduced risk of vendor lock-in and single-vendor dependency Availability of the latest services that suit your business needs Business continuity and disaster recovery Workload optimization Reduction in time-to-market Agility in addressing the latest business needs Challenges of Multi-cloud Approach Even though a multi-cloud approach is significantly advantageous, there are still certain downsides that organizations face while implementing their multi-cloud strategy. Exploring the top four challenges of the multi-cloud approach: Management Complexity With multiple cloud environments, management tasks become more complex. The core issue is the diversity of cloud vendors. Every public cloud vendor has its own portal, APIs, and unique processes for managing their environment. Talent Scarcity One of the significant challenges organizations face while deploying their multi-cloud strategy is the lack of resources with the mastery of managing specific cloud platforms. With supply being scarce, this would mean battling the tight labor market along with rapidly changing technologies. Because of this, organizations will have to rely on service providers who know how to work with multiple cloud systems to fill in the gaps. Cost Control Among other benefits, multi-cloud provides data administrators the ability to quickly deploy applications in the cloud environment of their choice. Unfortunately, the billing process can sometimes become troublesome when organizations implement a multi-cloud strategy. Governance, Compliance and Security Concerns Even though cloud service providers offer robust security architecture and protocols, it is eventually the organization’s responsibility to secure their data in all their cloud and on-premise environments, What Is the Future of Multi-cloud Infrastructure? All cloud services are prone to some failure at any given point and even though this statement is technically correct, there has been tremendous development in cloud computing that caters to such issues. Therefore, for organizations that wish to grow exponentially with the least possible hurdles, the best available option is implementing a multi-cloud strategy. When an organization uses a multi-cloud strategy, it empowers them to distribute their workloads across multiple cloud environments while mitigating any risk associated with individual cloud environments. This alone justifies the widespread growth and adoption of multi-cloud architecture solutions in the future. Some points that define the multi-cloud platform as the future of an organization are: Optimized ROI Superior Security Low Latency Autonomy Less Prone to Disaster Conclusion The use of a multi-cloud strategy alone now provides organizations with a significant competitive advantage. There are new tools that also help you monitor usage, performance, and costs across a multi-cloud environment. This also helps bring intelligence and automation to your multi-cloud approach. This enables your organization to efficiently and cost-effectively leverage multiple cloud infrastructures without having to change applications or operating systems. FAQ Q1: What Is the Difference Between Multi-cloud and Hybrid Cloud? Both multi-cloud and hybrid clouds are deployment models wherein you use more than one cloud. The core difference is that a hybrid cloud blends two or more different types of clouds, while a multi-cloud blends other clouds of the same kind. Q2: What Is the Purpose of Multi-cloud? A multi-cloud strategy allows stakeholders to pick and choose specific cloud solutions that would work best for their organization. When diverse business needs arise, organizations can allocate resources to different cloud providers, maximize those resources, and only pay for what they use. Q3: What Is the Most Important Aspect of Deploying a Multi-cloud Strategy? By effectively deploying a multi-cloud strategy, there are multi-cloud access layers that are deployed. This is a crucial layer of the multi-cloud network because it ensures that the cloud is securely accessible by all business components.

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Cloud Computing Vs. Edge Computing

