Article | April 10, 2020
If you don’t completely understand hybrid cloud, you’re not alone.
Organizations feel the pressure of being competitive by being innovative and adaptive due to changing infrastructure, changing strategies and changing technologies. Many businesses are looking to move their data centers to the cloud for obvious reasons like disaster recovery or increased capacity but importantly to bring in the digital transformation. Cloud has emerged as an enabler of success.
Cloud computing has evolved over the recent years to fulfil the varied needs of organizations, even as each organization realizes that it has different cloud requirements. This gave birth to Hybrid Cloud environment with both public and private cloud services.
Data is by-far the most important resource for organizations these days. This is where all the business lives. As organizations embark on strategic business initiatives to digital transformation, hybrid cloud model provides a wider data-centric view and seamless access to your data to produce insights by optimizing resource without compromising security.
Table of Contents:
- What is Hybrid Cloud?
- Why Hybrid Cloud over other cloud options?
- Gaining data insights in a Hybrid Cloud Environment
- Leveraging data to power innovation in a Hybrid Cloud environment
- In Conclusion
What is Hybrid Cloud?
Forrester research describes hybrid cloud as “One or more public clouds connected to something in my data center. That thing could be a private cloud; that thing could just be traditional data center infrastructure.” To put it simply, a hybrid cloud is a mash-up of on-premises and off-premises IT resources.
To expand on that, hybrid cloud is a cloud-computing environment that connects a mix of public cloud, private cloud and on-premises infrastructure. A key advantage to this model is that it allows workloads and data to travel between private and public clouds as demands and costs change, providing businesses with the flexibility they need.
There is not a single hybrid cloud model that works for every organization and every model should fit the unique needs of each company. By allowing multiple deployment models in a hybrid cloud, organizations are able to benefit from a seamless and secure environment which enables productivity and flexibility.
We believe in a world where you integrate public cloud with your on-premises infrastructure, and use each where it makes sense in conjunction with each other. And when we say integration, we mean true integration – across infrastructure, applications, development platforms, identity, and databases. This is what we call hybrid cloud.
- Microsoft Azure Jumpstart
Why Hybrid Cloud?
It is not usually feasible for businesses to go all in and move completely into the cloud straight away, unless they happen to be cloud-native organizations. That doesn’t mean that enterprises with legacy systems have been unable to make any headway with cloud. To get around this, they can try a mixture of public and private clouds, and combine this with hosted, collocated and on-premise infrastructure where necessary.
Hybrid cloud allows organizations to experience the advantages of both types of cloud. By spreading computational data across both resources, it is possible to optimize the environment whilst keeping everyday functions as streamlined as possible. Enterprises can make their own minds up on which type of data should be stored in a public cloud, whilst keeping any sensitive data in the private cloud. This is granting them the key element that they need: control. Access to the benefits of private and public clouds is perfect for organizations wanting to grow at the speed they need.
Hybrid solutions grant business the key element that they need: control. Control to optimize their IT investment by selecting the best-fit infrastructure for different categories of workload. Control to choose where their most critical data should reside. Control to spread their workloads across multiple platforms to avoid the risk of vendor lock-in from a single platform strategy.
Only 40% are currently able to move workloads across cloud types or providers. That means enterprises striving toward flexible use of hybrid clouds face a looming challenge, because 62% are looking to achieve portability within the next 18 months.
- CIO Quick Pulse Cloud
READ MORE: https://cloud.report/blogs/flexible-building-blocks-for-the-new-cloud-and-data-driven-world/12337
Gaining data insights in a Hybrid Cloud Environment
• Maintain the “Right” Data Placement
If your organization uses hybrid cloud, IDC highlights the “right” data placement as being critical to comply with regulatory mandates, to meet application response time, and to optimize infrastructure costs. In many cases, you must keep certain datasets within their respective countries of origin, or you must be able to move other datasets from one location to another. In either case, all your customers who access data, regardless of location, need the same seamless customer experience. By dispersing data correctly, your organization can provide faster data access for customers around the world.
And with the “right” data placement, hybrid cloud environments can provide data and data insights faster, without violating global regulations or creating content siloes.
• Develop a Holistic Picture of All Your Workloads and Data
To gain insight into your hybrid cloud environment, you need to have a complete picture of the workloads and the datasets within that environment. IDC suggests building “data maps,” which include your data, key owners, security requirements, sensitivity levels, data sources, and any other key metrics to meet your organization’s needs.
When your organization has this holistic picture, you can measure data as part of a whole set. You can also manage workloads and identify data trends that might have been siloed in the past. When all your data has been measured together as part of a larger map, you can discover new insights, identify new opportunities, and make data-driven business decisions.
