Home > Companies > C-Suite On Deck > 'Partners are an extension of their brand,' says Adam Cason

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023 | Read Time : 7:06 min

C-suite on Deck – An Interview with Adam Cason, Futurex
Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Partnerships can be huge force multipliers for a business, and they can extend them out to regions where they don't have a physical presence.

Media 7: How has your professional journey evolved over time, and what lessons have you learned along the way?
Adam Cason: My professional journey has been an interesting one, since I started out focusing heavily on hands-on technical work, and then gradually over time moved more and more onto the commercial and the business side. Keeping the technical aspects of the business front-and-centre is something that I've been able to hang on to still, which keeps things fun. I’m fortunate to have the opportunity to interact with technology at a fairly deep level on a day-to-day basis. Having that kind of connection has let me stay grounded in what actually matters.
Beyond that, I’ve learned to hang on to a sense of curiosity as much as possible. That's one of the big drivers of innovation, especially in the enterprise security space, where we're going up against attackers who are equally curious and equally innovative in finding ways to exploit systems that we rely on as a society. To stay ahead of that, as an information security community, we need to have that same sense of curiosity, exploration, and experimentation in the types of technology we develop and consider for the future.

M7: How does Futurex maintain provision of innovative standard compliance and data encryption solution?
AC: For us, following the instructions mandated by the compliance standards is the easy part. The challenge, where we focus a lot of our energy from a corporate perspective, is around developing technology and architecture that fits into the compliance picture while also allowing businesses to focus on what they do best.
When you talk to a corporation or a government organization, maintaining good information security is a critical portion of their responsibility, but that's not their sole reason for existing. They're serving their customers, they’re manufacturing their widgets, they’re providing services to their constituencies. Much of Futurex’s focus has been around developing technology that allows them to maintain focus on that. Thus, they don't have to worry about security as much. They don't have to spend as much time, money, and energy on the maintenance of those security technologies. Their technology is just supposed to work, and we put a lot of our developmental energy towards that.

M7: How do you stay up-to-date with the latest trends and advancements in the information security and how do you apply this knowledge to the work at Futurex?
AC:  A lot of Futurex’s work is driven by regulatory standards, whether it's FIPS 140-3, Level 3, or PCI HSM in the payments industry. We do quite a bit of work to help advance the state of the industry by, contributing to the various standards bodies, offering our guidance and advocating on behalf of our customers and partners. We aim to drive growth in those standards to meet the next generation of data security needs and keep our industry’s technology far ahead of the attackers.

Read more: L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations

 


The decision for any company to develop and prioritize a partnership model really is a unique one.

M7: Would you like to brief us about Futurex’s own cloud systems, VirtuCrypt and its benefits?
AC: Absolutely. The areas Futurex focuses on as a company are HSMs or hardware security modules for payments and general-purpose use cases and enterprise key management servers. Both of those areas were traditionally handled using on-premises hardware appliances and servers that customers would deploy and manage from their own data centres. In recent years, however, that has changed.
With our VirtuCrypt offering, we offer this same technology through a SaaS model, where we maintain data centres around the world from which we deliver services. Organizations that are looking to push enterprise workloads into public cloud providers ,now have a way through our VirtuCrypt offering, to connect those into enterprise security technology that traditionally required physical devices.
This technology is particularly useful in the payments industry, where financial services organizations worldwide are seeking ways to move to the cloud. Until Futurex began offering its VirtuCrypt cloud payment HSM service, there really was no easy-to-use method to do that.

M7: Futurex committed to providing exceptional customer service. Can you describe how you prioritize customer needs and expectation while balancing the need of the organization?
AC: A lot of what Futurex does for customers involves custom development, and balancing the unique and specific needs of an individual customer alongside the needs of our overall customer base, as well as Futurex’s strategic priorities, is a delicate art. When we talk about our product roadmap, we are very deliberate in how we mix feedback and guidance from our customers and partners, along with our own strategic goals, as well as where we see the industry heading.

