‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.


When an entire organization evangelizes its brand through social media, it is very powerful.

MEDIA 7: What makes AvePoint the most advanced SaaS and data management platform compared to others?
Dux Raymond Sy:
AvePoint has been pushing boundaries of enterprise digital collaboration with first-to-market technologies for over two decades. AvePoint is built by technologists for technologists, with a massive R&D team and many industry experts, like Microsoft MVPs, for example. We’re a five-time Global Microsoft Partner of the Year, that cut our teeth on the Microsoft stack, but we have since grown to migrate, manage and protect data in the Microsoft cloud, SharePoint, Salesforce, and Google.

Our track record in enterprise, SaaS, and data management space over the last two decades has proven to continuously help organizations migrate legacy content over to new systems, establish governance frameworks, right-sized to any organization, and build good security policies and practices to protect business data. Especially as businesses continue to rely on many SaaS platforms to run their operations, our expertise is vital. And today, we are a publicly traded company with access to capital to continue iterating on our mission to help businesses collaborate with confidence. That’s why we are so advanced.


M7: As content is still the king in marketing, what are your key strategies to raise interactive content for the consumer?
DRS:
It is imperative to meet consumers where they are, and stop thinking of the B2B customer – like an IT buyer, for example – as someone who is only reachable via traditional marketing channels or within the confines of the 9-5 workday. Today, it is more important than ever to market to the human or, as I like to say: it’s beyond B2B, it’s business to humans (B2H).

For example, AvePoint just launched a creative ad #SaaSInStyle, which is an abstract narrative on the link between technology and culture. As software has become a lifestyle for hybrid workers, we are portraying our technology in the same way that a designer would showcase their streetwear line. That is very different from how IT buyers have typically been marketed to, from AvePoint and from other software vendors, but it is reflective of the time today. Ultimately, we have created interactive, engaging content that evokes a desire among our audience—and it exists outside of the confides of typical IT marketing themes and channels to better connect with them.

Read More: “We’ll see advanced security with AI and ML to automate the process of threat detection and prevention” predicts Pax8’s Brad Fugitt.


In the consumer space, there are myriad examples of when influencer marketing has been wildly successful in driving the adoption of what we’d call viral products.



M7:  In this dynamic market era, what are your views on influencer brand marketing?
DRS:
In the consumer space, there are myriad examples of when influencer marketing has been wildly successful in driving adoption of what we’d call viral products. And keeping in line with my business to humans (B2H) philosophy, it can work equally as well in the technology procurement and services space.

Related to influencer brand marketing is another tool that I think is very effective and something I am passionate about: employee ambassadorship. For example, I am very active on LinkedIn and believe in the power of using social networks to connect with people – whether that is potential customers, investors, mentors, partners, etc. When an entire organization evangelizes their brand through social media, it is very powerful. Often it is best when it is organic. A great example of this was when AvePoint went public in July 2021. So many of our employees helped to build brand awareness and credibility for AvePoint simply by posting photos of themselves at Nasdaq in Times Square or at our various office celebrations.


M7:  What is your approach to branding for AvePoint, its products, and services?
DRS:
I believe that successful brands are aspirational, memorable, and consistent and this is a driving force behind all we do when it comes to brand marketing for AvePoint. Historically, we’ve scratched the surface at all three. We gave away a Ducati at Microsoft events for years; threw an exclusive Red Party for which attendees would vie for tickets; interviewed industry experts in a helicopter.  Today, our approach to branding is similar: we want to grab attention at a high level in order to increase our brand awareness and credibility. But now, we have a growing team dedicated to brand, one that collaborates with marketing but is uniquely its own. And, we have a more sophisticated way of measuring our efforts than ever before. Our new approach to branding began with the launch of the #SaaSInStyle ad campaign as just one of many more activities to come.

Read More: AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”


It is imperative to meet consumers where they are, and stop thinking of the B2B customer as someone who is only reachable via traditional marketing channels or within the confines of the 9-5 workday.



M7:  Given your impressive career track record, what is your advice to marketers starting their careers today?
DRS:
Always assume positive intent. That means giving people the benefit of the doubt, identifying the situational details, and understanding the bigger picture or context. Ultimately, it is better to blame the problem at hand and not the people. That way, you can more collaboratively come to a resolution. I will add, this is my biggest piece of advice to anyone, in any industry or at any phase, not just marketers beginning their careers. In both your personal and professional life, this attitude leads to more positive interactions and better outcomes.

