Q&A with Stacey Witt, Chief Marketing Officer at LoadSpring

MEDIA 7 | June 5, 2020

Stacey Witt, Chief Marketing Officer at LoadSpring has 10 years of experience at LoadSpring, and 27 years in marketing. Her leadership on LoadSpring's Board of Directors helps drive LoadSpring’s vision of the Perfect Cloud—both now and into the future.

She’s the motivating force in building LoadSpring’s market strategy, product development, and outgoing communications. Stacey is skilled in branding, product launches and sales maximization.

MEDIA 7: Could you tell us a little about your background and how you came to be the CMO and Brand Ambassador for cloud solutions at LoadSpring Solutions?
STACEY WITT:
 I started my career working for large marketing communications agencies in Canada and the US. Over my career, I have worked on automotive, banking, consumer produts, as well as pharmaceutical companies. Early I learned the importance of both having a strategy and developing a brand that both internal and external audiences became passionate about. As healthcare developed into a high technology industry I started to develop a passion for technology, which lead me to starting my own agency. LoadSpring became a customer and I worked to build a marketing strategy that increased awareness, along with a buyer's journey that increased sales. Since this start, I transitioned to working directly for LoadSpring as their VP marketing and now CMO.

M7: What is the most exciting part of being a woman tech leader in the industry?
SW: 
Instead of thinking about myself as a woman in a male-dominated field, I simply thought of myself as someone focused on being the best and producing results.

Being a woman comes with inherent gifts and capabilities that can be a significant professional asset if only we’d allow ourselves to bring them to the table. It’s a very exciting role for me to define and explore.


"LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud."

M7: How do you keep the people of your organization engaged, inspired, and eager to grow? How do you get inside the heads of your customers to keep pace and grow with them?
SW:
One of the powers of marketing is being able to make an impact at the highest level and align marketing for our customers utilizing their company’s priorities. In this sense, I can inspire and support non-marketing colleagues to meet customers’ needs better than the competition – leading the way with a new vision that is powerful and achieves goals.

Customers’ needs can change in a second – as we’ve seen over the last few months, these changes happen quickly and dramatically. The challenge is remembering that our solutions are not just a desired product, it’s a desired experience. We are constantly thinking of how we can create the best experience possible and delivering outside the norm. Our customers expect us to innovate and use our 20 years of experience to share what we have perfected to inspire them, by first listening to them. Listening to our customers is where we start and where we continue. We strategically look to be our customers’ Sherpa … helping to determine strategies that meet their corporate goals.

M7: One Cloud Platform: Infinite Business Solutions. Can you elaborate on this?
SW:
Our cloud solutions put our customers’ business at the heart of our solutions, so people have the flexibility to work how they want, where they want without worrying about managing operations that we offload for them. Instead, we provide hosted and business intelligence solutions that enable their business growth. Just as each company is unique, our solutions are flexible enough and innovative enough to enable them to scale their business with our leading-edge technology.

Our proprietary LoadSpring Cloud Platform is our enabling technology that enables customers to DO MORE and GET MORE from their cloud solution.  This solution empowers innovation for our customers by reducing the burden on internal IT and automating critical reporting  so they can focus on innovation initiatives.


"Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results."

M7: Recently PRC Software has partnered with LoadSpring Solutions as its exclusive hosting partner. When it comes to mergers and acquisitions, LoadSpring Solutions makes a good number in a given year. What role, as Chief Brand and Product Strategist, do/will you take on those?
SW:
Our LoadSpring Cloud Platform is more agile and flexible than other off the shelf solutions. The vendors and partners we work with, understand this, and want to Saas enable their applications.  We become their cloud solution. Our speed and performance make it the perfect platform to deploy their apps, knowing that all the best features of their apps will shine and perform flawlessly. Our integrations are seamless. A partnership with LoadSpring is exactly what works for our partners’ business and for our customers’ business.

