Q&A with Stacey Witt, Chief Marketing Officer at LoadSpring

MEDIA 7 | June 5, 2020

Stacey Witt, Chief Marketing Officer at LoadSpring has 10 years of experience at LoadSpring, and 27 years in marketing. Her leadership on LoadSpring's Board of Directors helps drive LoadSpring’s vision of the Perfect Cloud—both now and into the future.

She’s the motivating force in building LoadSpring’s market strategy, product development, and outgoing communications. Stacey is skilled in branding, product launches and sales maximization.

MEDIA 7: Could you tell us a little about your background and how you came to be the CMO and Brand Ambassador for cloud solutions at LoadSpring Solutions?
STACEY WITT:
 I started my career working for large marketing communications agencies in Canada and the US. Over my career, I have worked on automotive, banking, consumer produts, as well as pharmaceutical companies. Early I learned the importance of both having a strategy and developing a brand that both internal and external audiences became passionate about. As healthcare developed into a high technology industry I started to develop a passion for technology, which lead me to starting my own agency. LoadSpring became a customer and I worked to build a marketing strategy that increased awareness, along with a buyer's journey that increased sales. Since this start, I transitioned to working directly for LoadSpring as their VP marketing and now CMO.

M7: What is the most exciting part of being a woman tech leader in the industry?
SW: 
Instead of thinking about myself as a woman in a male-dominated field, I simply thought of myself as someone focused on being the best and producing results.

Being a woman comes with inherent gifts and capabilities that can be a significant professional asset if only we’d allow ourselves to bring them to the table. It’s a very exciting role for me to define and explore.


"LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud."

M7: How do you keep the people of your organization engaged, inspired, and eager to grow? How do you get inside the heads of your customers to keep pace and grow with them?
SW:
One of the powers of marketing is being able to make an impact at the highest level and align marketing for our customers utilizing their company’s priorities. In this sense, I can inspire and support non-marketing colleagues to meet customers’ needs better than the competition – leading the way with a new vision that is powerful and achieves goals.

Customers’ needs can change in a second – as we’ve seen over the last few months, these changes happen quickly and dramatically. The challenge is remembering that our solutions are not just a desired product, it’s a desired experience. We are constantly thinking of how we can create the best experience possible and delivering outside the norm. Our customers expect us to innovate and use our 20 years of experience to share what we have perfected to inspire them, by first listening to them. Listening to our customers is where we start and where we continue. We strategically look to be our customers’ Sherpa … helping to determine strategies that meet their corporate goals.

M7: One Cloud Platform: Infinite Business Solutions. Can you elaborate on this?
SW:
Our cloud solutions put our customers’ business at the heart of our solutions, so people have the flexibility to work how they want, where they want without worrying about managing operations that we offload for them. Instead, we provide hosted and business intelligence solutions that enable their business growth. Just as each company is unique, our solutions are flexible enough and innovative enough to enable them to scale their business with our leading-edge technology.

Our proprietary LoadSpring Cloud Platform is our enabling technology that enables customers to DO MORE and GET MORE from their cloud solution.  This solution empowers innovation for our customers by reducing the burden on internal IT and automating critical reporting  so they can focus on innovation initiatives.


"Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results."

M7: Recently PRC Software has partnered with LoadSpring Solutions as its exclusive hosting partner. When it comes to mergers and acquisitions, LoadSpring Solutions makes a good number in a given year. What role, as Chief Brand and Product Strategist, do/will you take on those?
SW:
Our LoadSpring Cloud Platform is more agile and flexible than other off the shelf solutions. The vendors and partners we work with, understand this, and want to Saas enable their applications.  We become their cloud solution. Our speed and performance make it the perfect platform to deploy their apps, knowing that all the best features of their apps will shine and perform flawlessly. Our integrations are seamless. A partnership with LoadSpring is exactly what works for our partners’ business and for our customers’ business.