ABOUT AVEPOINT

AvePoint is the most advanced SaaS and data management solutions provider. More than 8 million cloud users rely on AvePoint to make their businesses more productive, compliant, and secure. Its SaaS solutions are also available to managed service providers via more than 100 cloud marketplaces, so they can better support and manage their small and mid-sized business customers. Founded in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit https://www.avepoint.com.

More C-Suite on deck

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

Related News

CLOUD SECURITY

New Spectro Cloud Palette Edge Platform Brings World-Class Security and Operational Efficiencies to Kubernetes at the Edge

Spectro Cloud | September 30, 2022

Spectro Cloud, a leader in modern Kubernetes (K8s) management software, today announced a major new release of its Palette Edge platform. Kubernetes at the edge has spurred the interest of businesses around the world as they seek to enhance competitiveness and agility. To date, however, K8s at the edge has failed to realize its true potential. Why? A study by Dimensional Research found 72% of Kubernetes users effectively said: “It’s too challenging to deploy and manage Kubernetes on edge devices.” The Palette Edge platform, first launched in March 2022, earned Spectro Cloud recognition as a 2022 Gartner Cool Vendor in Edge Computing solves this problem, enabling organizations to re-define how cost-efficiently they can deploy and manage edge K8s clusters at scale, including at locations with small form factor devices, no on-site IT skills and marginal connectivity. Palette Edge delivers remote troubleshooting, zero-downtime rolling upgrades and patch management, even in single-server edge deployments, due to its unique A/B OS partition, multi-node failsafe design and support for both ARM and x86 architectures, including Intel’s Trusted Platform Module (TPM). Palette Edge derives its functionality from Spectro Cloud’s core Palette platform, which enables organizations to consistently manage K8s clusters across their full lifecycle, across public clouds, virtualized or bare metal data centers, as well as edge locations. Through a unique extension of Cloud Native Computing Foundation (CNCF’s) Cluster API, Palette enables IT teams to model their full Kubernetes stacks from the OS to the application in a true declarative model, creating project-curated, reusable Cluster Profiles while providing a choice of operating systems, K8s distributions and tools from the broad K8s ecosystem. Palette is architected to scale, delivering centralized and automated management combined with decentralized orchestration and policy enforcement — together enabling a virtually infinite scale from few to tens of thousands of clusters. Extending this core Palette foundation, Palette Edge today adds unique security, visibility and usability capabilities, setting a new industry standard for deploying and centrally managing edge K8s at scale, dramatically lowering total cost of ownership and risk for organizations of any size expanding to the edge. Palette Edge is purpose-built to support key industry use cases including Internet of Things device management and orchestration, data ingestion, streaming, analytics and AI inference. “For us, edge is an enabler to help clinicians deliver better patient outcomes by deploying technology closer to the user,” said Vignesh Shetty, SVP & GM Edison AI and Platform at GE Healthcare Digital. “The need for a secure, cost-effective approach to manage Kubernetes at the edge at scale is more relevant than ever before.” The new Palette Edge delivers on the key priorities for edge K8s users with: Tamperproof security for Kubernetes at the edge: Spectro Cloud research found that security is the #1 concern when adopting edge Kubernetes. Edge Kubernetes devices deployed in remote, unmonitored locations are particularly vulnerable to deliberate tampering and unintentional configuration drift, where their operating system, distribution and other software elements move out of compliance through ad hoc configuration changes. Palette Edge now enables operations teams to build highly secure configurations for edge devices, including their preferred Kubernetes distribution and the underlying OS, which once deployed become immutable, read-only and unmodifiable by the application user, just like the firmware on a smartphone. The now-immutable stack also enables zero-downtime rolling upgrades, due to a failsafe deployment design. Palette eXtended Kubernetes Edge (PXK-E): This new edge-optimized Kubernetes distribution version of Spectro