M7: What are some of the common challenges or risks associated with the forming of strategic alliance or partnership? And how does your company mitigate to those risk?
AC: Partnerships can be huge force multipliers for a businesses, and they can extend them out to regions where they don't have a physical presence. They can also help them get into new verticals and really do a lot to drive growth. They can also help them extend the utility of their technology through solution integrations. The decision for any company to develop and prioritize a partnership model really is a unique one. They must make it very deliberately because partners are an extension of their brand. If you have partners in the field representing your brand, the end customer views them essentially as your company, in a way. Managing that risk carefully and making sure your brand is being represented in a positive way is one of the critical challenges, and opportunities, that any organization considering a channel and technology partner ecosystem must face.

Read more: Oracle's Lisa Marcyes says, 'People trust people more than they trust brands' 


With the rise of Big Data, information about consumer behavior can be correlated across sources to build an incredibly detailed picture of someone or a group of people, which poses security challenges.

M7: Data is considered the king of the market. What role does data analytics play in modern information security systems and how can it be used to improve security and prevent attacks?
AC: When we look at data analytics in 2023 and beyond, a big challenge that society as a whole faces, is for the individual consumer. With the rise of Big Data, information about consumer behavior can be correlated across sources to build an incredibly detailed picture of someone or a group of people, which poses security challenges. For companies collecting and using this data, being diligent in their handling is critical.
You're also seeing a big drive for business-to-business organizations that promote integration between different technologies. A popular security measure in recent years has been sandboxing different applications. But what happens if you use a third-party service to connect to those independent or formerly independent sandboxes, that could pose a risk, even as it provides incredible utility. That in particular is something that we, as an industry, are going to have to address, because it's not going to become less significant as world becomes more integrated and globalized. 


M7: What new innovations Futurex is likely to develop in the near future, and how will they benefit other industries?
AC: When we look at Innovation across the industry and what Futurex has on our own roadmap, one of the most common topics we hear from our customers is that “encryption is wonderful, key management is wonderful, but it's really difficult to use”.
An enterprise organization may have hundreds of different applications spread throughout their technology ecosystem. This can be very difficult to manage. One of the things we're focusing on right now is educating the market on how they can consolidate their cryptographic sprawl.
This consolidation is for both cost savings and operational efficiencies but is also important from a security standpoint. If you're dealing with hundreds of different cryptographic use-cases and you've got a single team of purpose-designated individuals managing that, that's going to be a lot better than each department, group, or business unit managing their own security. Centralizing cryptography, while also making it available to a wider group of application owners, is something that we'll see continue to grow, not just with Futurex offerings but with the industry as a whole. 

ABOUT FUTUREX

Futurex has been a globally recognized provider of enterprise-class data encryption solutions for more than four decades. More than 15,000 customers worldwide have relied on Futurex's innovative encryption, storage, and transmission of sensitive data to provide market-leading solutions. By continuously expanding our innovative products and services, Futurex demonstrates its commitment to meeting the expanding business requirements of its global clients and partners. Through our results-driven engineering culture, we have provided custom solutions to organizations across the globe that support aggressive market entry timelines. To know more please visit https://www.futurex.com/.

More C-Suite on deck

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

Related News

Cloud App Management

Dell Technologies delivers hybrid cloud innovation with Dell Apex Cloud Platform for Microsoft Azure

