Digital Transformation and Cloud: A Strategic Connection

Sayantani Bhattacharya | November 1, 2021 | 587 views

Digital Transformation and Cloud
Enterprises are rapidly embracing cloud technology by shifting from legacy data centers to the cloud. According to Globe Newswire, the global cloud computing market size and share will reach $1025.9 billion by 2026, from USD 321 Billion in 2019 at a CAGR of 18%. And why this rush? The strategic connection between digital transformation and the cloud is one of the evident reasons for this uplifting.

Further, the unprecedented changes worldwide in the post-Covid-19 era have accelerated the need to mark a digital presence. As a result, enterprises urgently need to be driven by innovation, intelligent processes, and automation to stay competitive. Additionally, they widely leverage modern technologies such as artificial intelligence and machine learning to ensure their position in the global market. As a result, a cost-effective, secured, and sustainable infrastructure is on-demand that can scale with demand spikes. 

Organizations reform their businesses to achieve goals, enhance growth, and attain digital transformation using the cloud. This article unlocks how the evolution of cloud technology has been a phenomenal factor in transforming the business. Moreover, some enterprise instances highlighted in this article explain why moving to the cloud could mark an effective digital presence.


Evolution of the Cloud- an Overview

Today, cloud computing is one of the key influences to attain business transformation. However, it is a disruptive technology, and the future of the cloud started shaping up during the 1950s when computational services were the forte of distributed systems and mainframe computing. During that era, the systems were giant and expensive machines that functioned over a time-sharing network within a restricted location. As a result, it encountered massive traffic and sluggish processing time. For quick and efficient operations, computing systems expanded the functions during the 1980s with cluster computing. In cluster computing, the computer nodes were connected via a high bandwidth network. However, the location restrictions persisted. Later in the 1990s, the internet and virtualization were introduced, which opened the avenue to interconnect the systems located at different geographic locations and allowed users to run multiple processes over the same hardware. It was during this time that accessing the applications from the remote location found their roots. 

During the early 2000s, the concept of Web 2.0 emerged, where the development of interactive websites was the prime focus. During this time, organizations like Google, Facebook, Twitter, etc., started introducing their web pages. Needless to say, that, the concept of social media also arose during this time. Later on, rapid technological development introduced the concept of utility computing that allows the applications, storage, and infrastructure to be available at metered service on a subscription basis.

These are the phases of the evolution of cloud computing to become what it is today.


Cloud and Digital Transformation

Enterprises agree that innovating the business models with the latest market demand is the key to success. Cloud computing is one of the crucial trends that drive the customer experience and help to gain customer loyalty. The direct impact of cloud computing in future business is that it fuels growth and leads towards business transformation by realigning your business processes. We know how the cloud is advantageous for the business, but considering the limitations and knowing how to overcome it will ease your digital transformation.

“Cloud computing changed the technological aspect and the market dynamics in the business world.”

Ariel Munafo, Founder and Board Member of MarkeTech Group (Interview with Media7)


What Are the Advantages of Implementing Cloud for Business Transformation?

Here is the list to remind you about the advantages of implementing cloud technology for your business:

  • Cost-efficiency: Shifting to the cloud helps reduce the cost of managing and maintaining data centers and infrastructure. Further, you can also opt for cloud services such as SaaS, PaaS, and IaaS that allow you to pay for the services that you use.
  • Scalability: The cloud provides almost unlimited storage capacity. Further, it also allows expansion of your operational requirement based on the business needs. You can quickly scale up or down your cloud resources at a reasonable cost. Otherwise, with legacy systems, expansion was expensive.
  • Easy Deployment and Security: Cloud Deployment is quick and easy compared to establishing an on-premise data center. Further, cloud providers emphasize security by leveraging protection and access control mechanisms to ensure customer data safety.
  • Improved Responsiveness: Cloud technology is fast and known for its quick action. It has minimal latency for dependent processes. As a result, your business provides prompt results and stays relevant in the market.
  • Enhanced Backup and Data Recovery: The data in the cloud is flexible, and hence it is easier to back up and restore whenever necessary. Otherwise, running back up of on-premise and legacy data centers was a time-consuming and cumbersome process.
  • Flexibility and Easy Accessibility: The cloud allows you to utilize its resources as per the demand variations. When the demand spikes, you can add up the features and resources, and when it drops, you can reduce the same. Further, it allows you to access data from anywhere, anytime, through the internet.
  • Collaboration and Resource Sharing: Earlier with legacy systems, cross-functional collaboration was not easy, and sharing the resources was tedious. Eventually, it affected the overall functioning of the business. With the cloud, your inter-departmental connection is accessible through the internet, making the resource sharing capability seamless to boost the role of cloud computing in digital transformation.
  • Reliability with Auto Updates: Cloud helps run easy backup and data recovery functionalities to avoid data loss for your business, which was a lengthy task for traditional data centers. Further, regular automatic updates with the latest technology retain the performance quality of your operations. These updates could be up-to-date versions of applications, servers, and processors.