Cloud’s CNCF-upstream Kubernetes distribution is available now to all Palette customers. PXK-E incorporates Palette’s new immutability capability, along with NIST-800 security hardening. It is certified for more than 50 open source and commercial cloud native integrations and provides high availability and zero-downtime rolling upgrades even in single-server configurations. With Palette Edge, businesses can choose the PXK-E distribution or Palette-optimized versions of any other K8s distribution, verified and supported by Spectro Cloud. A powerful NOC-like dashboard: Now organizations scaling to thousands or tens of thousands of edge devices have the power to manage their fleet more easily and with greater control than ever before. Palette Edge’s Network Operations Center-like (NOC) dashboard provides a highly intuitive user experience with live status for key events, plus advanced capabilities to filter, tag and drill down to clusters by location, status or other attribute. Importantly, operators can define powerful workflows for managing clusters, with almost infinite possibilities: for example, they can phase deployments of cluster updates by location for canary testing, or schedule patching to follow the sun. Ultra-simple edge device onboarding: In edge Kubernetes projects, organizations can find the act of deploying new devices in remote locations incredibly problematic; often, costly field engineering truck rolls are needed. Palette Edge makes it easy for non-specialist staff to quickly power up and onboard a new device into a managed cluster, using a variety of methods, such as through Palette Edge’s user interface, leveraging its open API, the Spectro Cloud Terraform provider, or by simply scanning a QR code on the edge device itself. The features delivered in this new Palette Edge release reflect real customer requirements of K8s at the edge. To address them and also contribute to the broader cloud native community, Spectro Cloud is now leading a unique open source project which delivers failsafe immutability at the edge: Kairos. Version 1.0 of Kairos is now generally available with extended community support, and is free to download and use. For more information, visit www.kairos.io. This is another example demonstrating Spectro Cloud’s continued commitment to foster innovation as a member of the CNCF and Linux Foundation, contributing to major Kubernetes ecosystem projects such as Cluster API and the Cluster API Provider for Canonical MAAS. These major new features are available today in Spectro Cloud’s Palette Edge edition and further position Palette as the first choice for organizations running Kubernetes at the edge at scale, enabling them to bring modern applications and data close to their end-users. Customers of Palette Edge are already realizing significant benefits by avoiding otherwise necessary field engineering visits at edge locations, which can result to up to 90% reduction in operational costs. “A key use case for 5G Edge compute is mission critical, ultra-low latency, workloads. That means cyber-security is a foundational principle for Edge and not an afterthought. Spectro Cloud is delivering a customer solution for deploying modern apps to the Edge that can integrate readily into end-to-end Zero Trust architectures,” said Dr. Ken Urquhart, Global Vice-President, 5G at Zscaler. “This brand new set of capabilities is making edge K8s locations as easy as a cloud for our customers, With a platform that can scale to tens of thousands of edge locations, requirements like security, resiliency and ease-of-use can be game changers, and this has been our focus in the latest release. At Spectro Cloud we are committed champions of the innovation coming out of the open source community, and we couldn’t be more excited to collaborate with some of the most interesting projects to deliver some of those new capabilities.” Spectro Cloud co-founder and CEO Tenry Fu About Spectro Cloud Spectro Cloud uniquely enables organizations to deploy and manage Kubernetes in production, at scale. Its Palette enterprise Kubernetes management platform gives IT Operations and DevOps engineering teams effortless control of the full Kubernetes lifecycle even across multiple clouds, data centers, bare metal and edge environments. Ops teams are empowered to support their developers with curated Kubernetes stacks and tools based on their specific needs, with granular governance and enterprise-grade security.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Prisma Cloud Delivers Context-Aware Software Composition Analysis to Secure Deployment of Open Source Software

