How Is Cloud Communication Enhancing Mobility and Productivity in Your Business?

Debashree Kabi | August 4, 2022 | 2886 views | Read Time : 02:28 min

Cloud Communication Enhancing
Businesses understand the importance of adopting the latest tech and communication solutions. One of the most significant benefits of cloud communication (apart from cost reduction) is improving employee productivity and mobility. It not only allows you to collaborate from anywhere with any device, but also streamlines communications to reduce downtime.

With public cloud service spending expected to reach a whopping $600 billion by 2023, the focus should be on prioritizing the tools to benefit your employees. This way, they can leverage the systems to enhance the customer experience, which will enhance your company's overall growth.


Cloud Communication Enhances Mobility

Communication is a crucial part of the business operation of any organization. Cloud communication allows you to work from anywhere and on any device. That means employees no longer need to be physically present at the office. Instead, they can use any device, smartphone, or tablet, to get the job done. This makes them happier, which increases their productivity.
Cloud communications offers the following solutions to promote mobility.
  • Real-time collaboration
  • Unified communications
  • BYOD policy; bring your device
  • Optimizes the in-house IT resources


Boosts Productivity

Mobility and productivity are basically two sides of one coin. Moreover, these two concepts are interconnected as mobility enhances productivity.


Cloud Collaboration

Cloud communications allow multiple people to access the same file simultaneously from different locations. When employees collaborate easily and share files remotely, it increases their efficiency and your company's productivity.


Time-Saving

Team collaboration saves time. Cloud communication allows employees to have flexible working hours without compromising business operations. And when employees get the freedom to work at their convenience, they tend to get more efficient, automatically boosting your business productivity.


System Integration

Cloud-hosted phone systems are integrated with software programs. As a result, multiple devices access the data simultaneously and from different locations. Integration eliminates the need to transfer data from one source to another, making the tools switch more seamless.


Flexible to Market Condition

Cloud computing lets businesses use the newest tools and grow or scale down as needed. With this kind of flexibility, businesses can respond quickly to market conditions without spending a lot of money. Employees can be more productive if they have the right tools to do their jobs well and can use the latest technology.


Final Thoughts

Mobility is the future of modern-day business. As the leader of a company, you know that your employees are the engine oil of your company. And when employees are thriving and being productive, the entire organization flourishes.

Spotlight

Host Analytics

At Host Analytics, Inc., we help you execute critical financial processes faster, drive more accountability for results across the organization, and take advantage of new insights to enhance future results. Our cloud-based delivery model helps our customers around the globe increase their business agility and lower their costs, while deploying more quickly compared to legacy on-premises software. Host Analytics is the first and only company to offer a complete suite of enterprise performance management applications built from the ground up as cloud-based applications. Since raising our first round of venture funding in 2008, we’ve posted record-breaking customers and bookings growth every year. We’ve been recognized as a visionary in the market by leading research and analyst firms and have won numerous awards. We’re growing fast and hiring world-class talent for offices around the globe.

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5 Epic Cloud Communication Solutions to Scale Your Business