iTWire | September 27, 2023

Dell Technologies today announced the availability of Dell Apex Cloud Platform for Microsoft, a new fully integrated turnkey system developed in collaboration with Microsoft that extends the Microsoft Azure hybrid cloud experience to data centre and edge environments. It’s the first offer in the Dell Apex Cloud Platform family and the first available Premier Solution for Microsoft Azure Stack HCI. This new Azure Stack HCI solution category only includes platforms that provide fastest time to value for Azure hybrid cloud through the deepest levels of integration with Microsoft. Dell Technologies and Microsoft have a long history of hybrid cloud innovation and collaboration to help customers deploy apps and data wherever they need them. Dell Apex Cloud Platform for Microsoft Azure is the latest innovation to stem from our long collaboration, said Dell Technologies regional director Apex Asia Pacific and Japan Karolis Macionis. “This new platform will enable organisations in the region to simplify their Azure management, accelerate application delivery, and offer flexibility to run their workloads across the cloud, edge, and data centre.” Dell Apex Cloud platforms are next-generation infrastructure that deliver consistent operations and more control over workload placement by extending the choice of cloud ecosystem on-premises. These platforms offer customers greater flexibility and investment protection over time by combining the best of Dell innovation in automated infrastructure management and orchestration, software-defined storage, and next-generation compute. Simplifying Azure on-premises The opportunity to extend Azure cloud services to on-premises environments is significant. According to an ESG study on multicloud application deployment trends, 48% of customers surveyed are expanding on-premises deployments. Dell Apex Cloud Platform for Azure provides an optimal way for customers to bring Microsoft Azure to their data centre and edge locations. This new platform builds upon decades of Dell and Microsoft collaboration. It combines Dell’s expertise in delivering software-driven management and orchestration and software-defined storage with Microsoft’s leadership in cloud services and container orchestration. “More of our customers are asking us to bring the power of Azure wherever they need it out in the real world, whether that is in their factories, retail stores, quick service restaurants, or distributed locations. Through our partnership with Dell, we can project just enough Microsoft Azure to those locations at the edge,” said Azure Edge + Platform corporate vice president Douglas Phillips. “This new solution gives our mutual customers a seamless experience from cloud to edge, wherever their data lives, so they can spend less time managing infrastructure and focus more on transforming their business.” Enhancing Azure hybrid cloud The Dell Apex Cloud Platform for Microsoft Azure is designed to address several key IT priorities. Simplify management: This new offer delivers consistent Azure operations across on-premises locations and public cloud via native integration with Azure Arc. Deep integration and extensive automation enabled by Dell’s APEX Cloud Platform Foundation Software would deliver greater benefits to customers compared to past solutions. For example, the automated deployment wizard results in an 88% reduction in deployment steps compared to existing integrated systems, allowing customers to save more time when deploying the platform. Accelerate application delivery: Through optimised delivery of Azure Kubernetes Service (AKS) hybrid, and Arc-enabled app and data services, the platform helps accelerate application delivery. Customers will be able to simplify management with deep integration and familiar tools. Users can also enforce consistent security and compliance policies across the Azure landscape through integration with centralised Azure management and governance services. Fastest time to value: To ensure customers get the fastest time to value and ongoing full stack support, Dell ProSupport Infrastructure Suite provides a single source of solution level-support for Dell hardware, system software, and Azure HCI. Onsite diagnosis, residency, data migration, data disposition, and education services cover tasks commonly required in a multicloud environment, allowing internal staff to focus on other priorities. Going above and beyond While the new Premier Solutions for Azure Stack HCI category represents the highest level of required automation, integration, and collaboration with Microsoft, Dell APEX Cloud Platform for Microsoft Azure takes this even further. Lifecycle management: Dell Apex Cloud Platform for Microsoft Azure delivers near instantaneous availability of new releases and patches - within just four hours of a Microsoft release. Single-pane, full-stack lifecycle management ensures the complete infrastructure stack always remains compliant. Unique automation: The platform provides automated cluster expansion, enabling rapid addition of on-premises infrastructure to meet workload requirements. Edge offerings coming soon: The specialised nodes based on the Dell PowerEdge XR4000 edge-optimised server platform to help customers extend Azure to the edge while minimising cost, footprint, and complexity. Ultimate flexibility coming soon: Dell Technologies will support additional storage configurations with Dell software-defined storage, making it the only offer to support linear scaling of storage resources independently from compute resources, helping customers address workloads with diverse performance, and scaling needs. Meeting customer and partner needs Dell has heard overwhelming excitement about this solution from customers and partners alike. Kyndryl, a strategic partner of Dell and Microsoft, is expanding its solutions with managed services for this platform. “In a rapidly changing IT landscape, Kyndryl is helping customers modernise their mission-critical environments to a hybrid cloud operating model. As a strategic alliance partner with Dell and Microsoft, we are excited for the availability of the new Dell Apex Cloud Platform that will provide a consistent Azure operation across on-premises and Azure public cloud,” said Kyndryl vice president private cloud services Kevin Powell. “We are committed to delivering services that help customers utilise the latest industry technology innovations from our ecosystem partners to deliver leading edge hybrid cloud solutions.” Through customer conversations, Dell is seeing existing customers familiar with the operational outcomes delivered by its automated software are excited to adopt the Apex Cloud Platform for Microsoft Azure to extend their Azure deployments on-premises. “More than 5,000 organisations around the world look to LoopUp to help them bring global communications to the cloud to support flexible work, increase productivity, simplify complexity, and reduce cost,” said LoopUp vice president of network operations Chris Stanley. “Dell Apex Cloud Platform for Microsoft Azure’s deep software integration and lifecycle management will help us scale and deliver cloud telephony innovations faster and get the most value from our Azure hybrid deployment.” Orange Business, another strategic partner for Dell and Microsoft, is also excited about the transformative power Dell Apex Cloud Platform for Microsoft Azure could hold for their customers. “As organisations increasingly turn to hybrid cloud strategies to help power digital experiences for their employees and customers, they need an efficient solution to easily manage it all from edge to core data centres to public cloud,” said Orange business marketing director of digital services Olivier Ménez. “Dell Apex Cloud Platform for Microsoft Azure includes deep integrations and automation that will help us easily build and manage our customers’ data and applications in hybrid environments.” Delivering hybrid cloud innovation Dell’s customers can now get their hands on Dell Apex Cloud Platform for Microsoft Azure to see first-hand how it can help them unleash innovation by simplifying the Azure hybrid experience.