M7: What is your most effective digital marketing strategy at LoadSpring Solutions for reaching out to buyers across the world?
SW:
Strengthening decision-maker relationships through nurture campaigns that listen to where they are in their buyer’s journey. We also listen to who they are listening to within their organization. Those may be their department heads. They are also part of the buyer’s journey. Their problems may start with one department, but ultimately they affect all. Our digital marketing campaigns are the glue that brings them back together by addressing the questions unique to each so they can understand how we can help to solve their problems.


M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
SW:
To LoadSpring our employees are number 1. They are the drivers to our success therefore their safety is our key priority. We have had a work from home policy for years so 100% of our team had the technology to work from home for years. The transition to 100% work from home was easy. What is hard is keeping the culture, our culture, from falling away when people do not have an office space to come to and share. We already had tech, like video conferencing, to keep connected but now we use it more and make people turn on their cameras so we can still see each others' body language which makes people feel more connected. Also we initiated a Video conference happy hour for our teams so we can all feel connected in a personal way. This was a game-changer.


"What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete."

M7: What Marketing-related challenges do you meet every day? How do technology and collaboration tools encourage you to defeat these?
SW:
Our number 1 challenge in marketing was to develop a direct correlation to business results. Marketing in the past was always about brand, awareness and market share. Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results. It took us over a year to develop an executive dashboard that can show what opportunities were developed by lead source, what quotes have been created by lead source, as well as closed deals. In addition, we currently are working on tactical KPI reporting so we can see early, in the buyers journey, what is impacting their buying decisions and what content they are interested in. We analyze and review and then make changes.

Technology has become the foundation of our marketing department. From Smartsheets to keep all projects on schedule, to Marketo for marketing automation, and of course linking Marketo and our CRM and financial systems to get the reporting mentioned above.

M7: Given the changes in today’s rapidly evolving marketplace, what are the key “climatic” changes taking place in your industry? Economic? Demographic? Competitive? Marketing? Technological? Environmental? Public Policy? What systematic approach are you using to monitor these changes?
SW:
I would start by talking about the cloud market.  LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud. We are a niche player in the cloud market as we focus and have built a team of experts for Project applications. What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete. I cannot outspend these players for digital marketing, SEO ownership, etc. We have to be more agile, more crafty to compete. We are constantly reviewing our strategy and tactically executing outside the box ideas.

The global pandemic has probably touched and affected all these areas. By communicating clearly, staying calm, demonstrating empathy, and thinking long-term to take appropriate decisive action, we set a new standard of focus that can better monitor inevitable change. As leaders in cloud project management solutions, this has been core to our culture and our innovative solutions from the start. And, we continue to create a better pipeline for information, ensuring less friction as change takes place. We have been able to provide lines of communication that are always open and haven’t missed a beat moving our workforce from out of the office to remote and safe work environments while staying in constant contact with our customers with zero interruption of service.

ABOUT LOADSPRING

LoadSpring is the market leader in providing Cloud-based Project Management solutions that are quick and simple to deploy and implement. This ensures ROI maximization for our customers PM applications investment. From software selection to hosting, security to support, implementation and online training,  to custom mobile product development LoadSpring has the Project Management focus and expertise to ensure the right solution is delivered to you quickly, the first time. This enables our customers to rapidly execute their PM IT projects and move on.

LoadSpring’s easy to use platform, called The LoadSpring Cloud Platform, immediately improves acceptance and adoption of your solution due to its easy to use and secure format.  Imagine your PM solution this easy.

More C-Suite on deck

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

AvePoint’s Dr. Tianyi Jiang says “Making people feel like their authentic selves is vital to business success.”

Media 7 | February 23, 2022

We had the opportunity to explore AvePoint’s SaaS solutions that helps enterprises protect their cloud data through this interview with Dr. Tianyi Jiang, Chief Executive Officer and Co-Founder at AvePoint. Read on to know more about his thoughts on cloud data migration and his advice to young entrepreneurs.

