Q&A with Stacey Witt, Chief Marketing Officer at LoadSpring

Stacey Witt, Chief Marketing Officer at LoadSpring has 10 years of experience at LoadSpring, and 27 years in marketing. Her leadership on LoadSpring's Board of Directors helps drive LoadSpring’s vision of the Perfect Cloud—both now and into the future.

She’s the motivating force in building LoadSpring’s market strategy, product development, and outgoing communications. Stacey is skilled in branding, product launches and sales maximization.

MEDIA 7: Could you tell us a little about your background and how you came to be the CMO and Brand Ambassador for cloud solutions at LoadSpring Solutions?
STACEY WITT:
 I started my career working for large marketing communications agencies in Canada and the US. Over my career, I have worked on automotive, banking, consumer produts, as well as pharmaceutical companies. Early I learned the importance of both having a strategy and developing a brand that both internal and external audiences became passionate about. As healthcare developed into a high technology industry I started to develop a passion for technology, which lead me to starting my own agency. LoadSpring became a customer and I worked to build a marketing strategy that increased awareness, along with a buyer's journey that increased sales. Since this start, I transitioned to working directly for LoadSpring as their VP marketing and now CMO.

M7: What is the most exciting part of being a woman tech leader in the industry?
SW: 
Instead of thinking about myself as a woman in a male-dominated field, I simply thought of myself as someone focused on being the best and producing results.

Being a woman comes with inherent gifts and capabilities that can be a significant professional asset if only we’d allow ourselves to bring them to the table. It’s a very exciting role for me to define and explore.


"LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud."

M7: How do you keep the people of your organization engaged, inspired, and eager to grow? How do you get inside the heads of your customers to keep pace and grow with them?
SW:
One of the powers of marketing is being able to make an impact at the highest level and align marketing for our customers utilizing their company’s priorities. In this sense, I can inspire and support non-marketing colleagues to meet customers’ needs better than the competition – leading the way with a new vision that is powerful and achieves goals.

Customers’ needs can change in a second – as we’ve seen over the last few months, these changes happen quickly and dramatically. The challenge is remembering that our solutions are not just a desired product, it’s a desired experience. We are constantly thinking of how we can create the best experience possible and delivering outside the norm. Our customers expect us to innovate and use our 20 years of experience to share what we have perfected to inspire them, by first listening to them. Listening to our customers is where we start and where we continue. We strategically look to be our customers’ Sherpa … helping to determine strategies that meet their corporate goals.

M7: One Cloud Platform: Infinite Business Solutions. Can you elaborate on this?
SW:
Our cloud solutions put our customers’ business at the heart of our solutions, so people have the flexibility to work how they want, where they want without worrying about managing operations that we offload for them. Instead, we provide hosted and business intelligence solutions that enable their business growth. Just as each company is unique, our solutions are flexible enough and innovative enough to enable them to scale their business with our leading-edge technology.

Our proprietary LoadSpring Cloud Platform is our enabling technology that enables customers to DO MORE and GET MORE from their cloud solution.  This solution empowers innovation for our customers by reducing the burden on internal IT and automating critical reporting  so they can focus on innovation initiatives.


"Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results."

M7: Recently PRC Software has partnered with LoadSpring Solutions as its exclusive hosting partner. When it comes to mergers and acquisitions, LoadSpring Solutions makes a good number in a given year. What role, as Chief Brand and Product Strategist, do/will you take on those?
SW:
Our LoadSpring Cloud Platform is more agile and flexible than other off the shelf solutions. The vendors and partners we work with, understand this, and want to Saas enable their applications.  We become their cloud solution. Our speed and performance make it the perfect platform to deploy their apps, knowing that all the best features of their apps will shine and perform flawlessly. Our integrations are seamless. A partnership with LoadSpring is exactly what works for our partners’ business and for our customers’ business.

