Know the Basics of Cloud Computing Architecture

Sayantani Bhattacharya | December 21, 2021 | 346 views

Cloud Computing Architecture

Cloud computing is one of the advanced technologies shaping the future of every organization and enhancing the world of technology. A robust cloud computing architecture is a platform that provides on-demand virtualized services or resources. Organizations of all sizes, from small to medium and medium to large, leverage cloud computing services for storing and accessing information from anywhere through the internet. Cost control, scalability, agility, security, and intelligent computing are some of the most critical constraints of every cloud infrastructure. IDC forecasted a 10.9% growth rate in the demand for ethernet switches, servers, and enterprise storage solutions in cloud computing by 2022.

Cloud Computing Architecture: A Generic Overview

A cloud computing architecture includes the components and subcomponents that are embedded to build a cloud infrastructure. The resources in the architecture are connected through virtualization or the internet and shared across a network. It enables organizations to reduce or eliminate dependability on their on-premises servers, storage, and networking infrastructure.

A report from Multisoft says 80% of organizations register operation augmentations within the first few months of adopting the cloud.


The Components of Cloud Computing Architecture

The cloud computing architecture consists of three sub-components. These components join hands to create the architecture where you can run the applications and leverage the cloud resources optimally. Let us describe each of them to understand the design of cloud architecture.

 
Front-End Environment

The front-end environment is one of the components of cloud computing. The client-side infrastructure, user interfaces, and applications provide the means to access cloud computing services. For example, web servers, clients, tablets, and mobile devices. Furthermore, it provides a user-friendly graphical user interface (GUI) to the end-users to perform individual tasks.


Back-End Environment

The back-end environment enables the operation and function of the front-end. It does all the computational activities, hosts and manages the resources, provides security, and contains vast storage capacity, virtual applications, virtual machines, hardware, and storage infrastructure. The cloud service provider uses it. It is a robust component because it hosts all the internal computational activities and connects with the front-end through internet services. The prime sub-components of the back-end infrastructure include the following:

Application: An application is the software or platform the client uses as per their requirements. It provides services in the back-end infrastructure as per the client's requirements.

Service: A service component is the type of cloud service model required by the end user, such as SaaS, PaaS, or IaaS. It also analyzes the service model needed for the client.

Cloud Runtime: The runtime in the back-end of cloud infrastructure provides execution time of a task to the virtual machine.

Storage: Storage is another essential sub-component. It provides flexible and scalable storage capacity to store and manage the data at the back-end.

Infrastructure:  A cloud environment consists of software and hardware elements such as data storage, virtualization software, servers, network components etc. It provides services on three levels: host, network, and application.

Management: Management of the back-end components like service, runtime cloud, storage, infrastructure, applications, and other security aspects is vital to generating the desired output at the front-end.

Security: Security is an intrinsic part of back-end infrastructure. It implements different security mechanisms in the back-end to safely keep cloud resources, servers, systems, and files through virtual firewalls to restrict data loss.

Internet: The internet bridges the connection between the front-end and the back-end. It helps to establish an interaction and communication channel between both of them.


How Cloud Computing Architecture Helped Dashen Bank Reduce Labour for Managing their IT Infrastructure?

The banking industry is among the most critical domains that requires secured processing because it deals with finances. Banks are incorporating advanced technologies to serve their customers optimally. Cloud computing ensures robust IT infrastructure management in the banking sector.

Dashen Bank efficiently reduces the workforce effort required to manage their IT infrastructure with a robust cloud computing architecture. The bank’s management analyzed the potential benefit of cloud computing. It establishes enhanced security with required authentication verification and a regulatory framework. 


Conclusion

The cloud computing architecture provides a secure environment where organizations can develop applications and leverage cloud services according to client requirements. This article explains what a cloud computing platform is, the importance of cloud computing in achieving business success, the internal architecture of the cloud, and how it helps reduce the work pressure of employees by implementing robust security.

I don’t need a hard disk in my computer if I can get to the server faster.. carrying around these non-connected computers is byzantine by comparison.” 

 Steve Jobs, Co-founder, CEO, and Chairman, Apple Inc

 
Frequently Asked Questions

 
What Is Cloud Computing?

Cloud computing offers on-demand computing services for system resources (servers), cloud storage, databases, networking, applications, analytics, and intelligence. It aids in the efficient sharing of resources, innovation, and management of computing architecture. Further, it is a metered service that saves costs and can scale up and down according to demand spikes. 

