Home > Companies > C-Suite On Deck > Q&A with Jaime Punishill, CMO at Lionbridge

Q&A with Jaime Punishill, CMO at Lionbridge

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP: In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP: For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP: We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP: I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

Related News

Cloud Storage

RemotePC is Offering a High Performance Remote Desktop Solution for Enterprise Customers - Now Including Unlimited Endpoint Cloud Backup

PR Newswire | December 28, 2023

RemotePC, one of the fastest and most reliable remote desktop services on the market, is offering enterprise users a highly affordable and scalable solution that now includes unlimited endpoint cloud backup space at little extra cost. With the high demand for remote work and the need for efficient tools to help boost productivity, RemotePC continues to enhance its offering, now by including unlimited cloud backup space from IDrive Backup for just $20/year. With the inclusion of this cloud backup space, users can remotely enable backup for selected computers from within the dashboard of their RemotePC account, quickly allowing them to perform, manage, and restore backups from wherever they are. This backup solution comes integrated with the user's RemotePC account, allowing for instant backup activation and deployment and ensuring data recovery in the event of an accidental data loss, data disaster, or ransomware attack. With a RemotePC Enterprise plan, IT admins for large organizations can now reliably scale to thousands of computers, giving businesses of any size an affordable and feature-packed service without sacrificing on performance, with near 60 FPS speed making it possibly the world's fastest solution. Along with the addition of unlimited cloud backup, enterprises have the opportunity to leverage one of the most robust and feature-packed remote access solutions available. Features include: Remote Deployment - allow deployment for users and grant them permission to install RemotePC on other computers and access them remotely. Computer Grouping - add computers, organize them into groups, and view the most recently accessed computers. User Management - create new user accounts, organize them into groups, provide access permissions and more. RemotePC Enterprise also offers unlimited user licenses. Attended Access - secure and instant access to any computer by entering a shared session code. Mass Deployment - remotely install the RemotePC™ application on multiple target PCs and Macs in one-go. Logs and Reports - track activities across the entire account or individual users with remote access logs and web activity logs. Compliance - RemotePC™ assists businesses in ensuring the remote access solution meets regulatory compliance governing their industry. Single sign-on - allow users to access RemotePC by signing in to a central identity provider. RemotePC utilizes TLS v 1.2/AES-256 encryption for transferring user authentication data between the remote computer and local computer, ensuring remote sessions are secure. Personal Key, a unique password set for each computer, acts as an extra layer of protection. Pricing for RemotePC Enterprise starts at $599.50/year for 100 computers, with the option to add-on computers as needed, and custom plans are also available by contacting the RemotePC sales team. The company also offers a full-featured free 7-day trial with no credit card required. About IDrive IDrive Inc. is a privately held company specializing in cloud storage, online backup, file sharing, remote access, compliance and related technologies. Core services include IDrive®, RemotePC™ and IBackup. The company's services help over 4 million customers back up over 500 Petabytes of data.

Read More

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Cloud Storage

RemotePC is Offering a High Performance Remote Desktop Solution for Enterprise Customers - Now Including Unlimited Endpoint Cloud Backup

PR Newswire | December 28, 2023

RemotePC, one of the fastest and most reliable remote desktop services on the market, is offering enterprise users a highly affordable and scalable solution that now includes unlimited endpoint cloud backup space at little extra cost. With the high demand for remote work and the need for efficient tools to help boost productivity, RemotePC continues to enhance its offering, now by including unlimited cloud backup space from IDrive Backup for just $20/year. With the inclusion of this cloud backup space, users can remotely enable backup for selected computers from within the dashboard of their RemotePC account, quickly allowing them to perform, manage, and restore backups from wherever they are. This backup solution comes integrated with the user's RemotePC account, allowing for instant backup activation and deployment and ensuring data recovery in the event of an accidental data loss, data disaster, or ransomware attack. With a RemotePC Enterprise plan, IT admins for large organizations can now reliably scale to thousands of computers, giving businesses of any size an affordable and feature-packed service without sacrificing on performance, with near 60 FPS speed making it possibly the world's fastest solution. Along with the addition of unlimited cloud backup, enterprises have the opportunity to leverage one of the most robust and feature-packed remote access solutions available. Features include: Remote Deployment - allow deployment for users and grant them permission to install RemotePC on other computers and access them remotely. Computer Grouping - add computers, organize them into groups, and view the most recently accessed computers. User Management - create new user accounts, organize them into groups, provide access permissions and more. RemotePC Enterprise also offers unlimited user licenses. Attended Access - secure and instant access to any computer by entering a shared session code. Mass Deployment - remotely install the RemotePC™ application on multiple target PCs and Macs in one-go. Logs and Reports - track activities across the entire account or individual users with remote access logs and web activity logs. Compliance - RemotePC™ assists businesses in ensuring the remote access solution meets regulatory compliance governing their industry. Single sign-on - allow users to access RemotePC by signing in to a central identity provider. RemotePC utilizes TLS v 1.2/AES-256 encryption for transferring user authentication data between the remote computer and local computer, ensuring remote sessions are secure. Personal Key, a unique password set for each computer, acts as an extra layer of protection. Pricing for RemotePC Enterprise starts at $599.50/year for 100 computers, with the option to add-on computers as needed, and custom plans are also available by contacting the RemotePC sales team. The company also offers a full-featured free 7-day trial with no credit card required. About IDrive IDrive Inc. is a privately held company specializing in cloud storage, online backup, file sharing, remote access, compliance and related technologies. Core services include IDrive®, RemotePC™ and IBackup. The company's services help over 4 million customers back up over 500 Petabytes of data.

Read More

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

European Cloud Summit 2024

Conference

Radical Resiliency in a Hybrid Cloud Environment

Webinar

Cloud Computing Webinar

Webinar

Resources

resource image

Going Global 101: How Your Competition Can Be Your Best Resource

Article

resource image

Going Global 101: How Your Competition Can Be Your Best Resource

Article

resource image

Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Article

resource image

Lionbridge Brand Video

Video

Events