M7: What is your most effective digital marketing strategy at LoadSpring Solutions for reaching out to buyers across the world?
SW:
Strengthening decision-maker relationships through nurture campaigns that listen to where they are in their buyer’s journey. We also listen to who they are listening to within their organization. Those may be their department heads. They are also part of the buyer’s journey. Their problems may start with one department, but ultimately they affect all. Our digital marketing campaigns are the glue that brings them back together by addressing the questions unique to each so they can understand how we can help to solve their problems.


M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
SW:
To LoadSpring our employees are number 1. They are the drivers to our success therefore their safety is our key priority. We have had a work from home policy for years so 100% of our team had the technology to work from home for years. The transition to 100% work from home was easy. What is hard is keeping the culture, our culture, from falling away when people do not have an office space to come to and share. We already had tech, like video conferencing, to keep connected but now we use it more and make people turn on their cameras so we can still see each others' body language which makes people feel more connected. Also we initiated a Video conference happy hour for our teams so we can all feel connected in a personal way. This was a game-changer.


"What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete."

M7: What Marketing-related challenges do you meet every day? How do technology and collaboration tools encourage you to defeat these?
SW:
Our number 1 challenge in marketing was to develop a direct correlation to business results. Marketing in the past was always about brand, awareness and market share. Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results. It took us over a year to develop an executive dashboard that can show what opportunities were developed by lead source, what quotes have been created by lead source, as well as closed deals. In addition, we currently are working on tactical KPI reporting so we can see early, in the buyers journey, what is impacting their buying decisions and what content they are interested in. We analyze and review and then make changes.

Technology has become the foundation of our marketing department. From Smartsheets to keep all projects on schedule, to Marketo for marketing automation, and of course linking Marketo and our CRM and financial systems to get the reporting mentioned above.

M7: Given the changes in today’s rapidly evolving marketplace, what are the key “climatic” changes taking place in your industry? Economic? Demographic? Competitive? Marketing? Technological? Environmental? Public Policy? What systematic approach are you using to monitor these changes?
SW:
I would start by talking about the cloud market.  LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud. We are a niche player in the cloud market as we focus and have built a team of experts for Project applications. What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete. I cannot outspend these players for digital marketing, SEO ownership, etc. We have to be more agile, more crafty to compete. We are constantly reviewing our strategy and tactically executing outside the box ideas.

The global pandemic has probably touched and affected all these areas. By communicating clearly, staying calm, demonstrating empathy, and thinking long-term to take appropriate decisive action, we set a new standard of focus that can better monitor inevitable change. As leaders in cloud project management solutions, this has been core to our culture and our innovative solutions from the start. And, we continue to create a better pipeline for information, ensuring less friction as change takes place. We have been able to provide lines of communication that are always open and haven’t missed a beat moving our workforce from out of the office to remote and safe work environments while staying in constant contact with our customers with zero interruption of service.

ABOUT LOADSPRING

LoadSpring is the market leader in providing Cloud-based Project Management solutions that are quick and simple to deploy and implement. This ensures ROI maximization for our customers PM applications investment. From software selection to hosting, security to support, implementation and online training,  to custom mobile product development LoadSpring has the Project Management focus and expertise to ensure the right solution is delivered to you quickly, the first time. This enables our customers to rapidly execute their PM IT projects and move on.

LoadSpring’s easy to use platform, called The LoadSpring Cloud Platform, immediately improves acceptance and adoption of your solution due to its easy to use and secure format.  Imagine your PM solution this easy.