M7: What is your most effective digital marketing strategy at LoadSpring Solutions for reaching out to buyers across the world?
SW:
Strengthening decision-maker relationships through nurture campaigns that listen to where they are in their buyer’s journey. We also listen to who they are listening to within their organization. Those may be their department heads. They are also part of the buyer’s journey. Their problems may start with one department, but ultimately they affect all. Our digital marketing campaigns are the glue that brings them back together by addressing the questions unique to each so they can understand how we can help to solve their problems.


M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
SW:
To LoadSpring our employees are number 1. They are the drivers to our success therefore their safety is our key priority. We have had a work from home policy for years so 100% of our team had the technology to work from home for years. The transition to 100% work from home was easy. What is hard is keeping the culture, our culture, from falling away when people do not have an office space to come to and share. We already had tech, like video conferencing, to keep connected but now we use it more and make people turn on their cameras so we can still see each others' body language which makes people feel more connected. Also we initiated a Video conference happy hour for our teams so we can all feel connected in a personal way. This was a game-changer.


"What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete."

M7: What Marketing-related challenges do you meet every day? How do technology and collaboration tools encourage you to defeat these?
SW:
Our number 1 challenge in marketing was to develop a direct correlation to business results. Marketing in the past was always about brand, awareness and market share. Today CMOs need reporting that demonstrates a direct correlation between marketing spend and results. It took us over a year to develop an executive dashboard that can show what opportunities were developed by lead source, what quotes have been created by lead source, as well as closed deals. In addition, we currently are working on tactical KPI reporting so we can see early, in the buyers journey, what is impacting their buying decisions and what content they are interested in. We analyze and review and then make changes.

Technology has become the foundation of our marketing department. From Smartsheets to keep all projects on schedule, to Marketo for marketing automation, and of course linking Marketo and our CRM and financial systems to get the reporting mentioned above.

M7: Given the changes in today’s rapidly evolving marketplace, what are the key “climatic” changes taking place in your industry? Economic? Demographic? Competitive? Marketing? Technological? Environmental? Public Policy? What systematic approach are you using to monitor these changes?
SW:
I would start by talking about the cloud market.  LoadSpring offered remote access to critical apps starting over 20 years ago….long before the cloud was called the cloud. We are a niche player in the cloud market as we focus and have built a team of experts for Project applications. What is challenging for a niche player, in a market dominated by giants like Google, Microsoft, and Amazon, is the ability to digitally compete. I cannot outspend these players for digital marketing, SEO ownership, etc. We have to be more agile, more crafty to compete. We are constantly reviewing our strategy and tactically executing outside the box ideas.

The global pandemic has probably touched and affected all these areas. By communicating clearly, staying calm, demonstrating empathy, and thinking long-term to take appropriate decisive action, we set a new standard of focus that can better monitor inevitable change. As leaders in cloud project management solutions, this has been core to our culture and our innovative solutions from the start. And, we continue to create a better pipeline for information, ensuring less friction as change takes place. We have been able to provide lines of communication that are always open and haven’t missed a beat moving our workforce from out of the office to remote and safe work environments while staying in constant contact with our customers with zero interruption of service.

ABOUT LOADSPRING

LoadSpring is the market leader in providing Cloud-based Project Management solutions that are quick and simple to deploy and implement. This ensures ROI maximization for our customers PM applications investment. From software selection to hosting, security to support, implementation and online training,  to custom mobile product development LoadSpring has the Project Management focus and expertise to ensure the right solution is delivered to you quickly, the first time. This enables our customers to rapidly execute their PM IT projects and move on.

LoadSpring’s easy to use platform, called The LoadSpring Cloud Platform, immediately improves acceptance and adoption of your solution due to its easy to use and secure format.  Imagine your PM solution this easy.