Read More

Related News

CLOUD SECURITY

KubeCon Co-Located Cloud Foundry Day Schedule Announced with Mix of Introductory Sessions and Technical Deep Dives

Cloud Foundry Foundation | September 17, 2022

The Cloud Foundry Foundation today announced the schedule for Cloud Foundry Day with anynines GmbH and VMware among the organizations taking center stage at the event. "We are very excited to hold our first in-person Cloud Foundry event after a three year hiatus, The event is meant to showcase the extensibility of Cloud Foundry. All the latest improvements to the core platform and various Cloud Foundry projects will be highlighted at the event. We are striving to create a balance for those who are experienced with Cloud Foundry as well as those who are looking to adopt it afresh. Cloud Foundry events are a great opportunity to meet hands-on practitioners and facilitate collaboration and discussions." Chris Clark, program manager at Cloud Foundry Cloud Foundry Day will be held on Tuesday, October 25, co-located with KubeCon + CloudNativeCon NA in Detroit. For this one-day event, the Cloud Foundry Foundation has joined forces with the program committee to curate a program that fosters collaboration among attendees and offers an interactive platform for education. "At the event, we have strived to put together an agenda that presents the best of Cloud Foundry," said Ram Iyengar, chief evangelist at Cloud Foundry. "Due to the broad nature of Cloud Foundry projects, our program committee had a hard time choosing what to showcase. Attendees will get to learn about the latest open source innovations happening in the areas of core Cloud Foundry, as well as extensions to Kubernetes in the form of Paketo Buildpacks and Korifi. The agenda is also a good mix of introductory sessions, technical deep-dives, and community updates." Sessions include: A Keynote from Cloud Foundry governing board member, Catherine McGarvey Introducing Korifi: The Evolution of CF on Kubernetes Cloud Foundry Technical Governance: Past, Present, and Future What's new with Paketo Buildpacks? Recap: Ten Years of Working With Cloud Foundry Grappling with Kubernetes Eventual Consistency in Korifi App Runtime Interfaces Extravaganza! New Features in BOSH: Improved NATS cert rotations Remote Debugging of .NET Core applications with Paketo Buildpacks + Visual Studio Code Stemcells are now Jam-packed with Jelly(fish) How we modernized and reduced the infrastructure costs for running CFZ The Future of Logs and Metrics in Cloud Foundry The registration fee for Cloud Foundry Day is $50, or free to attend online. Attendees can register for the event here. Cloud Foundry is an open source technology backed by the largest technology companies in the world, including, HCL, Huawei, IBM, SAP, and VMware, and is being used by leaders in manufacturing, telecommunications and financial services. Only Cloud Foundry delivers the velocity needed to continuously deliver apps at the speed of business. Cloud Foundry's container-based architecture runs apps written in any language on a choice of cloud platforms — Amazon Web Services (AWS), Google Cloud Platform (GCP), IBM Cloud, Microsoft Azure, OpenStack, and more. With a robust services ecosystem and simple integration with existing technologies, Cloud Foundry is the modern standard for deploying mission critical apps at global organizations. About Cloud Foundry Foundation The Cloud Foundry Foundation is a non-profit open source organization formed to sustain the development, promotion and adoption of Cloud Foundry as the industry standard for delivering the best experience for developers at companies of all sizes. The Foundation projects include Cloud Foundry, Paketo Buildpacks, Korifi, Eirini, BOSH, Open Service Broker API, CredHub, and more. Cloud Foundry makes it faster and easier to build, test, deploy and scale applications, and is used by more than half the Fortune 500, representing nearly $15 trillion in combined revenue.

