Q&A with Jeanne Hopkins, CMO at Lola.com

MEDIA 7 | October 24, 2019

Q&A with Jeanne Hopkins, CMO at Lola.com
Jeanne Hopkins, CMO at Lola.com has profound expertise in data-driven, high-velocity customer acquisition and marketing organizations and inbound-based lead gen programs to support global demand for high-growth SaaS companies.

Jeanne is also the co-author of "Go Mobile"​, the #1 best-selling mobile marketing book. She has been named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011.

MEDIA 7: What inspired you to get into marketing?
JEANNE HOPKINS:
 After graduation, I took my first job in the accounting department at Baystate Medical Center. At my annual review, I was told that I was too “noisy” for an accounting department. I went on to work at Milton Bradley Company’s in-house advertising agency, MB Communications, as editor of their in-house newspaper, and later recruited to LEGO Systems to do marketing programs. I found myself at a self-funded start-up tech company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved into software, digital marketing, and lead generation at companies like MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress Software) – it’s all been a fantastic journey.

M7: How is agile technology transforming corporate travel around the globe?
JH:
Small and mid-sized businesses have to be fast and efficient amidst growth, and booking, re-booking, and managing business travel can seriously impede efficiency and productivity. Finance teams are trying to manage, control, and get visibility into expenditures. Travelers are trying to do their jobs and don’t have time for expense reports. And travel arrangers (executive assistants and office admins) have plenty on their plates. Finally, there are tools that are addressing these direct needs at small and mid-sized businesses. Consumers have had the ease of booking travel through sites like Kayak and big businesses can afford the services and fees associated with high-end travel agencies. But the middle segment has been left out. Now, agile tools like Lola.com are making it really easy for corporate travelers to book, re-book, and take the task of expense reports off the table. And finance teams are able to set up travel policies in minutes, and easily manage, control, and get visibility into expenditures. The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around.


"The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around."

M7: How does Lola.com ensure a hassle-free modern business travel experience with transparent spending for its customers / business travelers?
JH:
It’s a simple super app to use. For travelers, it has a large inventory of flights and hotels that allows users to avoid having to go between tabs or other sites to compare fares, and it saves preferences, loyalty programs, and payment options in the same place. Traveler profiles are automatically stored so users can book with one click, and the 24/7 support team ensures easy booking and re-booking due to delays and cancellations. Seriously, when someone is in the air, missing their connection due to a delay, many times, Lola.com support has them re-booked on another flight before they land.

For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book. Takes the guesswork out of the booking process. All data resides in one place so there is complete visibility into travel spend. And we integrate with other tools like Expensify – receipts are automatically sent to Expensify for easy expense tracking and reporting. No messing with receipts (or missing receipts either).


"For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book."

M7: What trends do you foresee in the ‘Travel & Expense Software Market’ in future?
JH:
Certainly, we are seeing “Bleisure” travel on the rise – those looking to combine business travel with leisure time. Busy people who travel with their jobs want to get the most out a business trip, and many times, even look to extend a business trip last minute to enjoy the area or do something in particular. So companies are looking for faster, agile tools that can respond to quick changes in plans. Companies are also focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all.

M7: As the co-author of ‘Go Mobile’, what tactics do you believe modern marketers must focus for successful mobile media marketing campaigns?
JH:  
That book was launched in 2012 and was probably ahead of its time. While at HubSpot seven years ago, I saw the growing influence of mobile search on our blog and website and wanted to make sure we recognized its impact. Today, marketers know that Google prioritizes mobile search and it is imperative to truly understand the need for content that can be delivered in a mobile setting. The ability to auto-fill a form is critical now. The ability to read your email and respond is imperative now. The ability to print from your phone is important - whether an eBook, a recipe or instructions. Your mobile device is your computer now. It wasn’t perceived as that urgent a requirement until 18-24 months ago.


"Companies are focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all."

M7: What is your favorite part of working at Lola.com?
JH:
The people. Transparently, everyone really values working alongside each other – all smart, motivated, driven, fun teammates who want to make Lola.com the best workplace ever.  I take a quote from Netflix on how I feel, “Loosely coupled yet tightly aligned.”

M7: What is your superpower or spirit animal?
JH:
 GSD. I just like to get stuff done. I use lists, reminders, notes, etc. to try and stay on top of all that needs to be done. More than anything, I want my team and the company to be successful. I enjoy working, and I enjoy success and - most of all - I enjoy making mistakes and sharing what I did so that others realize that you won’t die from a typo. It’s all fun and I enjoy laughing most of all (remember, I am a loud individual).

ABOUT LOLA.COM

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, connect on LinkedIn, Twitter, Instagram and Facebook.

