Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

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The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

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Alibaba Cloud Unveils Strategic Roadmap for International Business

Alibaba Cloud | September 23, 2022

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has announced its latest international strategic roadmap at the 2022 Alibaba Cloud Summit. During the three-day summit, the trusted cloud provider has revealed new products to support technology innovation among enterprises, an investment of USD1 billion for a global partner ecosystem upgrade, and enhanced customer services to provide comprehensive support throughout a customer's digitalization journey. Technology innovation to power rapidly increasing cloud consumption With more enterprises moving to the cloud and an increase in demand for cloud services in a hybrid environment, Alibaba Cloud has made available globally a series of its proven infrastructure products, a multi-model cloud-native database and distributed cloud services. This range of new products aims to provide enterprise customers with a wider scope of cloud services covering network, storage and compute. Cloud Enterprise Network (CEN) 2.0, the newly available network services, provides global intelligent networking to support enterprises' global expansion. CEN 2.0 supports ultra-large-scale networking capabilities with higher availability, lower latency, enhanced security capability and greater flexibility in pricing options for enterprises, compared to the previous version. Alibaba Cloud has also unveiled a storage product called ESSD Auto PL, which provides block storage services and supports automatic scaling within seconds to allow businesses to handle sudden traffic surges. As the world's leading elastic block storage product with auto-scaling function, it offers up to one million IOPS (input/output operations per second), significantly higher than the industry average. Lindorm, the cloud-native multi-model database developed by Alibaba Cloud, successfully supported Alibaba Group's 11.11, the world's largest shopping festival, last year. Designed for fusion-processing requirements for wide tables, time series, space-time and various unstructured data, Lindorm has also been supporting customers in various industries in China – including automotive, finance and manufacturing – thanks to its high availability and low storage cost. Alibaba Cloud also introduced ACK One (Alibaba Cloud Distributed Cloud Container Platform), a multi-region and multi-cluster container management platform to provide a consistent management, delivery and operation experience for enterprises. It allows users to implement container cluster management, resource scheduling, data disaster recovery and application delivery through a unified platform, whether in a public cloud, private cloud or on-premise environment. ACK One is the latest addition to ACK Anywhere, Alibaba Cloud Container Service for Kubernetes. Earlier this year, among the eight significant industry players evaluated, Alibaba Cloud was named a "Leader" in The Forrester Wave™ Public Cloud Container Platforms Q1 2022 for the first time. Lastly, to support enterprises' need for hybrid cloud, CloudBox integrates Alibaba Cloud's public cloud infrastructure technologies such as compute, storage and network to provide enterprises with fully managed cloud services for deployment close to customers' business premises. CloudBox delivers a consistent experience as Alibaba Cloud's public cloud, while meeting enterprises' demand for on-premise data processing and low latency compute. CloudBox is designed for multinational companies with business operations in China. Alibaba Cloud has been strengthening its capabilities in computing, storage, network and security. For example, its recently unveiled Cloud Infrastructure Processing Unit (CIPU), a dedicated processing unit designed for its Apsara Cloud operating system, can reduce network latency to as low as five microseconds and improve computing power performance in data-intensive AI and data analytics scenarios by as much as 30%. Prioritizing partner benefits to build inclusive technology ecosystem With its revamped ecosystem strategy, Alibaba Cloud has announced that it is committed to investing USD1 billion to support partners' technology innovation and their market expansion with Alibaba Cloud