Q&A with Kolja Eikelmann, CMO & Head of Marketing at PPG Industries

MEDIA 7 | June 20, 2019

CMO & Head of Marketing at PPG Industries
Kolja Eikelmann, CMO & Head of Marketing at PPG Industries is a forward thinking and result-driven Marketing expert with 20 years of experience in the FMCG marketing industry. 

In this Q&A, Kolja shares his unique marketing experiences and gives us interesting insights about PPG Industries, a global supplier of paints, coatings, optical products, and specialty materials which is driving innovation, sustainability and color in the industry.

MEDIA 7: What inspired you to get into Marketing?
KOLJA EIKELMANN:
I wouldn’t be able to say when I first realised marketing was the path for me, but I think it’s been evident my whole life that I’m interested in the diversity that marketing allows. Since childhood, I have always been so fascinated with the details of a product, no matter what it is. I have an endless sense of curiosity and I think that was the major driving factor for me to enter the world of marketing.

I realised marketing might be for me when I discovered the unique opportunity it offers to be involved in all spectrums of the business; not just advertising, but also in creating solutions and analysing outcomes. The overarching goal is always to make a real difference and help people in their daily lives, and marketing allows you to both be a part of the solution as well as a witness to the outcomes.

My job with PPG is very colourful – just like my company! Within my one job title I get to explore innovation, creativity and analysis. This variety has always been appealing to me.

M7: You have an exemplary marketing experience of more than 20 years in the FMCG industry. How have the marketing dynamics changed over these years and what tactics do you feel modern marketers should adopt, to survive in this competitive world?
KE: 
As you would expect of any industry in the 21st century, marketing is constantly changing and increasing in complexity in this digital age. The increasing presence of digital media and the growing demand for ease-of-access online services, has resulted in the field growing broader than ever before. The possibilities now are numerous, but they are fragmented; you must be truly dedicated to the field to build the knowledge base of marketing tools required to thrive in such a climate. Ultimately, PPG wants to produce work that has the greatest impact on businesses, this was arguably easier in the past when you had a traditional, simple media mix, as opposed to now when success depends on mastering traditional media and online outlets, social media and digital advertising tools.

For example, it can be easy to spend a lot of money on Google ads that are expected to be high value, but instead, organizations might see greater return on sales if the money had been allocated to a faster and more agile response to SEO.

In marketing, it can be easy to get caught up in the creativity of the work – as that is most often our strength – but not fully immersing yourself in the analytical side of things is a mistake that is often reflected in outcomes. I would recommend that every marketer should always make sure to know their KPIs inside and out and try to get as familiar with Excel spreadsheets and analysis as they are with the creative work.

In this constantly changing modern landscape, marketing has become even more important than ever before. Specifically, in the paints and coatings industry, marketing was a late bloomer as it has been driven by shelf sales for so long. However, as an industry we are refocusing on innovation and purpose; and pushing the boundaries on what is expected from paints and coatings and what they can do. PPG aims to improve and protect the world through our products – but none of this is possible without proper marketing to support the business.


"A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working."

M7: Your work experience spans across highly complex matrix organizations to entrepreneurial and start-up businesses. What do you believe is your driving force behind your proven track records and achievements?
KE: 
I am very proud to say I have left behind a strong track record of positive differences within the companies in which I am working. Although I have worked in many different, seemingly unrelated industries, the knowledge and tools that I learnt at each step along the way continue to prove invaluable for each new challenge I face. From paints, to dairy, to cosmetics – your collective marketing knowledge spans across whichever business you are a part of. Once you’ve built up this knowledge base, the true challenge is not having the tools but knowing which tools to use and when.

I have always been most drawn to companies that challenge me to make a difference. This is how I’ve shaped my career and how I made my decisions on where to work.

M7: How well do you believe that a service-oriented and data-driven leadership approach along with business strategy and operational execution can lead to company growth with an upsurge in revenue/sales?
KE: 
I strongly believe in a service-oriented and data-driven leadership approach, as well as incorporating social and ethical capabilities. Data-driven leadership is the key to the future – in many industries – but especially in marketing. The industry today is all about knowing your KPIs and business cases, which are data rich. Working in marketing is about being able to positively impact business outcomes, and that ultimately boils down to the ability to add value for your customers and consumers. Focussing on PPG work as a service-oriented industry highlights the need for data availability – both in that of the business and that of our customers – to be able to best consult and serve. Knowing your data is the key currency for success in the 21st century.