Article | July 6, 2022

Contents Effective Migration to Cloud Communications with The Right Tools Leveraging Cloud Communication to Grow Your Small Business ROI Business Communication Simplified with Cloud Communication Analyzing Cloud Communication: The Backbone of Digital Transformation Conclusion Real-time cloud communication using a communication platform as a service (CPaaS) starts with integrating your existing communication stack with the software you already use. Cloud communication has given rise to some of the most effective methods of communication. Timely communication helps in well-coordinated deliveries of products and product development projects. This article will discuss how to migrate to the cloud correctly, how a small business can generate ROI with cloud communication, the features of CPaaS, and using CPaaS for the digital transformation of an organization. Effective Migration to Cloud Communications with the Right Tools Choosing the right tools in the migration process is the key to achieving a hassle-free and flawless migration to the cloud. Getting support from the cloud product whenever needed is one of the critical factors when considering migration to the cloud. Make sure the cloud hosting complies with your company's security protocols and creates a workflow to seamlessly integrate the cloud access within your organization's existing framework. When migrating your company's data to the cloud, these are some ideas to consider. Making your network ready for the cloud Making arrangements to avoid failure. Choosing the right tools in the process of migration to the cloud Accessing the cloud for support when needed. Make sure the cloud product you choose provides on-demand support. Consider the security aspect of your cloud communication platform. Cost-effective cloud communication platform. Leveraging Cloud Communication to Grow Your Small Business ROI "According to Data Bridge, the cloud communication platform is projected to reach USD 31.24 billion at a rate of 27.30% CAGR by 2029." Cloud computing needs no initial setup cost but is conveniently billed monthly or annually. Using this, your small business can free up time and resources to focus on core product development and research. You don’t need to invest resources in an expensive setup to support your business growth. On the contrary, cloud computing offers unlimited expansions and contractions with the click of a button. This allows decision-makers to scale up and down automatically as per the business requirements for the desired performance. Most importantly, the cloud’s ability to create on-demand virtual machines for the purpose of testing and exiting them when not in use is highly commendable and widely utilized. In the fast-paced world of software development, your software product can lose ground if you don't develop new ideas and get them out faster in a time frame of one to two weeks. With cloud computing, your deployment would take just a few hours rather than weeks. Your small business must consistently roll out new features to create a superior product that meets customer needs. The cloud supports your product development and deployment with a continuous integration (CI) and continuous delivery (CD) approach. The cloud's on-demand virtualization capabilities, flexibility to create and exit multiple instances, and cloud deployment speed can help your product generate a consistent and exponential return on investment (ROI). This will enhance your business' profitability for all the stakeholders by inviting new growth avenues. Business Communication Simplified with Cloud Communication Connect, communicate, and collaborate for a faster and better workflow with CPaaS. Get fully integrated, tailored facilitation to help your teams work better with the cloud. A better-coordinated team helps elevate your customer service. It, thus, helps enhance cloud communication productivity and increase your return on investment with the use of WebRTC-based real-time cloud communication. WebRTC is a free, open source framework to allow mobile apps and software to make real-time voice calls using an application programming interface (API) integration. Current WebRTC implements the Opus and VP8 codecs with a bandwidth of 6–510 Kbit/s and supports constant and variable bit-rate encoding. WebRTC encryption is a multi-layer security measure that uses Secure Real Time Protocol (SRTP) and needs a SIP firewall proxy connection with TLS 1.2 or 1.3 secured with digest authorization. CPaaS helps with integrating features into your existing system, such as: Real-time Voice: Making outbound voice calls, inbound call routing, WebRTC-based calling, and on-demand SIP trunking are all part of real-time communication (RTC). It allows the real-time exchange of voice data in browsers with the help of cloud API integrations and zero time lag. A few cloud-based unified communications systems using cloud phone systems now seem to be moving to WebRTC as well. Real-time Messaging: Send notifications, alerts, and progress statuses from your business number with a facility that allows customers to respond. The various technologies that allow real-time messaging include application-to-person (A2P) SMS, Rich Communication Services (RCS) business messaging, over-the-top (OTT) business messaging, and push notifications. WebRTC APIs are used for real-time messaging. Real-time Video Conferencing: Send and receive images, videos, and many other media and file formats with the help of the cloud in real-time. Achieve video quality of 1080p at a latency of 400 ms with WebRTC CPaaS, depending on your service provider. This helps fix a wide range of issues and improve the uptime of your systems. This feature also applies to live online gaming, live shopping, live healthcare, watch parties for sports and other live events, live educational classes, live auctions, a live virtual and extended reality experience, and more. The advanced WebRTC-based video conferencing systems from the CPaaS vendors cater to a minimum of 17 participants and a maximum of 3000 participant-sessions. A higher number of