Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

More C-Suite on deck

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

Related News

CLOUD SECURITY

Blue Planet Automation Accelerates CSP Adoption of 5G and Multi-Cloud

Blue Planet | September 28, 2022

Blue Planet, a division of Ciena has added new software enhancements to its intelligent automation product portfolio, helping communication service providers (CSPs) accelerate their digital transformation and quickly monetize innovative digital services built on 5G and multi-cloud infrastructure. These enhancements deliver end-to-end observability and control to automate service lifecycle management, improve operational agility and optimize customer experience. The latest software innovations across the Blue Planet intelligent automation portfolio address multiple CSP digital transformation challenges and opportunities: 5G automation: The emergence of 5G standalone, network slicing and multi-access edge computing (MEC) allows CSPs to monetize their network in new ways by delivering innovative slice-based services and offering true digital experiences. Blue Planet is providing new 5G automation capabilities that include: An open, productized 5G network slicing solution that incorporates end-to-end orchestration and observability for zero-touch lifecycle management – automating design, activation, assurance, and modification – of slices, including sub-slice management, across the radio access network (RAN) to the core. Dynamic inventory for visualizing the optimal placement of physical and cloud-native resources as well as the end-to-end 5G service topology to help CSPs plan and deploy their 5G resources quickly and efficiently. Multi-Cloud extensibility: Open cloud-based approaches are critical to increasing scale and agility, as well as enabling elastic connectivity models with cloud providers. New Blue Planet multi-cloud enhancements include: Broad Kubernetes support that enables the intelligent placement and orchestration of cloud-based network functions (CNFs) and applications in distributed multi-cloud environments. As a truly cloud-native platform, Blue Planet can be deployed in any public or private cloud and can be consumed in a software-as-a-service (SaaS) model. As a key player in the multi-cloud ecosystem, Blue Planet has recently joined Nephio, a new Linux Foundation open-source project seeded by Google and focused on Kubernetes-based intent-driven automation of network functions and the underlying infrastructure that supports them. Low-code usability: Low-code technology helps CSPs improve operational agility by empowering them and their system integration partners to design and build new service types and applications for end customers with minimal IT and vendor support. New Blue Planet low-code enhancements include: A single set of integrated development tools across the Blue Planet portfolio to accelerate the onboarding of new network resources and declarative templating abilities that simplify the modeling and creation of new services. "With the rise of 5G and cloudified services, CSPs’ network and service operations will become even more complicated, making automation a necessity. Blue Planet has been making steady incremental progress to enable CSP automation, with its vendor-agnostic, modular, programmable take on service lifecycle management. This latest product upgrade from Blue Planet, with its focus on simplicity for the customer, provides telcos with an opportunity for growth and to engage with the digital economy,” said Francis Haysom, Principal Analyst, Appledore. "Digitization is accelerating for CSPs as they modernize their operations to deliver innovative new services more quickly and cost-effectively,” said Rick Hamilton, At Blue Planet, we are laser-focused on creating intelligent automation capabilities that help our CSP customers digitize operations and deliver exciting new digital services to improve the customer experience.” Senior Vice President, Blue Planet. You can learn more about these new and enhanced features by visiting Blue Planet this week at Digital Transformation World (DTW) 2022, September 20-22 in Copenhagen, Denmark, where Blue Planet is participating in the ‘Supercharged edge-aware marketplaces’ Catalyst demonstration. About Blue Planet Blue Planet provides proven software solutions that accelerate digital transformation through intelligent automation. With more than 200 deployments worldwide, our modular, vendor-agnostic product portfolio enables real-time visibility and control to manage changing network operating environments. Backed by a global team of delivery specialists and an ecosystem of partners, Blue Planet is a division of Ciena that combines expertise across IT, network, and business operations to enable the agility necessary for creating differentiated end-customer experiences.