Article | March 21, 2022

Understanding the Difference While talking aboutedge computing vs cloud computing, the first and foremost aspect that one must understand is that these components are entirely different and non-inter changeable. Therefore, one cannot simply replace the other in any circumstance. Edge Computing Edge computing is ideally known as a distributed computing framework that brings the enterprise closer to data sources such as the IoT and local edge servers. Edge computing is used to process time-sensitive data. By placing the computing services closer to the location, users can effectively benefit from faster, more reliable services. Edge computing is also a constructive way for a company to use and share resources across a lot of different places. Cloud Computing Cloud computing can ideally be termed as a platform where resources like compute, storage, and networks can be flexibly used depending upon specific workloads in a highly virtualized manner to fulfill the requirements of modern-day workloads. As a result, organizations can now leverage cloud computing rather than having to invest in hardware themselves and function on-demand effectively. What Is the C-suite Preference? Cloud computing’s central idea of offering centralized data sources that can be accessed from anywhere in the world is typically the complete opposite of edge computing’s local data handling concept. Even though cloud computing plays an essential role, the possibilities offered by edge computing to leverage the IoT.Edge computing efficiently process data they gather closer to the source and arenow asking organizations to reconsider their view ofIT infrastructure. Advantages of Edge Computing The exponential rise of IoT devices emphasizes a shift in how businessescollect and analyze data. While organizations use content delivery networks to decentralize data and service requirements by copying data closer to the user, edge computing uses smart devices, phones, or even network gateways to conduct tasks on behalf of the cloud, ensuring computing power is brought closer to the users. Some of the most renowned advantages of edge computing: Speed Security Scalability Versatility Reliability In 2015, Google Scholar had just 720 new publications relating to edge computing; by 2020, that number had increased to almost 25,000. The number of edge patent filings follows a similar pattern: there were 6,418 edge computing patent filings in 2020, more than a hundred times the number in 2015. Advantages of Cloud Computing The back and forth movement of data from the point where it is created to central servers for processing and then to the end-user requires a lot of bandwidth. The benefits of cloud computing are: Flexibility Consistency Low cost Mobile accessibility Maintenance Cloud computing is a great euphemism for centralization of computer services under one server.” EvgenyMorozov, American writer and researcher Detailed Analysis of the Cons Edge Computing Even though edge computing facilitates more opportunities for data processing and storage at a localized level, some regions are prone to disadvantages when it comes to implementation. Numerous areas will also face a lack of skilled IT professionals who are crucial in launching and managing the local edge network’s devices. With the vicious circle of limited network capacity, building sophisticated network models with diminished network infrastructure would be the ideal way to begin. Some of the cons have been highlighted below: Geographic inequalities Trouble preventing and monitoring security breaches Loss of data with potential energy Cost and storage implementation requirements Cloud Computing Despite the hype around flexibility in cloud computing in the IT world, there are still some disadvantages to cloud computing that users might come across, especially during smaller operations. Some of the cons have been listed below: Cloud security and data theft Cloud downtime Limited control Vendor lock-in Who Wins the Race? Traditionally, cloud computing has emphasized centralized cloud services divided into a handful of large data centers. This centralization allowed the resources to be highly scalable and sharable while maintaining control and security. Edge computing looks to address those use cases that cannot be adequately addressed by the centralization process, often because of networking requirements and other constraints. Several observers believe that in the debate between edge computing vs cloud computing, edge computing will eventually supersede cloud computing as computing, in general, will become decentralized, and the need for centralization will diminish. But because their duties are very different from one another, this scenario is implausible. Conclusion Edge cloud computing devices are built to accurately capture and process data on-site and analyzeitin real-time. This is not predominantly concerned with data storage. Whereas cloud computing is built on infrastructure and can be quickly expanded to meet the requirements of your workloads. So, ideally speaking, edge computing is appropriate for applications where each millisecond matters, and cloud computing is best for non-time-sensitive applications. FAQ What Is the Primary Difference Between Cloud Computing and Edge Computing? The primary difference between cloud computing and edge computing is that edge containers are situated at the edge of a network, near the data source. In contrast, cloud containers operate from a data center. Will Edge Computing Completely Replace Cloud Computing? This is a highly unlikely scenario where edge computing would replace cloud computing. There is always going to be aneed for centralized processing and storage. Edge computing would cover some of the shortcomings of cloud computing, instead of replacing it. Is Edge Computing the Future? A recent report by Market sand Markets predicted that the edge computing market will grow from $36.5 billion to $87.3 billion from 2021 to 2026.