Data analysis can provide us with information such as click through rates and viewership. We are able to access tools now that, if used right, can prove invaluable to achieving successful outcomes. Being able to use this information to your advantage will allow you to instantly see whether your data retrieval is successful. Every business case and KPI that you set out to tackle can then be achieved using the data to measure sales growth.

M7: PPG Industries has been included in the list of American Fortune 500 companies. What do you think has made it possible to build a fortune for PPG industries?
KE: 
PPG has a strong culture of building the business across SBUs through investment, innovation and acquisition. We are one of the leading and largest paints and coatings companies in the world. This status is maintained by PPG’s culture of investing in R&D and constantly challenging the boundaries and expectations of the coatings world.

The opportunity to build our position as a market leader in many countries around the world is only possible through our global network and international approach. For example, our Alison Park facility in Pittsburgh, Pennsylvania is a major hub of innovation for PPG – but work that is done there is often inspired by an idea from Europe, that itself was driven by a customer need from Asia. To stay on the frontlines we can’t sit still and be complacent. Our recent acquisition of Hemmelrath and a new plant in Tianjin, China is evidence of our strategy to expand our foothold, our abilities to deliver for customers and our capacity for innovation to maintain our position as a market leader.

PPG has many moving parts which all function in different areas of the world across different business units, but our central goal is to add customer value. A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working.


"Data-driven leadership is the key to the future – in many industries – but especially in marketing."


M7: How is PPG Industries’ tagline ‘WE PROTECT AND BEAUTIFY THE WORLD’ serving its purpose of enhancing the world through its paints and coating solutions?
KE: 
PPG is in every part of daily life – even if you don’t realise it. You touch and feel PPG in your living environment practically 24/7: from your car to an airplane, to your refrigerator, to your laptop or even your soda can. This tagline reflects how PPG’s paints and coatings cover every part of life. PPG products provide the expected functionality of adding a colour or coating to an object, but even more than that, PPG products enhance the longevity of an item and increase its appeal. Whether it is an electronics coating that makes a laptop feel smooth to the touch, or a coating that protects the body of an airplane from overheating in the sun. PPG’s mission is not to provide what is expected, but to offer innovative solutions to questions no one expected an answer for.

Environmental impact is one of the greatest concerns of the 21st century, for both our customers and us as manufacturers. As a business founded on mass production, it is our responsibility – and therefore our challenge – to be as positive a force as possible in the fight against climate change. This is why so many of our modern products are developed to align to both PPG’s mission of protecting the world and the United Nation’s Sustainable Development Goals: boat coatings that reduce friction and therefore reduce fuel consumption, aircraft windows that don’t need frames to reduce plane weight to help minimise carbon emissions, electric vehicle battery coatings that enable cars to travel for significantly longer periods of time per charge, increasing the viability of electric vehicles on roads. We are innovating with purpose – for the public, for our customers, for consumers and for our own PPG people.
The world cannot function without paints and coatings in our everyday life, and that’s why PPG’s tagline is so powerful. If we are going to continue to be a worldwide presence, we want to be sure we are making the world a more beautiful place in the most long-term, stable way possible.

M7: You have taken transformational business initiatives to foster incremental business changes and drive cultural change throughout the organization especially in dynamic business sectors. What are some of the advantages of taking such timely measures?
KE: 
As part of the global shift towards greater digitization, businesses have the opportunity to drive cultural change. Digital transformation is a key component, especially as peoples' buying habits are evolving and changing how they purchase products. This is acutely felt in Europe, with its variety of different countries, cultures and languages. From a marketing standpoint, the industry is offering incremental business changes in this new culture of on-demand. In the age of Amazon and digital transformation, people want easier and faster solutions from the paints and coatings industry. Customers want to get the job done as quickly and as easily as possible with support from the supplier. As a result, PPG is innovating to be more agile and fast, by developing architectural paints that take less time to dry or offering customers a more on-demand paint matching experience.


