Article | February 10, 2020
Amazon Web Services (AWS) is raising its stake on cloud computing infrastructure in Latin America. Proof of this is that the IT company will use R$1 billion (around US$235 million) to expand its data center in Sao Paulo. These millions will be used for its Data Processing Center located in that part of Brazil. In addition, a portion of these US$235 million will also be used to increase the services it offers to both public and private parties.The move gives reason to suggest that AWS is upping the ante in the future of startups and tech in the region that rely on cloud services to develop their own products.It launched its cloud center in Brazil in 2011 but it’ll be getting some beefing up thanks to these funds. Moreover, AWS has two Edge networks in São Paulo and two in Rio de Janeiro. As well as one in each of the following cities: Bogotá (Colombia), Buenos Aires (Argentina), and Santiago (Chile).The objective of all of this is to be the region’s prime provider of cloud infrastructure and beat out its competition AKA, Google Cloud Platform and Microsoft’s Azure.
Article | April 1, 2020
Internet is flooded with memes about Earth being closed due to one of the biggest pandemic of the 21st century: COVID-19. While the world is hell-bent in trying to push back on novel coronavirus, Cloud Computing firms could emerge as a prominent and strong key player in this battle.With large-scale industrial shutdowns, public lockdown taking place around the globe to contain virus spread, work from home has gained more importance than before. As people are caught up in a dilemma about what to do indoors other than connecting with family, they do forget how blessed they are than they were a decade ago. While Netflix gives us the much-needed respite, cloud computing and storage have enabled video conferencing, e-commerce shopping, remote project collaboration, gaming, online classes, editing, etc.The remote data storage and processing services provided by Amazon, Microsoft Corp, Google, etc. act as an essential link for people to connect with workspace online. More companies, firms connecting online means more data, along with the pre-existing data about COVID-19 to ease research in the drug industry, trace origins of the virus, etc. As a result, to address growing storage issues, cloud computing saves us again. The cloud allows data interoperability in a scalable, cost-efficient manner by, data collection, processing, analyzing, and sharing across platforms.
Article | March 17, 2020
We are currently in an era of cloud computing, where the infrastructure, hosting, machine learning and compute power of cloud providers deliver hosted access to a wide range of centralized services to process and manage our data.With edge computing, the processing and management of data happens closer to the actual source of the data, instead of the data first having to be sent to the cloud to be processed. A typical example would be for IoT devices to collect and transfer data to a local device that includes small-scale compute, storage and network connectivity for local processing of the data at the edge before being passed to the cloud.
Article | April 2, 2020
Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as usual, it can be challenging for brands to know how to proceed with social media marketing. If your brand’s social content has been planned in advance, you now likely find yourself with a calendar of content that you can’t use. In the midst of a global crisis, even seemingly mundane references to things like working in an office, dining in a restaurant, taking a vacation or socializing with friends now becomes tone deaf and inappropriate.