Read More

Cloud App Development

Ericsson and Google Cloud Jointly Develop an AI-Powered Cloud RAN

Ericsson | September 25, 2023

Ericsson and Google Cloud join forces to introduce Ericsson Cloud RAN on Google Distributed Cloud, enhancing automation and AI/ML capabilities for CSPs. The collaboration enables highly efficient and secure distributed cloud solutions, leveraging Google Cloud services like Vertex AI and BigQuery. Ericsson and Google Cloud's expanded partnership offers CSPs greater flexibility and advanced solutions to meet evolving network demands. Ericsson has announced an expansion of its partnership with Google Cloud, introducing an Ericsson Cloud RAN solution on Google Distributed Cloud (GDC). This collaboration, utilizing the x86-based accelerator stack, aims to provide integrated automation and orchestration through AI and ML. The solution promises faster service delivery, enhanced efficiency, and increased flexibility for communication service providers (CSPs) in their networks. GDC offers a fully managed hardware and software portfolio, extending Google Cloud's capabilities to the edge and data centers. The Ericsson vDU and vCU are successfully running on GDC Edge in the Ericsson Open Lab in Ottawa, Canada. Deploying Ericsson Cloud RAN on GDC Edge enables a highly efficient, secure, and scalable distributed cloud for radio access network infrastructure. Running Ericsson Cloud RAN on GDC Edge will enable CSPs to leverage Google Cloud services such as Vertex AI and BigQuery to enhance the usability of data sets from Cloud RAN applications, offering opportunities for better control and optimization. This collaboration allows CSPs to build networks based on open standards and interface with multiple vendors. Ericsson's Cloud RAN solution is infrastructure-agnostic, accommodating various cloud infrastructures. To enhance cloud-native automation, Ericsson and Google Cloud are collaborating on the open-source project Nephio, aiming to standardize critical functionality. Mårten Lerner, Head of Product Line Cloud RAN at Ericsson, emphasizes the partnership's benefits for cloud-native solutions and automation, providing flexibility and choice for CSPs. Gabriele Di Piazza, Senior Director of Telecom Products at Google Cloud, acknowledges Ericsson as a distinguished Google Cloud Partner, highlighting their support for mutual customers. This expansion of the Ericsson-Google Cloud partnership aims to empower CSPs with advanced solutions for their evolving networks. The integration of Ericsson Cloud RAN with Google Distributed Cloud may add complexity to network management and require additional investment in personnel training for CSPs. The partnership between Ericsson and Google Cloud offers CSP automation and AI/ML capabilities for faster service delivery and greater network efficiency. Google Distributed Cloud ensures secure infrastructure, and CSPs can optimize data management with services like Vertex AI and BigQuery while maintaining vendor diversity through open standards and interfaces. This collaboration equips CSPs to meet evolving network demands effectively.