• Understand the Real Costs of Your Service Options
Along with your holistic picture of workloads and data, you need to understand the real costs of your service options. What up-front costs are required? What hidden costs might be exposed later? What’s the TCO over time, and does it match the value of your data?
Cloud solutions are not one-size-fits-all, and your organization can create an environment that’s based on your needs, without added cost. As you create your hybrid cloud strategy, consider your existing costs and evaluate what options you have as you move data into your cloud environment.
• Embrace AI and Machine Learning
Forward-thinking organizations recognize that artificial intelligence (AI) and machine learning are the future of cloud data storage and management. A cloud environment with AI learns from the data that it gathers, makes predictions, and troubleshoots potential problems before they occur. IDC predicts that in the future, AI will drive self-configurable and self-healing infrastructures, enabling systems to dramatically reduce—or even eliminate—human errors.
You can also use AI and machine learning to seamlessly move data between an on-premises infrastructure and a cloud environment. In a hybrid cloud environment, seamless movement, accessibility, and connectivity are crucial. With AI attached to a hybrid cloud, your organization can manage and control data like never before.
READ MORE: https://cloud.report/blogs/how-to-maximise-business-objectives-using-hybrid-cloud-architecture/12360
Leveraging data to power innovation in a Hybrid Cloud environment
1. Control and Secure Your Most Valuable Asset environment
It’s impossible to gain insights from information that you don’t know that you have. In a hybrid cloud environment, you can easily keep your data visible and accessible without losing security. You can establish full data visibility across multiple clouds, and you can implement data protection policies that extend beyond your data center boundaries. With a hybrid cloud environment, you can control and secure your data, wherever it lives.
2. Access and Share New Data Insights
Infrastructure analytics and machine learning work across hybrid cloud environments to help you better understand your data. These data insights include performance, capacity, and availability of each dataset. With this kind of visibility into your organization’s data, you can:
• Decrease troubleshooting time.
• Optimize resources and reduce capital expenditures and operational expenditures.
• Manage costs.
• Implement showback and chargeback reporting.
Data visibility and insight go hand in hand. With integrated data management in a hybrid cloud environment, your organization can eliminate data bottlenecks and share insights to drive new business opportunities and growth.
3. Accelerate Application Delivery and Embrace Digital Transformation
Many enterprises are turning to DevOps as the best way to deliver new software features, services, and applications more quickly and with higher quality. Hybrid cloud environments facilitate DevOps practices by simplifying data services and by connecting your data, in the cloud or on the premises. By bringing developer and operations teams together, DevOps can reduce friction and put your company on a path to continuous integration and seamless delivery.
4. Empower Employees to Make Data-Driven Decisions
In a hybrid cloud environment, your organization can place data where it provides the greatest value, whether it’s a corporate data center, a production facility, a public cloud, or at a cloud service provider. A hybrid cloud also enables you to move data easily as your requirements change. With integrated and accessible data, employees at every level can make data-driven decisions. Working with data in a hybrid cloud environment is all about maximizing the value of the data. That means improving the customer experience, making information more accessible to stakeholders, and identifying opportunities that lead to new markets and new customers.
5. Accelerate Innovation
When your data is mapped and accessible in a hybrid cloud environment, your employees can discover new ways of looking at data to improve performance management, gain new business intelligence, and spot potential customers. Your company can move quickly to advance new ideas from concept to production while reacting faster to market changes. With your data connected through the hybrid cloud, you’re strategically positioned to unleash your data and to grow your business.
Public and private clouds have certain limitations, which is where Hybrid Cloud model shines. Hybrid Cloud approach allows the power to integrate your current IT Infrastructure with new cloud workloads. This leads to seamless access, wider data view and deriving new data insights for faster innovation while adhering to the ever changing tech scenario.
Article | April 10, 2020
While cloud computing technology is already at the matured stage, many organizations have recognized its extensive benefits and begun integrating it to achieve their business goals. According to Markets and Markets, the global cloud computing market size expects a hike from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5%. Thus, by adopting cloud computing technology continuously in various sectors, businesses are paving their route to success. Although the last year was challenging for marketers due to the global pandemic, the widespread vaccination drives are reopening some industrial sectors, contributing to improved marketers' confidence this year. Marketing or, better to say, digital marketing is one of the prime verticals to reap maximum benefit by integrating with cloud computing technology. We know how the cloud serves extensive benefits to businesses and trends in the technology market. Cloud computing and marketing can jointly make the organizations future-ready and drive tremendous business growth. The combination can considerably change how organizations can improve their marketing strategies.
This article will elaborate on the benefits of integrating cloud computing with digital marketing and how this exclusive collaboration works for business growth.