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Impact of Cloud Computing in Changing Management

Article | March 15, 2022

Constantly evolving with growing technology and the market's needs makes an organization dynamic. Several companies have made significanttech changes to accommodate the ever-changing working environment. Resourceful computing has been a blessing to organizations as it helps them better manage themselves. Impact of Cloud Computing Cloud-based technology is an aspect that has constantly come up with innovative ways for organizations to perform better and more efficiently. It also accommodates the remote working requirements of employees. All operations, including management processes, are now shifting to the cloud. Cloud computing has been offering a wide range of options, even for managerial purposes. At present, around 94% of enterprises are already using a cloud service. In a way, it is also changing the landscape of management. Understanding How Cloud Computing Is Changing Management Cloud computing for businesses has allowed them to move massive amounts of data in a short period of time. It is fair to say that cloud computing management has fundamentally changed how we communicate and work. This has paved the way for an entirely new level of expectations, where organizations make the most of the benefits of the services provided by the cloud. Facilitates Faster Change Processes Cloud computing business models are specifically designed and built to facilitate speed when change is required. Cloud-based technology ensures that components and licenses are available on demand. As a result, by using only a few clicks and operations, inculcating change has become fast and straightforward. It also has a feature called auto-scaling, which means that capacity can be increased automatically and on demand. Shift from Control to Enablement Agile and DevOps have become the mainstay of solution development in the cloud; change management needs to move from control to enablement. New approaches like these are entirely self-managed and repel any attempt to impose bureaucratic power, which is a hallmark of change management. Cloud-based technology works towards de-risking numerous changes. Adopting the cloud computing business model means that change management should focus on leveraging capabilities and emphasizing change models. Historically, it has been seen that in the world of information technology, the main changes in management are influenced by the changes in the ways of gathering information. In the age of cloud computing, information is traveling in both directions at a great speed across computing systems, and possibilities like virtualization, scaling up or down for handling bigger workloads, or automated security patching across thousands of computers are far more flexible in nature. This demands a more flexible organizational structure that can respond to customer needs by adjusting itself. This flexible system depends on rapid data collection, analysis, and over-the-air changes to product software if required. Change Authority's Need to Adjust Traditionally speaking, several change authorities are dependent on the type of change that would be implemented. For example, a crucial difference like cost and risk would go to the board for approval, whereas a low-level change might require the data center manager's approval. To speed things up in the cloud environment, product and infrastructure teams need to prioritize and decide on changes first. With the cloud, individuals and small businesses can snap their fingers and instantly set up enterprise-class services.” Roy Stephan, Founder, and CEO, PierceMatrix. How Does Cloud Computing Management Redefine Business Functioning? The cloud computing business model helps organizations understand future processes. It presents an excellent opportunity to identify the impact of change that deployment will have on the organization at a very early stage of the project. Organizations can compare the impact of changes across various application platforms and factor this input into their software selection process. Early understanding of change impacts and delay elements also allows businesses to define project scope better and address their present challenges. The steps mentioned below will help your organization effectively start to manage change. Capture and analyze the effects of change Determine the degree of difficulty of the change Create the OCM roadmap, resources, and budget Conclusion Actionable insights are critical for pivoting the company in new directions as it responds to market changes. As a result, organizations that want to shift their business to the cloud must think carefully about their options and implementation strategies. FAQ How Can Cloud Computing for Business Change Management? Cloud environments also facilitate a wide range of automation, integration, and deployment tools. These tools allow organizations to make small, frequent changes that can reduce business risk and introduce business value at an increased rate. What Are the Considerations for Change Management in the Cloud? There are three considerations for change management in the cloud: Cloud environments facilitate faster change processes New solution development approaches require a shift from control to enablement Change authorities’ perspectives need adjusting What Are the Benefits of Cloud Computing for Management? The benefits of cloud computing for management are: Organizing and planning Product development and customer experience Controllability

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Importance of an Effective Cloud Disaster Recovery Strategy