What Are the Main Roadblocks for Cloud Implementation?

Although the cloud brings several benefits, certain aspects are the area of concern for business leaders. According to Statista’s survey in the last quarter of 2020 conducted with the technical managers and business executives, around 81% responded that security is one of the significant challenges of the cloud. Here we list some of the substantial areas where cloud needs to improve.

  • Data Security: As stated above, data security has always been on the top list of challenges for cloud-based services. Your company data is stored in a shared environment for your cloud service provider’s access to the public cloud. This accessibility for any third-party vendor might increase the risk of data leakage. Further, although the private cloud has an access control mechanism yet, it is vulnerable to cyber-attacks.
  • Working with Multiple Cloud Environments: As cloud technology flourishes, most organizations use multiple cloud platforms to optimize workloads and control costs for specific business operations. Such cases bring potential security threats while sharing or transferring resources between the cloud environments due to the involvement of multiple cloud vendors.
  • Data Governance and Regulation Compliance Challenges: You should check whether your cloud service provider has data governance and regulatory compliance to ensure that your critical and non-critical organizational data is safe.
  • Dependency on the Service Providers: If you are using service from a vendor, you cannot simply transfer to any peer cloud service provider due to incompatibility of technology or other services. Such situations are called vendor lock-in, which makes you dependent on the service providers.
  • Optimizing Implementation Overheads: Cost management has been one of the most challenging tasks for cloud users. Enterprises often tend to spend a lot of money on the cloud because they lack knowledge about estimating the investment, planning resource utilization, and monitoring the cost of services. As a result, it increases the overheads in several instances.


How to Overcome the Cloud Implementation Challenges to Augment Business Transformation?

Though specific challenges act as a roadblock for cloud adoption, digital transformation and the cloud are interlinked. Therefore, you can formulate some guiding principles for purchasing and adopting the cloud. Here are some of the ways you can plan to tackle the challenges of cloud implementation:

  • Emphasize on Security: Plan out specific security provisions, such as encryptions, multifactor authentications, keys rotation, and tokenization to safeguard data in the cloud. Further, you can also deploy firewalls preventing malpractices such as SQL injection attacks, etc.
  • Evaluate Your Cloud Vendor: Establish essential guidelines around compliance and regulatory needs for cloud services. Based on the guideline, you can evaluate your vendor. For example, their policies and work around user identity and access management, data security, response time, etc., can help evaluate your cloud vendors.
  • Classify the Resources: It is crucial to identify the cloud-ready workloads. You can Shift those workloads first and invest in app modernization to make the other workloads compatible with the move. This classification will help you to control the pricing changes.
  • Emphasize on Cloud Governance: Establish compliance protocols and governance methods in the security framework that explain the factors such as the number of users, services, and the approvals required for the cloud services.


Some Enterprise Instances of Successful Cloud Business Transformation

“The cloud is about how you perform computing, not where you do it.”

Paul Maritz, former CEO of VMware and Pivotal

The statement is well justified by the enterprises like Shopify, Salesforce, and Adobe that are growing proficient to compete with FAANG. In addition, industry leaders like Microsoft and IBM are also widely leveraging the cloud as a platform to expand their horizons and upkeep their lead. Here are some examples of how enterprises are leveraging the cloud to achieve their business goal.


How IBM Helped American Airlines to Attain Business Transformation?

Customer experience is the critical differentiator for any business, and it holds for American Airlines as well. The airline wanted to serve its customers with innovative digital services. However, the legacy architecture and platform were the primary hindrances against the transformation.  The airlines’ customer-service applications were based on monolithic architecture, managed in silos by different teams. As a result, addressing and resolving customer inquiries were sluggish that affected customer retention.

For the quick and efficient response to the customer queries, American Airlines needed to transform with the help of new technology features. As a result, there was a need to upgrade its technology stack, to enhance agility. As a result, the company leaders identified cloud adoption as the stepping stone towards their business transformation.

American Airlines collaborated with IBM, and IBM helped migrate some of their vital legacy customer-service applications on IBM Cloud to accomplish their goal. Concurrently, it also upgraded the legacy applications of the airlines to a microservices architecture to make them cloud-ready.

As a result, the globally leading airlines could innovate their response time with spontaneous customer queries. It also launched Dynamic Rebooking and operated through an app with easy augmentation facilities based on customers’ feedback. This instance of American Airlines has rightly justified the relation between digital transformation and the cloud.


How Adobe’s Digital Transformation Helped to Amplify Their Stock Price?

What is the first thing that comes to your mind when you think about Adobe? Is it a PDF file, Acrobat Reader, or Photoshop? Well, that’s not what Adobe is confined to anymore. It is now a transformed software service for several global organizations and helps create a rich digital content stack today. In addition, it is one of the leading providers of specialized software solutions for businesses and individuals.

