Q&A with Tara Ryan, Chief Marketing Officer at Incorta

global marketing for technology businesses
Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies. 

Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation.

MEDIA 7: When did you first start working and what was it?
TARA RYAN:
 My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up.

M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future?
TR:
Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze. 


"The transformation or amazing shift into the customer experience economy is the biggest challenge CMOs face today."

M7: As a Data Analytics platform, Incorta simplifies and processes data to provide meaningful information at speed that helps make informed decisions. How crucial is it from a value delivery point of view, and how does that help Incorta to stand out?
TR: 
Incorta is special in that it allows business users to ask the same complex and meaningful questions of their data that typically require many IT people and data scientists to get the answers they need to improve their line of business. At the digital pace of business today, that can mean millions of dollars for business leaders in finance, supply chain or even marketing. Speed is a key differentiator for Incorta in that rarely has anyone been able to query billions of rows of data in seconds for a line of business owner. In the world of Big Data, AI, Machine Learning and Predictive Analytics, this is important. In other words, someone in charge of supply chain for a major food brand can reduce millions in wasted orders if they understand in real time what customers are ordering across the globe on any given day or hour. In times like and especially with Covid, the amount of data an organization can automate, organize, ingest and analyze against can mean millions in savings and efficiencies. The direct link between data, analytics and business impact is something I get really excited about.



"The B2B buying cycle is becoming much more consumer like and the B2C marketing journey is now adapted to a tech driven one, mostly by mobile and in app activity owning the minute by minute attention of all."

M7: What are the biggest challenges for a CMO these days?
TR:
I think the transformation or amazing shift into the customer experience economy is the biggest challenge CMOs face today. I see a merge of B2B and B2C and a learning exchange for CMOs with experience in both. The B2B buying cycle is becoming much more consumer like and the B2C marketing journey is now adapted to a tech driven one, mostly by mobile and in app activity owning the minute by minute attention of all. TV has shifted to OTT, radio to subscription, Direct to push and email and website to search and content syndication and it goes on. CMOs must check our pride at the door and acknowledge that adaptation is now our constant.

M7: How should companies prepare for continuous disruptions in martech?
TR: 
I think the Martech stack has reached a point of saturation. The best way to prepare and analyze all that is new is to ask the question around revenue. How will any given innovation contribute to new revenue and will the new revenue cover the costs for said innovation. I see way too many start ups spending money on automation for the sake of automation.

M7: The outbound marketing scene is transforming rapidly. Which trends do you believe will sustain, and what are you excited to experiment with?
TR:
I call it “all bound” efforts as marketing and sales fused efforts can happen in real time now. I get excited about high quality campaigns driven with AI and Machine Learning that deliver such personalization and relevance that the sales cycles gets condensed like never before. I think the trend of ABM will stick around in theme even if not technology tools as it helped us get back to realistic target audiences and database integrity, I am excited about  faster time to value and lower cost of entry innovators like Drift or Bombora. They quickly excite both marketing and sales teams and prove value in revenue driven efforts. I love when my teams come to me and have been able to experiment and bring a vendor onboard in days vs months.


"CMOs must check our pride at the door and acknowledge that adaptation is now our constant."

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
TR:
Covid has presented an unexpected opportunity for marketing and sales teams to get access to prospects and customers with some undivided attention that is otherwise difficult to garner. It has presented a challenge in that we really don’t want to waste anyone’s time and value propositions and content should align to Covid C-Suite priorities around employee security, wellness, business continuity and creative ways to forecast and plan against an unknown future. Of course Zoom and video conferencing has become important but added weight on data integrity around SFDC, mobile apps, recordings and web based journeys have moved to center of conversations. Some groups have done a great job of hopping on event and field marketing and retooled for virtual based live events – it is very impressive.

M7: Do you think we will constantly be looking over our shoulders, and need to have a remote plan ready?
TR: 
My marketing teams have moved to more work at home over the past few years, especially at global companies. This sure comes in handy now. Digital marketing is also the lion share of all of our budgets so, especially in B2B, we should weather through but continue to judge on measurable value form our campaigns or marketing investments.  Moving forward, I thing entire marketing categories or mediums will shift, such as trade shows, outdoor, billboard, sport marketing, sponsorships – but I think those areas have been evolving anyway. I always insist that my team never put too much weight on any one medium, such as field events and that balance has paid off during times like now with Covid.

