Is AWS about to start selling network switches?

CLARE HOPPING | July 17, 2018

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Amazon Web Services (AWS) could be about to break into the world of data centre switches, helping to boost its presence across the entire cloud infrastructure space.The public cloud giant reportedly wants a piece of the $14 billion switches pie, taking aim at the business networking market. This would put the company up against hardware bigwigs like Cisco, Arista Networks and Juniper Networks, who currently hold the largest market shares in the sector.A person with direct knowledge of the cloud unit’s plans, and another source briefed on the project, told The Information that what's key about AWS's strategy is that it plans to undercut its mainstream competitors, pricing its switches at 70%-80% less than Cisco's products.This could mean serious problems for the networking vendor, especially as AWS's switches would reportedly link seamlessly with AWS's cloud services, providing a connection between on-premise networks and the company's cloud services, sending AWS down a hybrid cloud route - something it's only begun to embrace.

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How To Derive Data Insights In Hybrid Cloud Model And Drive Innovation

Article | April 10, 2020

If you don’t completely understand hybrid cloud, you’re not alone. Organizations feel the pressure of being competitive by being innovative and adaptive due to changing infrastructure, changing strategies and changing technologies. Many businesses are looking to move their data centers to the cloud for obvious reasons like disaster recovery or increased capacity but importantly to bring in the digital transformation. Cloud has emerged as an enabler of success. Cloud computing has evolved over the recent years to fulfil the varied needs of organizations, even as each organization realizes that it has different cloud requirements. This gave birth to Hybrid Cloud environment with both public and private cloud services. Data is by-far the most important resource for organizations these days. This is where all the business lives. As organizations embark on strategic business initiatives to digital transformation, hybrid cloud model provides a wider data-centric view and seamless access to your data to produce insights by optimizing resource without compromising security. Table of Contents: - What is Hybrid Cloud? - Why Hybrid Cloud over other cloud options? - Gaining data insights in a Hybrid Cloud Environment - Leveraging data to power innovation in a Hybrid Cloud environment - In Conclusion What is Hybrid Cloud? Forrester research describes hybrid cloud as “One or more public clouds connected to something in my data center. That thing could be a private cloud; that thing could just be traditional data center infrastructure.” To put it simply, a hybrid cloud is a mash-up of on-premises and off-premises IT resources. To expand on that, hybrid cloud is a cloud-computing environment that connects a mix of public cloud, private cloud and on-premises infrastructure. A key advantage to this model is that it allows workloads and data to travel between private and public clouds as demands and costs change, providing businesses with the flexibility they need. There is not a single hybrid cloud model that works for every organization and every model should fit the unique needs of each company. By allowing multiple deployment models in a hybrid cloud, organizations are able to benefit from a seamless and secure environment which enables productivity and flexibility. We believe in a world where you integrate public cloud with your on-premises infrastructure, and use each where it makes sense in conjunction with each other. And when we say integration, we mean true integration – across infrastructure, applications, development platforms, identity, and databases. This is what we call hybrid cloud. - Microsoft Azure Jumpstart Why Hybrid Cloud? It is not usually feasible for businesses to go all in and move completely into the cloud straight away, unless they happen to be cloud-native organizations. That doesn’t mean that enterprises with legacy systems have been unable to make any headway with cloud. To get around this, they can try a mixture of public and private clouds, and combine this with hosted, collocated and on-premise infrastructure where necessary. Hybrid cloud allows organizations to experience the advantages of both types of cloud. By spreading computational data across both resources, it is possible to optimize the environment whilst keeping everyday functions as streamlined as possible. Enterprises can make their own minds up on which type of data should be stored in a public cloud, whilst keeping any sensitive data in the private cloud. This is granting them the key element that they need: control. Access to the benefits of private and public clouds is perfect for organizations wanting to grow at the speed they need. Hybrid solutions grant business the key element that they need: control. Control to optimize their IT investment by selecting the best-fit infrastructure for different categories of workload. Control to choose where their most critical data should reside. Control to spread their workloads across multiple platforms to avoid the risk of vendor lock-in from a single platform strategy. Only 40% are currently able to move workloads across cloud types or providers. That means enterprises striving toward flexible use of hybrid clouds face a looming challenge, because 62% are looking to achieve portability within the next 18 months. - CIO Quick Pulse Cloud READ MORE: https://cloud.report/blogs/flexible-building-blocks-for-the-new-cloud-and-data-driven-world/12337 Gaining data insights in a Hybrid Cloud Environment • Maintain the “Right” Data Placement If your organization uses hybrid cloud, IDC highlights the “right” data placement as being critical to comply with regulatory mandates, to meet application response time, and to optimize infrastructure costs. In many cases, you must keep certain datasets within their respective countries of