Will Multi-cloud Strategy Be a Preferred Option?

Abhinav Anand | March 26, 2022 | 12 views

Multi-cloud Strategy

What Is a Multi-cloud Strategy and How Is It Different from Other Cloud Strategies?

Long gone are the days of storing data on expensive data centers. Organizations are now rightfully leveraging the features offered by cloud computing. However, for organizations that use cloud services across numerous geographies, associating with just one cloud service provider to meet their needs is a struggle. This is where organizations opt to utilize a multi-cloud strategy.

Most enterprise adopters of public cloud services use multiple providers. This is known as multi-cloud computing, a subset of the broader term hybrid cloud computing. In a recent Gartner survey of public cloud users, 81% of respondents said they were working with two or more providers. According to Michael Warrilow, VP Analyst, Gartner, the dominance of mega vendors in the public cloud services market is the main reason enterprise buyers choose multiple cloud providers.


Multi-Cloud vs. Single Cloud

According to Forbes, a typical organization would ideally use six cloud computing services. There is a general notion that a single cloud is a better and more effortless strategy to orchestrate. It is only when organizations add multiple clouds to their existing infrastructure in a haphazard manner that it can lead to chaos and trouble in maintenance.


Multi-Cloud vs. Hybrid Cloud

A hybrid cloud infrastructure blends two or more different cloud models, whereas a multi-cloud blends other clouds of the same kind. Since all cloud providers don’t have the same offerings, organizations must adopt a multi-cloud strategy to deliver best-in-class IT services.

Multi-cloud infrastructure enables businesses to maintain a hybrid cloud environment that provides security and cost benefits at the same time. The most secure workloads are kept in the private cloud, while typical corporate data and apps are run on less expensive public cloud networks.


What Is the Need for a Multi-cloud Strategy?

With several major cloud platforms like AWS, Microsoft Azure, and Google Cloud Platform, organizations can utilize the advantages of each platform for their own functioning using a multi-cloud architecture. This helps organizations be independent of just one cloud service provider. 

According to Rightscale’s 2016 State of the Cloud Report, companies use an average of 3.6 different public clouds. It’s not always on purpose. In some organizations, multi-cloud happens by accident. The marketing team decides to use AWS while the HR department, operating in its silo, deploys Azure. And there you have it: a multi-cloud environment.

There are several other benefits that an organization can utilize. Some of the most common pros of multi-cloud platforms are:
  • Reduced risk of vendor lock-in and single-vendor dependency
  • Availability of the latest services that suit your business needs
  • Business continuity and disaster recovery
  • Workload optimization
  • Reduction in time-to-market
  • Agility in addressing the latest business needs


Challenges of Multi-cloud Approach

Even though a multi-cloud approach is significantly advantageous, there are still certain downsides that organizations face while implementing their multi-cloud strategy.

Exploring the top four challenges of the multi-cloud approach:


Management Complexity

With multiple cloud environments, management tasks become more complex. The core issue is the diversity of cloud vendors. Every public cloud vendor has its own portal, APIs, and unique processes for managing their environment.


Talent Scarcity

One of the significant challenges organizations face while deploying their multi-cloud strategy is the lack of resources with the mastery of managing specific cloud platforms. With supply being scarce, this would mean battling the tight labor market along with rapidly changing technologies. Because of this, organizations will have to rely on service providers who know how to work with multiple cloud systems to fill in the gaps.


Cost Control

Among other benefits, multi-cloud provides data administrators the ability to quickly deploy applications in the cloud environment of their choice. Unfortunately, the billing process can sometimes become troublesome when organizations implement a multi-cloud strategy.


Governance, Compliance and Security Concerns

Even though cloud service providers offer robust security architecture and protocols, it is eventually the organization’s responsibility to secure their data in all their cloud and on-premise environments,


What Is the Future of Multi-cloud Infrastructure?

All cloud services are prone to some failure at any given point and even though this statement is technically correct, there has been tremendous development in cloud computing that caters to such issues. Therefore, for organizations that wish to grow exponentially with the least possible hurdles, the best available option is implementing a multi-cloud strategy.

When an organization uses a multi-cloud strategy, it empowers them to distribute their workloads across multiple cloud environments while mitigating any risk associated with individual cloud environments. This alone justifies the widespread growth and adoption of multi-cloud architecture solutions in the future.