During its early days, Adobe used to sell its applications through licenses on CDs. However, after the global recession in 2008, Adobe realized that innovation is the key to survival and decided to transform from a license-based company into a cloud-based company. Since then, Adobe has shifted its operations from a licensed software model to a cloud-based subscription service. At present, the company completely operates functions in digital media through three subscription-based models – Creative Cloud, Document Cloud, and Marketing Cloud.

After Adobe’s cloud business transformation, the company’s stock price amplified significantly, with overall revenue growth ascending from 19 percent in 2011 to 70 percent in 2015. According to McKinsey, Adobe achieved a revolutionary annual revenue of USD 12.87 billion.


Conclusion

Needless to say, that although the concept of cloud computing was prevalent years ago, today, enterprises are adopting cloud not just to improve the ongoing business processes but also to drive new enhancements to stay competitive. At present, the cloud is one of the intrinsic pillars for this modern dynamic business world. It drives efficiency and enables responsiveness in business operations. Moreover, with the advantages and limitations, it is the key to delivering flexible, on-demand access to the services based on the changing business priorities. As a result, it would be wise to state that digital transformation and the cloud have a strategic link.

“Cloud computing is based on the time-sharing strategy we leveraged long ago before we could afford our personal computers. The idea is about sharing the computing capacity to cut the cost for those who leverage it.”

David Linthicum, Author, Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide


Frequently Asked Questions


How Does Cloud Computing Transform Business?

Cloud computing allows organizations to scale their platform as required to support dynamic business priorities. It helps in resource sharing while managing costs and makes businesses agile to ensure optimum customer service promptly.


What is The Role of Cloud Computing in Business?

Cloud computing is one of the crucial requirements that help develop the customer experience and fuel customer loyalty. The key role of cloud computing in business is that it drives growth and accelerates business transformation by streamlining business processes.


Is Cloud a Route to Digital Transformation?

Cloud computing has a key role in digital transformation. It becomes the catalyst that helps in transformation by optimizing the business performance to offer a high-level customer experience by distinguishing its strategy and solutions over the other competitors of the market.

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OSI Consulting

OSI Digital, Inc., (formerly OSI Consulting, Inc.) provides purpose-built business and technology solutions that optimize performance to enable data-driven outcomes for our customers. OSI accelerates digital transformation by offering integrated solutions that capture, secure, integrate, analyze and optimize data.

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5 Epic Cloud Communications Solutions to Scale Your Business