participants calls for implementing an XDN architecture. Real-time Social Media Messaging: Deliver rich customer experiences using WhatsApp and other instant social media messaging. You can send and receive multimedia messages and files, share your locations, and see if your customer received the message. Proxy Number Masking: Getting things done while maintaining the privacy of your phone number is easy. It is essential to connect two distinct parties without revealing their phone numbers. A cloud proxy protects sensitive data (e.g., PCI data and PII) by acting as a stand-in for the cloud server that stores the data. Between the client and application server, the cloud proxy adds a layer of firewalling to handle all the requests. Due to the elasticity of the cloud, this process happens instantaneously, providing enhanced security features to the existing WebRTC-based real-time cloud solutions. Now that we've talked about cloud communication solutions, we're ready to learn how these systems make communication easy and safe. CPaaS Solution Providers for Small and Medium Businesses: A host of CPaaS solution providers supply different types of API-enabled CPaaS solutions. Businesses use these to reach out to their customers or leads: human resources to hire candidates, customer relationship management (CRM) streamlining, political campaigning, advocacy groups, non-profits, consultants, and resellers. These are a few simple, yet powerful, CPaaS solutions from various vendors that suit your business functions. Anywhere365 Anywhere365 offers API-enabled CPaaS solutions for customer care, enterprise communication, cloud contact center solutions, reporting, dialogue intelligence, IVR, an attendant console for Microsoft Teams, an attendant console for Dialogue Cloud, and no code for Dialogue Studio. CloudCall Their API-enabled CPaaS solutions range from broadcast SMS to CRM integration, local presence, reporting, and SMS. IntelePeer Their communication API is capable of voice, SMS, social messaging, workflows, and more. Their solutions are more focused on contact centers. Kaleyra They have SMS, Voice, WhatsApp, Push Notification, Email, Video, RCS Messaging, MMS Messaging, and other API-enabled CPaaS solutions. Plivo Their CPaaS solutions that use APIs include an SMS API, an MMS API, a Voice API, and an SIP calling API called Zentrunk. They handle more than one billion API requests a month. They are also solution providers for number lookup and phone numbers for career portals. Prompt.io They support 10DLC, toll-free, and short-code API-enabled CPaaS solutions for texting and voice calls. Sendbird Sendbird Chat is a chat API; Sendbird Calls is a voice API; and Sendbird Desk is a mobile-based chat platform. Turning your app into a streaming platform is possible with Sendbird Live, and streamlining customer conversations is possible with Sendbird’s Unified Inbox. TextUs TextUs allows SMS API integration for customer service, recruitment, prospecting, and more. SMS automation, campaign management, A/B testing, and analytics insights are possible with TextUs. You have better control over your text messaging campaigns with their organization mapping, opt-out management, analytics insight, and white-labeling for your brand. Voximplant Voximplant has three main APIs for voice, video, and automated voice: programmable voice, programmable video, and a dialogflow connector. Whispir The Whispir platform is capable of cloud automated workflows, message builders for text campaigns, smart reporting analytics, and pay by text SMS payments for buyers and sellers. Using CPaaS, it enables you to send and receive your payments 85% faster. Analyzing Cloud Communication: The Backbone of Digital Transformation Migrating your company's data to the cloud to embrace digital transformation is the best place to begin thinking about a more connected, collaborative, and informed workforce using CPaaS. The more time you save using cloud services, the better you can focus on product research and development. Keeping abreast of new market opportunities is critical for cloud-based innovation. Implementing new technologies necessitates the use of the cloud. The cloud's resiliency, security, cost, and capability improve your core business functions without setting up and maintaining an IT infrastructure. The cloud infrastructure makes digital transformation quick and efficient, making it ready for an in-house remote workforce and external virtual teams. It also gives regular phone systems more communication methods, like automatic call distribution, call queuing, call recording, and voicemail forwarding. Data gathering, sorting, and making sense of the cloud communication data touch points allow your company to get better customer insights and analytics. Combining data from all communication channels produces a seamless and better customer experience. Improve the customer experience while also accelerating product development by implementing new technology and real-time cloud communication. The cloud allows users to access information from any device, such as an IoT device. Users are seamlessly connected thanks to secure access control. As a result, you don't tend to lose your data in the event of accidental deletion, corrupted hardware, or the loss of a device because the cloud backs up your data. With the cloud’s high utilization rate due to automatic load balancing, zero infrastructure setup cost, lower energy costs, and reliability, cloud communications help companies move towards sustainability and greener operations. Conclusion: The CPaaS industry is forecasted to reach $34 billion in sales by 2026, and by 2025, as per Gartner, 95% of businesses will have API-enabled CPaaS. This presents a tremendous opportunity to implement CPaaS. Small, medium, and large enterprises can develop cloud communication-enabled APIs to work with their setup to enhance it dramatically. With the increasing rate of mergers and acquisitions happening worldwide, CPaaS holds promise for integrating business communications using APIs, not just internally but from a customer service perspective as well.