Top benefits of Cloud Integration in Digital Marketing
By integrating cloud services into digital marketing, several organizations of all sizes can succeed and enhance their versatility. Cloud computing democratizes the platform, allowing businesses to gain traction and collaborate easily. Marketers also appreciate the flexibility of the cloud, which allows scaling with fluctuations at any point in time. As per Skyhigh’s research, the cloud can help companies with collaborative tasks, file sharing, content sharing, and data security. The average employee uses 36 cloud-based services in their daily schedule. Integrating cloud computing and marketing strategies, small enterprises can compete with industry giants, save costs, improve productivity, and streamline workflows.
Easy Data Accessibility
In the modern world, data is king. When you promote your products and services online, you are not communicating with your target audience in person; hence, you need to find a more brilliant way to learn about your target market. The experts at Outreach Monks say the ideal way to drive decisions from the target audience is by thoroughly knowing them. When you have essential customer data, you see the demand of your target audience and their expectations from your products or services. Thus, you may track and store much data captured from the surveys, questionnaires, events, advertisements, etc., and monitor their interest. However, manual efforts to store and organize all of this information can be laborious and time-consuming. A cloud data center offering cloud computing services for marketing makes it easy to store, manage and access your data, making remote work possible. The cloud allows you to improve collaboration and communication both within the team and with clients. Additionally, the risk of data loss is negligible.
As compared to the legacy data storage method, cloud computing allows more cost-savings. As a marketer, when your primary focus is minimum investment, a collaboration of cloud computing and marketing techniques is the best choice for you. As saving cost is one of the primary motives, with cloud computing, you no longer need to set up and pay for expensive infrastructure, hardware, or licensing fees to store the crucial marketing data. In addition, you have the option to automate the processes and improve efficiency and save time. Hence, cost-efficiency is a direct benefit for enterprises that trust the cloud for their digital marketing strategy.
Enhanced Data Analytics
Marketers have a vast collection of actionable, real-time customer data in-store. However, arbitrary data is not helpful unless marketers have the correct tools to analyze and extract valuable insights. The marketers can leverage cloud-based data analytics tools to track leads, evaluate new marketing channels with negligible risk, and determine the fundamentals of marketing strategy that is the best suite for the target audience. Further, with SaaS platforms like cloud-based CRM applications, it is easier to keep track of the needs of prospects and customers. Based on a survey by Fortune Business Insights, the global cloud analytics market size recorded USD 13.15 billion in 2018 and is estimated to reach USD 72.40 billion by 2026, at a CAGR of 24.3% during the forecast tenure.
Valuable Insights for Engaging Content
Apart from providing information about the target audience, the cloud-empowered data analytics tools also serve vital insights on the content to attract prospects. Marketing content is the key motivational factor behind inbound marketing that engages the audience and helps them decide whether or not to purchase products or services. Hence, ensuring the quality of marketing and business content is the route to client engagements and conversions. Cloud-based data analytics tools help you recognize the best-performing content and provide information about the customers' interaction with that particular content piece. Further, it can also identify strategic modifications made by the marketers to attract more customer attention. In addition, the power to effectively analyze and utilize the insights helps in effective decision-making.
Expands Inbound Marketing Tactics
Along with the content, social media engagement is amongst the most vital elements of the marketing strategy. The popular cloud-based platforms such as Facebook, YouTube, Twitter, and Instagram serve massive scope for empowering inbound marketing. Since these platforms are the receiver of massive user traffic every day, they prove to be the best tools for expanding the business reach. Thus, you get an opportunity to amplify their products and services through digital marketing with the adoption of cloud computing.
Efficient Time Management
The cloud computing tools allow you to control content and deploy strategies without any dependencies on other departments, allowing you to save time. As a result, cloud computing and marketing jointly help you improve processes, streamline the operations, stay focused and implement strategies more rapidly. Because, once you reduce the departmental interdependencies, implementing marketing plans and goals becomes more manageable. Additionally, the cloud-based systems have a nominal learning curve, and hence it cuts down the extra time taken for training new joiners. Thus, the automation of marketing operations empowers you by saving time. As a result, you can now shift your efforts to the other critical aspects of the business.
Improved Data Security
Cloud computing helps to provide a secured environment for digital marketers. Every piece of customer data that your digital marketing team stores is crucial, and you cannot afford to lose it. By integrating cloud computing and marketing, you can eradicate the chances of data loss, and thus, data security has greater significance towards your business growth. According to Salesforce, 94% of businesses experience significant online security improvements after shifting their data to the cloud. Data security and reliability matters when dealing with customer information. Otherwise, you may lose your customers' trust impacting the reputation of your business. Cloud services allow your organization to manage your customers' data, and it is critically important to maintain synchronization with data privacy regulations and compliance. Salesforce also attests that a massive 91% cloud helps to deal with government compliance requirements.