What are The Different Types of Cloud Architecture?

There are four different types of cloud architecture- private clouds, public clouds, hybrid clouds, and multi-clouds. Additionally, the three major cloud service models are Infrastructure-as-a-Service (IaaS), Platforms-as-a-Service (PaaS), and Software-as-a-Service (SaaS).

What are The Characteristics of the Cloud Computing Architecture?

The characteristics of the cloud computing architecture are transparency, scalability, agility, flexibility, and security. As cloud computing services develop both commercially and technologically, companies will leverage their potential benefits optimally.

Spotlight

Snowflake

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.

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5 Epic Cloud Communications Solutions to Scale Your Business

Article | March 26, 2022

Contents 1. Effective Migration to Cloud Communications with the Right Tools 2. Leveraging Cloud Communications to Grow Your Small Business ROI 3. Business Communication Simplified with Cloud Communications 4. CPaaS Solution Providers for Small and Medium Businesses 5. Analyzing Cloud Communications: The Backbone of Digital Transformation 6. Conclusion Real-time cloud communication using a communications platforms as a service (CPaaS) starts with integrating your existing communication stack with the cloud technology software you already use. Cloud communications has given rise to some of the most effective methods of communication. Timely communication helps in well-coordinated deliveries of products and product development projects. This article will discuss how to migrate to the cloud correctly, how a small business can generate ROI with cloud communications, the features of CPaaS, and using CPaaS for the digital transformation of an organization. 1. Effective Migration to Cloud Communications with the Right Tools Choosing the right tools in the migration process is the key to achieving a hassle-free and flawlessmigration to the cloud. Getting support from the cloud product whenever needed is one of the critical factors when considering migration to the cloud. Make sure the cloud hosting complies with your company's security protocols and creates a workflow to seamlessly integrate the cloud access within your organization's existing framework. When migrating your company's data to the cloud, these are some ideas to consider. Making your network ready for the cloud Making arrangements to avoid failure Choosing the right tools in the process of migration to the cloud Accessing the cloud for support when needed. Make sure the cloud product you choose provides on-demand support. Consider the security aspect of your cloud communications platform Cost-effective cloud communications platform Further reading: “The Ultimate Cloud Migration Checklist” 2. Leveraging Cloud Communications to Grow Your Small Business ROI Cloud computing needs no initial setup cost but is conveniently billed monthly or annually. Using this, your small business can free up time and resources to focus on core product development and research. You don’t need to invest resources in an expensive setup to support your business growth or in external managed services. On the contrary, cloud computing offers unlimited expansions and contractions with the click of a button. This allows decision-makers to scale up and down automatically as per the business requirements for the desired performance. Most importantly, the cloud’s ability to create on-demand virtual machines for the purpose of testing and exiting them when not in use is highly commendable and widely utilized. In the fast-paced world of software development, your software product can lose ground if you don't develop new ideas and get them out faster in a time frame of one to two weeks. With cloud computing, your deployment would take just a few hours rather than weeks. Your small business must consistently roll out new features to create a superior product that meets customer needs. The cloud supports your product development and deployment with a continuous integration (CI) and continuous delivery (CD) approach. The cloud's on-demand virtualization capabilities, flexibility to create and exit multiple instances, and cloud deployment speed can help your product generate a consistent and exponential return on investment (ROI). This will enhance your business' profitability for all the stakeholders by inviting new growth avenues. Further reading: “Detailed Analysis of Cloud Deployment Models” 3. Business Communication Simplified with Cloud Communications Connect, communicate, and collaborate for a faster and better workflow with CPaaS. Get fully integrated, tailored facilitation to help your teams work better with the cloud. A better-coordinated team helps elevate your customer service. It, thus, helps enhance cloud communication productivity and increase your return on investment with the use of WebRTC-based real-time cloud communication. WebRTC is a free, open source framework to allow mobile apps and software to make real-time voice calls using an application programming interface (API) integration. Current WebRTC implements the Opus and VP8 codecs with a bandwidth of 6–510 Kbit/s and supports constant and variable bit-rate encoding. WebRTC encryption is a multi-layer security measure that uses Secure Real Time Protocol (SRTP) and needs a SIP firewall proxy connection with TLS 1.2 or 1.3 secured with digest authorization. CPaaS helps with integrating features into your existing system, such as: Real-time Voice: Making outbound voice calls, inbound call routing, WebRTC-based calling, and on-demand SIP trunking are all part of real-time communication (RTC) and cloud telephony. It allows the real-time exchange of voice data in browsers with the help of cloud API integrations and zero time lag. A few cloud-based unified communications systems using cloud phone systems now seem to be moving to WebRTC as well.Read More: Usefulness of Cloud Integration for Businesses Real-time Messaging: Send notifications, alerts, and progress statuses from your business number with a facility that allows customers to respond. The various technologies that allow