Palo Alto Network | September 23, 2022

Open source software is a critical component of cloud-native applications, allowing developers greater speed and modularity without having to reinvent the wheel each time they code. However, as the Unit 42 Cloud Threat Report, 2H 2021 found, open source software can often contain known vulnerabilities, which can open organizations up to significant risk. Palo Alto Networks (NASDAQ: PANW), the global cybersecurity leader, today introduced the industry's first context-aware software composition analysis (SCA) solution to help developers safely use open source software components. The integration of SCA into Prisma® Cloud further demonstrates why Palo Alto Networks is the leading provider of cloud-native security. Traditional SCA solutions are standalone products that can produce a large number of alerts but lack the runtime context to help fix vulnerabilities. With the addition of SCA to the Prisma Cloud platform, developers and security teams can proactively surface and prioritize known vulnerabilities that impact the application lifecycle (i.e., code, build, deploy and run). Prisma Cloud SCA delivers deep dependency detection and remediation of vulnerabilities in open source software before applications reach production. It can also help developers prioritize remediation based on software components that are already in use. These capabilities are not possible when SCA solutions are deployed as single point products. "Developers leveraging open source software should be able to build applications with the confidence they aren't opening the organization up to risk, With the average application consisting of 75% open source components, SCA on Prisma Cloud is key to protecting the organization from code to cloud and empowering developers to build with speed." Ankur Shah, senior vice president, Prisma Cloud, Palo Alto Networks As a complete cloud-native application protection platform (CNAPP), Prisma Cloud is context-aware at every stage of the application lifecycle to provide a unified view of risk across organizations' cloud environments. Where current approaches to cloud security rely on siloed products that provide intermittent visibility without remediation, Prisma Cloud approaches cloud security with a comprehensive, prevention-first framework. With 188% increase in cloud incident response cases over the past three years, this shift in approach has become mandatory. A complete code-to cloud CNAPP needs to incorporate the following five key principles in order to keep organizations safe: Security from code to cloud — protects applications at every stage of the development lifecycle — from code, build, deploy and run. Continuous, real time visibility — uses real-time and contextual security analysis of cloud environments to help prevent misconfigurations, vulnerabilities and threats. Prevention-first protection — stopping attacks and defending against zero-day vulnerabilities to drive down mean time to remediation. Choice for every cloud journey — aligning security needs with current and future cloud priorities by supporting a breadth of cloud service providers, workload architectures, continuous integration and continuous delivery (CI/CD) pipelines, integrated development environments (IDEs), and repositories with a unified platform Cloud scale security — consistently secures applications as cloud environments scale. In addition to SCA and to further increase the safety of cloud-native applications, Prisma Cloud introduced a software bill of materials (SBOM) among other capabilities for developers to easily maintain and reference a complete codebase inventory of every application component used across cloud environments. Implementing SCA and SBOM ensures Prisma Cloud aligns with these principles. "Buyers looking for cloud-native security solutions need to keep the requirements of microservices security protection in mind. The 'bolted-on' and 'whack-a-mole' approaches are a thing of the past," said Frank Dickson, program vice president, Security and Trust at IDC. "Security should be embedded throughout the application development life cycle. This means that buyers need to fundamentally change their approach to security, although they need to continue to protect their run-time environments, they must also embrace solutions that embed security in the application development process, an approach referred to as 'shift left.' Shift left requires one to think less about security products and more about continuous security processes." About Palo Alto Networks Palo Alto Networks is the world's cybersecurity leader. We innovate to outpace cyberthreats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we're committed to helping ensure each day is safer than the one before. It's what makes us the cybersecurity partner of choice.

Read More

CLOUD SECURITY

New Spectro Cloud Palette Edge Platform Brings World-Class Security and Operational Efficiencies to Kubernetes at the Edge