Some points that define the multi-cloud platform as the future of an organization are:
  • Optimized ROI
  • Superior Security
  • Low Latency
  • Autonomy
  • Less Prone to Disaster


Conclusion

The use of a multi-cloud strategy alone now provides organizations with a significant competitive advantage. There are new tools that also help you monitor usage, performance, and costs across a multi-cloud environment. This also helps bring intelligence and automation to your multi-cloud approach. This enables your organization to efficiently and cost-effectively leverage multiple cloud infrastructures without having to change applications or operating systems.

FAQ


Q1: What Is the Difference Between Multi-cloud and Hybrid Cloud?

Both multi-cloud and hybrid clouds are deployment models wherein you use more than one cloud. The core difference is that a hybrid cloud blends two or more different types of clouds, while a multi-cloud blends other clouds of the same kind.


Q2: What Is the Purpose of Multi-cloud?

A multi-cloud strategy allows stakeholders to pick and choose specific cloud solutions that would work best for their organization. When diverse business needs arise, organizations can allocate resources to different cloud providers, maximize those resources, and only pay for what they use.


Q3: What Is the Most Important Aspect of Deploying a Multi-cloud Strategy?

By effectively deploying a multi-cloud strategy, there are multi-cloud access layers that are deployed. This is a crucial layer of the multi-cloud network because it ensures that the cloud is securely accessible by all business components.

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Vulnerable AWS Lambda Function – Initial Access in Cloud Attacks

Article | February 4, 2022

Our security research team prepared to explain a real attack scenario from the black box and white box perspective on how a vulnerable AWS Lambda function could be used by attackers as initial access into your cloud environment. Finally, we show the best practices to mitigate this vector of attack. Serverless is becoming mainstream in business applications to achieve scalability, performance, and cost efficiency without managing the underlying infrastructure. These workloads are able to scale to thousands of concurrent requests per second. One of the most used Serverless functions in cloud environments is the AWS Lambda function. One essential element of production raising an application is security. An error in code or a lack of user input validation may cause the function to be compromised and could lead the attackers to get access to your cloud account. About AWS Lambda function AWS Lambda is an event-driven, serverless compute service which permits the execution of code written in different programming languages and automates actions inside a cloud environment. One of the main benefits of this approach is that Lambda runs our code in a highly available compute infrastructure directly managed by AWS. The cloud provider takes care of all the administrative activities related to the infrastructure underneath, including server and operating system maintenance, automatic scaling, patching, and logging. The user can just use the service implementing their code and the function is ready to go. Security, a shared pain From a security perspective, due to its nature to be managed by the cloud provider but still configurable by the user, even the security concerns and risks are shared between the two actors. Since the user doesn’t have control over the infrastructure behind a specific Lambda function, the security risks on the infrastructure underneath are managed directly by the cloud provider. Using AWS IAM, it’s possible for the user to restrict the access and the permitted actions of the lambda function and its components. Misconfiguration on permission over IAM roles or objects used by the Lambda function might cause serious damage, leading attackers inside the cloud environment. Even more importantly, the code implemented into the Lambda function is under user control and, as we will see in the next sections, if there are security holes into the code, the function might be used to access the cloud account and move laterally. Attack Scenarios We are going through two attack scenarios using two different testing approaches: black box and white box testing, which are two of the main testing approaches used in penetration testing to assess the security posture of a specific infrastructure, application, or function. Looking at the Lambda function from a different perspective would help to create a better overall picture of the security posture of our function, and help us better understand the possible attacks and the related risks. Black box vs white box In Black box testing, whoever is attacking the environment doesn’t have any information about the environment itself and the internal workings of the software system. In this approach, the attacker needs to make assumptions about what might be behind the logic of a specific feature and keep testing those assumptions to find a way in. For our scenario, the attacker doesn't have any access to the cloud environment and doesn’t have any internal information about the cloud environment or the functions and roles available in the account. In White box testing, the attacker already has internal information which can be used during the attack to achieve their goals. In this case, the attacker has all the information needed to find the possible vulnerabilities and security issues. For this reason, white box testing is considered the most exhaustive way of testing. In our scenario, the attacker has read-only initial access in the cloud environment and this information can be used by the attacker to assess what is already deployed and better target the attack. In this attack scenario the attacker found a misconfigured S3 bucket open to the public where there are different files owned by the company. The attacker is able to upload files into the bucket and check the files configuration once uploaded. A Lambda function is being used to calculate the tag for each file uploaded, although the attacker doesn’t know anything about the code implemented in the lambda. We can be pretty confident there is an AWS Lambda function behind those values. The function appears to be triggered when a new object is created into the bucket. The two tags, Path and Size, seem to be calculated dynamically for each file, perhaps executing OS commands to retrieve information. We can assume the file name is used to look for the file inside the OS and also to calculate the file size. In other words, the file name might be a user input which is used in the OS command to retrieve the information to put in the tags. Missing a user input validation might lead an attacker to submit unwanted input or execute arbitrary commands into the machine. In this case, we can try to inject other commands into the file name to achieve remote code execution. Concatenating commands, using a semicolon, is a common way to append arbitrary commands into the user input so that the code would execute them if the user input isn’t well sanitized. Mitigation We have seen the attack scenario from the black box and white box perspectives, but what can we do to mitigate this scenario? In the proposed scenario, we covered different AWS components, like S3 buckets and AWS lambda, in which some security aspects have been neglected. In order to successfully mitigate this scenario, we can act on different levels and different features. In particular, we could: Disable the public access for the S3 bucket, so that it will be accessible just from inside and to the users who are authenticated into the cloud account. Check the code used inside the lambda function, to be sure there aren’t any security bugs inside it and all the user inputs are correctly sanitized following the security guidelines for writing code securely. Apply the least privileges concept in all the AWS IAM Roles applied to cloud features to avoid unwanted actions or possible privilege escalation paths inside the account. Let’s have a look at all the points mentioned above in detail on how we can enforce those mitigations. Disable the public access for the S3 bucket An S3 bucket is one of the key components in AWS used as storage. S3 buckets are often used by attackers who want to break into cloud accounts. It’s critical to keep S3 buckets as secure as possible, applying all the security settings available and avoiding unwanted access to our data or files. For this specific scenario, the bucket was publicly open and all the unauthorized users were able to read and write objects into the bucket. To avoid this behavior, we need to make sure that the bucket is available, privately applying the following security settings to restrict the access.