Read More

CLOUD DEPLOYMENT MODELS

CoreStack Accelerates Vision and Growth with Acquisition of Optio3

CoreStack | September 27, 2022

CoreStack, a global multi-cloud governance provider, today announced the company’s acquisition of Optio3, an AI-powered operations management company based in Seattle, WA. As a result, CoreStack will acquire 100 percent of Optio3’s technology and IP and will integrate Optio3 team into the CoreStack team. Optio3 Co-founder and CEO Sridhar (Sri) Chandrashekar will be joining the CoreStack leadership team as Chief Digital Officer (CDO). “We’ve been leveraging Optio3’s technology in our platform for 9 months and have had tremendous success with it,” said Ezhilarasan (Ez) Natarajan, CoreStack Founder and CEO. “We now have the opportunity to bring the Optio3 team’s expertise in-house and can further tailor the technology to support our enterprise customers’ needs.” CoreStack helps enterprises unleash the power of cloud on their terms by providing a NextGen multi-cloud governance platform that is Continuous, Holistic, Autonomous, Integrated, and Nimble (CHAIN). This NextGen governance solution enables proactive multi-cloud governance and 360-degree visibility across financial management (FinOps), security operations (SecOps), and cloud operations (CloudOps) in a unified dashboard. The Optio3 acquisition will further facilitate CoreStack’s delivery of these NextGen multi-cloud governance capabilities, bringing their deep industry experience in building scalable SaaS products as well as a proven technology framework that strengthens the platform, automates the cloud infrastructure, and increases the speed of innovation and delivery. “CoreStack is at an inflection point in its growth curve with a phenomenal pipeline of Fortune 5000 customers,” said Sri Chandrashekar, CoreStack’s new CDO. “The Optio3 team is highly specialized in delivering high-scale platforms and SaaS solutions to those enterprise customers. I’m excited that we’re working together to achieve CoreStack’s ambitious vision and product roadmap for NextGen Cloud Governance.” Founded in 2016, CoreStack is a multi-national corporation with headquarters in Bellevue, WA, an engineering Center of Excellence is in Chennai, India, and sales and support personnel located across the globe to ensure seamless support. Since January 2022, CoreStack has hired more than 150 people, won significant deals, and added numerous marquee partners. Booked annual revenues have grown by more than 100%, and customer renewal rates remain at 100%. Annual cloud spend across all customers and partners governed by CoreStack is crossing $2B, and the company has doubled down on partnership engagements with AWS, Azure, Google, and Oracle. “We are thrilled to be bringing Optio3’s technology and team into our family,” said Ez Natarajan. “CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution – one that drives digital transformation and delivers next-level performance.” “We are delighted to bring in Optio3’s technology, CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution one that drives digital transformation and delivers next-level performance.” Sabapathy Arumugam, CoreStack Co-Founder and CTO About CoreStack CoreStack provides a NextGen Cloud Governance platform that empowers enterprises to predictably increase top-line revenues, improve bottom-line efficiencies, and gain a competitive edge through AI-powered real-time cloud governance on autopilot. CoreStack's FinOps, SecOps, and CloudOps solutions embrace, enhance, and extend native-cloud capabilities, enabling reporting, recommendation, and remediation and providing single pane-of-glass governance across multi-cloud. Through executive dashboards for comprehensive real-time insights, CoreStack delivers transformative value such as 40% increase in operational efficiencies, 50% decrease in cloud costs, and 100% security assurance and compliance. CoreStack helps 500+ global enterprises govern $2+ billion in annual cloud consumption. Gartner, Frost & Sullivan, Forrester, S&P Global and IDC have recognized CoreStack as an innovator and leader in cloud management solutions. CoreStack is backed by strategic advisors, including the ex-CEO of Wipro and ex-CIO of Microsoft. The company is a Microsoft Azure Gold Partner, Amazon AWS Advanced Technology Competency Partner, Oracle Cloud Build Partner, and Google Cloud Build Partner.

