Leveraging Cloud Communication to Grow Your Small Business ROI

Debashree Kabi | August 4, 2022 | 3218 views | Read Time : 03:36 min

Leveraging Cloud Communication
Return on Investment (ROI) is perhaps the most crucial factor in the financial success of any business. And if you’re considering cloud communication for your business, this is how you should assess it. How is it going to affect your ROI? And allow your SME businesses to compete.

Though ROI can be measured in various ways, there are just four basic parameters to improve it— increase revenue, decrease investment, cost reduction, and fast return. Albeit not all at the same time, cloud computing can help you achieve all of these.


How Can Cloud Communication Help Grow Your Business?

Cloud communication has successfully resolved a number of business communication-related headaches, especially the cost. And the fact that many large businesses are still reluctant to switch to cloud communication tools gives small players like yourself an edge over these corporate giants. In fact, many small players have moved their operations to the cloud, and it has proved to be a game-changer for them. Here are some of the prominent advantages of cloud communication.


Enterprise-grade Tools and Features

Cloud-based communication software gives your small business the opportunity to automate your business communication by giving access to network apps such as virtual assistants, auto attendants, or call center platforms.

For example, the cloud-phone system RingCentral provides comprehensive cloud phone system enterprise features, including audio-video conferencing, business app integrations, team messaging and collaboration.


Keep the Business Moving

According to Forbes, US-based businesses are losing $75 billion annually due to poor customer service. Your company can not afford to lose business due to poor communication considering that’s the lifeline of your sales team. Cloud-based systems are enhancing the customer experience with their call management features. A cloud-deployed phone system ensures uninterrupted business operations by helping you stay in constant contact with clients. Moreover, it allows your team to collect client and customer data to improve business decisions and boost customer experience.

Plus, environmental factors have very little impact on such platforms. This means your staff can work even during weather events as well.


Establishing a Global Reputation

Being a small player, don’t let your lack of a company reputation stop you from reaching out to new markets. Cloud-based communication systems work a lot like mirrors— your image may appear larger than reality. Similarly, even your SME operations can reflect more professionalism, giving your company that aura of legitimacy.

Imagine having a communication platform that answers all your calls and transfers them to the designated person, all by itself. It even provides you with international phone numbers to help establish a global presence. Modern cloud business phone systems such as RingCentral can provide these benefits.


Conclusion

Saving a few pennies is not all there is to cloud-based business phone systems. The constant evolution of cloud platforms has made them capable of more than what other systems can deliver. And if you look at the overall picture, using cloud communication would scale up your business in more ways than one. So, leverage the benefits of the cloud and help your businesses stand out in the market.

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