origin, or you must be able to move other datasets from one location to another. In either case, all your customers who access data, regardless of location, need the same seamless customer experience. By dispersing data correctly, your organization can provide faster data access for customers around the world. And with the “right” data placement, hybrid cloud environments can provide data and data insights faster, without violating global regulations or creating content siloes. • Develop a Holistic Picture of All Your Workloads and Data To gain insight into your hybrid cloud environment, you need to have a complete picture of the workloads and the datasets within that environment. IDC suggests building “data maps,” which include your data, key owners, security requirements, sensitivity levels, data sources, and any other key metrics to meet your organization’s needs. When your organization has this holistic picture, you can measure data as part of a whole set. You can also manage workloads and identify data trends that might have been siloed in the past. When all your data has been measured together as part of a larger map, you can discover new insights, identify new opportunities, and make data-driven business decisions. • Understand the Real Costs of Your Service Options Along with your holistic picture of workloads and data, you need to understand the real costs of your service options. What up-front costs are required? What hidden costs might be exposed later? What’s the TCO over time, and does it match the value of your data? Cloud solutions are not one-size-fits-all, and your organization can create an environment that’s based on your needs, without added cost. As you create your hybrid cloud strategy, consider your existing costs and evaluate what options you have as you move data into your cloud environment. • Embrace AI and Machine Learning Forward-thinking organizations recognize that artificial intelligence (AI) and machine learning are the future of cloud data storage and management. A cloud environment with AI learns from the data that it gathers, makes predictions, and troubleshoots potential problems before they occur. IDC predicts that in the future, AI will drive self-configurable and self-healing infrastructures, enabling systems to dramatically reduce—or even eliminate—human errors. You can also use AI and machine learning to seamlessly move data between an on-premises infrastructure and a cloud environment. In a hybrid cloud environment, seamless movement, accessibility, and connectivity are crucial. With AI attached to a hybrid cloud, your organization can manage and control data like never before. READ MORE: https://cloud.report/blogs/how-to-maximise-business-objectives-using-hybrid-cloud-architecture/12360 Leveraging data to power innovation in a Hybrid Cloud environment 1. Control and Secure Your Most Valuable Asset environment It’s impossible to gain insights from information that you don’t know that you have. In a hybrid cloud environment, you can easily keep your data visible and accessible without losing security. You can establish full data visibility across multiple clouds, and you can implement data protection policies that extend beyond your data center boundaries. With a hybrid cloud environment, you can control and secure your data, wherever it lives. 2. Access and Share New Data Insights Infrastructure analytics and machine learning work across hybrid cloud environments to help you better understand your data. These data insights include performance, capacity, and availability of each dataset. With this kind of visibility into your organization’s data, you can: • Decrease troubleshooting time. • Optimize resources and reduce capital expenditures and operational expenditures. • Manage costs. • Implement showback and chargeback reporting. Data visibility and insight go hand in hand. With integrated data management in a hybrid cloud environment, your organization can eliminate data bottlenecks and share insights to drive new business opportunities and growth. 3. Accelerate Application Delivery and Embrace Digital Transformation Many enterprises are turning to DevOps as the best way to deliver new software features, services, and applications more quickly and with higher quality. Hybrid cloud environments facilitate DevOps practices by simplifying data services and by connecting your data, in the cloud or on the premises. By bringing developer and operations teams together, DevOps can reduce friction and put your company on a path to continuous integration and seamless delivery. 4. Empower Employees to Make Data-Driven Decisions In a hybrid cloud environment, your organization can place data where it provides the greatest value, whether it’s a corporate data center, a production facility, a public cloud, or at a cloud service provider. A hybrid cloud also enables you to move data easily as your requirements change. With integrated and accessible data, employees at every level can make data-driven decisions. Working with data in a hybrid cloud environment is all about maximizing the value of the data. That means improving the customer experience, making information more accessible to stakeholders, and identifying opportunities that lead to new markets and new customers. 5. Accelerate Innovation When your data is mapped and accessible in a hybrid cloud environment, your employees can discover new ways of looking at data to improve performance management, gain new business intelligence, and spot potential customers. Your company can move quickly to advance new ideas from concept to production while reacting faster to market changes. With your data connected through the hybrid cloud, you’re strategically positioned to unleash your data and to grow your business. In Conclusion Public and private clouds have certain limitations, which is where Hybrid Cloud model shines. Hybrid Cloud approach allows the power to integrate your current IT Infrastructure with new cloud workloads. This leads to seamless access, wider data view and deriving new data insights for faster innovation while adhering to the ever changing tech scenario.