Read More

CLOUD SECURITY

SoundHound Unveils Full Suite of Edge and Cloud Connectivity Solutions to Boost Accuracy and Privacy in Voice AI

SoundHound | September 19, 2022

SoundHound AI, Inc. (“SoundHound”), a global leader in voice artificial intelligence, today announced the availability of a whole suite of Edge and Cloud connectivity solutions that will allow brands to voice-enable almost any product, device, or service. Businesses looking to deploy voice AI can choose from options that match their available processing power and end-user needs. These include fully-embedded Edge technology (including a new EdgeLite option), exclusively Cloud-connected technology, or a hybrid combination of Edge+Cloud. The new offerings mean that automakers, smart device manufacturers, and service providers can select for faster and more accurate response delivery, reduced manufacturing costs, and improved flexibility. Businesses embracing these connectivity options include car brands like Hyundai and prominent smart device manufacturers. SoundHound’s selection of on-device Edge solutions allow brands adopting voice technology to grant their end-users greater levels of privacy by keeping data stored locally, so it never reaches the cloud. For cloud connectivity, SoundHound allows brands (and not third parties) full control over data privacy so that they can communicate transparently with their users about how information is managed. “Voice technology is now a must for products destined for the consumer market, but that doesn’t mean it’s one-size-fits-all. Here we’re offering a range of connectivity options that deliver fast and accurate voice AI to meet different needs, The availability of more Edge options will allow businesses to store and protect sensitive data locally – which could help brands build customer trust. Our hybrid options help supercharge speed and accuracy. So whatever the use case or computing capacity, we can match it for optimal results.” James Hom, Co-Founder and Chief Product Officer at SoundHound Available connectivity options: EdgeLite With this fully-embedded voice solution companies can process data locally without cloud-related data privacy concerns. Developers have access to natural language commands with less memory and CPU impact, a bundled wake word, and the ability to instantly update commands. EdgeLite+Cloud All the capabilities of EdgeLite, with the added flexibility to access the cloud to answer queries or push product updates. Edge Fully-embedded voice AI solution with as much Natural Language Understanding (NLU) capabilities to meet customer demand for hands-free convenience – without cloud-related data privacy concerns. Includes full accessibility to custom commands and the ability to create custom domains for proprietary on-device functionality. Edge+Cloud The capabilities of Edge with the flexibility and power of cloud connectivity. Allows companies to deliver the level of cloud connectivity that best matches their products and users. Cloud-Only Equips voice assistants with real-time data and information from the cloud for delivery of the most relevant responses to user queries, with no restrictions from device CPU and memory capabilities (while retaining ownership of your customer relationships and access to data and analytics). SoundHound’s Edge+Cloud solutions use Active Arbitration™ technology to ensure that – regardless of the query – the voice assistant will always return the most accurate answer, fast. Before Active Arbitration, users had to settle for solutions that took several seconds to search one platform and then the other looking for a response. SoundHound's Active Arbitration technology delivers a query to the cloud and the embedded system simultaneously, which facilitates a faster, more accurate conversational experience. “Increasingly, consumers are using their voices to interact with products and devices, and yet many brands are still struggling to settle on the best path when it comes to adopting voice AI,” says Keyvan Mohajer, Co-Founder and Chief Executive of SoundHound. “We’re providing this range of solutions to help any company meet customer expectations of speed and accuracy, with results delivered in the style of natural conversation. And with the right technology in place, voice quickly becomes a new channel to strengthen a brand’s relationship with its customers.” From EdgeLite to Edge to Cloud-only, manufacturers can now use the same implementation software to provide any level of voice-enablement possible. For small device manufacturers and those looking for a smaller processing footprint, EdgeLite solutions allow them to add voice commands to make their equipment safer and easier to use—and the users of the product more efficient. Our EdgeLite+Cloud and Edge+Cloud is ideal for circumstances where a cloud connection may not always be reliable—but where the voice user interface is still required to control the equipment or get critical information. Both solutions also use our Active Arbitration technology to get the best, most accurate results by sending the query to the Cloud and embedded system simultaneously. About SoundHound SoundHound a leading innovator of conversational intelligence, offers an independent voice AI platform that enables businesses across industries to deliver best-in-class conversational experiences to their customers. Built on proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies, SoundHound’s advanced voice AI platform provides exceptional speed and accuracy and enables humans to interact with products and services like they interact with each other—by speaking naturally. SoundHound is trusted by companies around the globe, including Hyundai, Mercedes-Benz, Pandora, Qualcomm, Netflix, Snap, Square, LG, VIZIO, KIA, and Stellantis.