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What Is Cloud-Native and Why Does it Matter for CI

Article | July 19, 2022

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Why Microsoft Should Spinoff Its Cloud Business

Article | July 18, 2022

Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.

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Intelligence Giant Upgrading its Cloud Technology

Article | February 10, 2020

With the huge amounts of data in all fields, a future in the cloud is imperative to help deal with this explosion of data, especially in the field of intelligence technology. This is the reason why the US Central Intelligence Agency is updating its cloud technology. The agency has recently released a draft request for proposal for its Commercial Cloud Enterprise contract.The C2E tens of billions contract will be a multi-award commercial cloud computing contract with a five-year base period and two five-year options for a period of performance of up to 15 years, according to nextgov.com.In a March 2019 presentation by the Directorate of Digital Innovation, a division of the CIA, the department outlined its vision for C2E. It would be broad and include infrastructure, platform and software cloud services supporting a broad range of users, with a variety of security clearances and a worldwide presence, as reported by techcrunch.com. The principal C2E Program objective is to acquire cloud computing services directly from commercial cloud service providers with established records for innovation and operational excellence in cloud service delivery for a large customer base,the department stated in the presentation.Apparently, the agency prefers to avoid all the attention that the Pentagon’s JEDI cloud procurement process got, and quietly go about its business.

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Spotlight

Host Analytics

At Host Analytics, Inc., we help you execute critical financial processes faster, drive more accountability for results across the organization, and take advantage of new insights to enhance future results. Our cloud-based delivery model helps our customers around the globe increase their business agility and lower their costs, while deploying more quickly compared to legacy on-premises software. Host Analytics is the first and only company to offer a complete suite of enterprise performance management applications built from the ground up as cloud-based applications. Since raising our first round of venture funding in 2008, we’ve posted record-breaking customers and bookings growth every year. We’ve been recognized as a visionary in the market by leading research and analyst firms and have won numerous awards. We’re growing fast and hiring world-class talent for offices around the globe.

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Leading Cloud Services Provider CloudIBN Expands Expertise with Microsoft Solutions Partner Competencies for Infrastructure - Azure & Modern Work

CloudIBN | November 25, 2022

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Heavily focused on Microsoft Azure, we are also open to offering hybrid cloud solutions and multi cloud services with our expanding AWS capabilities and portfolio," Ajay Mehta, the founder and CEO of CloudIBN and IBN Technologies With more than 22 Years of experience, CloudIBN is trusted by many global enterprises to deliver efficient cloud services. Innovative Cloud services and platforms by CloudIBN like Managed Cloud Security, Migration, Managed Services, Infrastructure as Code to Deliver Cloud Native and legacy Applications have helped companies meet business objectives via a robust, secure, and affordable cloud environment. These services allow companies to scale their business operations while keeping costs down quickly and efficiently. With a team of experienced, expert, and adaptive professionals, led by Founder Mr. Ajay Mehta, CloudIBN is uniquely positioned to help businesses take advantage of today's most cutting-edge technology solutions. 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Azure Managed Cloud Security - IAM, SIEM, SOAR, AD – Security services include auditing existing systems, developing custom security policies and procedures, monitoring virtual resources for threats with Tools like Sentinel, providing access control solutions with tool like Active Directory, performing penetration tests, as well as managing compliance with industry standards such as PCI DSS or HIPAA. Azure Backup and Disaster Service: Provides businesses with a comprehensive solution to protect data in the event of an outage or disaster Azure Optimisation and Well Architected Framework: Cloud IBN FinOps Service for Azure will help customers to reduce their cloud consumption costs by providing an effective governance process. This will include identifying and monitoring wasteful spending, as well as providing recommendations on how to optimize costs. In addition, the service will provide support for Azure billing and invoicing. Azure Application Modernisation: This Service helps organisation optimise cloud by modernising applications & data to fit a consumption-based cloud model. Azure DevOps: Certified DevOps engineers help customers to ship superior-quality software faster through streamlined processes, new technologies, and automated pipelines Microsoft 365 - Consulting and Migration Services: Flexible solutions tailored to each customer's unique needs, enabling businesses to leverage the power of Microsoft 365 for better collaboration, communication, and productivity With organizations needing to do away with legacy technologies, it is very important that business owners and top management groups at enterprise level start looking to invest in the future, while focusing on their core business strengths. CloudIBN, as a leading cloud services provider, helps clients at this stage with its professional and value-added services with a focus on cost-effective engagement, quality solutions and timely deliverables. The CloudIBN team comprises of certified and expert cloud architects, engineers for infrastructure, security and automation services who are proactive in their support and managed services. This team provides the best possible experience for customers. "With quality and security assurance of ISO 9001:2015, 27001:2013, dedicated quality policy, an experienced, certified and qualified team of cloud experts, and an established 24*7, 365 days Dedicated Support process, CloudIBN is always ready to help clients grow as per their needs," said Mr. Mehta. About CloudIBN: CloudIBN is a Microsoft Azure and AWS Partner and cloud services provider trusted by many global enterprises to deliver efficient cloud services. 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SqlDBM and Inergy Announce Partnership, Looking at Cloud as the Future of Data