in the coming three fiscal years. This investment consists of both financial and non-financial incentives, such as funding, rebates and go-to-market initiatives. To accelerate partners' growth, Alibaba Cloud also launched a "Regional Accelerator" program to provide partners operating in different markets with a localized business collaboration model. The model is designed around factors such as a market's level of technical maturity, vertical focus, digitalization needs and business demands, with an aim to boost partners' income and strengthen their technical expertise. Alibaba Cloud ecosystem partners including resellers, technology partners (ISV, SaaS and SI), service and consulting partners can benefit from the program. "Partners have always been a key focus for Alibaba Cloud, and we are committed to providing them with strong support for our ongoing co-creation and value-add – both technologically and commercially to further empower our joined customers, Our revamped partner strategy prioritizes our partners' growth. By continuing to support our partners' business expansion, we can build an inclusive ecosystem benefiting partners and customers." Selina Yuan, Alibaba Cloud Intelligence International President To address complications with partners' international business operations, Alibaba Cloud has also upgraded its collaboration model with its ISV partners, with a focus on enhancing industry collaboration, standardizing go-to-market process, and accelerating technical solution integration to increase efficiency. Looking ahead, Alibaba Cloud hopes to recruit more financial services, retail, internet and manufacturing ISVs to co-develop products and support customer innovation. Alibaba Cloud currently works with about 11,000 partners worldwide, including Salesforce, VMware, Fortinet, IBM and Neo4j. Empowering customers with comprehensive support In order to provide all-round cloud-based solutions and services to all customers, Alibaba Cloud also launched a "Global Delivery and Service Program" to enhance the cloud adoption process for customers. Under the program, it has unveiled three Customer Service Centers in Kuala Lumpur (Malaysia), Porto (Portugal), and Mexico City (Mexico), to support customers in their cloud adoption journey, providing timely and regionalized cloud migration and consulting services. In addition to the Customer Service Centers, Alibaba Cloud has set up three Service Delivery Centers in Kuala Lumpur (Malaysia), Dubai (United Arab Emirates) and Hong Kong (Greater China), to provide extra technology support to its regional offices and customer project delivery in Asia Pacific and the Middle East, Europe and Africa. Fueling new innovations with reliable infrastructure During the summit, Alibaba Cloud has inked nearly 30 agreements to help customers and partners accelerate their digital innovation capabilities with leading cloud computing technologies. In collaboration with JP Games, Japan's leading game development studio, Alibaba Cloud has unveiled a set of new services to create virtual spaces and realistic avatars for global customers venturing into the metaverse. Together with MetaverseXR, Thailand's leading metaverse company, Alibaba Cloud rolled out a comprehensive suite of metaverse solutions for the Thai market in order to fulfill growing local demand for embarking on a Web 3.0 journey. Alibaba Cloud also teamed up with UMG Group in Myanmar, to power the country's digital transformation – especially in traditional industries. With BeLive and VisionTech from Singapore, Alibaba Cloud is expanding its regional outreach in the media and Fintech verticals. Alibaba Cloud is collaborating with OnFinality, a leading New Zealand-based blockchain infrastructure provider, to offer robust cloud-computing capability and a strong global network for Web 3.0 developers looking to scale globally. More than 300 Alibaba Cloud customers and partners around the globe are attending the summit, including Accenture, Tiger Brokers, DANA, Thai Data, and Lala station. About Alibaba Cloud Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, management and application services, big data analytics, a machine learning platform and IoT services. Alibaba maintained its position as the third leading public cloud IaaS service provider globally since 2018, according to IDC. Alibaba is the world's third leading and Asia Pacific's leading IaaS provider by revenue in U.S. dollars since 2018, according to Gartner.

