. https://blog.clickdimensions.com/marketing-planning-in-uncertain-times-how-to-plan-when-everything-is-in-flux/

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MARKETING PLANNING IN UNCERTAIN TIMES: HOW TO PLAN WHEN EVERYTHING IS IN FLUX
In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. Or perhaps it was a plan that called for a clever direct mailing to members of a B2B audience, who are now working from their homes instead of offices. READ MORE