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Five trends affecting the adoption of cloud today

Article | March 30, 2020

Cloud computing is firmly established as the new normal for enterprise IT. Across industries such as manufacturing and automotive, cloud continues to be one of the fastest-growing segments of IT spend. With greater spend, however, comes greater responsibility for CIOs to invest budgets wisely, and a bigger impact if things go wrong.CIOs looking to prepare their organisation to succeed in the upcoming turns must take a differentiated approach to cloud computing. It will be essential for CIOs to develop a formal strategy that helps to put individual cloud decisions in the context of the enterprise’s strategic goals.

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Top 4 Advantages of Merging Cloud Computing in Artificial Intelligence

Article | September 8, 2021

We live in the modern era of Artificial Intelligence (AI), where machines replicate human behavior. As a result, it is capable of performing many functions that are attributed to humans. According to Statista, the global AI market would reach USD 89 billion annually by 2025. The credit of the overall growth goes to the integration of cloud computing in artificial intelligence. The customized merger of these two modern technology domains has enhanced the lives of millions. In fact, in our daily life, we often use artificial intelligence when we command cloud-based digital assistants such as Siri, or Alexa, ask for directions on our phones, or get real-time traffic alerts on our GPS. Cloud Computing and Artificial Intelligence- An Overview With such an impactful collaboration, businesses are set to achieve rapid digital transformation to live up to the competitive edge. But before we ponder upon the business benefits of cloud computing and artificial intelligence integration, let us have a generic synopsis of both technologies. Cloud computing provides computing services for system resources (servers), cloud storage, databases, networking, applications, analytics, and intelligence, as and when required by the user. It assists you to share the resources, accelerate innovation, manage your infrastructure efficiently, scale with your business demands and optimize your capital expense by paying only for cloud services that you use. Artificial Intelligence, widely known as AI, is the induced virtual intelligence in machines to make them capable with intellectual powers similar to humans. The AI technology enables machines to think logically, learn from past activities, ascertain the meaning, and simplify actions. Artificial Intelligence has several applications such as text analytics, expert systems, machine language translation, speech recognition, natural language processing, sentiment analysis, and many more. How Does the Collaboration of Cloud Computing and Artificial Intelligence Help a Business? According to a study by McKinsey, across 19 different business domains and above 400 use cases, AI could create USD 3.5 trillion and USD 5.8 trillion per year in value. In addition, AI teaming up with the cloud computing environment makes organizations efficient, tactical, and insight-driven. Following are the vital four advantages of cloud computing and AI collaboration. Performs Data Mining and Analytics Cloud stores disparate data, which needs sorting and analysis to derive their hidden narratives. Artificial intelligence runs analytics to process the data, identify the pattern and determine the predictive algorithm to extract useful information. This process is known as data mining. Further, AI helps you to manage core workflows by leveraging cloud efficiency to ease out transactional processes. The integration of cloud computing with artificial intelligence supports your business in data management, determine actionable insights, deliver customer services, and augment workflows. Moreover, it equips you with accurate insights as there is no scope for human-interceded errors. Cloud Security in Real-Time Cloud Security in itself is a vast topic that engages expert’s bandwidth. However, its link with the role of AI in cloud computing recognizes its capability to detect anomalies while processing the large amount of data stored in the cloud. It can instantaneously provide an alert in real-time. Additionally, AI can also identify unauthorized attempts to access any network and helps you to block them promptly. Allows Unhindered Data Access and Improves Decision-Making Capabilities The merger of AI in cloud computing can help you avert complications related to data inaccessibility and boost your overall performance. Further, the combination helps you to mitigate potential risks in your cloud environment well in advance. As a result, it enables you to make the right decision for your business. Further, AI can facilitate seamless data transfer between on-prem and cloud environments. Maintains Cost-effectiveness and Improves Productivity The combination of cloud computing and AI intends to reduce overall costs. The merger helps you control the cost of implementing Artificial Intelligence in your business ecosystem because you don’t have to set up a separate data center. As a result, AI applications can significantly save capital expense concerning expenditure on arrangements for infrastructure. Further, it reduces the cost incurred due to manual operations and saves time to enhance your business productivity. Final Thoughts According to a recent conversation with Media 7, James Lee, Managing Director and Head of Financial Services, Analytics and Cloud Transformation at PwC, said, “A secure cloud data platform is fundamental to every successful digital transformation.” In the present competitive era, businesses are constantly looking for innovative solutions to secure their data, ensure their overall development. Cloud computing and artificial intelligence are advanced combinations to capture market attention and make a global presence. It helps you automate your processes, secure your operational data and network, control cost, boost your productivity and get accurate insights for better decision-making. Frequently Asked Questions What is the Use of AI in Cloud Computing? Businesses use AI-driven cloud computing to perform efficiently, plan effectively to extract data-driven insights. AI helps to simplify complex and redundant operations to improve productivity, perform analytics without any manual effort. Which are the Best Cloud Platforms for AI? Some of the best cloud platforms for AI are as follows: Microsoft Azure Google Cloud Machine Learning Engine Amazon ML platform services INTEL Nervana Platform Salesforce Einstein suite { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the Use of AI in Cloud Computing?", "acceptedAnswer": { "@type": "Answer", "text": "Businesses use AI-driven cloud computing to perform efficiently, plan effectively to extract data-driven insights. AI helps to simplify complex and redundant operations to improve productivity, perform analytics without any manual effort." } },{ "@type": "Question", "name": "Which are the Best Cloud Platforms for AI?", "acceptedAnswer": { "@type": "Answer", "text": "Some of the best cloud platforms for AI are as follows: Microsoft Azure Google Cloud Machine Learning Engine Amazon ML platform services INTEL Nervana Platform Salesforce Einstein suite" } }] }