real-time messaging include application-to-person (A2P) SMS, Rich Communication Services (RCS) business messaging, over-the-top (OTT) business messaging, and push notifications. WebRTC APIs are used for real-time messaging. Real-time Video Conferencing: Send and receive images, videos, and many other media and file formats with the help of the cloud in real-time. Achieve video quality of 1080p at a latency of 400 ms with WebRTC CPaaS, depending on your service provider. This helps fix a wide range of issues and improve the uptime of your systems. This feature also applies to live online gaming, live shopping, live healthcare, watch parties for sports and other live events, live educational classes, live auctions, a live virtual and extended reality experience, and more. The advanced WebRTC-based video conferencing systems from the CPaaS vendors cater to a minimum of 17 participants and a maximum of 3000 participant-sessions. A higher number of participants calls for implementing an XDN architecture. Real-time Social Media Messaging: Deliver rich customer experiences using WhatsApp and other instant social media messaging. You can send and receive multimedia messages and files, share your locations, and see if your customer received the message. Proxy Number Masking: Getting things done while maintaining the privacy of your phone number is easy. It is essential to connect two distinct parties without revealing their phone numbers. A cloud proxy protects sensitive data (e.g., PCI data and PII) by acting as a stand-in for the cloud server that stores the data. Between the client and application server, the cloud proxy adds a layer of firewalling to handle all the requests. Due to the elasticity of the cloud, this process happens instantaneously, providing enhanced security features to the existing WebRTC-based real-time cloud solutions. Now that we've talked about cloud communication solutions, let's talk about some CPaaS solution providers for your business. Also read: "4 Ways Businesses Can Protect Their Cloud Servers" 4. CPaaS Solution Providers for Small and Medium Businesses "According to Allied Research, the API management market is projected to reach $41.5 billion at a rate of 34.5% CAGR by 2031, with APIs for text, voice, video, and payments witnessing massive growth." A host of CPaaS cloud communications solution providers supply different types of API-enabled CPaaS solutions. Businesses use these to reach out to their customers or leads: human resources to hire candidates, customer relationship management (CRM) streamlining, political campaigning, advocacy groups, non-profits, consultants, and resellers. These are a few simple, yet powerful, CPaaS solutions from various vendors that suit your business functions. Our suggestion is to compare the offerings of one cloud communications provider with the others before making your final choice. Anywhere365has API-enabled CPaaS solutions for customer service, enterprise communication, cloud contact center solutions, reporting, dialogue intelligence, interactive voice response (IVR), an attendant console for Microsoft Teams, an attendant console for Dialogue Cloud, and no code for Dialogue Studio. Their AI chatbots and voicebots handle more than 25% of inbound dialogue. For the best customer experience, you can create a personal IVR and amaze your customers using Anywhere365. It helps drive your customer data to boost your customer experience by using AI to answer routine questions. It runs on the Microsoft Azure security architecture, known to be one of the most secure cloud solutions. As they are IoT-ready, they are ideal to be used for management, control rooms, and emergency responders in conjunction with IoT. Cloudcall’sAPI-enabled CPaaS solutions range from broadcast SMS to CRM integration, local presence, reporting, and SMS. Their integrated approach enables you to access powerful features through API integration without leaving your CRM or ATS. Their rich feature set includes click-to-call, screen pops, local presence, history, voicemail drop, and real-time coaching. Their range of solutions creates one of the leading telephony systems. Use cases include recruitment, sales, and customer service. Their solutions are capable of driving workplace digital transformation, enhanced CRM adoption, and an insight-driven culture. They capture data from all channels of communication and organize the CRM records for a streamlined view. IntelePeer’scommunication API is capable of voice, SMS, social messaging, workflows, and more. Their solutions are more focused on contact centers. Their award-winning omni-channel communication solutions power automation with AI and analytics. Their solutions are focused on financial services, healthcare, retail, and utilities. Their communication APIs include no or low code, omnichannel automation, actionable insights, and are AI-ready. Their communication API platform improves customer experience (CX) ratings by 31%, improves revenue by 28%, and cuts costs by 53%. Their platform is compatible with on-premises cloud and hybrid cloud, enterprise security, quick deployment, and a global reach. Kaleyrahas SMS, Voice, WhatsApp, Push Notification, Email, Video, RCS Messaging, MMS Messaging, and other API-enabled CPaaS solutions. Financial institutions, e-commerce players, over-the-top (OTT) companies, software companies, companies that help with logistics, healthcare providers, retailers, and others trust their mobile communication services. Their range of tools includes contact centers, flow builders, conversations, numbers, lookups, premium SMS, chatbots, verifying, verified calls, verified SMS, campaign management, and direct carried billing. Their solutions help businesses reach, engage, and manage customers instantly, keeping the data safe and secure with their enterprise grade security features. Plivooffers CPaaS solutions that use APIs, including an SMS API, an MMS API, a Voice API, and an SIP calling API called Zentrunk. They handle more than one billion API requests a month. They are also solution providers for number lookup and phone numbers for career portals. Build an omnichannel contact center with the help of the Contacto