Read More

CLOUD SECURITY

Yottaa Announces Conversion Zone, a New Integration with Salesforce Commerce Cloud

Yottaa | September 22, 2022

Yottaa announced that it has launched Conversion Zone, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more. Conversion Zone is a new product in Yottaa’s RAPID CTRL eCommerce acceleration solution. As part of Yottaa’s integration with Salesforce Commerce Cloud, Conversion Zone empowers Commerce Cloud customers to determine the site speed where shoppers convert most. This enables these brands to optimize their sites to ensure pages are loading in the “Conversion Zone” resulting in higher online revenue, as well as better shopper experiences. Yottaa’s integration with Commerce Cloud is through RAPID CTRL, Yottaa’s patented application sequencing solution that optimizes and sequences the way 3rd party technologies and images load in the browser. Through RAPID CTRL, online brands can increase eCommerce site speed and improve conversion rates across all devices. Conversion Zone, a new product in RAPID CTRL, enables brands using Salesforce Commerce Cloud to determine the target site performance range needed to maximize online conversion rates. Comments on the News “Yottaa’s integration with Salesforce Commerce Cloud enables online brands to deliver faster and more engaging experiences for their shoppers, As part of this integration, Yottaa’s new Conversion Zone solution provides these brands a customized, powerful tool to determine the exact page load time periods that result in the highest conversions so they can get more value from all of their eCommerce investments.” Rich Stendardo, CEO of Yottaa “Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Yottaa, customers will now be able to not only speed up the loading of their sites, but also identify optimal site speed ranges that produce the most online conversions.” About Salesforce Commerce Cloud The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond. About Yottaa Leading brands such as 1 800 Contacts, Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve site performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa also enables brands to enhance their overall security posture, provide more secure shopper experiences, and ensure compliance with internal and external policies. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions

Read More

CLOUD SECURITY

Rescale Announces Intelligent Computing Automation to Power Engineering Innovation

Rescale | September 16, 2022

Rescale, the leader in high performance computing (HPC) built for the cloud to accelerate engineering innovation, announced the availability of key capabilities that help organizations securely automate computational engineering and science workloads across compute architectures, geographies, and infrastructure services, to help them commercialize new product innovations quickly and efficiently. Businesses recognize the critical role computing plays in delivering engineered products that drive business growth. The rise of computational engineering is creating unprecedented complexity for the R&D computing stack, with the need to securely run multidisciplinary simulations and machine learning workloads across geographies, on specialized hardware architectures, all while ensuring hardware and software licensing capacity and controlling costs. The proliferation of new cloud infrastructure offerings now offer a range of specialized computing architectures with continuously improving performance and cost efficiency. Rescale's new capabilities enable organizations to automate resource decisions based on business goals while minimizing IT risk and empowering engineering efficiency. "Value-capture potential from cloud-augmented supercomputing operating models will outpace traditional HPC operating models," according to Gartner, Inc. "Our decision to partner with Rescale is a huge step towards Hankook Tire's true digital transformation," said Bonhee Ku, who is leading the company's R&D innovation efforts as Executive Vice President and Chief Technology Officer. "We are committed to evolving ourselves for the global mobility market; and there is no rest until we champion the future." Hankook Tire was evolving its R&D strategy and taking next steps to accelerate digital transformation. With Rescale, the company was able to automate its proprietary engineering software across multi-cloud operations by load balancing across different hardware architectures and geographic locations. Through automated optimization, Hankook Tire is able to prioritize running the latest NVIDIA GPU solutions available in Korea, and switch to other new NVIDIA architectures and global cloud capacities seamlessly, without impacting any use by R&D engineers or manual work by IT teams. "Rescale's cloud control plane approach to hybrid cloud operations enables us to deliver unique capabilities for computational engineering that is simply not possible with traditional approaches, Our ability to automate any application on any infrastructure is now enhanced with industry-leading automation that enables our customers to best manage their software and hardware resources across geographies, hardware architectures, and infrastructure services, so they can securely power engineering innovations while controlling costs." Edward Hsu, Chief Product Officer at Rescale Rescale Intelligent Computing Automation enables IT and HPC leaders to automate cloud operations with several key features to help ensure maximum throughput of computational engineering workloads while managing costs. Software License Utilization Optimization - ensures engineering teams can stay productive even if they are lacking software licenses for their commercial software; works by queuing jobs until software licenses become available. Global Geo/Region Resource Priority - helps ensure that workloads are running in the right geography, based on cloud provider regional capacity and health; or define policies per data locality needs. Multi-Architecture Resource Priority - prioritizes compute jobs so that if user or admin-defined architecture is not available for any reason, it fans out to other architectures to ensure continuity of engineering work. Multi-Service Level Priority - enables organizations to run workloads with prioritization across On Demand Reserve, On Demand Economy, or On Demand Priority, so they can maximize engineering velocity at lowest possible cost. About Rescale Rescale is high performance computing built for the cloud, to empower engineers while giving IT security and control. From supersonic jets to personalized medicine, industry leaders are bringing new product innovations to market with unprecedented speed and efficiency with Rescale, a cloud platform delivering intelligent full-stack automation and performance optimization. IT leaders use Rescale to deliver HPC-as-a-Service with a secure control plane to deliver any application, on any architecture, at any scale on their cloud of choice. About Hankook Tire & Technology Co., Ltd. With unparalleled pursuit of innovation and technological excellence at its core, Hankook Tire & Technology continues to actively invest in the expansion of its essential capabilities to deliver consumers the utmost satisfaction on the road. Currently operating in over 160 countries, Hankook has eight production sites and five R&D centers around the world, with over 20,000 highly dedicated professionals. Hankook Tire produces exceptional quality, high-performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. Hankook Tire & Technology actively participates in global sustainability initiatives and is committed to making the world a better place to live. Its efforts have been recognized in the Dow Jones Sustainability Indices each year since 2011 (DJSI Korea from 2011 through 2015, DJSI World from 2016) and received the highest rating from EcoVadis Business Sustainability Rating in the past three years starting from 2019.