Article | February 14, 2022

Contents 1. Effective Migration to Cloud Communications with the Right Tools 2. Leveraging Cloud Communications to Grow Your Small Business ROI 3. Business Communication Simplified with Cloud Communications 4. CPaaS Solution Providers for Small and Medium Businesses 5. Analyzing Cloud Communications: The Backbone of Digital Transformation 6. Conclusion Real-time cloud communication using a communications platforms as a service (CPaaS) starts with integrating your existing communication stack with the cloud technology software you already use. Cloud communications has given rise to some of the most effective methods of communication. Timely communication helps in well-coordinated deliveries of products and product development projects. This article will discuss how to migrate to the cloud correctly, how a small business can generate ROI with cloud communications, the features of CPaaS, and using CPaaS for the digital transformation of an organization. 1. Effective Migration to Cloud Communications with the Right Tools Choosing the right tools in the migration process is the key to achieving a hassle-free and flawlessmigration to the cloud. Getting support from the cloud product whenever needed is one of the critical factors when considering migration to the cloud. Make sure the cloud hosting complies with your company's security protocols and creates a workflow to seamlessly integrate the cloud access within your organization's existing framework. When migrating your company's data to the cloud, these are some ideas to consider. Making your network ready for the cloud Making arrangements to avoid failure Choosing the right tools in the process of migration to the cloud Accessing the cloud for support when needed. Make sure the cloud product you choose provides on-demand support. Consider the security aspect of your cloud communications platform Cost-effective cloud communications platform Further reading: “The Ultimate Cloud Migration Checklist” 2. Leveraging Cloud Communications to Grow Your Small Business ROI Cloud computing needs no initial setup cost but is conveniently billed monthly or annually. Using this, your small business can free up time and resources to focus on core product development and research. You don’t need to invest resources in an expensive setup to support your business growth or in external managed services. On the contrary, cloud computing offers unlimited expansions and contractions with the click of a button. This allows decision-makers to scale up and down automatically as per the business requirements for the desired performance. Most importantly, the cloud’s ability to create on-demand virtual machines for the purpose of testing and exiting them when not in use is highly commendable and widely utilized. In the fast-paced world of software development, your software product can lose ground if you don't develop new ideas and get them out faster in a time frame of one to two weeks. With cloud computing, your deployment would take just a few hours rather than weeks. Your small business must consistently roll out new features to create a superior product that meets customer needs. The cloud supports your product development and deployment with a continuous integration (CI) and continuous delivery (CD) approach. The cloud's on-demand virtualization capabilities, flexibility to create and exit multiple instances, and cloud deployment speed can help your product generate a consistent and exponential return on investment (ROI). This will enhance your business' profitability for all the stakeholders by inviting new growth avenues. Further reading: “Detailed Analysis of Cloud Deployment Models” 3. Business Communication Simplified with Cloud Communications Connect, communicate, and collaborate for a faster and better workflow with CPaaS. Get fully integrated, tailored facilitation to help your teams work better with the cloud. A better-coordinated team helps elevate your customer service. It, thus, helps enhance cloud communication productivity and increase your return on investment with the use of WebRTC-based real-time cloud communication. WebRTC is a free, open source framework to allow mobile apps and software to make real-time voice calls using an application programming interface (API) integration. Current WebRTC implements the Opus and VP8 codecs with a bandwidth of 6–510 Kbit/s and supports constant and variable bit-rate encoding. WebRTC encryption is a multi-layer security measure that uses Secure Real Time Protocol (SRTP) and needs a SIP firewall proxy connection with TLS 1.2 or 1.3 secured with digest authorization. CPaaS helps with integrating features into your existing system, such as: Real-time Voice: Making outbound voice calls, inbound call routing, WebRTC-based calling, and on-demand SIP trunking are all part of real-time communication (RTC) and cloud telephony. It allows the real-time exchange of voice data in browsers with the help of cloud API integrations and zero time lag. A few cloud-based unified communications systems using cloud phone systems now seem to be moving to WebRTC as well.Read More: Usefulness of Cloud Integration for Businesses Real-time Messaging: Send notifications, alerts, and progress statuses from your business number with a facility that allows customers to respond. The various technologies that allow real-time messaging include application-to-person (A2P) SMS, Rich Communication Services (RCS) business messaging, over-the-top (OTT) business messaging, and push notifications. WebRTC APIs are used for real-time messaging. Real-time Video Conferencing: Send and receive images, videos, and many other media and file formats with the help of the cloud in real-time. Achieve video quality of 1080p at a latency of 400 ms with WebRTC CPaaS, depending on your service provider. This helps fix a wide range of issues and improve the uptime of your systems. This feature also applies to live online gaming, live shopping, live healthcare, watch parties for sports and other live events, live educational classes, live auctions, a live virtual and extended reality experience, and more. The advanced WebRTC-based video conferencing systems from the CPaaS vendors cater to a minimum of 17 participants and a maximum of 3000 participant-sessions. A higher number of participants calls for implementing an XDN architecture. Real-time Social Media Messaging: Deliver rich customer experiences using WhatsApp and other instant social media messaging. You can send and receive multimedia messages and files, share your locations, and see if your customer received the message. Proxy Number Masking: Getting things done while maintaining the privacy of your phone number is easy. It is essential to connect two distinct parties without revealing their phone numbers. A cloud proxy protects sensitive data (e.g., PCI data and PII) by acting as a stand-in for the cloud server that stores the data. Between the client and application server, the cloud proxy adds a layer of firewalling to handle all the requests. Due to the elasticity of the cloud, this process happens instantaneously, providing enhanced security features to the existing WebRTC-based real-time cloud solutions. Now that we've talked about cloud communication solutions, let's talk about some CPaaS solution providers for your business. Also read: "4 Ways Businesses Can Protect Their Cloud Servers" 4. CPaaS Solution Providers for Small and Medium Businesses "According to Allied Research, the API management market is projected to reach $41.5 billion at a rate of 34.5% CAGR by 2031, with APIs for text, voice, video, and payments witnessing massive growth." A host of CPaaS cloud communications solution providers supply different types of API-enabled CPaaS solutions. Businesses use these to reach out to their customers or leads: human resources to hire candidates, customer relationship management (CRM) streamlining, political campaigning, advocacy groups, non-profits, consultants, and resellers. These are a few simple, yet powerful, CPaaS solutions from various vendors that suit your business functions. Our suggestion is to compare the offerings of one cloud communications provider with the others before making your final choice. Anywhere365has API-enabled CPaaS solutions for customer service, enterprise communication, cloud contact center solutions, reporting, dialogue intelligence, interactive voice response (IVR), an attendant console for Microsoft Teams, an attendant console for Dialogue Cloud, and no code for Dialogue Studio. Their AI chatbots and voicebots handle more than 25% of inbound dialogue. For the best customer experience, you can create a personal IVR and amaze your customers using Anywhere365. It helps drive your customer data to boost your customer experience by using AI to answer routine questions. It runs on the Microsoft Azure security