Read More

CLOUD SECURITY

Blue Planet Automation Accelerates CSP Adoption of 5G and Multi-Cloud

Blue Planet | September 28, 2022

Blue Planet, a division of Ciena has added new software enhancements to its intelligent automation product portfolio, helping communication service providers (CSPs) accelerate their digital transformation and quickly monetize innovative digital services built on 5G and multi-cloud infrastructure. These enhancements deliver end-to-end observability and control to automate service lifecycle management, improve operational agility and optimize customer experience. The latest software innovations across the Blue Planet intelligent automation portfolio address multiple CSP digital transformation challenges and opportunities: 5G automation: The emergence of 5G standalone, network slicing and multi-access edge computing (MEC) allows CSPs to monetize their network in new ways by delivering innovative slice-based services and offering true digital experiences. Blue Planet is providing new 5G automation capabilities that include: An open, productized 5G network slicing solution that incorporates end-to-end orchestration and observability for zero-touch lifecycle management – automating design, activation, assurance, and modification – of slices, including sub-slice management, across the radio access network (RAN) to the core. Dynamic inventory for visualizing the optimal placement of physical and cloud-native resources as well as the end-to-end 5G service topology to help CSPs plan and deploy their 5G resources quickly and efficiently. Multi-Cloud extensibility: Open cloud-based approaches are critical to increasing scale and agility, as well as enabling elastic connectivity models with cloud providers. New Blue Planet multi-cloud enhancements include: Broad Kubernetes support that enables the intelligent placement and orchestration of cloud-based network functions (CNFs) and applications in distributed multi-cloud environments. As a truly cloud-native platform, Blue Planet can be deployed in any public or private cloud and can be consumed in a software-as-a-service (SaaS) model. As a key player in the multi-cloud ecosystem, Blue Planet has recently joined Nephio, a new Linux Foundation open-source project seeded by Google and focused on Kubernetes-based intent-driven automation of network functions and the underlying infrastructure that supports them. Low-code usability: Low-code technology helps CSPs improve operational agility by empowering them and their system integration partners to design and build new service types and applications for end customers with minimal IT and vendor support. New Blue Planet low-code enhancements include: A single set of integrated development tools across the Blue Planet portfolio to accelerate the onboarding of new network resources and declarative templating abilities that simplify the modeling and creation of new services. "With the rise of 5G and cloudified services, CSPs’ network and service operations will become even more complicated, making automation a necessity. Blue Planet has been making steady incremental progress to enable CSP automation, with its vendor-agnostic, modular, programmable take on service lifecycle management. This latest product upgrade from Blue Planet, with its focus on simplicity for the customer, provides telcos with an opportunity for growth and to engage with the digital economy,” said Francis Haysom, Principal Analyst, Appledore. "Digitization is accelerating for CSPs as they modernize their operations to deliver innovative new services more quickly and cost-effectively,” said Rick Hamilton, At Blue Planet, we are laser-focused on creating intelligent automation capabilities that help our CSP customers digitize operations and deliver exciting new digital services to improve the customer experience.” Senior Vice President, Blue Planet. You can learn more about these new and enhanced features by visiting Blue Planet this week at Digital Transformation World (DTW) 2022, September 20-22 in Copenhagen, Denmark, where Blue Planet is participating in the ‘Supercharged edge-aware marketplaces’ Catalyst demonstration. About Blue Planet Blue Planet provides proven software solutions that accelerate digital transformation through intelligent automation. With more than 200 deployments worldwide, our modular, vendor-agnostic product portfolio enables real-time visibility and control to manage changing network operating environments. Backed by a global team of delivery specialists and an ecosystem of partners, Blue Planet is a division of Ciena that combines expertise across IT, network, and business operations to enable the agility necessary for creating differentiated end-customer experiences.