solution. Their strong consultative support in setting up communications for your business and a reliable uptime for their platform help businesses keep up with the customer experience. Despite their simple appearance, the software contains complex tools and applications. Depending on the business volume, they have a wide range of plans to cater to the needs of different businesses. Prompt.iohas support for 10DLC, toll-free, and short-code API-enabled CPaaS solutions for texting and voice calls. They have modernized text messaging by combining fast, reliable delivery with the ability to exchange structured data and close business all in one single end-to-end mobile experience. Additionally, they offer HD video MMS, microapps, conversations, broadcasts, automations, smart links, a library of responses, a team, channels, and contacts. Their solutions are focused on political organizations, advocacy groups, non-profits, and commercial uses. However, they can be relevant to several other industries as well. SendbirdChat is a chat API; Sendbird Calls is a voice API; and Sendbird Desk is a mobile-based chat platform. Turning your app into a streaming platform is possible with Sendbird Live, and streamlining customer conversations is possible with Sendbird’s Unified Inbox. They have a dedicated UIKit for chat that allows for the rapid deployment of amazing chat messages. They cater to industries ranging from marketplaces to digital health, social and online communities, gaming, on-demand services, retail, and financial services. Their use cases include support, sales, marketing, operations, streaming, and user conversations. They assist your developers with API integration. TextUsallows SMS API integration for customer service, recruitment, prospecting, and more. SMS automation, campaign management, A/B testing, and analytics insights are possible with TextUs. You have better control over your text messaging campaigns with their organization mapping, opt-out management, analytics insight, and white-labeling for your brand. Their solutions are oriented towards staffing and recruiting, human resources, higher education, healthcare, sales, sports franchises, transportation, and logistics. Their communication API is aimed at getting faster replies. Voximplanthas three main APIs for voice, video, and automated voice: programmable voice, programmable video, and a dialogflow connector. They provide innovative real-time communication tools with full control over voice, video, and messaging. The Voximplant Kit has solutions for omnichannel contact centers with features such as CRM integration, omnichannel marketing, and AI-driven response. Their use cases include the banking, automobile, human resource, logistics, on-demand delivery, technology, food service, marketplaces and classifieds, retail and e-commerce, travel, healthcare and education industries. The Whispirplatform is capable of cloud-automated workflows, message builders for text campaigns, smart reporting analytics, and pay by text SMS payments for buyers and sellers. Using CPaaS, it enables you to send and receive your payments 85% faster. Their solutions aim to help people communicate with other people using technology without losing the human touch. Their platform is capable of automated workflows, message builders, smart reporting, and pay by text options. Their solutions touch on channels such as email, voice messaging, and WhatsApp. They provide integrations for CRM such as Salesforce, ServiceNow, Kenexa, Okta, OneLogin, and more. Since we've discussed about about cloud communication solutions, we can learn how these systems make communication easy and safe. Also read: "Managed Cloud Services: the Benefits of Outsourcing Cloud Management" 5. Analyzing Cloud Communications: The Backbone of Digital Transformation Migrating your company's data to the cloud to embrace digital transformation is the best place to begin thinking about a more connected, collaborative, and informed workforce using CPaaS. The more time you save using cloud services, the better you can focus on product research and development. Keeping abreast of new market opportunities is critical for cloud-based innovation. Implementing new technologies necessitates the use of the cloud. The cloud's resiliency, security, cost, and capability improve your core business functions without setting up and maintaining an IT infrastructure. The cloud infrastructure makes digital transformation quick and efficient, making it ready for an in-house remote workforce and external virtual teams. It also gives regular phone systems more communication methods, like automatic call distribution, call queuing, call recording, and voicemail forwarding. Data gathering, sorting, and making sense of the cloud communication data touch points allow your company to get better customer insights and analytics. Combining data from all communication channels produces a seamless and better customer experience. Improve the customer experience while also accelerating product development by implementing new technology and real-time cloud communication. The cloud allows users to access information from any device, such as an IoT device. Users are seamlessly connected thanks to secure access control. As a result, you don't tend to lose your data in the event of accidental deletion, corrupted hardware, or the loss of a device because the cloud backs up your data. With the cloud’s high utilization rate due to automatic load balancing, zero infrastructure setup cost, lower energy costs, and reliability, cloud communications help companies move towards sustainability and greener operations. 6. Conclusion “The CPaaS industry is forecasted to reach $34 billion in sales by 2026, and by 2025, as per Gartner, 95% of businesses will have API-enabled CPaaS.” This presents a tremendous opportunity to implement CPaaS. Small, medium, and large enterprises can develop cloud communication-enabled APIs to work with their setup to enhance it dramatically. With the increasing rate of mergers and acquisitions happening worldwide, CPaaS holds promise for integrating business communications using APIs, not just internally but from a customer service perspective as well.