architecture, known to be one of the most secure cloud solutions. As they are IoT-ready, they are ideal to be used for management, control rooms, and emergency responders in conjunction with IoT. Cloudcall’sAPI-enabled CPaaS solutions range from broadcast SMS to CRM integration, local presence, reporting, and SMS. Their integrated approach enables you to access powerful features through API integration without leaving your CRM or ATS. Their rich feature set includes click-to-call, screen pops, local presence, history, voicemail drop, and real-time coaching. Their range of solutions creates one of the leading telephony systems. Use cases include recruitment, sales, and customer service. Their solutions are capable of driving workplace digital transformation, enhanced CRM adoption, and an insight-driven culture. They capture data from all channels of communication and organize the CRM records for a streamlined view. IntelePeer’scommunication API is capable of voice, SMS, social messaging, workflows, and more. Their solutions are more focused on contact centers. Their award-winning omni-channel communication solutions power automation with AI and analytics. Their solutions are focused on financial services, healthcare, retail, and utilities. Their communication APIs include no or low code, omnichannel automation, actionable insights, and are AI-ready. Their communication API platform improves customer experience (CX) ratings by 31%, improves revenue by 28%, and cuts costs by 53%. Their platform is compatible with on-premises cloud and hybrid cloud, enterprise security, quick deployment, and a global reach. Kaleyrahas SMS, Voice, WhatsApp, Push Notification, Email, Video, RCS Messaging, MMS Messaging, and other API-enabled CPaaS solutions. Financial institutions, e-commerce players, over-the-top (OTT) companies, software companies, companies that help with logistics, healthcare providers, retailers, and others trust their mobile communication services. Their range of tools includes contact centers, flow builders, conversations, numbers, lookups, premium SMS, chatbots, verifying, verified calls, verified SMS, campaign management, and direct carried billing. Their solutions help businesses reach, engage, and manage customers instantly, keeping the data safe and secure with their enterprise grade security features. Plivooffers CPaaS solutions that use APIs, including an SMS API, an MMS API, a Voice API, and an SIP calling API called Zentrunk. They handle more than one billion API requests a month. They are also solution providers for number lookup and phone numbers for career portals. Build an omnichannel contact center with the help of the Contacto solution. Their strong consultative support in setting up communications for your business and a reliable uptime for their platform help businesses keep up with the customer experience. Despite their simple appearance, the software contains complex tools and applications. Depending on the business volume, they have a wide range of plans to cater to the needs of different businesses. Prompt.iohas support for 10DLC, toll-free, and short-code API-enabled CPaaS solutions for texting and voice calls. They have modernized text messaging by combining fast, reliable delivery with the ability to exchange structured data and close business all in one single end-to-end mobile experience. Additionally, they offer HD video MMS, microapps, conversations, broadcasts, automations, smart links, a library of responses, a team, channels, and contacts. Their solutions are focused on political organizations, advocacy groups, non-profits, and commercial uses. However, they can be relevant to several other industries as well. SendbirdChat is a chat API; Sendbird Calls is a voice API; and Sendbird Desk is a mobile-based chat platform. Turning your app into a streaming platform is possible with Sendbird Live, and streamlining customer conversations is possible with Sendbird’s Unified Inbox. They have a dedicated UIKit for chat that allows for the rapid deployment of amazing chat messages. They cater to industries ranging from marketplaces to digital health, social and online communities, gaming, on-demand services, retail, and financial services. Their use cases include support, sales, marketing, operations, streaming, and user conversations. They assist your developers with API integration. TextUsallows SMS API integration for customer service, recruitment, prospecting, and more. SMS automation, campaign management, A/B testing, and analytics insights are possible with TextUs. You have better control over your text messaging campaigns with their organization mapping, opt-out management, analytics insight, and white-labeling for your brand. Their solutions are oriented towards staffing and recruiting, human resources, higher education, healthcare, sales, sports franchises, transportation, and logistics. Their communication API is aimed at getting faster replies. Voximplanthas three main APIs for voice, video, and automated voice: programmable voice, programmable video, and a dialogflow connector. They provide innovative real-time communication tools with full control over voice, video, and messaging. The Voximplant Kit has solutions for omnichannel contact centers with features such as CRM integration, omnichannel marketing, and AI-driven response. Their use cases include the banking, automobile, human resource, logistics, on-demand delivery, technology, food service, marketplaces and classifieds, retail and e-commerce, travel, healthcare and education industries. The Whispirplatform is capable of cloud-automated workflows, message builders for text campaigns, smart reporting analytics, and pay by text SMS payments for buyers and sellers. Using CPaaS, it enables you to send and receive your payments 85% faster. Their solutions aim to help people communicate with other people using technology without losing the human touch. Their platform is capable of automated workflows, message builders, smart reporting, and pay by text options. Their solutions touch on channels such as email, voice messaging, and WhatsApp. They provide integrations for CRM such as Salesforce, ServiceNow, Kenexa, Okta, OneLogin, and more. Since we've discussed about about cloud communication solutions, we can learn how these systems make communication easy and safe. Also read: "Managed Cloud Services: the Benefits of Outsourcing Cloud Management" 5. Analyzing Cloud Communications: The Backbone of Digital Transformation Migrating your company's data to the cloud to embrace digital transformation is the best place to begin thinking about a more connected, collaborative, and informed workforce using CPaaS. The more time you save using cloud services, the better you can focus on product research and development. Keeping abreast of new market opportunities is critical for cloud-based innovation. Implementing new technologies necessitates the use of the cloud. The cloud's resiliency, security, cost, and capability improve your core business functions without setting up and maintaining an IT infrastructure. The cloud infrastructure makes digital transformation quick and efficient, making it ready for an in-house remote workforce and external virtual teams. It also gives regular phone systems more communication methods, like automatic call distribution, call queuing, call recording, and voicemail forwarding. Data gathering, sorting, and making sense of the cloud communication data touch points allow your company to get better customer insights and analytics. Combining data from all communication channels produces a seamless and better customer experience. Improve the customer experience while also accelerating product development by implementing new technology and real-time cloud communication. The cloud allows users to access information from any device, such as an IoT device. Users are seamlessly connected thanks to secure access control. As a result, you don't tend to lose your data in the event of accidental deletion, corrupted hardware, or the loss of a device because the cloud backs up your data. With the cloud’s high utilization rate due to automatic load balancing, zero infrastructure setup cost, lower energy costs, and reliability, cloud communications help companies move towards sustainability and greener operations. 6. Conclusion “The CPaaS industry is forecasted to reach $34 billion in sales by 2026, and by 2025, as per Gartner, 95% of businesses will have API-enabled CPaaS.” This presents a tremendous opportunity to implement CPaaS. Small, medium, and large enterprises can develop cloud communication-enabled APIs to work with their setup to enhance it dramatically. With the increasing rate of mergers and acquisitions happening worldwide, CPaaS holds promise for integrating business communications using APIs, not just internally but from a customer service perspective as well.