More C-Suite on deck

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

Related News

Cloud Infrastructure Management

The Manufacturing Sector Experiences More Attacks in the Cloud than Any Other Industry

PR Newswire: | January 19, 2024

Netwrix, a cybersecurity vendor that makes data security easy, today revealed additional findings for the manufacturing sector from its survey of 1,610 IT and security professionals across more than 100 countries. According to the survey, 64% of companies in the manufacturing sector suffered a cyberattack during the preceding 12 months, which is similar to the finding among organizations overall (68%). However, it turned out that the manufacturing sector experiences more cloud infrastructure attacks than any other industry surveyed. Among manufacturing companies that detected an attack, 85% spotted phishing in the cloud compared to only 58% across all verticals; 43% faced user account compromise in the cloud as opposed to 27% among all industries; and 25% dealt with data theft by hackers in the cloud compared to 15% for organizations overall. "The manufacturing sector relies heavily on the cloud to work with their supply chain in real time. This makes their cloud infrastructure a lucrative target for attackers — infiltrating it enables them to move laterally and potentially compromise other linked organizations, as happened to one the world's top meat processing companies. Credential compromise or malware deployed via a phishing email is just the beginning of the attack," says Dirk Schrader, VP of Security Research at Netwrix. "The attack surface in the cloud is always expanding, so it's critical for manufacturing companies to adopt a defense-in-depth approach," adds Ilia Sotnikov, Security Strategist at Netwrix. "First, they must rigorously enforce the principle of least privilege to limit access to sensitive data, which ideally includes just-in-time access to eliminate unnecessary entry points for adversaries. They also need to gain deep visibility into when and how critical data in the cloud is being used so that IT teams can promptly spot potential threats. Finally, they need to be prepared to minimize the damage from incidents by having a comprehensive response strategy that is regularly exercised and updated." To learn more about security trends, check out the complete 2023 Hybrid Security Trends Report. About Netwrix Netwrix makes data security easy. Since 2006, Netwrix solutions have been simplifying the lives of security professionals by enabling them to identify and protect sensitive data to reduce the risk of a breach, and to detect, respond to and recover from attacks, limiting their impact. More than 13,500 organizations worldwide rely on Netwrix solutions to strengthen their security and compliance posture across all three primary attack vectors: data, identity and infrastructure.

Read More

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Cloud Infrastructure Management

The Manufacturing Sector Experiences More Attacks in the Cloud than Any Other Industry

PR Newswire: | January 19, 2024

Netwrix, a cybersecurity vendor that makes data security easy, today revealed additional findings for the manufacturing sector from its survey of 1,610 IT and security professionals across more than 100 countries. According to the survey, 64% of companies in the manufacturing sector suffered a cyberattack during the preceding 12 months, which is similar to the finding among organizations overall (68%). However, it turned out that the manufacturing sector experiences more cloud infrastructure attacks than any other industry surveyed. Among manufacturing companies that detected an attack, 85% spotted phishing in the cloud compared to only 58% across all verticals; 43% faced user account compromise in the cloud as opposed to 27% among all industries; and 25% dealt with data theft by hackers in the cloud compared to 15% for organizations overall. "The manufacturing sector relies heavily on the cloud to work with their supply chain in real time. This makes their cloud infrastructure a lucrative target for attackers — infiltrating it enables them to move laterally and potentially compromise other linked organizations, as happened to one the world's top meat processing companies. Credential compromise or malware deployed via a phishing email is just the beginning of the attack," says Dirk Schrader, VP of Security Research at Netwrix. "The attack surface in the cloud is always expanding, so it's critical for manufacturing companies to adopt a defense-in-depth approach," adds Ilia Sotnikov, Security Strategist at Netwrix. "First, they must rigorously enforce the principle of least privilege to limit access to sensitive data, which ideally includes just-in-time access to eliminate unnecessary entry points for adversaries. They also need to gain deep visibility into when and how critical data in the cloud is being used so that IT teams can promptly spot potential threats. Finally, they need to be prepared to minimize the damage from incidents by having a comprehensive response strategy that is regularly exercised and updated." To learn more about security trends, check out the complete 2023 Hybrid Security Trends Report. About Netwrix Netwrix makes data security easy. Since 2006, Netwrix solutions have been simplifying the lives of security professionals by enabling them to identify and protect sensitive data to reduce the risk of a breach, and to detect, respond to and recover from attacks, limiting their impact. More than 13,500 organizations worldwide rely on Netwrix solutions to strengthen their security and compliance posture across all three primary attack vectors: data, identity and infrastructure.