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What Is Cloud-Native and Why Does it Matter for CI

Article | July 14, 2022

Continuous intelligence (CI) relies on the real-time analysis of streaming data to produce actionable insights in milliseconds to seconds. Such capabilities have applications throughout a business. In today’s dynamic marketplace, new CI applications that use data from various sources at any given time might be needed on very short notice.The challenge is how to have the flexibility to rapidly develop and deploy new CI applications to meet fast-changing business requirements. A common approach employed today is to use a dynamic architecture that delivers access to data, processing power, and analytics capabilities on demand. In the future, solutions also will likely incorporate artificial intelligence applications to complement the benefits of traditional analytics. Increasingly, cloud-native is the architecture of choice to build and deploy AI-embedded CI applications. A cloud-native approach offers benefits to both the business and developers. Cloud-native applications or services are loosely coupled with explicitly described dependencies.

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Why Microsoft Should Spinoff Its Cloud Business

Article | February 7, 2022

Microsoft currently features old-school solutions that are growing relatively slowly (Office and Windows) and new cloud solutions that are growing tremendously (Dynamics 365 and Azure). If the company stays in its current form, Microsoft stock will keep steadily advancing. But because the company’s total top and bottom lines are never going to increase much more than 30% or 35% per year, the shares are never going to deliver truly huge returns. But that would change if the company was to spin off its rapidly growing cloud businesses. In such a scenario, the current owners of Microsoft stock would receive shares in a cutting edge cloud services company (let’s call it Azure), and shares in a company focused on providing old, mostly PC-based software to businesses and consumers.

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Intelligence Giant Upgrading its Cloud Technology

Article | February 10, 2020

With the huge amounts of data in all fields, a future in the cloud is imperative to help deal with this explosion of data, especially in the field of intelligence technology. This is the reason why the US Central Intelligence Agency is updating its cloud technology. The agency has recently released a draft request for proposal for its Commercial Cloud Enterprise contract.The C2E tens of billions contract will be a multi-award commercial cloud computing contract with a five-year base period and two five-year options for a period of performance of up to 15 years, according to nextgov.com.In a March 2019 presentation by the Directorate of Digital Innovation, a division of the CIA, the department outlined its vision for C2E. It would be broad and include infrastructure, platform and software cloud services supporting a broad range of users, with a variety of security clearances and a worldwide presence, as reported by techcrunch.com. The principal C2E Program objective is to acquire cloud computing services directly from commercial cloud service providers with established records for innovation and operational excellence in cloud service delivery for a large customer base,the department stated in the presentation.Apparently, the agency prefers to avoid all the attention that the Pentagon’s JEDI cloud procurement process got, and quietly go about its business.