M7: What piece of advice would you give your younger self?
TR:
No one ever wakes up in the morning thinking about your career other than you. You will need to ask for what you want and promote yourself -  don’t be afraid to that. Also, trust your instinct and don’t be afraid of change. Change can be a good thing, really!

ABOUT INCORTA

Incorta is the only Unified Data Analytics Platform powered by Direct Data Mapping. Purpose-built to help companies stay ahead of the accelerating rate, volume, and complexity of modern enterprise data, the platform delivers unmatched speed and visibility. Incorta is built with open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and extract meaningful insights. By making any data source continuously available for analytics, the platform helps data engineers, data scientists, data analysts, and business leaders make more accurate, timely, and transparent decisions with faster access to richer data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital, Incorta powers analytics for some of the most valuable brands in the world. Visit www.incorta.com.

More C-Suite on deck

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

Related News

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

Cloud Storage

Fusion Connect Announces Strategic Leadership Changes to Drive Growth and Innovation

Fusion Connect | January 05, 2024

Fusion Connect, a leading global managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) announced the retirement of Mario DeRiggi, Chief Revenue Officer. Mario has been an integral part of the company's journey, bringing unmatched expertise and dedication. His significant contributions have shaped Fusion Connect's trajectory, and his legacy of excellence and leadership will leave a lasting impact. In a strategic move, Pieter Uittenbogaard will take on the role of EVP of Growth and Strategy. Pieter will manage Direct Sales, Channel Sales, Account Management, Solution Engineering, and Sales Operations, reporting directly to CEO Brian Crotty. He will continue to spearhead the company's ongoing Microsoft expansion and sales enablement strategy, a critical facet of the company's future growth plan. To further its commitment to growth and partnership development, Fusion Connect is excited to welcome David Kula and Jeff Winnett to its global leadership team. David Kula joins as the Vice President, Head of Global Direct Sales, bringing over 20 years of sales leadership experience from roles at Sungard Availability Services and Microsoft. His expertise is expected to be a driving force in Fusion Connect's ambition to become Microsoft's leading Operator Connect partner in North America. Jeff Winnett, stepping in as the Vice President, Head of Global Channel Sales, carries a history of success from his tenure as Vice President of North America Partner Sales at RingCentral and from previous roles at Honeywell and Vonage. Recognized for his exceptional skills in developing partner relationships and driving revenue growth, Jeff's proven leadership will bolster Fusion Connect's growth and partnership strategies. "Mario has committed to work closely with me, Pieter, and the Fusion Connect leadership team to ensure seamless transition for our teams, partners, and customers," said Crotty. "With Pieter leading our go-forward strategy, and David and Jeff joining us, we are set to deepen our client and partner engagement. Their leadership is crucial to our strategy for 2024 and the years ahead." About Fusion Connect Fusion Connect is a next-generation managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) enabling mid-market and enterprise businesses to connect people and applications globally. We tailor our highly available cloud communication and connectivity services to meet the unique needs of our clients. Our services are backed by the industry's most comprehensive service guarantee, which includes on-time installation and 100% availability for next-generation services.

Read More

Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

Read More

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

Cloud Storage

Fusion Connect Announces Strategic Leadership Changes to Drive Growth and Innovation

Fusion Connect | January 05, 2024

Fusion Connect, a leading global managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) announced the retirement of Mario DeRiggi, Chief Revenue Officer. Mario has been an integral part of the company's journey, bringing unmatched expertise and dedication. His significant contributions have shaped Fusion Connect's trajectory, and his legacy of excellence and leadership will leave a lasting impact. In a strategic move, Pieter Uittenbogaard will take on the role of EVP of Growth and Strategy. Pieter will manage Direct Sales, Channel Sales, Account Management, Solution Engineering, and Sales Operations, reporting directly to CEO Brian Crotty. He will continue to spearhead the company's ongoing Microsoft expansion and sales enablement strategy, a critical facet of the company's future growth plan. To further its commitment to growth and partnership development, Fusion Connect is excited to welcome David Kula and Jeff Winnett to its global leadership team. David Kula joins as the Vice President, Head of Global Direct Sales, bringing over 20 years of sales leadership experience from roles at Sungard Availability Services and Microsoft. His expertise is expected to be a driving force in Fusion Connect's ambition to become Microsoft's leading Operator Connect partner in North America. Jeff Winnett, stepping in as the Vice President, Head of Global Channel Sales, carries a history of success from his tenure as Vice President of North America Partner Sales at RingCentral and from previous roles at Honeywell and Vonage. Recognized for his exceptional skills in developing partner relationships and driving revenue growth, Jeff's proven leadership will bolster Fusion Connect's growth and partnership strategies. "Mario has committed to work closely with me, Pieter, and the Fusion Connect leadership team to ensure seamless transition for our teams, partners, and customers," said Crotty. "With Pieter leading our go-forward strategy, and David and Jeff joining us, we are set to deepen our client and partner engagement. Their leadership is crucial to our strategy for 2024 and the years ahead." About Fusion Connect Fusion Connect is a next-generation managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) enabling mid-market and enterprise businesses to connect people and applications globally. We tailor our highly available cloud communication and connectivity services to meet the unique needs of our clients. Our services are backed by the industry's most comprehensive service guarantee, which includes on-time installation and 100% availability for next-generation services.