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10 B2B SaaS Marketing Strategies for 2021 to Ace the Race

Article | July 23, 2021

After the pandemic hit us in 2020, most businesses have gradually shifted from physical or in-person interactions to a virtual platform. The situation accelerated the demand for better collaboration tools such as Software as a Service (SaaS). As a result, SaaS organizations offering all-inclusive services aim to grow in the coming years. Many organizations are leveraging the advantages of B2B SaaS marketing to sustain and excel at the competitive edge. During a conversation with Media 7, Stacey Witt, the Chief Marketing Officer at LoadSpring, said, “Our vendors and partners understand the agility and flexibility of our cloud platform and want their applications to be SaaS-enabled.” SaaS businesses offer services starting from user authentication technology to cloud infrastructure. According to Gartner, Software as a service (SaaS) will remain the principal market segment, which is forecasted to grow to $ 151.1 Billion in 2021. Hence, 2021 is the best time to explore the benefits of SaaS and improve the marketing strategies to occupy a more significant share of the flourishing global market. What is B2B SaaS Marketing? B2B SaaS stands for business-to-business Software-as-a-Service. B2B SaaS is a cloud-based software distribution model used by businesses for numerous operations such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. It is licensed software available on a subscription basis from a third-party provider, which hosts the applications and allows access to the customers through the internet. B2B SaaS Marketing is simply the technique used to market SaaS. As a flexible, scalable, and cost-efficient platform, SaaS triggers the attention of businesses to enter the market. Salesforce, the popular customer relationship management (CRM) tool, is the ideal example of a SaaS company. SaaS companies have experienced a significant surge in client acquisition since the beginning of the pandemic and expect a steady rise in the future. Earlier, the marketers have focused on experimenting latest trends for business growth, but now considering its increasing demand across various businesses, a strategic approach is the need of the hour. Suppose you have not prepared your B2B SaaS marketing strategy yet in 2021. In that case, it is high time to start now by selecting the technics that are proven and can yield effective results by converting your marketing efforts highest rates possible. 10 Imperative B2B SaaS Marketing Strategies for 2021 According to BetterCloud, today, entrepreneurs of all sizes estimate that 70% of the business apps they use are SaaS-based. However, the forecast says that the numbers will rise to 85% by 2025. SaaS platforms have made their products more scalable and subscription-based to handle the rising demand. However, if your SaaS marketing efforts are not up to the mark, your product can get lost in the mass. Here are the ten critical SaaS growth strategies to help you contend, survive, stay relevant, and succeed in the competitive world. Emphasize Competitor Analysis Competitor analysis is one of the essential parameters for preparing marketing strategies, and SaaS Marketing is no exception. It helps identify the major competitors and study their product, sales, marketing, and customer retention strategies. Competitor analysis will help you to develop better practices than your competitors and expand accordingly. By performing competitor analysis, you can identify the product's unique value proposition and stay updated on the latest trends. It also helps to analyze competitor's actions for better performance. As a result, you can assess and identify areas of betterment and opportunities in the market. Additionally, you can track the customer reviews on the products of your competitors and identify the gaps. Focus on SaaS Content Marketing Posting engaging content has a direct or indirect impact on your marketing outcome. A robust content marketing strategy helps create brand awareness, connect with the prospects, improve ranking, establish domain knowledge, and boost traffic engagement ratio. The tone of confidence in your content can help you gain customer reliance and be a potential gamechanger in a challenging SaaS ecosystem. In addition, you can use reprocessed content to target diverse audiences. According to the ProfitWell study, SaaS companies that use content marketing experience 30% higher growth rates and 5-10% better retaining capacities. To ensure a robust SaaS content marketing strategy, you should: Regularly update your content Compelling and engaging content helps to nurture leads. To accommodate the challenges and demand fluctuations in 2020, many brands updated their content strategy to accentuate credibility, empathy, and value. Moreover, since social media use has increased noticeably due to the pandemic, organizations have also modified their communication strategy on social media. Updating current blog posts with latest information will benefit your SaaS marketing efforts and boost them on different networks to gain traffic. Insightful and up-to-date content also drives