Read More

Cloud Infrastructure Management

CoreWeave and VAST Data Join Forces to Build the Data Foundation for a Next Generation Public Cloud with NVIDIA AI

GlobeNewswire | September 27, 2023

VAST Data, the AI data platform company and CoreWeave, a specialized cloud provider powering many of the world’s leading generative AI efforts, today announced a strategic partnership that will further CoreWeave’s mission to deliver highly scalable and performant cloud infrastructure for AI and accelerated compute workloads. CoreWeave has selected the VAST Data Platform, the world’s first data platform designed for the AI era, to build a global, NVIDIA-powered accelerated computing cloud for deploying, managing and securing hundreds of petabytes of data for generative AI, high performance computing (HPC) and visual effects (VFX) workloads. CoreWeave did extensive research and testing before selecting VAST Data to power all of its data centers. The VAST Data Platform has the necessary scale, performance, and multi-tenant enterprise AI cloud capabilities required to power the massive AI and LLM training and inference applications that are now transforming everything from business, to science, to society itself. CoreWeave’s customers demand the most secure and scalable solutions on top of the industry’s fastest and most flexible infrastructure to keep their data safe," said Michael Intrator, CEO and co-founder of CoreWeave. We’re delighted to partner with VAST Data to deliver a multi-tenant and zero-trust environment purpose-built for accelerated compute use cases like machine learning, VFX and rendering, Pixel Streaming and batch processing that’s up to 35 times faster and 80 percent less expensive than legacy cloud providers. This partnership is rooted in a deep technical collaboration that will push the boundaries of data-driven accelerated computing to deliver the world’s most optimized AI cloud platform. Through their joint partnership CoreWeave and VAST Data are leveraging NVIDIA technology to engineer a new data platform architecture for large-scale, end-to-end data pipelines and deliver next-generation data services for AI workloads. To support this, the VAST Data Platform boasts an enterprise network attached data store that is certified for use with NVIDIA DGX SuperPOD and eliminates tiers and infrastructure silos to make large scale AI simpler, faster and easier to manage at virtually limitless levels of scale and performance. “Since our earliest days, VAST Data has had a single vision of building an architecture that could power the needs of the most demanding cloud-scale AI applications," said Renen Hallak, Founder and CEO of VAST Data. "We could not imagine a better cloud platform to realize this vision than what we’re creating with CoreWeave. We are humbled and honored to partner with the CoreWeave team to push the boundaries of modern AI computing and to build the infrastructure that will serve as the foundation of tomorrow’s AI-powered discoveries.” About VAST Data VAST Data is the data platform software company for the AI era. Accelerating time-to-insight for workload-intensive applications, the VAST data platform delivers scalable performance, radically simple data management and enhanced productivity. Launched in 2019, VAST is the fastest-growing data infrastructure company in history. For more information, please visit https://vastdata.com and follow VAST Data on Twitter and LinkedIn. About CoreWeave Founded in 2017, CoreWeave is a specialized cloud provider, delivering a massive scale of GPU compute resources on top of the industry's fastest and most flexible infrastructure. CoreWeave builds cloud solutions for compute-intensive use cases — machine learning and AI, VFX and rendering, life sciences, the Metaverse, and real-time streaming — that are up to 35 times faster and 80% less expensive than the large, generalized public clouds. Learn more at www.coreweave.com.

Read More

Cloud App Management

Dell Technologies delivers hybrid cloud innovation with Dell Apex Cloud Platform for Microsoft Azure