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What Is Cloud-Native and Why Does it Matter for CI

Article | July 18, 2022

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Why Microsoft Should Spinoff Its Cloud Business

Article | June 9, 2022

Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.

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Intelligence Giant Upgrading its Cloud Technology

Article | February 10, 2020

With the huge amounts of data in all fields, a future in the cloud is imperative to help deal with this explosion of data, especially in the field of intelligence technology. This is the reason why the US Central Intelligence Agency is updating its cloud technology. The agency has recently released a draft request for proposal for its Commercial Cloud Enterprise contract.The C2E tens of billions contract will be a multi-award commercial cloud computing contract with a five-year base period and two five-year options for a period of performance of up to 15 years, according to nextgov.com.In a March 2019 presentation by the Directorate of Digital Innovation, a division of the CIA, the department outlined its vision for C2E. It would be broad and include infrastructure, platform and software cloud services supporting a broad range of users, with a variety of security clearances and a worldwide presence, as reported by techcrunch.com. The principal C2E Program objective is to acquire cloud computing services directly from commercial cloud service providers with established records for innovation and operational excellence in cloud service delivery for a large customer base,the department stated in the presentation.Apparently, the agency prefers to avoid all the attention that the Pentagon’s JEDI cloud procurement process got, and quietly go about its business.

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Marxent’s 3D Cloud Platform Available on Google Cloud Marketplace

Marxent | January 27, 2023

On January 26, 2023, Marxent announced that the 3D Cloud platform applications are available exclusively on the Google Cloud Marketplace. The 3D Cloud platform is ideal for retailers looking for rapid deployment and building next-generation customer experiences of 3D digital in stores and for e-commerce. The 3D Cloud platform and suite of 3D e-commerce, in-store applications directly from Google Cloud can be procured by customers of Google Cloud. Additionally, these applications include 3D Room Planner with Design from Photo, 3D Renders, 3D Product Configurators, 3D Sectional Configurator, 360 Product Spins, Augmented Reality retail apps, Virtual Reality retail apps and WebAR. With its connected and smart 3D platform and apps, 3D Cloud is changing the way customers shop for furniture and DIY projects. The platform connects inspiration, design, and purchase in ways that put the customer's creativity and ability to work with others in the spotlight. Beck Besecker, 3D Cloud by Marxent's Co-Founder and CEO, said, "We are always looking for ways to make things easier for new retail partners. A key benefit of the Google Cloud Marketplace partnership is a simplification of the billing and the procurement process. The 3D Cloud team has built a consistent track record of developing and delivering innovative new 3D experiences that scale to the needs of top enterprise retailers." He added, "It is a true honor to have been chosen by Google Cloud as one of the first 3D platforms to be made available on Google Cloud Marketplace." (Source: Cision) About 3D Cloud™ by Marxent Marxent The enterprise 3D platform by Marxent is one of the global leaders in 3D e-commerce for kitchen, furniture, outdoor, bath, closet, and storage. The platform is a B2B SaaS that allows retailers and brands to create endless applications from a single 3D product catalog. It provides a complete suite of 3D apps and enterprise-ready CMS and is available to launch in 8 to 10 weeks. Founded in 2011, the platform is trusted by US-based home improvement retailer Herman Miller, Kingfisher plc, MillerKnoll, PlaceMakers, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, Mico, Kinsman, and John Lewis and Partners.