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IBM's Cloudburst: A Credible Step Forward in the Cloud Computing Arena

Article | February 14, 2022

IBM CloudBurst is a ready-to-use, self-contained service delivery platform that can be deployed fast and efficiently in a data center. It enables the data center to create service platforms for a wide range of workload types with a high degree of integration, flexibility, and resource optimization, resulting in a better request-driven user experience while also reducing costs and expediting time to market for the company. In addition, the GTS installation service is included in IBM CloudBurst, making it a comprehensive bundle of hardware, software, and services to get it up and running in your environment right away. To quickly integrate cloud computing, IBM CloudBurst combines the necessary hardware, software, and service components. IBM CloudBurst, as a single solution, simplifies the complexities of establishing a cloud computing architecture, allowing businesses to immediately grasp the benefits and financial potential of a dynamic infrastructure. For de-mystifying a cloud computing model, CloudBurst can help enterprises discover the benefits and business possibilities of a dynamic infrastructure more rapidly. As a cloud computing quickstart, IBM CloudBurst allows businesses to demonstrate the benefits of the delivery model in a specific area of their data center or for a single internal project. Building a Dynamic Infrastructure With IBM Cloudburst IBM’s Service Delivery Manager Solution for x86 and Power systems is based on a pre-integrated, software-only stack. It is installed as a set of virtual images that automate the deployment of IT services and enables resource monitoring, cost management, and service provisioning in the cloud. Similarly, depending on your company's needs, you can pick how much capacity to employ by adding cloud bursting to your LSF Cluster. When time is money, the cloud is ready. The meter stops, and the cloud waits when demand is low. Computing Heavy Workloads With Resource Planning It's challenging to establish a delicate balance between the expense of computing resources and the cost of delayed judgments. However, with the introduction of cloud bursting, a new level of flexibility has become available to break the impasse. When space in your data center is limited, you can now extend your existing IBM Spectrum LSF cluster to the IBM Cloud, where you can access almost infinite resources and only pay for what you use. “Automating IT resources to support new applications is critical because at most companies, a business user typically must wait weeks to get access to new IT resources due to the manual processes required to set up resources,” said Lauren States, vice president of Tivoli Cloud Computing for IBM. This automation not only simplifies the initial creation of a proof-of-concept cluster but also provides the basic toolset for the rapid provisioning and takedown of resources that define cloud bursting. Conclusion One of the numerous advantages of the cloud is that you are never tied to a specific piece of hardware. If you choose a storage cluster and later require more capacity or performance, you can always rebuild it with more resources. Today's businesses can pick from a variety of storage technologies. That is why it is critical to comprehend the many alternatives, their usefulness, and the appropriate use cases for the various storage mechanisms. To meet today's modern business needs, IBM offers a variety of storage options.

