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WHY PRODUCT-LED GROWTH IS THE FUTURE OF SAAS GROWTH DURING AND AFTER COVID-19
PLG companies typically use a bottom-up approach to go after the end-user first and focus on delivering consumer-grade user experience so that users actually engage with and love the product to an extent to become product advocates. Existing users invite new users in a viral loop, reducing user acquisition costs. Users are more likely to upgrade and expand, increasing LTV and net-dollar-retention. When IT or Procurement departments get involved, the end-users already have been using the product actively, making the sale of enterprise plans a lot smoother and faster. READ MORE