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The Salt Security API Protection Platform Is Now on Google Cloud Marketplace

Salt Security | January 30, 2023

Salt Security, one of the prominent API security companies, has recently declared to integrate with Google Cloud Marketplace as a Build Partner to provide users direct access to its platform that is providing cyber-attack detection and prevention, API discovery, and shift-left features. This integration empowers Google Cloud customers with optimized visibility and control over API traffic. It uses artificial intelligence, machine learning, and massive cloud data to baseline users and APIs, thus providing continuous automated discovery of those APIs and exposing sensitive information. It is capable of blocking and detecting complex API attacks, including those mentioned in the Open Web Application Security Project (OWASP) API Security Top 10 list. Its shift-left features include pre-prod testing, OAS analysis, and detailed remediation insights. It also offers features available on the Google Cloud platform like identification of API and sensitive, exposed data, production prevention from exploits, runtime protection, visualization of APIs, tracking threats, attack simulation, and remediation insights. Gilad Barzilay, Salt Security’s Head of Business Development, said, "By joining the Google Cloud Marketplace, Salt reinforces its ongoing commitment to bolster the protection of sensitive company data and files in the constantly evolving Google Cloud ecosystem." He added, "By integrating Google Cloud environments with the Salt Platform, customers can see and protect all APIs running within these environments through dynamic API discovery." (Source – Cision PR Newswire) About Salt Security Salt Security is a patented API protection platform that combines cloud-scaled data with machine learning and artificial intelligence to prevent API attacks. It delivers real-time analysis, Shift-left practices, and insights for API discovery as well as API attack prevention by providing context-based security to almost all APIs. Its prevention enables users to continue with their digital transformation endeavors and businesses. It performs design analysis in pre-production, detects and prevents API attacks, discovers APIs, and provides remedies with its unique API Context Engine architecture. It has raised capital with investors such as Sequoia Capital, Tenaya Capital, Y Combinator, Advent International, Alkeon Capital, S Capital VC, Advent International and DFJ Growth.

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CLOUD STORAGE

Eudora Medical Center, LLC Transitioned to eClinicalWorks Intelligent Cloud EHR

eClinicalWorks | January 24, 2023

The ambulatory cloud Electronic Health Record (EHR), eClinicalWorks, recently announced that Eudora Medical Center, LLC, a family medicine practice based in Mississippi, selected eClinicalWorks Cloud EHR to offer data-driven decisions at the point of care and leverage real-time cloud intelligence. The eClinicalWorks Cloud provides real-time zone and regional redundancy, offers scalability and flexibility to support the future growth of organizations. In addition, its practices can help in faster application deployment, collect, and transform patient data from all sources and explore new features for AI and ML. eClinicalWorks has recently invested $110 million in Microsoft Azure to keep on developing cloud services. Amy Perkins, Nurse Practitioner at Eudora Medical Center, said, “We selected the eClinicalWorks Cloud EHR to leverage its search capabilities at the point of care, which will help us gain deep clinical insights and provide better value-based care.” She also said, “We wanted the best cloud EHR IT and solution partner to help reach our practice goals. With this cloud technology, we will be able to access key data securely—even during unexpected challenges—streamline operations, and reduce costs associated with the management of traditional hosting models.” (Source: Business Wire) About eClinicalWorks Based in Westborough (Massachusetts) is a comprehensive EHR and Practice Management (PM) solutions provider. The company provides digitized paper charts for ambulatory practices. In addition, it develops innovative, customized tools for documentation, patient engagement, population health and revenue cycle management. The solutions by eClinicalWorks are used by 8,50,000+ medical professionals across 20+ countries. It also helps medical professionals improve care quality, reduce costs, and meet regulatory needs through leading-edge technology. Founded in 1999, the company is growing with 150,000+ Physicians and NPs using eClinicalWorks worldwide.

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CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT