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Elastic releases security solution for the cloud

Article | June 9, 2022

Elastic announced the launch of Elastic Security for Cloud, extending the capabilities of the existing Elastic Security offering, which included SIEM and endpoint protection, to incorporate cloud risk and posture management and cloud workload protection. The new solution allows enterprises to manage their security posture for cloud-native and hybrid environments with infrastructure detection and response (IDR) and a machine learning offering that can detect known and unknown threats in cloud environments. This approach means that enterprises can detect and respond to malicious activity in the cloud as soon as possible to minimize the risk and damage caused by intrusions. Addressing cloud complexity The release comes as modern enterprises are struggling to secure cloud environments. Research shows that not only are 76% of organizations using two or more cloud providers, but also that 35% of organizations have more than 50% of their workloads in the cloud. This means for many organizations, protecting the cloud attack surface is now vital to maintaining operational stability. In other words, the complexity of cloud deployments has created a need for solutions with cloud detection and response capabilities, so that enterprises can respond to threat actors who are targeting this new attack surface. “The world has rapidly transitioned to the cloud and chosen operations over security. Cloud infrastructure is stood up and torn down at a blazing rate and many different teams are deploying these cloud instances. Just answering the question, ‘Am I good?’ is an increasingly complex question to answer for CIO/CISOs,” Mike Nichols, vice president of product for Elastic Security Elastic’s answer to monitoring these environments, is a cloud posture management and IDR solution that can improve security teams visibility over external threats. The cloud security market Elastic Security is competing in the global cloud security market, which researchers valued at $40.8 billion in 2021 and anticipate will grow to $77.5 billion by 2026 as enterprises attempt to keep up with the increasing sophistication of cyberattacks, and rise in bring your own device (BYOD) and (choose your own device) policies. In the realm of cloud security, one of Elastic’s main competitors is Splunk, a cloud and observability monitoring platform that can monitor public clouds, apps, services, on-premise data centers, and edge services. Last year, Splunk announced it had received a $1 billion investment from Silver Lake. Another competitor in the market is Wazuh, an XDR and SIEM tool designed for protecting endpoints and cloud workloads with vulnerability detection, log data analysis, workload protection, and container security. Wazhu currently has more than 10 million downloads per year and is used by a range of companies including Verifone, Walgreens, Rappi, Grubhub, Intuit, and more. Although, one of the key differentiators between Elastic Security is that the solution is built on the Elastic Search Platform, with analytics, SIEM, endpoint protection, XDR and cloud security all offered as part of one single offering.

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Database Management in the Cloud Computing Era