Read More

Cloud App Management

DriveNets and Acacia Announce Joint Network Cloud 400G ZR/ZR+ Solution

PR Newswire | January 16, 2024

DriveNets – a leader in innovative networking solutions – and Acacia today announced the completion of integrating multiple Acacia 400G ZR/ZR+ optical modules with DriveNets' Network Cloud platform. The combined DriveNets-Acacia solution will ensure quick adoption of this innovative disaggregated networking solution and accelerate large-scale network rollouts. DriveNets and Acacia have joint Tier-1 operator customers who will deploy the joint solution. Last September, DriveNets announced that Network Cloud was the first Disaggregated Distributed Chassis/Backbone Router (DDC/DDBR) to support ZR/ZR+ optics as native transceivers that can be inserted into any Network Cloud-supported white boxes. The combined Acacia-DriveNets solution announced today adds the initial collaboration between the companies, offering several benefits: The joint solution will deliver significant simplicity and cost savings by collapsing Layer-1 to Layer-3 communications into a single platform. The use of 400ZR/ZR+ eliminates the need for standalone optical transponders, lowering the number of boxes in the solution, and reducing operational-overhead, floor-space, and power. DriveNets and Acacia worked together to ensure that the DriveNets NOS (DNOS) supports the 400ZR/ZR+ modules beyond simply plugging them into the box. The collaboration ensures the 400ZR/ZR+ modules can be tunable, configurable, and manageable by DriveNets Network Cloud software. This integration also goes beyond interoperability validation. DriveNets Network Cloud offers full software support for the Acacia modules, including configuration (channel and power), monitoring, and troubleshooting for Acacia Bright 400ZR+ transceivers with transmit power greater than +1dBm. "Today's announcement is further proof of the growth of disaggregated networking solutions and demonstrates that more operators are looking for open solutions that will allow them to mix elements from multiple vendors and avoid being locked to a specific end-to-end vendor solution," said Nir Gasko, Vice President, Global Strategic Alliances for DriveNets. "By collaborating with Acacia, we enable our joint customers to quickly adopt cutting-edge technologies and evolve their networks faster." "Partnering with DriveNets on this joint solution will allow network operators to deploy Acacia's high-volume standard-based coherent pluggable portfolio in open disaggregated networks with less effort," said Fenghai Liu, Senior Director of Product Line Management for Acacia. "Through this collaboration customers can achieve significant capex and opex savings with router-based coherent optics." DriveNets Network Cloud is being adopted by more Tier-1 operators around the world. By partnering with world-class providers like Acacia, the company continues to expand its ecosystem to support its customers' desire to mix-and-match hardware and software from multiple vendors. Learn more about DriveNets here. About DriveNets DriveNets is a leader in high-scale disaggregated networking solutions. Founded in 2015, DriveNets modernizes the way service providers, cloud providers and hyperscalers build networks, streamlining network operations, increasing network performance at scale, and improving their economic model. DriveNets' solutions – Network Cloud and Network Cloud-AI – adapt the architectural model of hyperscale cloud to telco-grade networking and support any network use case – from core-to-edge to AI networking – over a shared physical infrastructure of standard white-boxes, radically simplifying the network's operations and offering telco-scale performance and reliability with hyperscale elasticity. DriveNets' solutions are currently deployed in the world's largest networks.

Read More

Spotlight

Events

Resources

Events