Leveraging Cloud Communication to Grow Your Small Business ROI

Debashree Kabi | August 4, 2022 | 652 views | Read Time : 03:36 min

Leveraging Cloud Communication
Return on Investment (ROI) is perhaps the most crucial factor in the financial success of any business. And if you’re considering cloud communication for your business, this is how you should assess it. How is it going to affect your ROI? And allow your SME businesses to compete.

Though ROI can be measured in various ways, there are just four basic parameters to improve it— increase revenue, decrease investment, cost reduction, and fast return. Albeit not all at the same time, cloud computing can help you achieve all of these.


How Can Cloud Communication Help Grow Your Business?

Cloud communication has successfully resolved a number of business communication-related headaches, especially the cost. And the fact that many large businesses are still reluctant to switch to cloud communication tools gives small players like yourself an edge over these corporate giants. In fact, many small players have moved their operations to the cloud, and it has proved to be a game-changer for them. Here are some of the prominent advantages of cloud communication.


Enterprise-grade Tools and Features

Cloud-based communication software gives your small business the opportunity to automate your business communication by giving access to network apps such as virtual assistants, auto attendants, or call center platforms.

For example, the cloud-phone system RingCentral provides comprehensive cloud phone system enterprise features, including audio-video conferencing, business app integrations, team messaging and collaboration.


Keep the Business Moving

According to Forbes, US-based businesses are losing $75 billion annually due to poor customer service. Your company can not afford to lose business due to poor communication considering that’s the lifeline of your sales team. Cloud-based systems are enhancing the customer experience with their call management features. A cloud-deployed phone system ensures uninterrupted business operations by helping you stay in constant contact with clients. Moreover, it allows your team to collect client and customer data to improve business decisions and boost customer experience.

Plus, environmental factors have very little impact on such platforms. This means your staff can work even during weather events as well.


Establishing a Global Reputation

Being a small player, don’t let your lack of a company reputation stop you from reaching out to new markets. Cloud-based communication systems work a lot like mirrors— your image may appear larger than reality. Similarly, even your SME operations can reflect more professionalism, giving your company that aura of legitimacy.

Imagine having a communication platform that answers all your calls and transfers them to the designated person, all by itself. It even provides you with international phone numbers to help establish a global presence. Modern cloud business phone systems such as RingCentral can provide these benefits.


Conclusion

Saving a few pennies is not all there is to cloud-based business phone systems. The constant evolution of cloud platforms has made them capable of more than what other systems can deliver. And if you look at the overall picture, using cloud communication would scale up your business in more ways than one. So, leverage the benefits of the cloud and help your businesses stand out in the market.

Spotlight

Volta Data Centres

"Volta is a specialist developer and operator of purpose-designed data centres. The company’s first high specification facility is located at Great Sutton Street in immediate proximity to the City of London. The facility is uniquely designed to provide a flexible, secure and sustainable IT environment to cater to businesses requiring a Central London location as well as ultra low latency. Volta works with the world’s leading carriers to deliver ultra-fast, resilient connectivity to users of latency-sensitive services in the financial, media and content industries."

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A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. 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The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

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CLOUD DEPLOYMENT MODELS

CoreStack Accelerates Vision and Growth with Acquisition of Optio3

CoreStack | September 27, 2022

CoreStack, a global multi-cloud governance provider, today announced the company’s acquisition of Optio3, an AI-powered operations management company based in Seattle, WA. As a result, CoreStack will acquire 100 percent of Optio3’s technology and IP and will integrate Optio3 team into the CoreStack team. Optio3 Co-founder and CEO Sridhar (Sri) Chandrashekar will be joining the CoreStack leadership team as Chief Digital Officer (CDO). “We’ve been leveraging Optio3’s technology in our platform for 9 months and have had tremendous success with it,” said Ezhilarasan (Ez) Natarajan, CoreStack Founder and CEO. “We now have the opportunity to bring the Optio3 team’s expertise in-house and can further tailor the technology to support our enterprise customers’ needs.” CoreStack helps enterprises unleash the power of cloud on their terms by providing a NextGen multi-cloud governance platform that is Continuous, Holistic, Autonomous, Integrated, and Nimble (CHAIN). This NextGen governance solution enables proactive multi-cloud governance and 360-degree visibility across financial management (FinOps), security operations (SecOps), and cloud operations (CloudOps) in a unified dashboard. The Optio3 acquisition will further facilitate CoreStack’s delivery of these NextGen multi-cloud governance capabilities, bringing their deep industry experience in building scalable SaaS products as well as a proven technology framework that strengthens the platform, automates the cloud infrastructure, and increases the speed of innovation and delivery. “CoreStack is at an inflection point in its growth curve with a phenomenal pipeline of Fortune 5000 customers,” said Sri Chandrashekar, CoreStack’s new CDO. “The Optio3 team is highly specialized in delivering high-scale platforms and SaaS solutions to those enterprise customers. I’m excited that we’re working together to achieve CoreStack’s ambitious vision and product roadmap for NextGen Cloud Governance.” Founded in 2016, CoreStack is a multi-national corporation with headquarters in Bellevue, WA, an engineering Center of Excellence is in Chennai, India, and sales and support personnel located across the globe to ensure seamless support. Since January 2022, CoreStack has hired more than 150 people, won significant deals, and added numerous marquee partners. Booked annual revenues have grown by more than 100%, and customer renewal rates remain at 100%. Annual cloud spend across all customers and partners governed by CoreStack is crossing $2B, and the company has doubled down on partnership engagements with AWS, Azure, Google, and Oracle. “We are thrilled to be bringing Optio3’s technology and team into our family,” said Ez Natarajan. “CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution – one that drives digital transformation and delivers next-level performance.” “We are delighted to bring in Optio3’s technology, CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution one that drives digital transformation and delivers next-level performance.” Sabapathy Arumugam, CoreStack Co-Founder and CTO About CoreStack CoreStack provides a NextGen Cloud Governance platform that empowers enterprises to predictably increase top-line revenues, improve bottom-line efficiencies, and gain a competitive edge through AI-powered real-time cloud governance on autopilot. CoreStack's FinOps, SecOps, and CloudOps solutions embrace, enhance, and extend native-cloud capabilities, enabling reporting, recommendation, and remediation and providing single pane-of-glass governance across multi-cloud. Through executive dashboards for comprehensive real-time insights, CoreStack delivers transformative value such as 40% increase in operational efficiencies, 50% decrease in cloud costs, and 100% security assurance and compliance. CoreStack helps 500+ global enterprises govern $2+ billion in annual cloud consumption. Gartner, Frost & Sullivan, Forrester, S&P Global and IDC have recognized CoreStack as an innovator and leader in cloud management solutions. CoreStack is backed by strategic advisors, including the ex-CEO of Wipro and ex-CIO of Microsoft. The company is a Microsoft Azure Gold Partner, Amazon AWS Advanced Technology Competency Partner, Oracle Cloud Build Partner, and Google Cloud Build Partner.

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