Marxent’s 3D Cloud Platform Available on Google Cloud Marketplace

Marxent | January 27, 2023

On January 26, 2023, Marxent announced that the 3D Cloud platform applications are available exclusively on the Google Cloud Marketplace. The 3D Cloud platform is ideal for retailers looking for rapid deployment and building next-generation customer experiences of 3D digital in stores and for e-commerce. The 3D Cloud platform and suite of 3D e-commerce, in-store applications directly from Google Cloud can be procured by customers of Google Cloud. Additionally, these applications include 3D Room Planner with Design from Photo, 3D Renders, 3D Product Configurators, 3D Sectional Configurator, 360 Product Spins, Augmented Reality retail apps, Virtual Reality retail apps and WebAR. With its connected and smart 3D platform and apps, 3D Cloud is changing the way customers shop for furniture and DIY projects. The platform connects inspiration, design, and purchase in ways that put the customer's creativity and ability to work with others in the spotlight. Beck Besecker, 3D Cloud by Marxent's Co-Founder and CEO, said, "We are always looking for ways to make things easier for new retail partners. A key benefit of the Google Cloud Marketplace partnership is a simplification of the billing and the procurement process. The 3D Cloud team has built a consistent track record of developing and delivering innovative new 3D experiences that scale to the needs of top enterprise retailers." He added, "It is a true honor to have been chosen by Google Cloud as one of the first 3D platforms to be made available on Google Cloud Marketplace." (Source: Cision) About 3D Cloud™ by Marxent Marxent The enterprise 3D platform by Marxent is one of the global leaders in 3D e-commerce for kitchen, furniture, outdoor, bath, closet, and storage. The platform is a B2B SaaS that allows retailers and brands to create endless applications from a single 3D product catalog. It provides a complete suite of 3D apps and enterprise-ready CMS and is available to launch in 8 to 10 weeks. Founded in 2011, the platform is trusted by US-based home improvement retailer Herman Miller, Kingfisher plc, MillerKnoll, PlaceMakers, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, Mico, Kinsman, and John Lewis and Partners.

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CLOUD SECURITY, CLOUD APP MANAGEMENT, AWS MANAGEMENT

The Salt Security API Protection Platform Is Now on Google Cloud Marketplace

Salt Security | January 30, 2023

Salt Security, one of the prominent API security companies, has recently declared to integrate with Google Cloud Marketplace as a Build Partner to provide users direct access to its platform that is providing cyber-attack detection and prevention, API discovery, and shift-left features. This integration empowers Google Cloud customers with optimized visibility and control over API traffic. It uses artificial intelligence, machine learning, and massive cloud data to baseline users and APIs, thus providing continuous automated discovery of those APIs and exposing sensitive information. It is capable of blocking and detecting complex API attacks, including those mentioned in the Open Web Application Security Project (OWASP) API Security Top 10 list. Its shift-left features include pre-prod testing, OAS analysis, and detailed remediation insights. It also offers features available on the Google Cloud platform like identification of API and sensitive, exposed data, production prevention from exploits, runtime protection, visualization of APIs, tracking threats, attack simulation, and remediation insights. Gilad Barzilay, Salt Security’s Head of Business Development, said, "By joining the Google Cloud Marketplace, Salt reinforces its ongoing commitment to bolster the protection of sensitive company data and files in the constantly evolving Google Cloud ecosystem." He added, "By integrating Google Cloud environments with the Salt Platform, customers can see and protect all APIs running within these environments through dynamic API discovery." (Source – Cision PR Newswire) About Salt Security Salt Security is a patented API protection platform that combines cloud-scaled data with machine learning and artificial intelligence to prevent API attacks. It delivers real-time analysis, Shift-left practices, and insights for API discovery as well as API attack prevention by providing context-based security to almost all APIs. Its prevention enables users to continue with their digital transformation endeavors and businesses. It performs design analysis in pre-production, detects and prevents API attacks, discovers APIs, and provides remedies with its unique API Context Engine architecture. It has raised capital with investors such as Sequoia Capital, Tenaya Capital, Y Combinator, Advent International, Alkeon Capital, S Capital VC, Advent International and DFJ Growth.

Read More

CLOUD STORAGE

Eudora Medical Center, LLC Transitioned to eClinicalWorks Intelligent Cloud EHR

eClinicalWorks | January 24, 2023

The ambulatory cloud Electronic Health Record (EHR), eClinicalWorks, recently announced that Eudora Medical Center, LLC, a family medicine practice based in Mississippi, selected eClinicalWorks Cloud EHR to offer data-driven decisions at the point of care and leverage real-time cloud intelligence. The eClinicalWorks Cloud provides real-time zone and regional redundancy, offers scalability and flexibility to support the future growth of organizations. In addition, its practices can help in faster application deployment, collect, and transform patient data from all sources and explore new features for AI and ML. eClinicalWorks has recently invested $110 million in Microsoft Azure to keep on developing cloud services. Amy Perkins, Nurse Practitioner at Eudora Medical Center, said, “We selected the eClinicalWorks Cloud EHR to leverage its search capabilities at the point of care, which will help us gain deep clinical insights and provide better value-based care.” She also said, “We wanted the best cloud EHR IT and solution partner to help reach our practice goals. With this cloud technology, we will be able to access key data securely—even during unexpected challenges—streamline operations, and reduce costs associated with the management of traditional hosting models.” (Source: Business Wire) About eClinicalWorks Based in Westborough (Massachusetts) is a comprehensive EHR and Practice Management (PM) solutions provider. The company provides digitized paper charts for ambulatory practices. In addition, it develops innovative, customized tools for documentation, patient engagement, population health and revenue cycle management. The solutions by eClinicalWorks are used by 8,50,000+ medical professionals across 20+ countries. It also helps medical professionals improve care quality, reduce costs, and meet regulatory needs through leading-edge technology. Founded in 1999, the company is growing with 150,000+ Physicians and NPs using eClinicalWorks worldwide.

Read More

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