"A successful campaign is one tailored to the needs, style and audience of the customer."

M7: You have an amazing experience of working with top leading companies like Nestle, L’Oreal and currently PPG Industries, how influential was your role in transforming marketing tactics for these organizations?
KE: 
My roles in these organizations were really diverse. For L’Oréal, I was more into sales and worked within category management. This later proved very influential for my future marketing career as it introduced me to the integration between marketing and sales in helping to serve customers in the best way possible. Integrated communication between marketing and sales is an essential tool in connecting both ends with the business purpose while still staying customer focused. You need to drive your campaigns forward and also sell your products in a much more complex way that is completely focused on the customer’s view. In order to do this, you need to know what is best for the customer when you place your products within a category role. This requires a lot of analytical skills to convince a customer what is best for them. You need to oversee the whole thing and act almost as both an internal and external consultant for your company. This whole picture view of the marketing process really influenced my journey and helped me strengthen my skillset for my future roles, such as when I was head of digital for Nestle.

When it comes to marketing, you can’t just pick the most creative, 360 media campaign available and offer it to the client. A successful campaign is one tailored to the needs, style and audience of the customer. To be best at what we do, it is essential to build an in-depth understanding of your customer’s view and what is best for them. This experience came with me into my work for PPG in using this knowledge to establish myself in a more leading role. At PPG I am also the communicator in the company and need to understand everyone’s view and connect with all the different departments. I am not only the marketer in my department but I’m also responsible for looking at the whole value chain within this digital leading role. PPG has experienced double-digit growth in the past two years in both B2B and B2C and this success is down to how closely we collaborate here.

M7: Kolja, what is your super power?
KE:
I would say my super power is a combination of my visual and analytical skills, articulated through my courageous and enthusiastic mindset. Being able to both develop a specialized skill set and confidently acknowledge my areas of expertise and strength makes for a very beneficial cocktail to drive progress. Having empathy and other social skills are important to exert a positive influence within my team at PPG. However, these qualities should also be backed by facts – knowledge, experience and history -- which is a combination I have not seen in many people. Being self-confident and believing in my strengths is a powerful tool in business, and something that has greatly helped me along the way.

M7: Knowing what you know now, what advice would you give your younger self?
KE:
I’m really driven by being up to date and well informed in as many areas as possible, and I would advise my younger self to do the exact same. I’ve always been a very curious person, but I would tell my younger self to be even more so and to take in as much information as possible. In this fast-moving world, that is just getting faster as we become more digital, there is always something new to learn or discover. If you remain stuck in one point of view or one way of thinking, you are already behind the curve. Stay flexible, stay interested and always remain in a constant state of learning.

ABOUT PPG INDUSTRIES

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG)
, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

More C-Suite on deck

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

Related News

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, AWS INFRASTRUCTURE

Zesty and skyPurple Cloud Team Up To Save Enterprises Up To 44% On AWS Cloud Infrastructure Costs