SqlDBM | November 24, 2022

SqlDBM - Online Data Modeling Tool announced their partnership with Inergy, a leading provider of BI and Analytics solutions based in the Netherlands. Henceforth, Inergy will collaborate with SqlDBM as a Silver Partner, aligning on digital exposure and cloud adoption strategy. SqlDBM, itself a cloud-based SaaS database modeling platform, has witnessed firsthand the transformative power that the cloud drives for scalability and ease of use. Inergy, with over two decades of BI experience, is likewise committed to helping its customers embrace cloud-based solutions. Both SqlDBM and Inergy are official Snowflake Partners and see this synergy as a natural fit. “The Inergy-SqlDBM partnership is a powerful combination. Data environments across platforms and channels have become increasingly complex, so the tools and consultants which deal with them must evolve to meet this challenge. We believe our common understanding of cloud solutions will be pivotal in leading the industry towards the future of the cloud,” Anna Abramova, Head of Growth at SqlDBM Inergy is also a Gold Microsoft Partner, with employees certified in Azure, one of SqlDBM’s most widely-supported databases. Both companies see the cloud as the logical next step in BI and data warehousing. They will henceforth collaborate to make sure their customers are well equipped to leverage the possibilities that cloud computing has to offer. About SqlDBM SqlDBM’s mission is to provide a modern cloud-based modeling solution that enables customers to layout or create their business warehouse without writing a single line of code. SqlDBM supports leading cloud-based database providers like Snowflake, Azure Synapse, Redshift, and on-premise solutions like Postgres and SQL Server. Using an online visual interface, users can diagram their entire database through reverse engineering, create new objects, make changes, and add properties without writing SQL. SqlDBM provides additional features that facilitate data governance, data discovery (data dictionary), DevOps and CI/CD, and communication between business and technical users. About Inergy Inergy helps organizations get more returns from their core business and business processes by generating insight from all the information they may have. Inergy does not shy away from ambitious projects or demanding clients. Thanks to their many years of experience and thorough knowledge of business processes and technology, Inergy works quickly for result-oriented solutions. And thanks to those same years of experience, Inergy has developed a keen eye for innovative BI techniques and solutions that can help any business.

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Cyera and Wiz Partner to Strengthen Cloud Security with Data Security Posture Management

Wiz | November 18, 2022

Cyera, the data security company, can now seamlessly integrate with Wiz to provide prioritized attack surface minimization and automated remediation based on sensitive data exposure. Cyera leverages its Data Security Graph to help security teams quickly understand the blast radius that an active security threat or vulnerability represents, and how to respond to remediate the issue. "Wiz introduced a new approach to cloud security that enables organizations to embrace the cloud while reducing risk, Partnering with other cloud-first companies that enable security teams benefits everyone as it improves the overall cloud security posture." Assaf Rappaport, CEO of Wiz Enhancing Cloud Detection and Response with Data Security Posture Cyera's data security posture management platform enables security teams to understand the data they manage, and what's at risk. By automatically and continuously identifying data stores across IaaS, PaaS and SaaS, Cyera proactively assesses internet facing exposures and access permissions, and provides detection and response capabilities to keep an organization's most precious data safe from exposure. This integration adds Cyera's deep data context to Wiz's extensive risk posture assessments. "Cyera provides enterprises with a deep understanding of the sensitive data they have, how it extends their threat surface and how to take action to remediate the risk it represents," said Yotam Segev, CEO of Cyera. "Together, our solutions will empower security teams to approach cloud security holistically, focusing on the risks that matter most." Holistic cloud data protection, at scale The new solution will enable security teams to prioritize risk remediation based on sensitive data exposure. "Security teams need to understand how sensitive data represents risk to their business," said Mike Britton, Chief Information Security Officer for Abnormal Security. "Getting your security posture right requires you to understand the difference between how an application, an IT employee, or someone in HR should be able to access and handle sensitive information, before you can effectively apply the right controls that protect your business without disrupting it." Examples of how this partnership improves cloud security with data security posture include: Adding context on the risk that publicly exposed data represents to operational resilience into detection and response workflows Identifying where improved data security controls and less permissive access to sensitive customer or employee data can improve cyber-resilience and protect against ransomware threats Correlating cloud configuration issues, critical data store vulnerabilities, and data security risk to ensure teams can respond quickly to the most material risks to their cloud environments About Cyera Cyera is the data security company that gives businesses context and control over their most valuable asset: data. As a pioneer in data security posture management, Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents and their security exposure, and automated remediation to reduce the attack surface and ensure operational resilience. Backed by leading investors including Sequoia, Accel, and Cyberstarts, Cyera is redefining the way companies do cloud data security. About Wiz Wiz is reinventing cloud security from the inside out. Led by an experienced and visionary team, Wiz is on a mission to help organizations create secure cloud environments that accelerate their businesses. By creating a normalizing layer between cloud environments, the Wiz platform enables organizations to rapidly identify and remove critical risks.