iTWire | September 27, 2023

Dell Technologies today announced the availability of Dell Apex Cloud Platform for Microsoft, a new fully integrated turnkey system developed in collaboration with Microsoft that extends the Microsoft Azure hybrid cloud experience to data centre and edge environments. It’s the first offer in the Dell Apex Cloud Platform family and the first available Premier Solution for Microsoft Azure Stack HCI. This new Azure Stack HCI solution category only includes platforms that provide fastest time to value for Azure hybrid cloud through the deepest levels of integration with Microsoft. Dell Technologies and Microsoft have a long history of hybrid cloud innovation and collaboration to help customers deploy apps and data wherever they need them. Dell Apex Cloud Platform for Microsoft Azure is the latest innovation to stem from our long collaboration, said Dell Technologies regional director Apex Asia Pacific and Japan Karolis Macionis. “This new platform will enable organisations in the region to simplify their Azure management, accelerate application delivery, and offer flexibility to run their workloads across the cloud, edge, and data centre.” Dell Apex Cloud platforms are next-generation infrastructure that deliver consistent operations and more control over workload placement by extending the choice of cloud ecosystem on-premises. These platforms offer customers greater flexibility and investment protection over time by combining the best of Dell innovation in automated infrastructure management and orchestration, software-defined storage, and next-generation compute. Simplifying Azure on-premises The opportunity to extend Azure cloud services to on-premises environments is significant. According to an ESG study on multicloud application deployment trends, 48% of customers surveyed are expanding on-premises deployments. Dell Apex Cloud Platform for Azure provides an optimal way for customers to bring Microsoft Azure to their data centre and edge locations. This new platform builds upon decades of Dell and Microsoft collaboration. It combines Dell’s expertise in delivering software-driven management and orchestration and software-defined storage with Microsoft’s leadership in cloud services and container orchestration. “More of our customers are asking us to bring the power of Azure wherever they need it out in the real world, whether that is in their factories, retail stores, quick service restaurants, or distributed locations. Through our partnership with Dell, we can project just enough Microsoft Azure to those locations at the edge,” said Azure Edge + Platform corporate vice president Douglas Phillips. “This new solution gives our mutual customers a seamless experience from cloud to edge, wherever their data lives, so they can spend less time managing infrastructure and focus more on transforming their business.” Enhancing Azure hybrid cloud The Dell Apex Cloud Platform for Microsoft Azure is designed to address several key IT priorities. Simplify management: This new offer delivers consistent Azure operations across on-premises locations and public cloud via native integration with Azure Arc. Deep integration and extensive automation enabled by Dell’s APEX Cloud Platform Foundation Software would deliver greater benefits to customers compared to past solutions. For example, the automated deployment wizard results in an 88% reduction in deployment steps compared to existing integrated systems, allowing customers to save more time when deploying the platform. Accelerate application delivery: Through optimised delivery of Azure Kubernetes Service (AKS) hybrid, and Arc-enabled app and data services, the platform helps accelerate application delivery. Customers will be able to simplify management with deep integration and familiar tools. Users can also enforce consistent security and compliance policies across the Azure landscape through integration with centralised Azure management and governance services. Fastest time to value: To ensure customers get the fastest time to value and ongoing full stack support, Dell ProSupport Infrastructure Suite provides a single source of solution level-support for Dell hardware, system software, and Azure HCI. Onsite diagnosis, residency, data migration, data disposition, and education services cover tasks commonly required in a multicloud environment, allowing internal staff to focus on other priorities. Going above and beyond While the new Premier Solutions for Azure Stack HCI category represents the highest level of required automation, integration, and collaboration with Microsoft, Dell APEX Cloud Platform for Microsoft Azure takes this even further. Lifecycle management: Dell Apex Cloud Platform for Microsoft Azure delivers near instantaneous availability of new releases and patches - within just four hours of a Microsoft release. Single-pane, full-stack lifecycle management ensures the complete infrastructure stack always remains compliant. Unique automation: The platform provides automated cluster expansion, enabling rapid addition of on-premises infrastructure to meet workload requirements. Edge offerings coming soon: The specialised nodes based on the Dell PowerEdge XR4000 edge-optimised server platform to help customers extend Azure to the edge while minimising cost, footprint, and complexity. Ultimate flexibility coming soon: Dell Technologies will support additional storage configurations with Dell software-defined storage, making it the only offer to support linear scaling of storage resources independently from compute resources, helping customers address workloads with diverse performance, and scaling needs. Meeting customer and partner needs Dell has heard overwhelming excitement about this solution from customers and partners alike. Kyndryl, a strategic partner of Dell and Microsoft, is expanding its solutions with managed services for this platform. “In a rapidly changing IT landscape, Kyndryl is helping customers modernise their mission-critical environments to a hybrid cloud operating model. As a strategic alliance partner with Dell and Microsoft, we are excited for the availability of the new Dell Apex Cloud Platform that will provide a consistent Azure operation across on-premises and Azure public cloud,” said Kyndryl vice president private cloud services Kevin Powell. “We are committed to delivering services that help customers utilise the latest industry technology innovations from our ecosystem partners to deliver leading edge hybrid cloud solutions.” Through customer conversations, Dell is seeing existing customers familiar with the operational outcomes delivered by its automated software are excited to adopt the Apex Cloud Platform for Microsoft Azure to extend their Azure deployments on-premises. “More than 5,000 organisations around the world look to LoopUp to help them bring global communications to the cloud to support flexible work, increase productivity, simplify complexity, and reduce cost,” said LoopUp vice president of network operations Chris Stanley. “Dell Apex Cloud Platform for Microsoft Azure’s deep software integration and lifecycle management will help us scale and deliver cloud telephony innovations faster and get the most value from our Azure hybrid deployment.” Orange Business, another strategic partner for Dell and Microsoft, is also excited about the transformative power Dell Apex Cloud Platform for Microsoft Azure could hold for their customers. “As organisations increasingly turn to hybrid cloud strategies to help power digital experiences for their employees and customers, they need an efficient solution to easily manage it all from edge to core data centres to public cloud,” said Orange business marketing director of digital services Olivier Ménez. “Dell Apex Cloud Platform for Microsoft Azure includes deep integrations and automation that will help us easily build and manage our customers’ data and applications in hybrid environments.” Delivering hybrid cloud innovation Dell’s customers can now get their hands on Dell Apex Cloud Platform for Microsoft Azure to see first-hand how it can help them unleash innovation by simplifying the Azure hybrid experience.