Read More

CLOUD DEPLOYMENT MODELS

CoreStack Accelerates Vision and Growth with Acquisition of Optio3

CoreStack | September 27, 2022

CoreStack, a global multi-cloud governance provider, today announced the company’s acquisition of Optio3, an AI-powered operations management company based in Seattle, WA. As a result, CoreStack will acquire 100 percent of Optio3’s technology and IP and will integrate Optio3 team into the CoreStack team. Optio3 Co-founder and CEO Sridhar (Sri) Chandrashekar will be joining the CoreStack leadership team as Chief Digital Officer (CDO). “We’ve been leveraging Optio3’s technology in our platform for 9 months and have had tremendous success with it,” said Ezhilarasan (Ez) Natarajan, CoreStack Founder and CEO. “We now have the opportunity to bring the Optio3 team’s expertise in-house and can further tailor the technology to support our enterprise customers’ needs.” CoreStack helps enterprises unleash the power of cloud on their terms by providing a NextGen multi-cloud governance platform that is Continuous, Holistic, Autonomous, Integrated, and Nimble (CHAIN). This NextGen governance solution enables proactive multi-cloud governance and 360-degree visibility across financial management (FinOps), security operations (SecOps), and cloud operations (CloudOps) in a unified dashboard. The Optio3 acquisition will further facilitate CoreStack’s delivery of these NextGen multi-cloud governance capabilities, bringing their deep industry experience in building scalable SaaS products as well as a proven technology framework that strengthens the platform, automates the cloud infrastructure, and increases the speed of innovation and delivery. “CoreStack is at an inflection point in its growth curve with a phenomenal pipeline of Fortune 5000 customers,” said Sri Chandrashekar, CoreStack’s new CDO. “The Optio3 team is highly specialized in delivering high-scale platforms and SaaS solutions to those enterprise customers. I’m excited that we’re working together to achieve CoreStack’s ambitious vision and product roadmap for NextGen Cloud Governance.” Founded in 2016, CoreStack is a multi-national corporation with headquarters in Bellevue, WA, an engineering Center of Excellence is in Chennai, India, and sales and support personnel located across the globe to ensure seamless support. Since January 2022, CoreStack has hired more than 150 people, won significant deals, and added numerous marquee partners. Booked annual revenues have grown by more than 100%, and customer renewal rates remain at 100%. Annual cloud spend across all customers and partners governed by CoreStack is crossing $2B, and the company has doubled down on partnership engagements with AWS, Azure, Google, and Oracle. “We are thrilled to be bringing Optio3’s technology and team into our family,” said Ez Natarajan. “CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution – one that drives digital transformation and delivers next-level performance.” “We are delighted to bring in Optio3’s technology, CoreStack was born with the mission of establishing a robust, NextGen governance layer on top of even the most complex multi-cloud ecosystems. We are now perfectly positioned to offer our customers a highly scalable, manageable, and reliable solution one that drives digital transformation and delivers next-level performance.” Sabapathy Arumugam, CoreStack Co-Founder and CTO About CoreStack CoreStack provides a NextGen Cloud Governance platform that empowers enterprises to predictably increase top-line revenues, improve bottom-line efficiencies, and gain a competitive edge through AI-powered real-time cloud governance on autopilot. CoreStack's FinOps, SecOps, and CloudOps solutions embrace, enhance, and extend native-cloud capabilities, enabling reporting, recommendation, and remediation and providing single pane-of-glass governance across multi-cloud. Through executive dashboards for comprehensive real-time insights, CoreStack delivers transformative value such as 40% increase in operational efficiencies, 50% decrease in cloud costs, and 100% security assurance and compliance. CoreStack helps 500+ global enterprises govern $2+ billion in annual cloud consumption. Gartner, Frost & Sullivan, Forrester, S&P Global and IDC have recognized CoreStack as an innovator and leader in cloud management solutions. CoreStack is backed by strategic advisors, including the ex-CEO of Wipro and ex-CIO of Microsoft. The company is a Microsoft Azure Gold Partner, Amazon AWS Advanced Technology Competency Partner, Oracle Cloud Build Partner, and Google Cloud Build Partner.