Article | May 20, 2022

Database Management in the Cloud Computing Era A cloud computing database is ideally a service that is built, deployed, and delivered via a cloud platform. A cloud platform as a service (PaaS) delivery model allows organizations, end-users and applications to store, manage and retrieve data using the cloud. When seen from a structural and design perspective, a cloud database is not very different from one that operates its business using its own on-premise servers. However, ever since big data has entered space, database management has become a little more complex. In addition to all the traditional and structured data, we also have semi-structured and unstructured data coming in from almost all directions. In recent times, there has been significant adoption of cloud platforms, infrastructures and services. The idea of the blend of cloud technology with database services has garnered more demand with respect to management. Cloud databases, which arealso widely termed Database-as-a-Service (DaaS), offer various added options for organizations to choose. With the current rate of adoption, experts have a strong feeling that DaaS will, just like any other "as-a-service", will become the standard solution for all highly sensitive and mission-critical data. How Can Cloud Database Management Help Your Business? Every organization has the constant need to manage its data in the most efficient way possible. A cloud database effectively fulfills all the needs of any organization with respect to data, ranging from keeping the information secure, accurate and consistent for resource utilization and optimal performance. Cloud data management is constantly changing the way organizations think about data. The cloud helps bring in the required versatility, security, and professional data management assistance that is required. For any business to survive and succeed, it should ensure that the data is healthy so that everyone in the organization has access to the data they need, when they need it. "Line-of-business leaders everywhere are bypassing IT departments to get applications from the cloud (also known as software as a service, or SaaS) and pay for them similar to a magazine subscription. And when the service is no longer required, they can cancel that subscription with no equipment left unused in the corner." - Daryl Plummer, Gartner analyst Effective Strategies forDatabase Management in Cloud Computing Using a cloud-based database ensures that it is easy for your database to grow along with your needs and requirements, in addition to scaling up or down on-demand to accommodate specific peak-workload phases. Ideally, before procuring a cloud data management system, it is essential to have a solid strategy that would suit best with your organization's ecosystem and, at the same time, would also help you getthe most out of the system you select. Exploring the Best Practices for DBM in Cloud Computing With the idea ofeffectively developing, monitoring and managing database infrastructure, there are various methods that organizations can use. These days, organizations also have the option for a ready-made database management system or picking a tailored solution as per their requirements. Keeping all these aspects in mind, it is also essential that these organizations enroll themselves in the best practices followed to ensure optimum results are achieved. Some of the best practices for database management in cloud computing are mentioned below: Before moving to the cloud, build a robust data management architecture. Give cloud data integration requirements the first priority. Regardless of the data's platform or location, govern it comprehensively. Use encryption and VPN to protect data in transit. Automate database management tasks to keep track of them. Why Is Cloud DBMS the C-Suite’s Pick? While it is more than evident that in today's age and time, data management is one of the most crucial components of any organization, it is also right up the area of value addition for all the top executives in an organization. Every industry relies vastly on data and its management, with the significant shift towards cloud servicestaking place constantly several organizations and the c-suite are now evaluating what cloud services bring to their table, especially on the data front. Once the core pain points are assessed and the c-suite gets the picture of how cloud database management systems would help them become more efficient, there wouldn't be any other obvious choice. Microsoft Consulting Services, along with Tata Consultancy Services (TCS), partnered with Walgreens to create the Information, Data, and Insights (IDI) platform powered by Azure.When patients or medical providers initiate the prescription fulfilment process, Azure Databricks and Azure Synapse Analytics move hundreds of related data points through the IDI. Pharmacists can access information through a centralized dashboard interface and request data visualizations.Pharmacists gain real-time insights, and the system can scale as needed to meet current needs. During peak times, the platform can handle more than 40,000 transactions per second. Compared to Walgreens’ previous solution, the private cloud-based architecture, saves an enormous amount of time on every transaction — prescription data that once took about 48 hours to reach its data warehouse can be handled by Walgreens within minutes. Conclusion With the next big things being data and the cloud, how can an amalgamation of both be wrong? Having said this, everyone willhave their own share of concerns and questions. But with what is being built and functions being worked upon, this space is bound to bring in numerous opportunities. So when the world is slowly makingthis shift, it's time you reconsidered, if you haven't already, before you get overwhelmed at the helm of data! FAQ What Are the Best Features Available in Cloud Database Management? While there are numerous features that one can leverage using Cloud Database Management, the top 5 of its features are listed below: Elasticity Scalability High availability Easy data reduction Redundancy Which Is the Most Popular Cloud Database? One of the most popular and widely used cloud databases is the Microsoft Azure cloud database. It provides services in computing, networking, databases, analytics, artificial intelligence, and the Internet of Things. In Cloud Computing, What Is Database Management? Cloud data management is a technique for managing data across cloud platforms, either in combination with or instead of on-premises storage. Disaster recovery, backup, and long-term archiving can benefit from using the cloud as a data storage tier. In addition, resources can be acquired as needed using cloud data management.

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CloudBlue adds Linkando as the first ISV from the DACH region

