OTT programming presents big data opportunity for entertainment channels

TODD WASSERMAN | April 26, 2016

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Over-the-top (OTT) programming has been referred to as the death knell for traditional television advertising, but services such as Netflix and Hulu have instead become popular competitors to traditional entertainment channels. Increases in Netflix viewership have not equated to decreases in cable viewership. Additionally, traditional entertainment competitors can use big data to tailor their own OTT programming, or learn from OTT and create content packages accordingly.

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Littlefish (UK) Ltd

Littlefish is an award winning and rapidly growing Nottingham HQ’d Managed IT Services Provider. Through a focused growth plan we have become an established and credible alternative to the ‘usual suspect’ large Multi £Billion Managed Service Providers and IT Outsources in the mid-market and enterprise.

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TierPoint Lines Up $320 Million in Equity Funding from Investor Group

Article | March 25, 2020

We have been closely tracking the growth in second-tier data center markets. As the Internet and cloud services penetrate every corner of the global economy, data must reach new populations, filling in the empty spaces in the data center map. Businesses’ reliance upon the Internet is growing, and many prefer to house their data and applications in close proximity to their offices.The rapid growth of cloud computing has attracted new types of investors in the data center industry, who are eager to capitalize on the sector’s success. That includes infrastructure funds and sovereign wealth funds with deep pockets and extended time horizons.Infrastructure funds, which traditionally have invested in projects like airports and toll roads, tend to have longer timelines for return on investment than private equity funds, which have been the prime movers in data center investing. The industry has also seen interest from sovereign wealth funds state-owned entities with deep pockets as well as wealth management firms that aggregate funds from affluent families.

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How cloud companies are reacting to Covid-19 and services offered: AWS, Alibaba, and more

Article | March 24, 2020

As the Covid-19 pandemic continues, with citizens across many countries urged to work from home where possible, it has posed a unique challenge for both frontend applications and the backend technologies underpinning them.A lot of attention has, understandably, focused on the former. Zoom, which appears to be the videoconferencing tool du jour for many businesses, has held up well thus far, although at the time of print (March 23) some downtime issues in the UK have been detected. Similarly, outside of work, Netflix is lowering its video quality to keep up with demand. Yet underneath it all, cloud infrastructure providers are aiming to keep their systems online throughout the pandemic.Whether it is cloud software or infrastructure, many of the world’s leading companies are making their tools available for certain users primarily healthcare organisations or researchers working on Covid-19.

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How Are You Addressing Data Privacy Compliance On-Prem?

Article | August 8, 2021

The growth of data privacy regulation around the world is changing how companies store data. But what if something that has to stay the same is your on-prem data center? This article will cover data privacy in the data center, looking at both the drivers keeping personal data on-prem, the challenges to meeting data privacy regulations in the data center, and show how NetApp Cloud Data Sense’s new support for NetApp appliances and on-prem databases can massively reduce the burden of compliance for on-prem deployments. Why Some Data Needs to Stay On-Prem Reasons for Data to Stay On-Prem Public sector guidelines Performance concerns Specific expertise on premises Barriers to migration There are a number of different reasons why companies may choose not to move data to the cloud. While these reasons are primarily due to business concerns, any personal data that is stored on-prem is going to need to stay compliant with the growing number of private data regulations in force today. Public sector guidelines Data localization can be a factor for a number of reasons. Some localities require data to be protected in redundant format, specifically using on-prem machines. There are also some regulations, such as GDPR, which limits the transfer of data out of a specific region. That can be limiting for cloud deployment, and make staying on-prem more attractive. Performance concernsThe highest performance for your data is using the machine closest to the data. In the cloud, there are high performance options available, but some companies may not want to lose the superior performance that having data and compute on the same in-house appliance provides.

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AWS tags US$235 million to expand its cloud infrastructure in Latin America

Article | February 10, 2020

Amazon Web Services (AWS) is raising its stake on cloud computing infrastructure in Latin America. Proof of this is that the IT company will use R$1 billion (around US$235 million) to expand its data center in Sao Paulo. These millions will be used for its Data Processing Center located in that part of Brazil. In addition, a portion of these US$235 million will also be used to increase the services it offers to both public and private parties.The move gives reason to suggest that AWS is upping the ante in the future of startups and tech in the region that rely on cloud services to develop their own products.It launched its cloud center in Brazil in 2011 but it’ll be getting some beefing up thanks to these funds. Moreover, AWS has two Edge networks in São Paulo and two in Rio de Janeiro. As well as one in each of the following cities: Bogotá (Colombia), Buenos Aires (Argentina), and Santiago (Chile).The objective of all of this is to be the region’s prime provider of cloud infrastructure and beat out its competition AKA, Google Cloud Platform and Microsoft’s Azure.

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Spotlight

Littlefish (UK) Ltd

Littlefish is an award winning and rapidly growing Nottingham HQ’d Managed IT Services Provider. Through a focused growth plan we have become an established and credible alternative to the ‘usual suspect’ large Multi £Billion Managed Service Providers and IT Outsources in the mid-market and enterprise.

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