Spectro Cloud | September 30, 2022

Spectro Cloud, a leader in modern Kubernetes (K8s) management software, today announced a major new release of its Palette Edge platform. Kubernetes at the edge has spurred the interest of businesses around the world as they seek to enhance competitiveness and agility. To date, however, K8s at the edge has failed to realize its true potential. Why? A study by Dimensional Research found 72% of Kubernetes users effectively said: “It’s too challenging to deploy and manage Kubernetes on edge devices.” The Palette Edge platform, first launched in March 2022, earned Spectro Cloud recognition as a 2022 Gartner Cool Vendor in Edge Computing solves this problem, enabling organizations to re-define how cost-efficiently they can deploy and manage edge K8s clusters at scale, including at locations with small form factor devices, no on-site IT skills and marginal connectivity. Palette Edge delivers remote troubleshooting, zero-downtime rolling upgrades and patch management, even in single-server edge deployments, due to its unique A/B OS partition, multi-node failsafe design and support for both ARM and x86 architectures, including Intel’s Trusted Platform Module (TPM). Palette Edge derives its functionality from Spectro Cloud’s core Palette platform, which enables organizations to consistently manage K8s clusters across their full lifecycle, across public clouds, virtualized or bare metal data centers, as well as edge locations. Through a unique extension of Cloud Native Computing Foundation (CNCF’s) Cluster API, Palette enables IT teams to model their full Kubernetes stacks from the OS to the application in a true declarative model, creating project-curated, reusable Cluster Profiles while providing a choice of operating systems, K8s distributions and tools from the broad K8s ecosystem. Palette is architected to scale, delivering centralized and automated management combined with decentralized orchestration and policy enforcement — together enabling a virtually infinite scale from few to tens of thousands of clusters. Extending this core Palette foundation, Palette Edge today adds unique security, visibility and usability capabilities, setting a new industry standard for deploying and centrally managing edge K8s at scale, dramatically lowering total cost of ownership and risk for organizations of any size expanding to the edge. Palette Edge is purpose-built to support key industry use cases including Internet of Things device management and orchestration, data ingestion, streaming, analytics and AI inference. “For us, edge is an enabler to help clinicians deliver better patient outcomes by deploying technology closer to the user,” said Vignesh Shetty, SVP & GM Edison AI and Platform at GE Healthcare Digital. “The need for a secure, cost-effective approach to manage Kubernetes at the edge at scale is more relevant than ever before.” The new Palette Edge delivers on the key priorities for edge K8s users with: Tamperproof security for Kubernetes at the edge: Spectro Cloud research found that security is the #1 concern when adopting edge Kubernetes. Edge Kubernetes devices deployed in remote, unmonitored locations are particularly vulnerable to deliberate tampering and unintentional configuration drift, where their operating system, distribution and other software elements move out of compliance through ad hoc configuration changes. Palette Edge now enables operations teams to build highly secure configurations for edge devices, including their preferred Kubernetes distribution and the underlying OS, which once deployed become immutable, read-only and unmodifiable by the application user, just like the firmware on a smartphone. The now-immutable stack also enables zero-downtime rolling upgrades, due to a failsafe deployment design. Palette eXtended Kubernetes Edge (PXK-E): This new edge-optimized Kubernetes distribution version of Spectro Cloud’s CNCF-upstream Kubernetes distribution is available now to all Palette customers. PXK-E incorporates Palette’s new immutability capability, along with NIST-800 security hardening. It is certified for more than 50 open source and commercial cloud native integrations and provides high availability and zero-downtime rolling upgrades even in single-server configurations. With Palette Edge, businesses can choose the PXK-E distribution or Palette-optimized versions of any other K8s distribution, verified and supported by Spectro Cloud. A powerful NOC-like dashboard: Now organizations scaling to thousands or tens of thousands of edge devices have the power to manage their fleet more easily and with greater control than ever before. Palette Edge’s Network Operations Center-like (NOC) dashboard provides a highly intuitive user experience with live status for key events, plus advanced capabilities to filter, tag and drill down to clusters by location, status or other attribute. Importantly, operators can define powerful workflows for managing clusters, with almost infinite possibilities: for example, they can phase deployments of cluster updates by location for canary testing, or schedule patching to follow the sun. Ultra-simple edge device onboarding: In edge Kubernetes projects, organizations can find the act of deploying new devices in remote locations incredibly problematic; often, costly field engineering truck rolls are needed. Palette Edge makes it easy for non-specialist staff to quickly power up and onboard a new device into a managed cluster, using a variety of methods, such as through Palette Edge’s user interface, leveraging its open API, the Spectro Cloud Terraform provider, or by simply scanning a QR code on the edge device itself. The features delivered in this new Palette Edge release reflect real customer requirements of K8s at the edge. To address them and also contribute to the broader cloud native community, Spectro Cloud is now leading a unique open source project which delivers failsafe immutability at the edge: Kairos. Version 1.0 of Kairos is now generally available with extended community support, and is free to download and use. For more information, visit www.kairos.io. This is another example demonstrating Spectro Cloud’s continued commitment to foster innovation as a member of the CNCF and Linux Foundation, contributing to major Kubernetes ecosystem projects such as Cluster API and the Cluster API Provider for Canonical MAAS. These major new features are available today in Spectro Cloud’s Palette Edge edition and further position Palette as the first choice for organizations running Kubernetes at the edge at scale, enabling them to bring modern applications and data close to their end-users. Customers of Palette Edge are already realizing significant benefits by avoiding otherwise necessary field engineering visits at edge locations, which can result to up to 90% reduction in operational costs. “A key use case for 5G Edge compute is mission critical, ultra-low latency, workloads. That means cyber-security is a foundational principle for Edge and not an afterthought. Spectro Cloud is delivering a customer solution for deploying modern apps to the Edge that can integrate readily into end-to-end Zero Trust architectures,” said Dr. Ken Urquhart, Global Vice-President, 5G at Zscaler. “This brand new set of capabilities is making edge K8s locations as easy as a cloud for our customers, With a platform that can scale to tens of thousands of edge locations, requirements like security, resiliency and ease-of-use can be game changers, and this has been our focus in the latest release. At Spectro Cloud we are committed champions of the innovation coming out of the open source community, and we couldn’t be more excited to collaborate with some of the most interesting projects to deliver some of those new capabilities.” Spectro Cloud co-founder and CEO Tenry Fu About Spectro Cloud Spectro Cloud uniquely enables organizations to deploy and manage Kubernetes in production, at scale. Its Palette enterprise Kubernetes management platform gives IT Operations and DevOps engineering teams effortless control of the full Kubernetes lifecycle even across multiple clouds, data centers, bare metal and edge environments. Ops teams are empowered to support their developers with curated Kubernetes stacks and tools based on their specific needs, with granular governance and enterprise-grade security.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Prisma Cloud Delivers Context-Aware Software Composition Analysis to Secure Deployment of Open Source Software