Prnewswire | May 31, 2023

Zesty, a pioneer in dynamic cloud infrastructure solutions, today announced that it has partnered with skyPurple Cloud, the public cloud operations specialists for enterprises. With Zesty, skyPurple Cloud's customers have already reduced their average monthly EC2 Linux On-Demand costs by 44% on AWS. While cloud spend continues to increase, growth has reportedly slowed as companies remain cautious during economic uncertainty. In order to reduce cloud costs, many organizations depend on developers to constantly monitor and manage EC2 resources and cloud spend manually rather than overprovision and commit to a long-term discount plan. skyPurple Cloud empowers businesses with support solutions for public cloud implementation. As part of its tailor-made approach, skyPurple Cloud customers employ Zesty's technology to optimally scale and automate cloud operations to drive sustainable growth and cut costs. Within the first month of implementation, skyPurple Cloud customers noticed a significant increase in service quotas for Amazon EC2 instances and saved developers considerable time and money by automatically handling quota requests on customers' behalf. "Particularly during such a challenging time for so many, skyPurple Cloud understands how crucial it is for businesses to maintain performance and reduce costs," said Maxim Melamedov, CEO and co-founder of Zesty. "Companies are no longer able to ignore overspending and settle for suboptimal rates for their cloud resources. EC2 instances quickly become very expensive to run and companies must ensure that more of their workloads are covered by discount programs that will dramatically push down this cost premium. We're thrilled that skyPurple Cloud is helping its customers to stay cost-efficient by implementing Zesty." "skyPurple Cloud plays a key role on the path to achieve cloud optimisation in the UK market," said Lucia Meyassed, Global Partner Manager Team Lead at Zesty. "We're excited to see its customers already saving a great deal in the cloud with Zesty and look forward to enabling even more UK-based organisations to maximize their cloud savings potential." "At skyPurple Cloud, we know the substantial value automation tools hold for companies when it comes to optimally managing cloud infrastructure and the costs that come with it," said Roy Long, founder of skyPurple Cloud. "Zesty is the gift these companies have been waiting for – delivering cost savings in just a few days and significantly decreasing monthly AWS bills." Interested in meeting with Zesty and skyPurple at the AWS Summit in London? Find out more here! About Zesty Zesty helps organizations to be more adaptable to changing business needs by making their cloud infrastructure more dynamic. With offerings for compute, block storage, and Kubernetes, Zesty automatically scales resources to meet application demands in real-time. This helps DevOps teams to slash cloud costs, maintain perfect app performance, minimize the hassle of managing infra, and fully realize the true flexibility of the cloud. Founded in 2019, Zesty was built with the vision of making the cloud more affordable and accessible. With three offices in San Mateo, Tel Aviv, and Kiev, Zesty is supporting thousands of organizations to get maximum value out of their cloud infrastructure. About skyPurple Cloud skyPurple Cloud provides bespoke cloud solutions to overcome challenges in customer public cloud implementations, helping to secure, optimize, and automate cloud operations, whilst driving sustainable growth. Having cloud experts adept at handling intricate cloud architectures, including those involving machine learning and serverless technologies, the team at skyPurple Cloud is proficient in cloud security posture management, cost optimization, mature FinOps practices, and automated deployment tools. Founded in 2017 by veteran IT infrastructure experts from within the pharmaceutical industry, the company appreciates the data security requirements for customer SPII, the many pitfalls of meeting compliance regulations and the pressure to provide cost effective cloud solutions. skyPurple Cloud is dedicated to customer success and stands by its commitment to deliver exceptional service in the cloud.

Read More

CLOUD SECURITY, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

Exabeam and Google Cloud Partner to Launch Cloud-Native New-Scale SIEM in Qatar

Businesswire | May 31, 2023

Exabeam, a global cybersecurity leader and creator of New-Scale SIEM™ for advancing security operations, today announced a partnership with Google Cloud to help businesses with advanced threat detection, investigation, and response (TDIR) with its cloud-native portfolio of products. Exabeam is one of the only cloud-native security information and event management (SIEM) products running on Google Cloud. Qatar-based security teams can now purchase Exabeam to detect difficult-to-find threats, defend against cyberattacks, and defeat digital adversaries, while processing logs at sustained speeds of over one million events per second. Exabeam launched its New-Scale SIEM in October 2022 to help worldwide security teams with advanced TDIR. Built on the cloud-native Exabeam Security Operations Platform, the New-Scale SIEM product portfolio is a powerful combination of cloud-scale security log management, industry-leading behavioral analytics, and an automated investigation experience. The announcement follows the new Google Cloud region launch in Doha earlier in 2023, highlighting Google’s commitment to investing in the Middle East. “This launch builds on the fantastic global partnership between Exabeam and Google Cloud,” said Richard Orange, VP, EMEA Sales, Exabeam. “Introducing our cloud-native portfolio in Qatar so soon after the launch of Google Cloud’s new region is a huge testament to our solutions and the trust our business partners have in us. With Qatar’s significant investment in digital transformation, cybersecurity clearly underpins many facets of Vision 2030. Exabeam can play a direct part in achieving this goal and helping security teams reap the operational benefits of Exabeam Fusion – a security product that efficiently solves TDIR without disrupting an organization’s existing technology stack.” To learn more about the Exabeam product portfolio, visit the Exabeam website. About Exabeam Exabeam is a global cybersecurity leader that created New-Scale SIEM™ for advancing security operations. Built for security people by security people, we reduce business risk and elevate human performance. The powerful combination of our cloud-scale security log management, behavioral analytics, and automated investigation experience gives security operations an unprecedented advantage over adversaries including insider threats, nation states, and other cyber criminals. We understand normal behavior, even as normal keeps changing – giving security operations teams a holistic view of incidents for faster, more complete response. Learn more at www.exabeam.com.