social media subscribers and followers. Study your target’s preference The more you know your target audience, the better way you can design content. Therefore, it is significant to segregate the targets based on their preferences to get relevant information and messages and successfully build subscribed audience database. You can also study their content preferences by collecting customer data to plan an effective marketing strategy for B2B SaaS. Track your SaaS Content marketing performance After content preparation, tracking the performance of your creation is vital. This performance analysis will help to change your content strategy for better lead generation. You can use Google Analytics to determine the lead generation and conversion path post you have set your goals. You can also use Google Analytics to measure the performance of your content by analyzing the sequence of users' actions on your website. Implement and Maintain Expert SEO Strategy A robust SEO strategy is a must for a successful B2B SaaS marketing strategy. That is because more than half of all website traffic comes from organic searches on Google. To ensure your SaaS platform is trust-worthy and index-worthy, you need to consider three types of SEO marketing strategy: Technical SEO: Technical SEO refers to optimizing the on-site HTML components to allow Google crawlers to locate and index your website pages easily. It also makes your SEO performance effective by good loading speed. On-Page SEO: Creating keyword-rich, compelling, and valuable content comes under the on-page SEO strategy. It helps Google crawlers understand the subject of your page so that they can be precisely indexed for relevant search queries. Off-Page SEO: Improving your site's backlink profile is related to the off-page SEO strategy for B2B SaaS marketing so that Google identifies it as a highly authoritative and trustworthy source. Implementing an SEO strategy is only the primary step. However, the only means to maintain search engine rankings is to constantly optimize your website according to the latest ranking criteria. Optimize PPC Campaign Advertising is one of the best and beneficial digital marketing tactics for SaaS marketers. Investing in Google and social media ads is a good idea if you have a decent marketing budget but not enough organic reach. You can target prospects through advertising, and with the right deal, you can get an assured ROI. To optimize your PPC campaign, you need to run an A/B test for best placement, copy keywords, and target the right audience. Further, your ads should be keyword-enriched for better visibility on search engine result pages. Then, you can use PPC tools to expand visibility. In addition, you need to track your ad performance and reform your strategies if required. Above all, your ads should convey the value proposition and include compelling calls-to-action (CTAs) to drive the visitor's action. Attractive Website is the key Your website is one of the most vital marketing assets, and developing a dynamic website is the primary stepping stone for planning a robust marketing strategy. It is the face of your brand and the center of all your activities. Without a good website, your SaaS organization will face issues with conversion rates. As websites play a critical role in promoting the value of your product, it is amongst essential SaaS marketing techniques. Further, when you combine marketing goals with sales strategy, you clarify what will make it best for your SaaS business. If your website is attracting a lot of qualified traffic, it can proportionately increase the conversion list. Create an ABM (Account-Based Marketing) Strategy Account-Based-Marketing (ABM) helps organizations to grow in the market. An ABM strategy allows you to identify targets, create an email database, send targeted emails, ads, direct mail, and share success stories. Account-based marketing ensures that the marketers connect with pre-qualified leads and interact with them on a personalized level. With account-based marketing, marketers can gather volumes of information on each business and communicate with them based on their earlier activities. SaaS Lead Generation and Conversion Lead generation is one of the most significant yet most challenging parts of any SaaS business. Whatever strategies you implicate should head towards generating workable leads for your business. If your plan is not good enough to generate leads, you will not get new customers, and subsequently, your SaaS business will not grow. The lead generation technique for B2B SaaS is different from other marketing techniques because the product here does not have a physical existence. Hence, prospects have a choice of multiple alternatives on the internet. Inevitably, planning a robust lead generation tactic is crucial for B2B SaaS marketing. Along with other marketing strategies, encouraging referrals and optimizing freemium strategy bring highly impactful results. When people decide to make a purchase, 88% of consumers trust the recommendations from family, friends, and colleagues. Viva-voce publicity can earn you many referrals and increase your sign-ups. In addition, freemium products always gain attraction. According