CloudBlue | June 29, 2022

CloudBlue, a leading provider of technology platforms for cloud ecosystems, today announced it has added Linkando as the first independent software vendor (ISV) from the DACH (Germany (D), Austria (A), Switzerland (CH)) region to its customer portfolio. Linkando, a meeting management system provider based in Germany, is an example of how small to medium-sized companies can leverage CloudBlue’s vast marketplace and convert classic licensing models into subscription models. "The CloudBlue platform gives Linkando the ability to reach an internationally established indirect sales network of over 200 leading marketplace operators, more than 300 leading brands and over 80,000 partners worldwide in a very short time, Linkando is an excellent example of how the path to the cloud is not just reserved for large enterprises and corporations, but that startups and SMBs can also benefit from access to our expansive cloud marketplace and the scaling effects that come with it." Tom Schröder, manager, CloudBlue Sales DACH Linkando's solution enables secure and efficient realization of business meetings and gatherings — from the invitation to the processing of all collected data. Originally, the company started with events in the meeting and event sector, and the solution was previously offered as a license per event. With the change to a subscription model, recurring meetings can be carried out easily according to the motto “pay-as-you-go” or “pay-as-you-grow.” "Today, hybrid working is the norm in many industries," states Volker Wiora, CEO of Linkando. "Companies want the ability to easily switch to hybrid or purely digital working models when conditions require it. Our solution is of great benefit to MSPs who, from experience, like to obtain services like ours from the cloud via catalogs. This is where we see ourselves perfectly positioned with CloudBlue's platform." With CloudBlue, Linkando gains better access to managed service providers (MSPs), system integrators and resellers, and can internationalize its business. Existing marketplaces can be leveraged without having to build channel structures in different countries. About Linkando Linkando is a meeting management system provider from Germany. As a remote-first company, Linkando uses its own meeting management software every day itself to make meetings more efficient. Linkando's meeting management system enables companies and other organizations to hold efficient and secure meetings by using specialized software and data analysis tools that save time and money, and sustainably improve the meeting culture. Unlike other solutions, Linkando integrates with all major video conferencing systems. Linkando is available worldwide as a cloud-based software-as-a-service product. About CloudBlue CloudBlue provides customers with a white label marketplace and end-to-end capabilities to deliver products, solutions and services more effectively and efficiently on a global scale. Our advanced platform enables API driven procurement, subscription billing, metering and upgrades via a single integrated platform providing a streamlined approach for vendors of all sizes. In addition to providing the technology platform powering the cloud businesses for many of the world’s foremost telecommunications companies, managed service providers, technology distributors and value-added resellers, our CloudBlue platform also powers our own Ingram Micro Cloud marketplace and is the foundation for building Ingram Micro Xvantage, the fully automated, intelligent and self-learning digital platform we are developing, which will provide a singular experience for our customers and partners to procure and consume technology. CloudBlue powers large cloud B2B marketplaces, which represent 30 million B2B cloud subscriptions.

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Oracle Cloud CX for Utilities helps agents resolve issues and better serve customers

Oracle | June 28, 2022

A new cloud application created by Oracle, particularly for utility customer support teams, is called Oracle Utilities Agent Service. In order to give agents a comprehensive understanding of each customer, Agent Service combines invoicing, usage, and interaction history into a single dashboard. The program assists agents in resolving client concerns more quickly and can suggest pertinent new services when used in conjunction with new AI-powered tools that direct agents to the "next best action." When assisting a customer with a billing issue, for instance, an agent may inform the consumer of a higher trending bill, suggest ways to lower the price, and enroll the customer in a new rate plan based on their usage habits or provide a refund. Agents can now readily view how users are interacting with the utility across all phone, web, email, chat, and SMS service channels, thanks to the new cloud application. This enables customer service representatives to assist clients wherever they left off during the procedure, such as when creating an online account and needing to continue over the phone. The new agent desktop application makes it easier for agents to navigate and aids utilities in cutting down on employee training time while boosting employee happiness and productivity. The newest utility-specific cloud application in the Oracle Customer Experience (CX) for the utility family of integrated CX and utility-specific cloud services, Agent Service, helps water, gas, and electricity providers improve customer experiences while increasing results. "Celsia is changing rapidly to meet customer needs and introducing a new product or service nearly every four months. Our legacy system had many challenges and we wanted to provide customers and clients with reliable information, along with personalized offerings. We were looking for a specific solution to enable us to compete in this market and wanted a strong partner committed to innovation. Oracle's CX for Utilities suite is the best long-term solution to help us solve these tough problems and better serve our customers," Ricardo Sierra, CEO, Celsia Billing, rating, payment processing, collections, advanced metering, and energy efficiency are just a few examples of the utilities-specific billing, rating, and operational technology that Oracle CX for Utilities is backed by. In addition, the suite enables teams to use each customer's complete profile to optimize sales and service interactions and customize communications and campaigns across all channels by unifying customer data across operational, sales, marketing, and customer support solutions. "You can't effectively use a standard CRM system to do a utility job. CX for Utilities, with the addition of Agent Service, unites Oracle's 40-plus years in operational utility technology know-how with leading CX capabilities to engage utility customers in new ways that compel them to act. Whether a utility is trying to lower their service costs, increase uptake of new offers, or meet aggressive decarbonization goals, only Oracle brings all the applications and data together in an AI-backed framework to bring customers along on this digital journey," said Rob Tarkoff, executive vice president and general manager, Oracle Advertising and CX.

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