More C-Suite on deck

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

Related News

CLOUD SECURITY

Florida Crystals Migrate SAP Estate to Amazon Web Services Cloud for Sustainability with the Help of Lemongrass

Lemongrass | January 19, 2023

Lemongrass, a company that specializes in moving SAP systems to the cloud, just announced that it will work with Florida Crystals Corporation (FCC), a cane-sugar company based in West Palm Beach, Florida. The collaboration will give the FCC access to Lemongrass's cloud technology, which will allow them to run their SAP systems in the most efficient and cost-effective way. The partnership resulted in the migration of FCC's SAP systems to Amazon Web Services (AWS), which began in 2021 and is now complete. Lemongrass continues to provide innovation and ongoing support for the FCC's SAP landscape. This collaboration is exemplary of how companies are using cloud technology to help modernize their businesses. Mike Rosenbloom, CEO at Lemongrass, said, “We are honored to work with a true industry pioneer like FCC, whose values around sustainability and business efficiency are setting a high standard for their industry.” He added, “We look forward to a continued partnership with Florida Crystals as the company expands its use of SAP on AWS.” (Source: Globenewswire) FCC chose to move to the cloud to save money and simplify its applications, as well as to lay the groundwork for future changes. The move to AWS aligns with FCC's goals of being environmentally and socially conscious in their business decisions and will also save them money. FCC and Lemongrass worked together to move their SAP systems to the cloud. The move was finished in 2021, and since then, Lemongrass has been supporting FCC's SAP landscape. About Lemongrass Lemongrass is a company that focuses on providing services that are made possible by software, especially in the area of SAP on Cloud. They offer managed services to enterprise customers, using their expertise and best practices to help with SAP transformations. They use their Lemongrass Cloud Platform (LCP) to enable near zero downtime migrations to the cloud and offer managed services for SAP and related workloads. They have customers in multiple industries and regions around the world and partner with major technology companies such as AWS, SAP, Microsoft, and Google.

Read More

AWS INFRASTRUCTURE

Megaport Earns the AWS Outposts Ready Partner Designation

Megaport | January 23, 2023

Megaport Limited, one of the leading global Network as a Service (NaaS) providers, recently announced that the company achieved the Amazon Web Services (AWS) Outposts Ready Partner Designation as a part of the AWS Service Ready Program. As a result, customers of AWS can now securely connect Outposts racks with AWS Direct Connect service locations using Megaport's global private Software Defined Network, allowing more trustworthy and high-performing application migrations and operations to Outposts. The AWS Service Ready Program offers customers AWS Partner software solutions that are approved through a technical validation for sound architecture and have been customer success. In addition, AWS Outposts Ready Partners provides products that work with Outposts deployments, are tested by Outposts, and follow architecture best practices and AWS security. AWS Partner Solutions Architects have validated and tested Megaport's solutions through this program, making them a strong recommendation. Customers of Megaport and Outposts will enjoy the following benefits: More data centre choices with fewer restrictions, Service ready designation where the solution has been tested, validated, and proven by AWS, and network resilience that allows a redundant architecture for the critical AWS Region connectivity. In addition, the customers can use their own network equipment, like routers and switches, within the data centres where the Outposts racks are deployed or can use a virtual routing service, Megaport Cloud Router (MCR), for dynamic BGP routing to AWS Direct Connect. Vincent English, Chief Executive Officer of Megaport, said, "We're thrilled to be named an AWS Outposts Ready Partner." He added, "Many of our customers run applications that have low-latency requirements and must run on-premises and using Megaport to privately connect Outposts racks to AWS Direct Connect service locations ensures that these applications run reliably and are highly performant. (Source: Business Wire) About Megaport Founded in 2013, Megaport is a Network as a Service (NaaS) solutions provider. The company connects 700+ enabled data centres in 20+ countries in North America, Asia Pacific, and Europe with its Software Defined Network (SDN). It provides customers with high-speed, secure, and on-demand connectivity to top cloud networks and managed service providers. Compared to traditional connectivity options, its NaaS solutions give customers more flexibility, lower operating costs, and a faster time to market. Megaport works with the most significant data centre operators, systems integrators, managed service providers worldwide, and the best cloud service providers. It is headquartered in Fortitude Valley, Queensland and is an ISO/IEC 27001-certified company.