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

OVHcloud® US Launches Startup Program to Accelerate Businesses in Their Journey to the Cloud

Prnewswire | June 07, 2023

OVHcloud® US – the global alternative to hyperscalers offering truly flexible cloud solutions, launched their Startup Program to accelerate startups' journey to the cloud. This 12-month program offers up to $120,000 in free credits and up to 20 hours of technical consultations where members in the early stages of development can design a minimum viable product or even build the optimal infrastructure to scale rapidly to reach new markets. "At OVHcloud US, we believe in innovation for freedom," said Startup Program Lead US, Francois Giraud. "OVHcloud launched the global Startup Program in 2015 having already supported 3,300 startups and scaleups, and we are thrilled to kick off the program in the U.S. Our Startup Program allows us to be hands-on with our members and to provide personal customer service that companies will not find at other cloud providers. Whether they are an early-stage startup or an established startup looking to scale, our goal is to see the members of this program succeed and grow their businesses. We personalize the experience of each member to provide tools and guidance they need to help them build a secure, high-performance cloud environment." Companies and startups across all verticals are invited to join the program. OVHcloud US products can support digital businesses requiring rapid, flexible, and affordable scaling of cloud infrastructure and those using data-intensive technologies. Benefiting from an open cloud with no hidden fees, no vendor lock-in, and transparent pricing, Startup Program members can enjoy the high performance, scalability, and sustainability of OVHcloud US' solutions at a lower price point. "OVHcloud's open ecosystem allows us to help startups build their environment in a cost-efficient way," continued Giraud. "Startups can create and develop their environment and applications in OVHcloud at a lower cost with full reversibility. Many cloud providers lock in startup program members once they begin to develop their environment, do not provide consistent pricing for those who graduate from the program, and, if a startup chooses to leave the platform, they might be forced to rearchitect full applications. Our open cloud allows businesses to develop their applications in an open-source approach supporting multicloud scenarios." OVHcloud US Startup Program founding members include Pytheia, Vault Staking, Mantis Ad Network, SharePlay Interactive, PracticeQuest, Sabz Ventures, Radiance AI, MateWorkx, and more. As the members continue to grow, OVHcloud US is already looking ahead to create an accelerator program to continue to aid startups in their cloud journey. To learn more about OVHcloud® US Startup Program and apply, please visit us.ovhcloud.com/startup-program/. About OVHcloud US OVHcloud US is a subsidiary of OVHcloud, a global player and Europe's leading cloud provider operating more than 400,000 servers within 34 data centers across four continents. For 20 years, the Group has relied on an integrated model that provides complete control of its value chain from the design of its servers to the construction and management of its data centers, including the orchestration of its fiber-optic network. This unique approach allows it to independently cover all the uses of its 1.6 million customers in more than 140 countries. OVHcloud now offers latest generation solutions combining performance, price predictability, and total sovereignty over their data to support their growth in complete freedom. https://us.ovhcloud.com/

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, AWS INFRASTRUCTURE

Zesty and skyPurple Cloud Team Up To Save Enterprises Up To 44% On AWS Cloud Infrastructure Costs