to the global IT workforce management and optimization company, Blue Tree, 44% of SaaS companies offer a free demo. You can provide a core understanding of your product, yet you don't want to share so much away that most of your audience loses interest and drift away. Also, you must ease it out for freemium users to submit suggestions or report bugs, and you can utilize that information to optimize your overall marketing strategy. Improve Your SaaS Pricing Structure The pricing structure is one of the significant elements in SaaS marketing. It would help if you experiment with the prices based on the best for your business and audiences. With the evolution of your business, you need to consider the types of entrepreneurs who use your service and the features that they emphasize. A well-structured pricing page is beneficial for SaaS marketers that clearly shows the required information for the target audiences to complete the conversion process. For example, if you offer a discount/deal/money-back guarantee, make sure it is in bold terms on the top of the page. Further, you can also include time-limited clauses to create urgency and intensify conversions. Get Reviewed on Top Third-Party Review Sites According to G2 and Heinz Marketing, 92% of B2B buyers mostly purchase after reading a trusted review. B2B SaaS marketing teams must pay special attention to this because customers rely on crucial reviews for efficient decision-making before investing. Businesses refer to sites like G2 when they are researching products. These sites provide reviews from similar entrepreneurs and attract high-intent buyers who will eventually make a purchase decision. These sites let them learn about their experiences so they can find the best fit for their brand. Make sure to list your business page on any relevant review site and optimize your information and meta description with keywords related to your brand. Collaboration is Critical Merging your marketing resources with a peer entrepreneur can increase business growth for both of your brands. Collaboration in the B2B SaaS marketplace can be a cost-effective way of enhancing your business and reaping long-term benefits. Here are some ways of collaboration: Co-marketing: When two or more brands jointly promote a content piece, special offer, or an event, it is known as co-marketing. This form of collaboration helps you to expand your reach to new communities through new channels. Further, it allows you to gain more social media followers or newsletter subscriptions. Partner or reseller: Partnering with businesses with similar customer bases can be risky if your organization has a limited number of internal sales resources. The successful SaaS partner programs must include free joining, co-marketing support, and a partner portal to manage relationships. If your partners are satisfied, they might just become your most active community members. Event Partnership: Due to the impact of the pandemic on social gatherings, the events space has experienced more disruption since last year. Although event partnerships existed before Covid-19, the protocols and formats have changed, in 2021. It is vital for businesses to either organize or participate in an event to reach audiences. An event partner can promote your brand through their marketing channels. Conclusion The SaaS marketplace is a competitive arena, and with robust B2B SaaS marketing techniques, you can elevate your business. Deloitte says, 93% of CIOs have adopted or planning to adopt cloud SaaS. Further, due to the pandemic, SaaS marketers are about to witness advanced ways of connecting with target audiences. With the 10 SaaS marketing tactics discussed in this article, you can amplify the number of visitors to your website and enhance the possibility to produce a higher ROI and expand the client base. Tracking the performances of these strategies is also significant to optimize them for even better results in SaaS marketing and customer retention. Frequently Asked Questions Why is SaaS so effective? SaaS is a cost-efficient, easy to maintain, flexible, agile and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity. How do companies use SaaS? SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is SaaS so effective?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS is a cost-efficient, easy to maintain, flexible, agile, and scalable cloud platform. SaaS applications consume less bandwidth enabling optimum time-management capability. Further, the SaaS vendors handle the maintenance responsibilities, which reduces work hours and downtime. Additionally, web-based usability allows access to SaaS easily from any location with internet connectivity." } },{ "@type": "Question", "name": "How do companies use SaaS?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS, or software as a service, is a cloud-based centrally hosted software delivery model. SaaS applications are licensed to customers via a subscription plan. A SaaS company allows the application to be accessed over the internet by maintaining servers, databases, and software. The users can access the software from anywhere in any device." } }] }

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