Read More

CLOUD INFRASTRUCTURE MANAGEMENT

Cloud Cost Management and Bill Analysis Available with Early Access From Virtana

Virtana | January 12, 2023

Virtana, a provider of AI-enabled solutions for hybrid cloud management and monitoring, has announced early access to its Google Cloud support for bill analysis within its solution, Virtana Cloud Cost Management. Customers of Virtana will be able to integrate with Google Cloud Platform (GCP) and use Cloud Cost Management bill analysis features. They will also be able to look at trends in their GCP bill by project and service using data from up to 13 months ago. By analyzing billing data, Virtana customers can gain greater visibility into their cloud costs and identify opportunities to optimize and reduce them. In addition, with early access to its Google Cloud support, Virtana gives customers a powerful tool for figuring out how much their cloud costs are. Senior cloud product manager at Virtana, David McNerney, said, "We consistently heard from customers that being able to analyze cloud spending over surface trends and time is their top priority in a cost management tool for the cloud, and GCP is a must-have as more customers increasingly adopt multi-cloud infrastructure." (Source: PRNewswire) Virtana now supports cloud customers using the three primary cloud service providers (CSPs), including AWS, Microsoft Azure, and Google Cloud. Upcoming GCP support from Virtana will include features like application and business mapping, idle resources, and the ability to export and share reports. In addition, with its new Google Cloud bill analysis support, Virtana gives customers an easy-to-use, data-driven way to determine how much their cloud costs. About Virtana Virtana offers a unified multi-cloud management platform to simplify application workload optimization, migration, and monitoring across public, private, and hybrid cloud environments. The cloud-agnostic SaaS platform lets businesses efficiently plan their cloud migrations and then adjust workloads across their hybrid cloud infrastructure to optimize performance, capacity, and cost. Most customers see a 25% or more reduction in cloud costs within the first ten days of using the platform. Virtana has been named CRN's Coolest Cloud Company, Business Insider's Top Cloud Leader Reducing Public Cloud Costs, Comparably's Best Company Culture, and Gartner's Customer First Company.

Read More

CLOUD SECURITY

Florida Crystals Migrate SAP Estate to Amazon Web Services Cloud for Sustainability with the Help of Lemongrass

Lemongrass | January 19, 2023

Lemongrass, a company that specializes in moving SAP systems to the cloud, just announced that it will work with Florida Crystals Corporation (FCC), a cane-sugar company based in West Palm Beach, Florida. The collaboration will give the FCC access to Lemongrass's cloud technology, which will allow them to run their SAP systems in the most efficient and cost-effective way. The partnership resulted in the migration of FCC's SAP systems to Amazon Web Services (AWS), which began in 2021 and is now complete. Lemongrass continues to provide innovation and ongoing support for the FCC's SAP landscape. This collaboration is exemplary of how companies are using cloud technology to help modernize their businesses. Mike Rosenbloom, CEO at Lemongrass, said, “We are honored to work with a true industry pioneer like FCC, whose values around sustainability and business efficiency are setting a high standard for their industry.” He added, “We look forward to a continued partnership with Florida Crystals as the company expands its use of SAP on AWS.” (Source: Globenewswire) FCC chose to move to the cloud to save money and simplify its applications, as well as to lay the groundwork for future changes. The move to AWS aligns with FCC's goals of being environmentally and socially conscious in their business decisions and will also save them money. FCC and Lemongrass worked together to move their SAP systems to the cloud. The move was finished in 2021, and since then, Lemongrass has been supporting FCC's SAP landscape. About Lemongrass Lemongrass is a company that focuses on providing services that are made possible by software, especially in the area of SAP on Cloud. They offer managed services to enterprise customers, using their expertise and best practices to help with SAP transformations. They use their Lemongrass Cloud Platform (LCP) to enable near zero downtime migrations to the cloud and offer managed services for SAP and related workloads. They have customers in multiple industries and regions around the world and partner with major technology companies such as AWS, SAP, Microsoft, and Google.

