. https://blog.clickdimensions.com/how-brands-can-effectively-utilize-social-media-in-times-of-crisis/

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HOW BRANDS CAN EFFECTIVELY UTILIZE SOCIAL MEDIA IN TIMES OF CRISIS
Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as usual, it can be challenging for brands to know how to proceed with social media marketing. If your brand’s social content has been planned in advance, you now likely find yourself with a calendar of content that you can’t use. In the midst of a global crisis, even seemingly mundane references to things like working in an office, dining in a restaurant, taking a vacation or socializing with friends now becomes tone deaf and inappropriate. READ MORE