Prnewswire | May 31, 2023

Zesty, a pioneer in dynamic cloud infrastructure solutions, today announced that it has partnered with skyPurple Cloud, the public cloud operations specialists for enterprises. With Zesty, skyPurple Cloud's customers have already reduced their average monthly EC2 Linux On-Demand costs by 44% on AWS. While cloud spend continues to increase, growth has reportedly slowed as companies remain cautious during economic uncertainty. In order to reduce cloud costs, many organizations depend on developers to constantly monitor and manage EC2 resources and cloud spend manually rather than overprovision and commit to a long-term discount plan. skyPurple Cloud empowers businesses with support solutions for public cloud implementation. As part of its tailor-made approach, skyPurple Cloud customers employ Zesty's technology to optimally scale and automate cloud operations to drive sustainable growth and cut costs. Within the first month of implementation, skyPurple Cloud customers noticed a significant increase in service quotas for Amazon EC2 instances and saved developers considerable time and money by automatically handling quota requests on customers' behalf. "Particularly during such a challenging time for so many, skyPurple Cloud understands how crucial it is for businesses to maintain performance and reduce costs," said Maxim Melamedov, CEO and co-founder of Zesty. "Companies are no longer able to ignore overspending and settle for suboptimal rates for their cloud resources. EC2 instances quickly become very expensive to run and companies must ensure that more of their workloads are covered by discount programs that will dramatically push down this cost premium. We're thrilled that skyPurple Cloud is helping its customers to stay cost-efficient by implementing Zesty." "skyPurple Cloud plays a key role on the path to achieve cloud optimisation in the UK market," said Lucia Meyassed, Global Partner Manager Team Lead at Zesty. "We're excited to see its customers already saving a great deal in the cloud with Zesty and look forward to enabling even more UK-based organisations to maximize their cloud savings potential." "At skyPurple Cloud, we know the substantial value automation tools hold for companies when it comes to optimally managing cloud infrastructure and the costs that come with it," said Roy Long, founder of skyPurple Cloud. "Zesty is the gift these companies have been waiting for – delivering cost savings in just a few days and significantly decreasing monthly AWS bills." Interested in meeting with Zesty and skyPurple at the AWS Summit in London? Find out more here! About Zesty Zesty helps organizations to be more adaptable to changing business needs by making their cloud infrastructure more dynamic. With offerings for compute, block storage, and Kubernetes, Zesty automatically scales resources to meet application demands in real-time. This helps DevOps teams to slash cloud costs, maintain perfect app performance, minimize the hassle of managing infra, and fully realize the true flexibility of the cloud. Founded in 2019, Zesty was built with the vision of making the cloud more affordable and accessible. With three offices in San Mateo, Tel Aviv, and Kiev, Zesty is supporting thousands of organizations to get maximum value out of their cloud infrastructure. About skyPurple Cloud skyPurple Cloud provides bespoke cloud solutions to overcome challenges in customer public cloud implementations, helping to secure, optimize, and automate cloud operations, whilst driving sustainable growth. Having cloud experts adept at handling intricate cloud architectures, including those involving machine learning and serverless technologies, the team at skyPurple Cloud is proficient in cloud security posture management, cost optimization, mature FinOps practices, and automated deployment tools. Founded in 2017 by veteran IT infrastructure experts from within the pharmaceutical industry, the company appreciates the data security requirements for customer SPII, the many pitfalls of meeting compliance regulations and the pressure to provide cost effective cloud solutions. skyPurple Cloud is dedicated to customer success and stands by its commitment to deliver exceptional service in the cloud.