Read More

AWS INFRASTRUCTURE

Megaport Earns the AWS Outposts Ready Partner Designation

Megaport | January 23, 2023

Megaport Limited, one of the leading global Network as a Service (NaaS) providers, recently announced that the company achieved the Amazon Web Services (AWS) Outposts Ready Partner Designation as a part of the AWS Service Ready Program. As a result, customers of AWS can now securely connect Outposts racks with AWS Direct Connect service locations using Megaport's global private Software Defined Network, allowing more trustworthy and high-performing application migrations and operations to Outposts. The AWS Service Ready Program offers customers AWS Partner software solutions that are approved through a technical validation for sound architecture and have been customer success. In addition, AWS Outposts Ready Partners provides products that work with Outposts deployments, are tested by Outposts, and follow architecture best practices and AWS security. AWS Partner Solutions Architects have validated and tested Megaport's solutions through this program, making them a strong recommendation. Customers of Megaport and Outposts will enjoy the following benefits: More data centre choices with fewer restrictions, Service ready designation where the solution has been tested, validated, and proven by AWS, and network resilience that allows a redundant architecture for the critical AWS Region connectivity. In addition, the customers can use their own network equipment, like routers and switches, within the data centres where the Outposts racks are deployed or can use a virtual routing service, Megaport Cloud Router (MCR), for dynamic BGP routing to AWS Direct Connect. Vincent English, Chief Executive Officer of Megaport, said, "We're thrilled to be named an AWS Outposts Ready Partner." He added, "Many of our customers run applications that have low-latency requirements and must run on-premises and using Megaport to privately connect Outposts racks to AWS Direct Connect service locations ensures that these applications run reliably and are highly performant. (Source: Business Wire) About Megaport Founded in 2013, Megaport is a Network as a Service (NaaS) solutions provider. The company connects 700+ enabled data centres in 20+ countries in North America, Asia Pacific, and Europe with its Software Defined Network (SDN). It provides customers with high-speed, secure, and on-demand connectivity to top cloud networks and managed service providers. Compared to traditional connectivity options, its NaaS solutions give customers more flexibility, lower operating costs, and a faster time to market. Megaport works with the most significant data centre operators, systems integrators, managed service providers worldwide, and the best cloud service providers. It is headquartered in Fortitude Valley, Queensland and is an ISO/IEC 27001-certified company.

Read More

CLOUD INFRASTRUCTURE MANAGEMENT

Cloud Cost Management and Bill Analysis Available with Early Access From Virtana

Virtana | January 12, 2023

Virtana, a provider of AI-enabled solutions for hybrid cloud management and monitoring, has announced early access to its Google Cloud support for bill analysis within its solution, Virtana Cloud Cost Management. Customers of Virtana will be able to integrate with Google Cloud Platform (GCP) and use Cloud Cost Management bill analysis features. They will also be able to look at trends in their GCP bill by project and service using data from up to 13 months ago. By analyzing billing data, Virtana customers can gain greater visibility into their cloud costs and identify opportunities to optimize and reduce them. In addition, with early access to its Google Cloud support, Virtana gives customers a powerful tool for figuring out how much their cloud costs are. Senior cloud product manager at Virtana, David McNerney, said, "We consistently heard from customers that being able to analyze cloud spending over surface trends and time is their top priority in a cost management tool for the cloud, and GCP is a must-have as more customers increasingly adopt multi-cloud infrastructure." (Source: PRNewswire) Virtana now supports cloud customers using the three primary cloud service providers (CSPs), including AWS, Microsoft Azure, and Google Cloud. Upcoming GCP support from Virtana will include features like application and business mapping, idle resources, and the ability to export and share reports. In addition, with its new Google Cloud bill analysis support, Virtana gives customers an easy-to-use, data-driven way to determine how much their cloud costs. About Virtana Virtana offers a unified multi-cloud management platform to simplify application workload optimization, migration, and monitoring across public, private, and hybrid cloud environments. The cloud-agnostic SaaS platform lets businesses efficiently plan their cloud migrations and then adjust workloads across their hybrid cloud infrastructure to optimize performance, capacity, and cost. Most customers see a 25% or more reduction in cloud costs within the first ten days of using the platform. Virtana has been named CRN's Coolest Cloud Company, Business Insider's Top Cloud Leader Reducing Public Cloud Costs, Comparably's Best Company Culture, and Gartner's Customer First Company.

Read More