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Leading Cloud Services Provider CloudIBN Expands Expertise with Microsoft Solutions Partner Competencies for Infrastructure - Azure & Modern Work

CloudIBN | November 25, 2022

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Headquartered in India with offices in the US, UK, and Singapore, and CloudIBN serves clients internationally and 24*7. The team drives cloud transformation for businesses, globally. If you're looking to adopt or migrate to the cloud, CloudIBN is your go-to partner.

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SqlDBM and Inergy Announce Partnership, Looking at Cloud as the Future of Data

SqlDBM | November 24, 2022

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Cyera and Wiz Partner to Strengthen Cloud Security with Data Security Posture Management

Wiz | November 18, 2022

Cyera, the data security company, can now seamlessly integrate with Wiz to provide prioritized attack surface minimization and automated remediation based on sensitive data exposure. Cyera leverages its Data Security Graph to help security teams quickly understand the blast radius that an active security threat or vulnerability represents, and how to respond to remediate the issue. "Wiz introduced a new approach to cloud security that enables organizations to embrace the cloud while reducing risk, Partnering with other cloud-first companies that enable security teams benefits everyone as it improves the overall cloud security posture." Assaf Rappaport, CEO of Wiz Enhancing Cloud Detection and Response with Data Security Posture Cyera's data security posture management platform enables security teams to understand the data they manage, and what's at risk. By automatically and continuously identifying data stores across IaaS, PaaS and SaaS, Cyera proactively assesses internet facing exposures and access permissions, and provides detection and response capabilities to keep an organization's most precious data safe from exposure. This integration adds Cyera's deep data context to Wiz's extensive risk posture assessments. "Cyera provides enterprises with a deep understanding of the sensitive data they have, how it extends their threat surface and how to take action to remediate the risk it represents," said Yotam Segev, CEO of Cyera. "Together, our solutions will empower security teams to approach cloud security holistically, focusing on the risks that matter most." Holistic cloud data protection, at scale The new solution will enable security teams to prioritize risk remediation based on sensitive data exposure. "Security teams need to understand how sensitive data represents risk to their business," said Mike Britton, Chief Information Security Officer for Abnormal Security. "Getting your security posture right requires you to understand the difference between how an application, an IT employee, or someone in HR should be able to access and handle sensitive information, before you can effectively apply the right controls that protect your business without disrupting it." Examples of how this partnership improves cloud security with data security posture include: Adding context on the risk that publicly exposed data represents to operational resilience into detection and response workflows Identifying where improved data security controls and less permissive access to sensitive customer or employee data can improve cyber-resilience and protect against ransomware threats Correlating cloud configuration issues, critical data store vulnerabilities, and data security risk to ensure teams can respond quickly to the most material risks to their cloud environments About Cyera Cyera is the data security company that gives businesses context and control over their most valuable asset: data. As a pioneer in data security posture management, Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents and their security exposure, and automated remediation to reduce the attack surface and ensure operational resilience. Backed by leading investors including Sequoia, Accel, and Cyberstarts, Cyera is redefining the way companies do cloud data security. About Wiz Wiz is reinventing cloud security from the inside out. Led by an experienced and visionary team, Wiz is on a mission to help organizations create secure cloud environments that accelerate their businesses. By creating a normalizing layer between cloud environments, the Wiz platform enables organizations to rapidly identify and remove critical risks.

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