More C-Suite on deck

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

Related News

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Halodoc Trusts PingSafe to Secure Their Cloud Infrastructure

Businesswire | May 29, 2023

PingSafe, the only CNAPP platform powered by attacker’s intelligence, announced that it has partnered with Halodoc, a leading digital healthcare provider, to help provide them with proactive cloud security and to modernize their security compliance. Halodoc connects more than 20,000+ doctors, 4,000+ pharmacies, 2000+ hospitals, labs & clinics, and 20+ leading insurance partners to its 20M monthly active users. As Halodoc scaled its cloud infrastructure across AWS, while complying with multiple frameworks like HIPAA, SOC2, they realized there was a need to partner with a leading security provider to better respond to and manage these emerging cloud-based security challenges. Halodoc, as many other cloud-native startups do, initially relied on native tooling for security posture management. However, as its cloud infrastructure became more complex, Halodoc realized there was a need to upgrade existing tooling to provide the gold standard of security that Halodoc aspires to maintain internally. To solve these issues, Halodoc conducted an assessment with PingSafe and realized they could derive great value by utilizing PingSafe’s near real-time scans and alerts. PingSafe provided more comprehensive checks as compared to existing solutions and also significantly reduced the number of false positives improving the efficiency of Halodoc’s security team. PingSafe’s compliance dashboard also provided a single pane of glass view into various standards like HIPAA, ISO 27001, and SOC2, allowing Halodoc to proactively maintain compliance across these standards. Following this evaluation, Halodoc signed up with PingSafe to consolidate its multiple existing tools into a single context-aware CNAPP platform. By partnering with PingSafe, Halodoc was able to efficiently reduce its remediation time and was able to streamline its security compliance workflows. “Cyber-attacks and hackers are getting smarter, leveraging automated tools to evolve their approach continuously. PingSafe understands an attacker’s mindset and strategy and can predict their patterns, which has been a great success for us. Also, it gives us better visibility across our complex cloud real estate,” says Lenish Namath, VP of Technology, Cloud, SRE & Security at Halodoc. “Having discovered thousands of critical vulnerabilities in leading companies, we understand the mindset of hackers. At PingSafe, we incorporate this unique perspective into our cloud security approach allowing us to be better than traditional cloud security solutions. We are glad to help Halodoc address their security needs and we look forward to being their partner of choice for cloud security as they scale and grow,” says Anand Prakash, Founder & CEO, PingSafe. About PingSafe PingSafe is the only CNAPP platform powered by attackers' intelligence. PingSafe’s offensive security engine helps businesses address the most critical and exploitable vulnerabilities at blazing-fast speed and scale. PingSafe helps secure cloud environments across various hyper scalers like AWS, GCP, Azure and various deployments like Kubernetes, VMs, and serverless. PingSafe is securing customers' cloud infrastructure across the globe and is a leader in the CNAPP category on G2. PingSafe is backed by Sequoia Surge, and was founded in 2021 and is based out of San Francisco and Bangalore.

Read More

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Silk Enables OptaFi to Migrate and Modernize Their Customers' Electronic Healthcare Records in the Public Cloud

Newswire | June 01, 2023

Silk announces that OptaFi is now leveraging the Silk Data Virtualization Platform to help migrate and modernize their customers' Electronic Health Records (EHR) in the public cloud. With Silk, OptaFi helps their customers meet their cloud migration goals by enabling a predictable end user experience while keeping projects under budget and on time. "EHR are notoriously difficult to migrate to the cloud given they require a high level of performance," said Scott Mayo, GM/COO of OptaFi. "Introducing Silk into our solution stack allows our healthcare customers to realize the performance EHR workloads demand and increases scalability while controlling costs." "The future of EHR is in the cloud. The cloud makes it possible to provide a better patient experience, improve faster access to data, enhance security, and increase scalability for times of greater patient activity," said Itay Shoshani, COO, Silk. "Silk has a strong history of helping the healthcare industry migrate and modernize EHR. We are excited to be partnering with OptaFi to help their customers achieve the true promise of the cloud." To learn more about how Silk has partnered with leaders in the healthcare industry, visit https://silk.us/solutions/healthcare/. About Silk The Silk Data Virtualization Platform gives demanding workloads up to 10x faster performance in the cloud. Without refactoring, applications can move to the public cloud without compromising on performance or overspending to mitigate risk. Industry leaders in e-commerce, SaaS, FinTech, and Healthcare trust Silk with their business-critical workloads to get the ultra-fast speeds customers demand. Silk is headquartered outside of Boston, MA. To learn more, visit www.silk.us. About OptaFi, LLC OptaFi LLC is a joint venture launched in 2022 between Sentara Healthcare and Infinite Computer Solutions. Headquartered in Virginia Beach, VA, OptaFi's mission is to modernize healthcare environments with a secure, cloud-first, high-speed, and cost-controlled digital landscape. Designed by Healthcare for Healthcare, their core services include: EMR on Cloud (Azure, AWS, Hybrid Cloud adjacent) transitions and management Healthcare enterprise data analytics platform build and management Cloud HIPAA/NIST security framework build, manage and deploy Cloud cost analysis and assessments (spend control and telemetry)