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Spotlight

Snowflake

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.

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Wasabi Surveillance Cloud Offers 'Bottomless' Video Storage for Surveillance Growth in Demand

Wasabi Technologies | February 02, 2023

On February 1, 2023, the cloud storage company, Wasabi Technologies, introduced Wasabi Surveillance Cloud, a first-of-its-kind solution that avails organizations to offload video surveillance footage from local storage to the cloud without running out of space. This 'bottomless' approach to video storage is important for the surveillance industry, which is currently struggling to handle a lot of videos in high-resolution environments, growing file sizes, retention requirements, and strict regulatory and business and analytics applications tied to surveillance. Wasabi Surveillance Cloud addresses storage space, resolution related and other challenges head-on by designing a seamless hybrid storage environment that preserves present on-site technology investments and maximizes their ROI without letting them lose any of the benefits. Users of every significant video management system (VMS) can move videos that are not used often directly from their on-site servers to Wasabi hot cloud storage, which involves low cost than AWS S3, Google, or Microsoft Azure and doesn't charge for egress or API requests. The data on the video is kept "hot" so that it is always available and can be retrieved in milliseconds. With Wasabi Surveillance Cloud, a VMS technology that was once separated from the cloud, becomes cloud-aware in an instant, making it easy to switch to cloud storage. Wasabi Surveillance Cloud's Key benefits include easy integration with all of the major VMS providers, Industry-leading protection with immutability to stop ransomware or accidental deletions, data and video restoration direct from the cloud, globally deployed in top-tier data centers certified for SOC 2, ISO 27001 and PCI-DSS, on-demand scaling ability to avoid costlier server upgrades and to increase the framerate and resolution. Additionally, HIPAA, CJIS, FERPA, FINRA, and other primary industry and government regulations and retention requirements are fulfilled with this solution's help. About Wasabi Technologies Founded in 2017, Wasabi Technologies is a hot cloud storage company. Hot cloud storage is easy to use, low-cost, and quick to write to. Cloud storage from Wasabi is fast, cheap, and reliable. Wasabi, based in Boston, is a privately held company. It was started by David Friend and Jeff Flowers, who were among the first to use cloud storage. It is a partner of the Boston Red Sox and the official cloud storage partner of the Boston Bruins and Liverpool Football Club. Wasabi is one of the fastest growing and most innovative tech companies, trusted by its customers around the globe.

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Ermetic Extends CNAPP with Cloud Workload Protection Capabilities

Ermetic | January 31, 2023

Ermetic, a company that works to protect cloud infrastructure, has added cloud workload protection to its Cloud Native Application Protection Platform (CNAPP). With the addition of cloud workload protection features, Ermetic's CNAPP can now give users better protection against malicious threats across multiple cloud providers. Customers can find security risks in virtual machines, containers, and serverless functions, stop them from happening, and fix them by using context that includes infrastructure configurations, network settings, access permissions, and other settings. Ermetic's CNAPP provides customers with visibility across their cloud environments, enabling them to proactively identify and address any vulnerabilities. Chief Product Officer at Ermetic, Sivan Krigsman, said, “Protecting cloud workloads from breaches requires a continuous and full stack assessment of installed software, the operating system, configurations, access entitlements, suspicious activity and more.” He added, “With our platform's unmatched, end-to-end insight into cloud workloads, Ermetic enables security and DevSecOps teams to prioritize remediation by identifying resources that are exposed to threats or have the largest blast radius.” (Source - Businesswire) Ermetic's platform automatically prioritizes and facilitates remediation, helping organizations achieve compliance with security standards. The new cloud workload protection solutions are available immediately. Customers can see what's going on in their environment in real time by using Ermetics CNAPP's cloud workload protection features. This lets them find and fix any potential security threats before they do any damage. About Ermetic Ermetic finds and ranks security holes in AWS, Azure, and GCP, so companies can start fixing them right away. Through an identity-first approach, the Ermetic cloud native application protection platform (CNAPP) brings together and automates cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection, and IaC security posture management. It combines full asset discovery, in-depth risk analysis, in-flight threat detection, and compliance reporting with pinpoint visualization and step-by-step instructions. The company is run by successful tech entrepreneurs whose previous businesses were bought by Microsoft, Palo Alto Networks, and others. Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital, and Target Global have all invested in Ermetic.