Read More

CLOUD SECURITY

KubeCon Co-Located Cloud Foundry Day Schedule Announced with Mix of Introductory Sessions and Technical Deep Dives

Cloud Foundry Foundation | September 17, 2022

The Cloud Foundry Foundation today announced the schedule for Cloud Foundry Day with anynines GmbH and VMware among the organizations taking center stage at the event. "We are very excited to hold our first in-person Cloud Foundry event after a three year hiatus, The event is meant to showcase the extensibility of Cloud Foundry. All the latest improvements to the core platform and various Cloud Foundry projects will be highlighted at the event. We are striving to create a balance for those who are experienced with Cloud Foundry as well as those who are looking to adopt it afresh. Cloud Foundry events are a great opportunity to meet hands-on practitioners and facilitate collaboration and discussions." Chris Clark, program manager at Cloud Foundry Cloud Foundry Day will be held on Tuesday, October 25, co-located with KubeCon + CloudNativeCon NA in Detroit. For this one-day event, the Cloud Foundry Foundation has joined forces with the program committee to curate a program that fosters collaboration among attendees and offers an interactive platform for education. "At the event, we have strived to put together an agenda that presents the best of Cloud Foundry," said Ram Iyengar, chief evangelist at Cloud Foundry. "Due to the broad nature of Cloud Foundry projects, our program committee had a hard time choosing what to showcase. Attendees will get to learn about the latest open source innovations happening in the areas of core Cloud Foundry, as well as extensions to Kubernetes in the form of Paketo Buildpacks and Korifi. The agenda is also a good mix of introductory sessions, technical deep-dives, and community updates." Sessions include: A Keynote from Cloud Foundry governing board member, Catherine McGarvey Introducing Korifi: The Evolution of CF on Kubernetes Cloud Foundry Technical Governance: Past, Present, and Future What's new with Paketo Buildpacks? Recap: Ten Years of Working With Cloud Foundry Grappling with Kubernetes Eventual Consistency in Korifi App Runtime Interfaces Extravaganza! New Features in BOSH: Improved NATS cert rotations Remote Debugging of .NET Core applications with Paketo Buildpacks + Visual Studio Code Stemcells are now Jam-packed with Jelly(fish) How we modernized and reduced the infrastructure costs for running CFZ The Future of Logs and Metrics in Cloud Foundry The registration fee for Cloud Foundry Day is $50, or free to attend online. Attendees can register for the event here. Cloud Foundry is an open source technology backed by the largest technology companies in the world, including, HCL, Huawei, IBM, SAP, and VMware, and is being used by leaders in manufacturing, telecommunications and financial services. Only Cloud Foundry delivers the velocity needed to continuously deliver apps at the speed of business. Cloud Foundry's container-based architecture runs apps written in any language on a choice of cloud platforms — Amazon Web Services (AWS), Google Cloud Platform (GCP), IBM Cloud, Microsoft Azure, OpenStack, and more. With a robust services ecosystem and simple integration with existing technologies, Cloud Foundry is the modern standard for deploying mission critical apps at global organizations. About Cloud Foundry Foundation The Cloud Foundry Foundation is a non-profit open source organization formed to sustain the development, promotion and adoption of Cloud Foundry as the industry standard for delivering the best experience for developers at companies of all sizes. The Foundation projects include Cloud Foundry, Paketo Buildpacks, Korifi, Eirini, BOSH, Open Service Broker API, CredHub, and more. Cloud Foundry makes it faster and easier to build, test, deploy and scale applications, and is used by more than half the Fortune 500, representing nearly $15 trillion in combined revenue.