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

Applied Digital Teams with Supermicro to Deliver AI Cloud Services

Globenewswire | May 30, 2023

Applied Digital Corporation (Nasdaq: APLD) ("Applied Digital "or the "Company"), a designer, builder and operator of next-generation digital infrastructure that is designed for High Performance Computing (“HPC”) applications, today announced that the Company is working with Supermicro (NASDAQ: SMCI), a global leader in Application-Optimized Total IT Solutions, to deliver Applied Digital’s AI Cloud service. Supermicro is a leading provider of application-optimized, high-performance server and storage solutions that address a broad range of computational-intensive workloads. Supermicro’s next-generation GPU servers significantly lower the power requirements of data centers. With the amount of power required to enable today's rapidly evolving large scale AI models, optimizing the Total Cost of Ownership (TCO) and the Total Cost to Environment (TCE) is crucial to data center operators. “We are in the middle of the most dynamic industry changes seen in decades, and it’s exciting to be collaborating with a recognized industry leader like Supermicro to leverage their HPC expertise and support in the next wave of AI-powered applications,” said Wes Cummins, CEO and Chairman of Applied Digital. “Supermicro is dedicated to supporting the datacenter industry with our full suite of AI, cloud, storage, and 5G solutions,” said Charles Liang, President and CEO of Supermicro. “We’re excited to work with the Applied Digital team in empowering AI applications across key industries.” Applied Digital’s next-generation datacenters are ideal for hosting HPC applications on premises. This solution provides lower cost, high compute power to replenish the power density needed for AI/ML workloads. About Applied Digital Applied Digital (Nasdaq: APLD) designs, develops, and operates next-generation datacenters across North America to provide digital infrastructure solutions to the rapidly growing high-performance computing (HPC) industry. Find more information at www.applieddigital.com. Follow us on Twitter at @APLDdigital.

Read More

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Halodoc Trusts PingSafe to Secure Their Cloud Infrastructure

Businesswire | May 29, 2023

PingSafe, the only CNAPP platform powered by attacker’s intelligence, announced that it has partnered with Halodoc, a leading digital healthcare provider, to help provide them with proactive cloud security and to modernize their security compliance. Halodoc connects more than 20,000+ doctors, 4,000+ pharmacies, 2000+ hospitals, labs & clinics, and 20+ leading insurance partners to its 20M monthly active users. As Halodoc scaled its cloud infrastructure across AWS, while complying with multiple frameworks like HIPAA, SOC2, they realized there was a need to partner with a leading security provider to better respond to and manage these emerging cloud-based security challenges. Halodoc, as many other cloud-native startups do, initially relied on native tooling for security posture management. However, as its cloud infrastructure became more complex, Halodoc realized there was a need to upgrade existing tooling to provide the gold standard of security that Halodoc aspires to maintain internally. To solve these issues, Halodoc conducted an assessment with PingSafe and realized they could derive great value by utilizing PingSafe’s near real-time scans and alerts. PingSafe provided more comprehensive checks as compared to existing solutions and also significantly reduced the number of false positives improving the efficiency of Halodoc’s security team. PingSafe’s compliance dashboard also provided a single pane of glass view into various standards like HIPAA, ISO 27001, and SOC2, allowing Halodoc to proactively maintain compliance across these standards. Following this evaluation, Halodoc signed up with PingSafe to consolidate its multiple existing tools into a single context-aware CNAPP platform. By partnering with PingSafe, Halodoc was able to efficiently reduce its remediation time and was able to streamline its security compliance workflows. “Cyber-attacks and hackers are getting smarter, leveraging automated tools to evolve their approach continuously. PingSafe understands an attacker’s mindset and strategy and can predict their patterns, which has been a great success for us. Also, it gives us better visibility across our complex cloud real estate,” says Lenish Namath, VP of Technology, Cloud, SRE & Security at Halodoc. “Having discovered thousands of critical vulnerabilities in leading companies, we understand the mindset of hackers. At PingSafe, we incorporate this unique perspective into our cloud security approach allowing us to be better than traditional cloud security solutions. We are glad to help Halodoc address their security needs and we look forward to being their partner of choice for cloud security as they scale and grow,” says Anand Prakash, Founder & CEO, PingSafe. About PingSafe PingSafe is the only CNAPP platform powered by attackers' intelligence. PingSafe’s offensive security engine helps businesses address the most critical and exploitable vulnerabilities at blazing-fast speed and scale. PingSafe helps secure cloud environments across various hyper scalers like AWS, GCP, Azure and various deployments like Kubernetes, VMs, and serverless. PingSafe is securing customers' cloud infrastructure across the globe and is a leader in the CNAPP category on G2. PingSafe is backed by Sequoia Surge, and was founded in 2021 and is based out of San Francisco and Bangalore.