Read More

Cloud Security

Observer Platform Innovations From VIAVI Enhance Visibility Across Users, Applications and the Cloud

PR Newswire | January 12, 2024

Viavi Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced significant enhancements to the Observer Platform allowing IT teams to further maximize network availability, productivity and compliance. The enhancements include critical new capabilities in End-User Experience (EUE) scoring, digital certificate analysis, application identification, Unified Communications (UC) support, and Azure traffic visibility through NSG flow log analysis. The VIAVI State of the Network study revealed enterprises' top challenges in managing their networks. With a majority of enterprise applications hosted in the cloud, fewer than 1% of organizations say they are satisfied with network visibility. Problem domain isolation – pinpointing issues across network, server, application, or client domains ­– remains one of the biggest challenges for NetOps teams. End-user experience is the highest ranking KPI. And nearly half of teams spend between 10 and 20 hours per week troubleshooting UC platforms. The latest Observer release, v18.17, addresses these challenges to improve reliability of networks in meeting organizational objectives. Major new enhancements include: EUE Scoring Updates. Observer's patented EUE analysis now provides deeper insight into each problem domain – network, server, application or client – clearly showing individual scores and associated deductions, making it easy to understand what is contributing the most to performance degradations. Traffic Visibility for Azure and AWS. With the introduction of NSG flow log support, Observer adds insight and visibility for Azure environments equivalent to the existing capabilities for AWS using VPC Flow Logs. As Microsoft does not natively support packet extraction, flow visibility is essential for troubleshooting issues within complex Azure environments. Enhanced Application Recognition. Through added Deep Packet Inspection (DPI) and Application Identification (AppID) capabilities, the Observer Platform now recognizes thousands of specific business and non-business applications natively without having them embedded or hidden within HTTP or HTTPS. UC Call Visualization. Observer is now the only platform in the industry to transform both packet and flow data into intuitive, actionable visualizations that follow the journey of calls through the network infrastructure and identify the location and root cause(s) of poor UC performance. Digital Certificate Analysis. Running servers with non-compliant or expired certificates is a risk, especially if affected hosts and services are public facing. Certificate analysis enables a proactive approach to take timely action, prevent negative outcomes, and safeguard networks and reputation. "Applications are now distributed across private data centers, multiple public clouds, and edge locations, yet many companies fail to upgrade their network monitoring and management solutions to keep pace with these highly complex environments," said Bob Laliberte, Principal Analyst, Enterprise Strategy Group. "VIAVI has recognized this shift and responded by providing comprehensive visibility across these distributed, heterogenous environments. The Observer platform has evolved to support these new environments and its emphasis on end-user experience should appeal to enterprise customers looking to accelerate their transformation, enabling greater operational efficiency and ensuring positive end-user experiences." "In partnership with our customers, we have leveled up performance and threat visibility and developed a powerful set of capabilities that provide insights where they are needed most," said Chris Labac, Vice President and General Manager, Network Performance and Threat Solutions, VIAVI. "Our patented End-User Experience Scoring can now be used by virtually the entire IT team to effectively identify, prioritize, and remediate business-impacting issues. Our UC visualizations are now the best in the industry. New DPI and Azure capabilities round out a release that we're thrilled to deliver. Our focus continues to be not on delivering more KPIs, but delivering more clarity, actionable information, and business value." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

Read More

AWS Analytics

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

PR Newswire | January 04, 2024

Persistent Systems a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

Spotlight

LoadSpring

LoadSpring

LoadSpring is the market leader in providing Cloud-based Project Management solutions that are quick and simple to deploy and implement. This ensures ROI maximization for our customers PM applications investment. From software selection to hosting, security to support, implementation and online trai...

Events

Resources