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Marxent’s 3D Cloud Platform Available on Google Cloud Marketplace

Marxent | January 27, 2023

On January 26, 2023, Marxent announced that the 3D Cloud platform applications are available exclusively on the Google Cloud Marketplace. The 3D Cloud platform is ideal for retailers looking for rapid deployment and building next-generation customer experiences of 3D digital in stores and for e-commerce. The 3D Cloud platform and suite of 3D e-commerce, in-store applications directly from Google Cloud can be procured by customers of Google Cloud. Additionally, these applications include 3D Room Planner with Design from Photo, 3D Renders, 3D Product Configurators, 3D Sectional Configurator, 360 Product Spins, Augmented Reality retail apps, Virtual Reality retail apps and WebAR. With its connected and smart 3D platform and apps, 3D Cloud is changing the way customers shop for furniture and DIY projects. The platform connects inspiration, design, and purchase in ways that put the customer's creativity and ability to work with others in the spotlight. Beck Besecker, 3D Cloud by Marxent's Co-Founder and CEO, said, "We are always looking for ways to make things easier for new retail partners. A key benefit of the Google Cloud Marketplace partnership is a simplification of the billing and the procurement process. The 3D Cloud team has built a consistent track record of developing and delivering innovative new 3D experiences that scale to the needs of top enterprise retailers." He added, "It is a true honor to have been chosen by Google Cloud as one of the first 3D platforms to be made available on Google Cloud Marketplace." (Source: Cision) About 3D Cloud™ by Marxent Marxent The enterprise 3D platform by Marxent is one of the global leaders in 3D e-commerce for kitchen, furniture, outdoor, bath, closet, and storage. The platform is a B2B SaaS that allows retailers and brands to create endless applications from a single 3D product catalog. It provides a complete suite of 3D apps and enterprise-ready CMS and is available to launch in 8 to 10 weeks. Founded in 2011, the platform is trusted by US-based home improvement retailer Herman Miller, Kingfisher plc, MillerKnoll, PlaceMakers, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, Mico, Kinsman, and John Lewis and Partners.

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Wasabi Surveillance Cloud Offers 'Bottomless' Video Storage for Surveillance Growth in Demand

Wasabi Technologies | February 02, 2023

On February 1, 2023, the cloud storage company, Wasabi Technologies, introduced Wasabi Surveillance Cloud, a first-of-its-kind solution that avails organizations to offload video surveillance footage from local storage to the cloud without running out of space. This 'bottomless' approach to video storage is important for the surveillance industry, which is currently struggling to handle a lot of videos in high-resolution environments, growing file sizes, retention requirements, and strict regulatory and business and analytics applications tied to surveillance. Wasabi Surveillance Cloud addresses storage space, resolution related and other challenges head-on by designing a seamless hybrid storage environment that preserves present on-site technology investments and maximizes their ROI without letting them lose any of the benefits. Users of every significant video management system (VMS) can move videos that are not used often directly from their on-site servers to Wasabi hot cloud storage, which involves low cost than AWS S3, Google, or Microsoft Azure and doesn't charge for egress or API requests. The data on the video is kept "hot" so that it is always available and can be retrieved in milliseconds. With Wasabi Surveillance Cloud, a VMS technology that was once separated from the cloud, becomes cloud-aware in an instant, making it easy to switch to cloud storage. Wasabi Surveillance Cloud's Key benefits include easy integration with all of the major VMS providers, Industry-leading protection with immutability to stop ransomware or accidental deletions, data and video restoration direct from the cloud, globally deployed in top-tier data centers certified for SOC 2, ISO 27001 and PCI-DSS, on-demand scaling ability to avoid costlier server upgrades and to increase the framerate and resolution. Additionally, HIPAA, CJIS, FERPA, FINRA, and other primary industry and government regulations and retention requirements are fulfilled with this solution's help. About Wasabi Technologies Founded in 2017, Wasabi Technologies is a hot cloud storage company. Hot cloud storage is easy to use, low-cost, and quick to write to. Cloud storage from Wasabi is fast, cheap, and reliable. Wasabi, based in Boston, is a privately held company. It was started by David Friend and Jeff Flowers, who were among the first to use cloud storage. It is a partner of the Boston Red Sox and the official cloud storage partner of the Boston Bruins and Liverpool Football Club. Wasabi is one of the fastest growing and most innovative tech companies, trusted by its customers around the globe.