Read More

CLOUD SECURITY

SoundHound Unveils Full Suite of Edge and Cloud Connectivity Solutions to Boost Accuracy and Privacy in Voice AI

SoundHound | September 19, 2022

SoundHound AI, Inc. (“SoundHound”), a global leader in voice artificial intelligence, today announced the availability of a whole suite of Edge and Cloud connectivity solutions that will allow brands to voice-enable almost any product, device, or service. Businesses looking to deploy voice AI can choose from options that match their available processing power and end-user needs. These include fully-embedded Edge technology (including a new EdgeLite option), exclusively Cloud-connected technology, or a hybrid combination of Edge+Cloud. The new offerings mean that automakers, smart device manufacturers, and service providers can select for faster and more accurate response delivery, reduced manufacturing costs, and improved flexibility. Businesses embracing these connectivity options include car brands like Hyundai and prominent smart device manufacturers. SoundHound’s selection of on-device Edge solutions allow brands adopting voice technology to grant their end-users greater levels of privacy by keeping data stored locally, so it never reaches the cloud. For cloud connectivity, SoundHound allows brands (and not third parties) full control over data privacy so that they can communicate transparently with their users about how information is managed. “Voice technology is now a must for products destined for the consumer market, but that doesn’t mean it’s one-size-fits-all. Here we’re offering a range of connectivity options that deliver fast and accurate voice AI to meet different needs, The availability of more Edge options will allow businesses to store and protect sensitive data locally – which could help brands build customer trust. Our hybrid options help supercharge speed and accuracy. So whatever the use case or computing capacity, we can match it for optimal results.” James Hom, Co-Founder and Chief Product Officer at SoundHound Available connectivity options: EdgeLite With this fully-embedded voice solution companies can process data locally without cloud-related data privacy concerns. Developers have access to natural language commands with less memory and CPU impact, a bundled wake word, and the ability to instantly update commands. EdgeLite+Cloud All the capabilities of EdgeLite, with the added flexibility to access the cloud to answer queries or push product updates. Edge Fully-embedded voice AI solution with as much Natural Language Understanding (NLU) capabilities to meet customer demand for hands-free convenience – without cloud-related data privacy concerns. Includes full accessibility to custom commands and the ability to create custom domains for proprietary on-device functionality. Edge+Cloud The capabilities of Edge with the flexibility and power of cloud connectivity. Allows companies to deliver the level of cloud connectivity that best matches their products and users. Cloud-Only Equips voice assistants with real-time data and information from the cloud for delivery of the most relevant responses to user queries, with no restrictions from device CPU and memory capabilities (while retaining ownership of your customer relationships and access to data and analytics). SoundHound’s Edge+Cloud solutions use Active Arbitration™ technology to ensure that – regardless of the query – the voice assistant will always return the most accurate answer, fast. Before Active Arbitration, users had to settle for solutions that took several seconds to search one platform and then the other looking for a response. SoundHound's Active Arbitration technology delivers a query to the cloud and the embedded system simultaneously, which facilitates a faster, more accurate conversational experience. “Increasingly, consumers are using their voices to interact with products and devices, and yet many brands are still struggling to settle on the best path when it comes to adopting voice AI,” says Keyvan Mohajer, Co-Founder and Chief Executive of SoundHound. “We’re providing this range of solutions to help any company meet customer expectations of speed and accuracy, with results delivered in the style of natural conversation. And with the right technology in place, voice quickly becomes a new channel to strengthen a brand’s relationship with its customers.” From EdgeLite to Edge to Cloud-only, manufacturers can now use the same implementation software to provide any level of voice-enablement possible. For small device manufacturers and those looking for a smaller processing footprint, EdgeLite solutions allow them to add voice commands to make their equipment safer and easier to use—and the users of the product more efficient. Our EdgeLite+Cloud and Edge+Cloud is ideal for circumstances where a cloud connection may not always be reliable—but where the voice user interface is still required to control the equipment or get critical information. Both solutions also use our Active Arbitration technology to get the best, most accurate results by sending the query to the Cloud and embedded system simultaneously. About SoundHound SoundHound a leading innovator of conversational intelligence, offers an independent voice AI platform that enables businesses across industries to deliver best-in-class conversational experiences to their customers. Built on proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies, SoundHound’s advanced voice AI platform provides exceptional speed and accuracy and enables humans to interact with products and services like they interact with each other—by speaking naturally. SoundHound is trusted by companies around the globe, including Hyundai, Mercedes-Benz, Pandora, Qualcomm, Netflix, Snap, Square, LG, VIZIO, KIA, and Stellantis.

Read More

Spotlight

Brain-Friendly

Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling)....

Events

Resources