Why Product-Led Growth is the future of SaaS Growth during and after COVID-19

| April 13, 2020

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PLG companies typically use a bottom-up approach to go after the end-user first and focus on delivering consumer-grade user experience so that users actually engage with and love the product to an extent to become product advocates. Existing users invite new users in a viral loop, reducing user acquisition costs. Users are more likely to upgrade and expand, increasing LTV and net-dollar-retention. When IT or Procurement departments get involved, the end-users already have been using the product actively, making the sale of enterprise plans a lot smoother and faster.

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Absolute Software

Absolute provides persistent endpoint security and data risk management solutions for computers, tablets, and smartphones. Our customers rely on us to provide them with a unique and trusted layer of security so they can manage mobility while remaining firmly in control. By providing them with a persistent connection to all of their devices, our customers can secure endpoints, assess risk, and respond appropriately to security incidents.

OTHER ARTICLES

How 5G will change cloud computing

Article | February 12, 2020

A technology that has more misinformation around it than anything I have seen before. Much of this bad data is focused on cloud computing.The reality is that it will take a while to roll out 5G. We need to upgrade our phones, cell towers, network devices, and more, and that will not happen overnight. Moreover, the dollars it will require will not be easily extracted from most enterprises.Of course, there are many predictions about how cloud computing will change in a 5G world, most of which are dead wrong. Tech pundits are calling for 5G to light edge computing on fire and take share away from the public clouds. Both will grow rapidly.Any technology change, including 5G, will transform the use of other technologies along with cloud computing. However, what is likely to change is not as disruptive as most 5G fanboys think. Here are two ways 5G will change cloud computing.First, cloud access will spread everywhere. We have bandwidth deserts out there in mostly rural, less populated areas, where access to the Internet is non-existent or sub-10Gb/s down, with 1Gb/s up. You cannot do much with that as a business connected to an IaaS cloud provider; data transfer latency will just be too high. 5G holds the promise of eliminating bandwidth deserts and freeing business now in rural, underserved areas to leverage cloud computing, and thus expand the cloud computing market with 5G.

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The Exciting Next-Gen Contact Centre Platform

Article | February 12, 2020

Over the last couple of years, Aspect has become an industry leader in the business communications niche. Recently, the company has released its latest version of its Cloud Contact Centre as a Service solution. Let’s explore some of the key features that make this updated software so exciting.

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In the Face of a Pandemic, Cyberattackers Seek to Take Advantage

Article | February 12, 2020

Cyberattackers live for moments of crisis and confusion. Government agencies and companies already stretched thin are at their most vulnerable, and cyberattackers are all too willing to apply overwhelming pressure to maliciously disrupt operations or gain some financial benefit. As the world struggles to address the mounting challenges of the pandemic, we have already seen early examples of this. For example, news broke this week that the Department of Health and Human Services (HHS) had been hacked over the weekend.

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HOW TO MAKE HYBRID CLOUD AND MULTI-CLOUD ENVIRONMENT MORE EFFECTIVE

Article | February 12, 2020

Today, almost every company across diverse industries leverage some kind of cloud infrastructure for efficient business. Cloud computing now has become mainstream as most organizations’ IT ecosystems adopt public and private cloud, alongside traditional IT practices. Moreover, many businesses also believe the hybrid cloud environment will assist them in addressing the challenges of these distinct infrastructures.As a wide array of cloud offerings available in the market, companies are often left besieged with conflicting pressures, ranging from cost management and security to vendor lock-in concerns. However, easing these challenges requires a grave step that several organizations are investing in when they plan for cloud adoption and that is a robust cloud governance model based on a wary assessment of long-term needs.Many businesses around the world are now realizing the importance of a multi-cloud strategy, and its demand is increasing rapidly. In a 2017 State of the SaaS-Powered Workplace report, companies use an average of 16 Software-as-a-Service (SaaS) apps, where 73 percent of businesses believed over 80 percent of their apps will be SaaS by 2020.

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Spotlight

Absolute Software

Absolute provides persistent endpoint security and data risk management solutions for computers, tablets, and smartphones. Our customers rely on us to provide them with a unique and trusted layer of security so they can manage mobility while remaining firmly in control. By providing them with a persistent connection to all of their devices, our customers can secure endpoints, assess risk, and respond appropriately to security incidents.

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