Read More

CLOUD SECURITY

Yottaa Announces Conversion Zone, a New Integration with Salesforce Commerce Cloud

Yottaa | September 22, 2022

Yottaa announced that it has launched Conversion Zone, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more. Conversion Zone is a new product in Yottaa’s RAPID CTRL eCommerce acceleration solution. As part of Yottaa’s integration with Salesforce Commerce Cloud, Conversion Zone empowers Commerce Cloud customers to determine the site speed where shoppers convert most. This enables these brands to optimize their sites to ensure pages are loading in the “Conversion Zone” resulting in higher online revenue, as well as better shopper experiences. Yottaa’s integration with Commerce Cloud is through RAPID CTRL, Yottaa’s patented application sequencing solution that optimizes and sequences the way 3rd party technologies and images load in the browser. Through RAPID CTRL, online brands can increase eCommerce site speed and improve conversion rates across all devices. Conversion Zone, a new product in RAPID CTRL, enables brands using Salesforce Commerce Cloud to determine the target site performance range needed to maximize online conversion rates. Comments on the News “Yottaa’s integration with Salesforce Commerce Cloud enables online brands to deliver faster and more engaging experiences for their shoppers, As part of this integration, Yottaa’s new Conversion Zone solution provides these brands a customized, powerful tool to determine the exact page load time periods that result in the highest conversions so they can get more value from all of their eCommerce investments.” Rich Stendardo, CEO of Yottaa “Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Yottaa, customers will now be able to not only speed up the loading of their sites, but also identify optimal site speed ranges that produce the most online conversions.” About Salesforce Commerce Cloud The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond. About Yottaa Leading brands such as 1 800 Contacts, Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite rely on Yottaa to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, Yottaa enables online brands to deliver superior customer experiences, improve site performance up to 60%, and increase online conversion up to 20%. By controlling the execution of all 3rd parties and other services on their sites, Yottaa also enables brands to enhance their overall security posture, provide more secure shopper experiences, and ensure compliance with internal and external policies. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions

Read More

CLOUD SECURITY

Rescale Announces Intelligent Computing Automation to Power Engineering Innovation

