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. https://which-50.com/how-cloud-computing-helps-improve-customer-experience/
blog article
SHARESHARESHARE
HOW CLOUD COMPUTING HELPS IMPROVE CUSTOMER EXPERIENCE
The battles among enterprises for tomorrows customers will be fought and won on customer experience. The level of service a company provides can be even more important than the price it charges.These issues are covered in detail in a white paper from NEC called Cloud for Enterprise.The flexibility of SaaS gives companies the opportunity to create an ecosystem of software services which include the latest point technologies. That’s important as it allows them to better personalise customer experiences by leveraging what they know about the customer, their preferences and their relationship history with an organisation.
Understanding the customer on a deeper and more personal level requires integration with knowledge management, CRMs, analytics and contact centre software to create the 360-degree view.It is much easier and cheaper to do achieve in the SaaS world than with an on-premise contact centre.
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