Read More

CLOUD SECURITY, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

Exabeam and Google Cloud Partner to Launch Cloud-Native New-Scale SIEM in Qatar

Businesswire | May 31, 2023

Exabeam, a global cybersecurity leader and creator of New-Scale SIEM™ for advancing security operations, today announced a partnership with Google Cloud to help businesses with advanced threat detection, investigation, and response (TDIR) with its cloud-native portfolio of products. Exabeam is one of the only cloud-native security information and event management (SIEM) products running on Google Cloud. Qatar-based security teams can now purchase Exabeam to detect difficult-to-find threats, defend against cyberattacks, and defeat digital adversaries, while processing logs at sustained speeds of over one million events per second. Exabeam launched its New-Scale SIEM in October 2022 to help worldwide security teams with advanced TDIR. Built on the cloud-native Exabeam Security Operations Platform, the New-Scale SIEM product portfolio is a powerful combination of cloud-scale security log management, industry-leading behavioral analytics, and an automated investigation experience. The announcement follows the new Google Cloud region launch in Doha earlier in 2023, highlighting Google’s commitment to investing in the Middle East. “This launch builds on the fantastic global partnership between Exabeam and Google Cloud,” said Richard Orange, VP, EMEA Sales, Exabeam. “Introducing our cloud-native portfolio in Qatar so soon after the launch of Google Cloud’s new region is a huge testament to our solutions and the trust our business partners have in us. With Qatar’s significant investment in digital transformation, cybersecurity clearly underpins many facets of Vision 2030. Exabeam can play a direct part in achieving this goal and helping security teams reap the operational benefits of Exabeam Fusion – a security product that efficiently solves TDIR without disrupting an organization’s existing technology stack.” To learn more about the Exabeam product portfolio, visit the Exabeam website. About Exabeam Exabeam is a global cybersecurity leader that created New-Scale SIEM™ for advancing security operations. Built for security people by security people, we reduce business risk and elevate human performance. The powerful combination of our cloud-scale security log management, behavioral analytics, and automated investigation experience gives security operations an unprecedented advantage over adversaries including insider threats, nation states, and other cyber criminals. We understand normal behavior, even as normal keeps changing – giving security operations teams a holistic view of incidents for faster, more complete response. Learn more at www.exabeam.com.

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, CLOUD DEPLOYMENT MODELS

OVHcloud® US Launches Startup Program to Accelerate Businesses in Their Journey to the Cloud

Prnewswire | June 07, 2023

OVHcloud® US – the global alternative to hyperscalers offering truly flexible cloud solutions, launched their Startup Program to accelerate startups' journey to the cloud. This 12-month program offers up to $120,000 in free credits and up to 20 hours of technical consultations where members in the early stages of development can design a minimum viable product or even build the optimal infrastructure to scale rapidly to reach new markets. "At OVHcloud US, we believe in innovation for freedom," said Startup Program Lead US, Francois Giraud. "OVHcloud launched the global Startup Program in 2015 having already supported 3,300 startups and scaleups, and we are thrilled to kick off the program in the U.S. Our Startup Program allows us to be hands-on with our members and to provide personal customer service that companies will not find at other cloud providers. Whether they are an early-stage startup or an established startup looking to scale, our goal is to see the members of this program succeed and grow their businesses. We personalize the experience of each member to provide tools and guidance they need to help them build a secure, high-performance cloud environment." Companies and startups across all verticals are invited to join the program. OVHcloud US products can support digital businesses requiring rapid, flexible, and affordable scaling of cloud infrastructure and those using data-intensive technologies. Benefiting from an open cloud with no hidden fees, no vendor lock-in, and transparent pricing, Startup Program members can enjoy the high performance, scalability, and sustainability of OVHcloud US' solutions at a lower price point. "OVHcloud's open ecosystem allows us to help startups build their environment in a cost-efficient way," continued Giraud. "Startups can create and develop their environment and applications in OVHcloud at a lower cost with full reversibility. Many cloud providers lock in startup program members once they begin to develop their environment, do not provide consistent pricing for those who graduate from the program, and, if a startup chooses to leave the platform, they might be forced to rearchitect full applications. Our open cloud allows businesses to develop their applications in an open-source approach supporting multicloud scenarios." OVHcloud US Startup Program founding members include Pytheia, Vault Staking, Mantis Ad Network, SharePlay Interactive, PracticeQuest, Sabz Ventures, Radiance AI, MateWorkx, and more. As the members continue to grow, OVHcloud US is already looking ahead to create an accelerator program to continue to aid startups in their cloud journey. To learn more about OVHcloud® US Startup Program and apply, please visit us.ovhcloud.com/startup-program/. About OVHcloud US OVHcloud US is a subsidiary of OVHcloud, a global player and Europe's leading cloud provider operating more than 400,000 servers within 34 data centers across four continents. For 20 years, the Group has relied on an integrated model that provides complete control of its value chain from the design of its servers to the construction and management of its data centers, including the orchestration of its fiber-optic network. This unique approach allows it to independently cover all the uses of its 1.6 million customers in more than 140 countries. OVHcloud now offers latest generation solutions combining performance, price predictability, and total sovereignty over their data to support their growth in complete freedom. https://us.ovhcloud.com/

Read More