Rescale | September 16, 2022

Rescale, the leader in high performance computing (HPC) built for the cloud to accelerate engineering innovation, announced the availability of key capabilities that help organizations securely automate computational engineering and science workloads across compute architectures, geographies, and infrastructure services, to help them commercialize new product innovations quickly and efficiently. Businesses recognize the critical role computing plays in delivering engineered products that drive business growth. The rise of computational engineering is creating unprecedented complexity for the R&D computing stack, with the need to securely run multidisciplinary simulations and machine learning workloads across geographies, on specialized hardware architectures, all while ensuring hardware and software licensing capacity and controlling costs. The proliferation of new cloud infrastructure offerings now offer a range of specialized computing architectures with continuously improving performance and cost efficiency. Rescale's new capabilities enable organizations to automate resource decisions based on business goals while minimizing IT risk and empowering engineering efficiency. "Value-capture potential from cloud-augmented supercomputing operating models will outpace traditional HPC operating models," according to Gartner, Inc. "Our decision to partner with Rescale is a huge step towards Hankook Tire's true digital transformation," said Bonhee Ku, who is leading the company's R&D innovation efforts as Executive Vice President and Chief Technology Officer. "We are committed to evolving ourselves for the global mobility market; and there is no rest until we champion the future." Hankook Tire was evolving its R&D strategy and taking next steps to accelerate digital transformation. With Rescale, the company was able to automate its proprietary engineering software across multi-cloud operations by load balancing across different hardware architectures and geographic locations. Through automated optimization, Hankook Tire is able to prioritize running the latest NVIDIA GPU solutions available in Korea, and switch to other new NVIDIA architectures and global cloud capacities seamlessly, without impacting any use by R&D engineers or manual work by IT teams. "Rescale's cloud control plane approach to hybrid cloud operations enables us to deliver unique capabilities for computational engineering that is simply not possible with traditional approaches, Our ability to automate any application on any infrastructure is now enhanced with industry-leading automation that enables our customers to best manage their software and hardware resources across geographies, hardware architectures, and infrastructure services, so they can securely power engineering innovations while controlling costs." Edward Hsu, Chief Product Officer at Rescale Rescale Intelligent Computing Automation enables IT and HPC leaders to automate cloud operations with several key features to help ensure maximum throughput of computational engineering workloads while managing costs. Software License Utilization Optimization - ensures engineering teams can stay productive even if they are lacking software licenses for their commercial software; works by queuing jobs until software licenses become available. Global Geo/Region Resource Priority - helps ensure that workloads are running in the right geography, based on cloud provider regional capacity and health; or define policies per data locality needs. Multi-Architecture Resource Priority - prioritizes compute jobs so that if user or admin-defined architecture is not available for any reason, it fans out to other architectures to ensure continuity of engineering work. Multi-Service Level Priority - enables organizations to run workloads with prioritization across On Demand Reserve, On Demand Economy, or On Demand Priority, so they can maximize engineering velocity at lowest possible cost. About Rescale Rescale is high performance computing built for the cloud, to empower engineers while giving IT security and control. From supersonic jets to personalized medicine, industry leaders are bringing new product innovations to market with unprecedented speed and efficiency with Rescale, a cloud platform delivering intelligent full-stack automation and performance optimization. IT leaders use Rescale to deliver HPC-as-a-Service with a secure control plane to deliver any application, on any architecture, at any scale on their cloud of choice. About Hankook Tire & Technology Co., Ltd. With unparalleled pursuit of innovation and technological excellence at its core, Hankook Tire & Technology continues to actively invest in the expansion of its essential capabilities to deliver consumers the utmost satisfaction on the road. Currently operating in over 160 countries, Hankook has eight production sites and five R&D centers around the world, with over 20,000 highly dedicated professionals. Hankook Tire produces exceptional quality, high-performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. Hankook Tire & Technology actively participates in global sustainability initiatives and is committed to making the world a better place to live. Its efforts have been recognized in the Dow Jones Sustainability Indices each year since 2011 (DJSI Korea from 2011 through 2015, DJSI World from 2016) and received the highest rating from EcoVadis Business Sustainability Rating in the past three years starting from 2019.

Read More