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CLOUD SECURITY

New Spectro Cloud Palette Edge Platform Brings World-Class Security and Operational Efficiencies to Kubernetes at the Edge

Spectro Cloud | September 30, 2022

Spectro Cloud, a leader in modern Kubernetes (K8s) management software, today announced a major new release of its Palette Edge platform. Kubernetes at the edge has spurred the interest of businesses around the world as they seek to enhance competitiveness and agility. To date, however, K8s at the edge has failed to realize its true potential. Why? A study by Dimensional Research found 72% of Kubernetes users effectively said: “It’s too challenging to deploy and manage Kubernetes on edge devices.” The Palette Edge platform, first launched in March 2022, earned Spectro Cloud recognition as a 2022 Gartner Cool Vendor in Edge Computing solves this problem, enabling organizations to re-define how cost-efficiently they can deploy and manage edge K8s clusters at scale, including at locations with small form factor devices, no on-site IT skills and marginal connectivity. Palette Edge delivers remote troubleshooting, zero-downtime rolling upgrades and patch management, even in single-server edge deployments, due to its unique A/B OS partition, multi-node failsafe design and support for both ARM and x86 architectures, including Intel’s Trusted Platform Module (TPM). Palette Edge derives its functionality from Spectro Cloud’s core Palette platform, which enables organizations to consistently manage K8s clusters across their full lifecycle, across public clouds, virtualized or bare metal data centers, as well as edge locations. Through a unique extension of Cloud Native Computing Foundation (CNCF’s) Cluster API, Palette enables IT teams to model their full Kubernetes stacks from the OS to the application in a true declarative model, creating project-curated, reusable Cluster Profiles while providing a choice of operating systems, K8s distributions and tools from the broad K8s ecosystem. Palette is architected to scale, delivering centralized and automated management combined with decentralized orchestration and policy enforcement — together enabling a virtually infinite scale from few to tens of thousands of clusters. Extending this core Palette foundation, Palette Edge today adds unique security, visibility and usability capabilities, setting a new industry standard for deploying and centrally managing edge K8s at scale, dramatically lowering total cost of ownership and risk for organizations of any size expanding to the edge. Palette Edge is purpose-built to support key industry use cases including Internet of Things device management and orchestration, data ingestion, streaming, analytics and AI inference. “For us, edge is an enabler to help clinicians deliver better patient outcomes by deploying technology closer to the user,” said Vignesh Shetty, SVP & GM Edison AI and Platform at GE Healthcare Digital. “The need for a secure, cost-effective approach to manage Kubernetes at the edge at scale is more relevant than ever before.” The new Palette Edge delivers on the key priorities for edge K8s users with: Tamperproof security for Kubernetes at the edge: Spectro Cloud research found that security is the #1 concern when adopting edge Kubernetes. Edge Kubernetes devices deployed in remote, unmonitored locations are particularly vulnerable to deliberate tampering and unintentional configuration drift, where their operating system, distribution and other software elements move out of compliance through ad hoc configuration changes. Palette Edge now enables operations teams to build highly secure configurations for edge devices, including their preferred Kubernetes distribution and the underlying OS, which once deployed become immutable, read-only and unmodifiable by the application user, just like the firmware on a smartphone. The now-immutable stack also enables zero-downtime rolling upgrades, due to a failsafe deployment design. Palette eXtended Kubernetes Edge (PXK-E): This new edge-optimized Kubernetes distribution version of Spectro Cloud’s CNCF-upstream Kubernetes distribution is available now to all Palette customers. PXK-E incorporates Palette’s new immutability capability, along with NIST-800 security hardening. It is certified for more than 50 open source and commercial cloud native integrations and provides high availability and zero-downtime rolling upgrades even in single-server configurations. With Palette Edge, businesses can choose the PXK-E distribution or Palette-optimized versions of any other K8s distribution, verified and supported by Spectro Cloud. A powerful NOC-like dashboard: Now organizations scaling to thousands or tens of thousands of edge devices have the power to manage their fleet more easily and with greater control than ever before. Palette Edge’s Network Operations Center-like (NOC) dashboard provides a highly intuitive user experience with live status for key events, plus advanced capabilities to filter, tag and drill down to clusters by location, status or other attribute. Importantly, operators can define powerful workflows for managing clusters, with almost infinite possibilities: for example, they can phase deployments of cluster updates by location for canary testing, or schedule patching to follow the sun. Ultra-simple edge device onboarding: In edge Kubernetes projects, organizations can find the act of deploying new devices in remote locations incredibly problematic; often, costly field engineering truck rolls are needed. Palette Edge makes it easy for non-specialist staff to quickly power up and onboard a new device into a managed cluster, using a variety of methods, such as through Palette Edge’s user interface, leveraging its open API, the Spectro Cloud Terraform provider, or by simply scanning a QR code on the edge device itself. The features delivered in this new Palette Edge release reflect real customer requirements of K8s at the edge. To address them and also contribute to the broader cloud native community, Spectro Cloud is now leading a unique open source project which delivers failsafe immutability at the edge: Kairos. Version 1.0 of Kairos is now generally available with extended community support, and is free to download and use. For more information, visit www.kairos.io. This is another example demonstrating Spectro Cloud’s continued commitment to foster innovation as a member of the CNCF and Linux Foundation, contributing to major Kubernetes ecosystem projects such as Cluster API and the Cluster API Provider for Canonical MAAS. These major new features are available today in Spectro Cloud’s Palette Edge edition and further position Palette as the first choice for organizations running Kubernetes at the edge at scale, enabling them to bring modern applications and data close to their end-users. Customers of Palette Edge are already realizing significant benefits by avoiding otherwise necessary field engineering visits at edge locations, which can result to up to 90% reduction in operational costs. “A key use case for 5G Edge compute is mission critical, ultra-low latency, workloads. That means cyber-security is a foundational principle for Edge and not an afterthought. Spectro Cloud is delivering a customer solution for deploying modern apps to the Edge that can integrate readily into end-to-end Zero Trust architectures,” said Dr. Ken Urquhart, Global Vice-President, 5G at Zscaler. “This brand new set of capabilities is making edge K8s locations as easy as a cloud for our customers, With a platform that can scale to tens of thousands of edge locations, requirements like security, resiliency and ease-of-use can be game changers, and this has been our focus in the latest release. At Spectro Cloud we are committed champions of the innovation coming out of the open source community, and we couldn’t be more excited to collaborate with some of the most interesting projects to deliver some of those new capabilities.” Spectro Cloud co-founder and CEO Tenry Fu About Spectro Cloud Spectro Cloud uniquely enables organizations to deploy and manage Kubernetes in production, at scale. Its Palette enterprise Kubernetes management platform gives IT Operations and DevOps engineering teams effortless control of the full Kubernetes lifecycle even across multiple clouds, data centers, bare metal and edge environments. Ops teams are empowered to support their developers with curated Kubernetes stacks and tools based on their specific needs, with granular governance and enterprise-grade security.

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