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Ermetic Extends CNAPP with Cloud Workload Protection Capabilities

Ermetic | January 31, 2023

Ermetic, a company that works to protect cloud infrastructure, has added cloud workload protection to its Cloud Native Application Protection Platform (CNAPP). With the addition of cloud workload protection features, Ermetic's CNAPP can now give users better protection against malicious threats across multiple cloud providers. Customers can find security risks in virtual machines, containers, and serverless functions, stop them from happening, and fix them by using context that includes infrastructure configurations, network settings, access permissions, and other settings. Ermetic's CNAPP provides customers with visibility across their cloud environments, enabling them to proactively identify and address any vulnerabilities. Chief Product Officer at Ermetic, Sivan Krigsman, said, “Protecting cloud workloads from breaches requires a continuous and full stack assessment of installed software, the operating system, configurations, access entitlements, suspicious activity and more.” He added, “With our platform's unmatched, end-to-end insight into cloud workloads, Ermetic enables security and DevSecOps teams to prioritize remediation by identifying resources that are exposed to threats or have the largest blast radius.” (Source - Businesswire) Ermetic's platform automatically prioritizes and facilitates remediation, helping organizations achieve compliance with security standards. The new cloud workload protection solutions are available immediately. Customers can see what's going on in their environment in real time by using Ermetics CNAPP's cloud workload protection features. This lets them find and fix any potential security threats before they do any damage. About Ermetic Ermetic finds and ranks security holes in AWS, Azure, and GCP, so companies can start fixing them right away. Through an identity-first approach, the Ermetic cloud native application protection platform (CNAPP) brings together and automates cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection, and IaC security posture management. It combines full asset discovery, in-depth risk analysis, in-flight threat detection, and compliance reporting with pinpoint visualization and step-by-step instructions. The company is run by successful tech entrepreneurs whose previous businesses were bought by Microsoft, Palo Alto Networks, and others. Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital, and Target Global have all invested in Ermetic.

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CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT

Marxent’s 3D Cloud Platform Available on Google Cloud Marketplace

Marxent | January 27, 2023

On January 26, 2023, Marxent announced that the 3D Cloud platform applications are available exclusively on the Google Cloud Marketplace. The 3D Cloud platform is ideal for retailers looking for rapid deployment and building next-generation customer experiences of 3D digital in stores and for e-commerce. The 3D Cloud platform and suite of 3D e-commerce, in-store applications directly from Google Cloud can be procured by customers of Google Cloud. Additionally, these applications include 3D Room Planner with Design from Photo, 3D Renders, 3D Product Configurators, 3D Sectional Configurator, 360 Product Spins, Augmented Reality retail apps, Virtual Reality retail apps and WebAR. With its connected and smart 3D platform and apps, 3D Cloud is changing the way customers shop for furniture and DIY projects. The platform connects inspiration, design, and purchase in ways that put the customer's creativity and ability to work with others in the spotlight. Beck Besecker, 3D Cloud by Marxent's Co-Founder and CEO, said, "We are always looking for ways to make things easier for new retail partners. A key benefit of the Google Cloud Marketplace partnership is a simplification of the billing and the procurement process. The 3D Cloud team has built a consistent track record of developing and delivering innovative new 3D experiences that scale to the needs of top enterprise retailers." He added, "It is a true honor to have been chosen by Google Cloud as one of the first 3D platforms to be made available on Google Cloud Marketplace." (Source: Cision) About 3D Cloud™ by Marxent Marxent The enterprise 3D platform by Marxent is one of the global leaders in 3D e-commerce for kitchen, furniture, outdoor, bath, closet, and storage. The platform is a B2B SaaS that allows retailers and brands to create endless applications from a single 3D product catalog. It provides a complete suite of 3D apps and enterprise-ready CMS and is available to launch in 8 to 10 weeks. Founded in 2011, the platform is trusted by US-based home improvement retailer Herman Miller, Kingfisher plc, MillerKnoll, PlaceMakers, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, Mico, Kinsman, and John Lewis and Partners.

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