Read More

Cloud App Development

Ericsson and Google Cloud Jointly Develop an AI-Powered Cloud RAN

Ericsson | September 25, 2023

Ericsson and Google Cloud join forces to introduce Ericsson Cloud RAN on Google Distributed Cloud, enhancing automation and AI/ML capabilities for CSPs. The collaboration enables highly efficient and secure distributed cloud solutions, leveraging Google Cloud services like Vertex AI and BigQuery. Ericsson and Google Cloud's expanded partnership offers CSPs greater flexibility and advanced solutions to meet evolving network demands. Ericsson has announced an expansion of its partnership with Google Cloud, introducing an Ericsson Cloud RAN solution on Google Distributed Cloud (GDC). This collaboration, utilizing the x86-based accelerator stack, aims to provide integrated automation and orchestration through AI and ML. The solution promises faster service delivery, enhanced efficiency, and increased flexibility for communication service providers (CSPs) in their networks. GDC offers a fully managed hardware and software portfolio, extending Google Cloud's capabilities to the edge and data centers. The Ericsson vDU and vCU are successfully running on GDC Edge in the Ericsson Open Lab in Ottawa, Canada. Deploying Ericsson Cloud RAN on GDC Edge enables a highly efficient, secure, and scalable distributed cloud for radio access network infrastructure. Running Ericsson Cloud RAN on GDC Edge will enable CSPs to leverage Google Cloud services such as Vertex AI and BigQuery to enhance the usability of data sets from Cloud RAN applications, offering opportunities for better control and optimization. This collaboration allows CSPs to build networks based on open standards and interface with multiple vendors. Ericsson's Cloud RAN solution is infrastructure-agnostic, accommodating various cloud infrastructures. To enhance cloud-native automation, Ericsson and Google Cloud are collaborating on the open-source project Nephio, aiming to standardize critical functionality. Mårten Lerner, Head of Product Line Cloud RAN at Ericsson, emphasizes the partnership's benefits for cloud-native solutions and automation, providing flexibility and choice for CSPs. Gabriele Di Piazza, Senior Director of Telecom Products at Google Cloud, acknowledges Ericsson as a distinguished Google Cloud Partner, highlighting their support for mutual customers. This expansion of the Ericsson-Google Cloud partnership aims to empower CSPs with advanced solutions for their evolving networks. The integration of Ericsson Cloud RAN with Google Distributed Cloud may add complexity to network management and require additional investment in personnel training for CSPs. The partnership between Ericsson and Google Cloud offers CSP automation and AI/ML capabilities for faster service delivery and greater network efficiency. Google Distributed Cloud ensures secure infrastructure, and CSPs can optimize data management with services like Vertex AI and BigQuery while maintaining vendor diversity through open standards and interfaces. This collaboration equips CSPs to meet evolving network demands effectively.