Palo Alto Network | September 23, 2022

Open source software is a critical component of cloud-native applications, allowing developers greater speed and modularity without having to reinvent the wheel each time they code. However, as the Unit 42 Cloud Threat Report, 2H 2021 found, open source software can often contain known vulnerabilities, which can open organizations up to significant risk. Palo Alto Networks (NASDAQ: PANW), the global cybersecurity leader, today introduced the industry's first context-aware software composition analysis (SCA) solution to help developers safely use open source software components. The integration of SCA into Prisma® Cloud further demonstrates why Palo Alto Networks is the leading provider of cloud-native security. Traditional SCA solutions are standalone products that can produce a large number of alerts but lack the runtime context to help fix vulnerabilities. With the addition of SCA to the Prisma Cloud platform, developers and security teams can proactively surface and prioritize known vulnerabilities that impact the application lifecycle (i.e., code, build, deploy and run). Prisma Cloud SCA delivers deep dependency detection and remediation of vulnerabilities in open source software before applications reach production. It can also help developers prioritize remediation based on software components that are already in use. These capabilities are not possible when SCA solutions are deployed as single point products. "Developers leveraging open source software should be able to build applications with the confidence they aren't opening the organization up to risk, With the average application consisting of 75% open source components, SCA on Prisma Cloud is key to protecting the organization from code to cloud and empowering developers to build with speed." Ankur Shah, senior vice president, Prisma Cloud, Palo Alto Networks As a complete cloud-native application protection platform (CNAPP), Prisma Cloud is context-aware at every stage of the application lifecycle to provide a unified view of risk across organizations' cloud environments. Where current approaches to cloud security rely on siloed products that provide intermittent visibility without remediation, Prisma Cloud approaches cloud security with a comprehensive, prevention-first framework. With 188% increase in cloud incident response cases over the past three years, this shift in approach has become mandatory. A complete code-to cloud CNAPP needs to incorporate the following five key principles in order to keep organizations safe: Security from code to cloud — protects applications at every stage of the development lifecycle — from code, build, deploy and run. Continuous, real time visibility — uses real-time and contextual security analysis of cloud environments to help prevent misconfigurations, vulnerabilities and threats. Prevention-first protection — stopping attacks and defending against zero-day vulnerabilities to drive down mean time to remediation. Choice for every cloud journey — aligning security needs with current and future cloud priorities by supporting a breadth of cloud service providers, workload architectures, continuous integration and continuous delivery (CI/CD) pipelines, integrated development environments (IDEs), and repositories with a unified platform Cloud scale security — consistently secures applications as cloud environments scale. In addition to SCA and to further increase the safety of cloud-native applications, Prisma Cloud introduced a software bill of materials (SBOM) among other capabilities for developers to easily maintain and reference a complete codebase inventory of every application component used across cloud environments. Implementing SCA and SBOM ensures Prisma Cloud aligns with these principles. "Buyers looking for cloud-native security solutions need to keep the requirements of microservices security protection in mind. The 'bolted-on' and 'whack-a-mole' approaches are a thing of the past," said Frank Dickson, program vice president, Security and Trust at IDC. "Security should be embedded throughout the application development life cycle. This means that buyers need to fundamentally change their approach to security, although they need to continue to protect their run-time environments, they must also embrace solutions that embed security in the application development process, an approach referred to as 'shift left.' Shift left requires one to think less about security products and more about continuous security processes." About Palo Alto Networks Palo Alto Networks is the world's cybersecurity leader. We innovate to outpace cyberthreats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we're committed to helping ensure each day is safer than the one before. It's what makes us the cybersecurity partner of choice.

Read More