For the digital marketing process to work perfectly for your business, you have to use multiple tools concurrently with specific techniques. These tools may comprise PR marketing, email marketing, digital advertising, web analytics, and many more. You may also look forward to connecting with the right influencers to have maximum impact on your target audience. However, you may lose out time in the process. Thus, cloud computing and marketing collaboration requirements arise where cloud computing can help you streamline productivity using these techniques. It can help identify and reach the right influencer by saving your time to improve your customer reach.
Brings in Innovation
Marketers get exposure to several new marketing tools for enhanced accessibility, processes, and analytics when they integrate cloud computing and marketing. These tools effectively save time and energy, resulting in more bandwidth to focus on innovation. Now, you can have more time to research the target audiences, understand their interests, and spend more time creating innovative campaigns to connect with the customers. As a result, you can expand the reach of the business. By default, innovation in marketing positively impacts sales and drives comprehensive growth for the organization.
Why are Marketers inclined towards controlling their data?
The COVID-19 pandemic toppled traditional means of doing business and communicating. The recent CMO survey reveals that 72% of the marketers report that the significance of marketing has increased during the pandemic year. Thus, controlling customer-critical data to churn it into valuable insights is the priority for marketers. With the adoption of innovative and advanced techniques such as cloud computing services for the marketing landscape, they find practical solutions to utilize their data for the dynamic trends of the marketing world. Ever since Big Data has attained global focus, it has attracted marketers- big-time. It can provide valuable insights for solutions to all kinds of business problems. Today, data is the key to tap success in the business and marketing world.
In a Nutshell
When two of the intrinsic departments (Marketing and IT Departments) of your business team up, success is inevitable. Undoubtedly, several long-lasting benefits come from integrating cloud solutions with your digital marketing strategy. However, the incorporation may require an initial investment by your organization, yet its outcome is worthwhile. Therefore, businesses today should completely utilize the opportunity to mix cloud computing and marketing to design effective digital marketing strategies. The best tactic is to leverage cloud-based apps to help assess and optimize marketing strategies to place the right content in the proper forum and comply with all the rules and regulations. In a recent interview with Media7, Eric Sleeth, Senior Marketing Manager at Veriday, said, "With the battles and changes around privacy legislation, advertising, and cookies, there will be a major upliftment that all organizations need to go through to learn new technology and tactics to adapt to these changes."
What is Cloud Computing and Marketing?
Integrating cloud computing services with digital marketing is an innovative step to empower marketers to utilize advanced technology and innovate their marketing strategies. The combination of cloud computing and marketing can help to upgrade the marketing strategies of an organization. Moreover, it also offers easy data accessibility, flexibility to scale, price management, valuable marketing insights, security, time efficiency, and innovation.
Is cloud computing and marketing effective for small businesses?
Cloud computing provides a robust platform for all sizes of businesses, allowing them to engage with a wide range of prospects, and grow marketing resources at the same pace. It equalizes the opportunities so that small businesses get identical exposure as their large-scale peers. Hence, cloud computing and marketing are equally effective for small businesses as the industry giants.
How can cloud computing help to connect with the target audience?
For marketers, the cloud is an all-inclusive, ready solution, which provides on-demand services to marketers. It provides valuable data analytics which helps to understand the needs and demands of the target audience. It also offers insights on effective content that attracts the customers and allows the marketers to improvise their strategies to reach prospects.
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Article | April 10, 2020
RemoteLock, a leading provider of cloud-based access control and smart lock management software, today announced it has partnered with Buyers Access, a leading provider of purchasing optimization services and customized purchasing solutions to the multifamily industry.We are thrilled to partner with RemoteLock, who brings a cloud-based solution to key control that so many multifamily properties need as a solution,says Dan Haefner, CEO and president of Buyers Access. RemoteLock’s technology solves some of the biggest access management and scheduling headaches that our members face on a daily basis at their properties.RemoteLock’s cloud-based application, EdgeState, consolidates connected locks on an easy-to-use software platform enabling property managers to remotely control access for tenants, guests, employees and support staff that in turn, saves time, money and manpower. EdgeState allows property managers to secure and manage any door at any of their rental properties from anywhere around the world. The platform can support Wi-Fi and Z-Wave smart locks for any type of door including resident units, elevators, garage doors and common area doors.
Article | April 10, 2020
Google Cloud today announced the beta launch of Game Servers, a managed service that provides game developers with the usual backend services for running their games, including multi-player games, in the company's cloud. It's worth stressing that these are not game streaming servers but solely meant to make it easier for game developers to build, scale and manage the backend services for their games.