Read More

Cloud Infrastructure Management

CoreWeave and VAST Data Join Forces to Build the Data Foundation for a Next Generation Public Cloud with NVIDIA AI

GlobeNewswire | September 27, 2023

VAST Data, the AI data platform company and CoreWeave, a specialized cloud provider powering many of the world’s leading generative AI efforts, today announced a strategic partnership that will further CoreWeave’s mission to deliver highly scalable and performant cloud infrastructure for AI and accelerated compute workloads. CoreWeave has selected the VAST Data Platform, the world’s first data platform designed for the AI era, to build a global, NVIDIA-powered accelerated computing cloud for deploying, managing and securing hundreds of petabytes of data for generative AI, high performance computing (HPC) and visual effects (VFX) workloads. CoreWeave did extensive research and testing before selecting VAST Data to power all of its data centers. The VAST Data Platform has the necessary scale, performance, and multi-tenant enterprise AI cloud capabilities required to power the massive AI and LLM training and inference applications that are now transforming everything from business, to science, to society itself. CoreWeave’s customers demand the most secure and scalable solutions on top of the industry’s fastest and most flexible infrastructure to keep their data safe," said Michael Intrator, CEO and co-founder of CoreWeave. We’re delighted to partner with VAST Data to deliver a multi-tenant and zero-trust environment purpose-built for accelerated compute use cases like machine learning, VFX and rendering, Pixel Streaming and batch processing that’s up to 35 times faster and 80 percent less expensive than legacy cloud providers. This partnership is rooted in a deep technical collaboration that will push the boundaries of data-driven accelerated computing to deliver the world’s most optimized AI cloud platform. Through their joint partnership CoreWeave and VAST Data are leveraging NVIDIA technology to engineer a new data platform architecture for large-scale, end-to-end data pipelines and deliver next-generation data services for AI workloads. To support this, the VAST Data Platform boasts an enterprise network attached data store that is certified for use with NVIDIA DGX SuperPOD and eliminates tiers and infrastructure silos to make large scale AI simpler, faster and easier to manage at virtually limitless levels of scale and performance. “Since our earliest days, VAST Data has had a single vision of building an architecture that could power the needs of the most demanding cloud-scale AI applications," said Renen Hallak, Founder and CEO of VAST Data. "We could not imagine a better cloud platform to realize this vision than what we’re creating with CoreWeave. We are humbled and honored to partner with the CoreWeave team to push the boundaries of modern AI computing and to build the infrastructure that will serve as the foundation of tomorrow’s AI-powered discoveries.” About VAST Data VAST Data is the data platform software company for the AI era. Accelerating time-to-insight for workload-intensive applications, the VAST data platform delivers scalable performance, radically simple data management and enhanced productivity. Launched in 2019, VAST is the fastest-growing data infrastructure company in history. For more information, please visit https://vastdata.com and follow VAST Data on Twitter and LinkedIn. About CoreWeave Founded in 2017, CoreWeave is a specialized cloud provider, delivering a massive scale of GPU compute resources on top of the industry's fastest and most flexible infrastructure. CoreWeave builds cloud solutions for compute-intensive use cases — machine learning and AI, VFX and rendering, life sciences, the Metaverse, and real-time streaming — that are up to 35 times faster and 80% less expensive than the large, generalized public clouds. Learn more at www.coreweave.com.

Read More

Spotlight

Futurex

Futurex

For more than 40 years, Futurex has been a globally recognized provider of enterprise-class data encryption solutions. More than 15,000 customers worldwide have trusted Futurex's innovative technology to provide market-leading solutions for the secure encryption, storage, and transmission of sensiti...

Events

Kubecon + CloudNativeCon North America

Conference

AWS re:Invent

Conference

Cloud way of Software License Management

Webinar

Resources

resource image

none

Magic Quadrant for Application Performance Monitoring and Observability

Whitepaper

resource image

CLOUD SECURITY

IDC on Cloud Benefits and Beyond

Whitepaper

resource image

none

Magic Quadrant for Application Performance Monitoring and Observability

Whitepaper

resource image

CLOUD SECURITY

The Total Economic Impact of VMware SASE, Cost Savings and Business Benefits Enabled By SASE

Whitepaper

resource image

CLOUD SECURITY

IDC on Cloud Benefits and Beyond

Whitepaper

Events

AWS re:Invent

Conference