Read More

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Silk Enables OptaFi to Migrate and Modernize Their Customers' Electronic Healthcare Records in the Public Cloud

Newswire | June 01, 2023

Silk announces that OptaFi is now leveraging the Silk Data Virtualization Platform to help migrate and modernize their customers' Electronic Health Records (EHR) in the public cloud. With Silk, OptaFi helps their customers meet their cloud migration goals by enabling a predictable end user experience while keeping projects under budget and on time. "EHR are notoriously difficult to migrate to the cloud given they require a high level of performance," said Scott Mayo, GM/COO of OptaFi. "Introducing Silk into our solution stack allows our healthcare customers to realize the performance EHR workloads demand and increases scalability while controlling costs." "The future of EHR is in the cloud. The cloud makes it possible to provide a better patient experience, improve faster access to data, enhance security, and increase scalability for times of greater patient activity," said Itay Shoshani, COO, Silk. "Silk has a strong history of helping the healthcare industry migrate and modernize EHR. We are excited to be partnering with OptaFi to help their customers achieve the true promise of the cloud." To learn more about how Silk has partnered with leaders in the healthcare industry, visit https://silk.us/solutions/healthcare/. About Silk The Silk Data Virtualization Platform gives demanding workloads up to 10x faster performance in the cloud. Without refactoring, applications can move to the public cloud without compromising on performance or overspending to mitigate risk. Industry leaders in e-commerce, SaaS, FinTech, and Healthcare trust Silk with their business-critical workloads to get the ultra-fast speeds customers demand. Silk is headquartered outside of Boston, MA. To learn more, visit www.silk.us. About OptaFi, LLC OptaFi LLC is a joint venture launched in 2022 between Sentara Healthcare and Infinite Computer Solutions. Headquartered in Virginia Beach, VA, OptaFi's mission is to modernize healthcare environments with a secure, cloud-first, high-speed, and cost-controlled digital landscape. Designed by Healthcare for Healthcare, their core services include: EMR on Cloud (Azure, AWS, Hybrid Cloud adjacent) transitions and management Healthcare enterprise data analytics platform build and management Cloud HIPAA/NIST security framework build, manage and deploy Cloud cost analysis and assessments (spend control and telemetry)

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

Applied Digital Teams with Supermicro to Deliver AI Cloud Services

Globenewswire | May 30, 2023

Applied Digital Corporation (Nasdaq: APLD) ("Applied Digital "or the "Company"), a designer, builder and operator of next-generation digital infrastructure that is designed for High Performance Computing (“HPC”) applications, today announced that the Company is working with Supermicro (NASDAQ: SMCI), a global leader in Application-Optimized Total IT Solutions, to deliver Applied Digital’s AI Cloud service. Supermicro is a leading provider of application-optimized, high-performance server and storage solutions that address a broad range of computational-intensive workloads. Supermicro’s next-generation GPU servers significantly lower the power requirements of data centers. With the amount of power required to enable today's rapidly evolving large scale AI models, optimizing the Total Cost of Ownership (TCO) and the Total Cost to Environment (TCE) is crucial to data center operators. “We are in the middle of the most dynamic industry changes seen in decades, and it’s exciting to be collaborating with a recognized industry leader like Supermicro to leverage their HPC expertise and support in the next wave of AI-powered applications,” said Wes Cummins, CEO and Chairman of Applied Digital. “Supermicro is dedicated to supporting the datacenter industry with our full suite of AI, cloud, storage, and 5G solutions,” said Charles Liang, President and CEO of Supermicro. “We’re excited to work with the Applied Digital team in empowering AI applications across key industries.” Applied Digital’s next-generation datacenters are ideal for hosting HPC applications on premises. This solution provides lower cost, high compute power to replenish the power density needed for AI/ML workloads. About Applied Digital Applied Digital (Nasdaq: APLD) designs, develops, and operates next-generation datacenters across North America to provide digital infrastructure solutions to the rapidly growing high-performance computing (HPC) industry. Find more information at www.applieddigital.com. Follow us on Twitter at @APLDdigital.

Read More

Spotlight

Lola.com

Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support t...

Events

Resources