Article | March 11, 2022

What Is Cloud Disaster Recovery? To understand cloud disaster recovery, one must know what disaster recovery is. As the name suggests, it has everything to do with the aftermath of a disaster. Ideally, disaster recovery is the process where organizations prepare for disasters and are fully equipped to recover from them. Therefore, it is undoubtedly an integral part of any business and helps maintain business continuity for any organization. In addition, disaster recovery is focused on securing an organization’s assets. Hence, cloud disaster recovery plans are a group of procedures and measures that ensure an organization is functioning smoothly with the help of dedicated cloud service providers. Understanding Why Cloud Disaster Recovery Is Important Business continuity is an essential component for every functioning organization. A business that has a break in functioning due to a disaster can hamper almost everything. This is precisely where a cloud disaster recovery plan comes into action. Using the amount of flexibility available, cloud technologies vastly aid in efficient disaster recovery, irrespective of the intensity of the workloads. With data being stored in a secured cloud environment that is curated to provide high availability, managing and setting it up isn’t a humongous task. The possibility of your business being affected by a disaster is never too small, and with the current rise in cyber-crime, is it worth the chance? Disaster recovery in cloud computing can help your business deal with ransomware, cyber-attacks, and other such disasters. These are threats that have the potential to completely destroy your files and present your business with a painful downtime. Most organizations know the value and importance of having an effective disaster recovery plan, and if you don’t have one in place yet, you already have a late start. But it’s never too late to implement effective disaster recovery strategies and benefit from cloud-based solutions. Understanding cloud disaster recovery benefits: Offers great flexibility Drastically reduces downtime Provides reliability Ensures simplification and efficiency Easy to deploy Highly cost-effective How to Formulate an Effective Cloud Disaster Recovery Strategy? With the help of cloud computing, disaster recovery has ideally become just another task that can be taken care of using some simple steps. Before formulating a cloud disaster recovery plan, it is suggested that you look into all the possible threats that might affect your organization. In the event of a disaster, you can figure out how much money will be needed and where your infrastructure is at risk by taking into account all the risk factors. To effectively formulate a cloud disaster recovery strategy, it is best to follow the steps below: Outline your possible risks and understand your infrastructure Conduct a business impact analysis Parameters of assessment: Recovery Time Objective (RTO) Recovery Point Objective (RPO) Establish a disaster recovery plan based on your RTO and RPO Choose the right cloud partner Focus on building your cloud disaster recovery infrastructure Standardize your disaster recovery plan on paper Constantly test your disaster recovery plan As data security becomes more important, the global disaster recovery cloud services market has increased dramatically. It is predicted to grow from $4.35 billion in 2019 to $23.3 billion in 2027.88% of enterprises say the public cloud will play a role in their backup plans in the future. Factors to Weigh While Assessing the Ideal Cloud Partner Strategic cloud disaster recovery assessment and planning is something that not everyone can take up.Also, why stress on this when you can engagewith a provider with great experience. The right cloud partner should ideally help you conduct a thorough business impact analysis to aid in the familiarization of the potential operational limitations you would encounter during a disaster. Hence, choosing a cloud partner who is intelligent, pragmatic, and solution-oriented should be of the utmost priority. Such a cloud partner will have all the necessary tools and help you carry out a better assessment of the potential danger to your data. While formulating the cloud disaster recovery plan, keep in mind: Design your strategy according to your recovery goals Implement control measures Prepare your software Implement your security and compliance controls Use cloud storage as your daily backup routine Conclusion In today’s age and time, disaster recovery should be a priority for every organization. While some calamities are unforeseen and highly impactful, successful organizations are always the ones that are capable of getting back up, and this is exactly where a cloud disaster recovery plan comes into action. Once you have assessed every aspect of your recovery strategy, you’d only have to pick the service provider who’s capable of implementing your requirements seamlessly. Once you have all these points in place, your business will be well equipped for almost any possible disaster. Make ‘business continuity’ ‘business as usual’ and imbed it into your management routines as decisions are made, instead of an afterthought check off the box exercise later.” Bobbie Garrett FAQ What Is a Cloud Disaster Recovery Plan? Cloud-based recovery plans help the organization recover its critical systems after a disaster and also provideremote access to your system using a secure virtual environment. Why Is a Cloud Disaster Recovery Plan Essential? When an organization does not have an effective disaster recovery plan, it puts the organization at risk of high financial costs, reputation loss, and an even greater risk of losing clients and customers. What Are the Benefits of Having an Effective Cloud Disaster Recovery Strategy? Using a cloud disaster recovery strategy, organizations can benefit from: Cost efficiency ncrease employee productivity Greater customer retention

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Puppet is driving the movement to a world of unconstrained software change. Our revolutionary platform is the industry standard for automating the delivery and operation of the software that powers everything around us.