Q&A with Paige O'Neill, CMO at Sitecore

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Every manufacturer is looking for avenues to gain productivity in their operations,’ says Vinay Nathan

Media 7 | October 19, 2023

Vinay Nathan, a seasoned professional with a rich and diverse career, has demonstrated his prowess in leadership across engineering, product management, marketing, and sales. His passion for technology extends to a keen interest in Sensor Networks, IIoT and Mobile. Read on to know his thoughts on how effective content syndication creates an impact in IT industry.

Read More

'Partners are an extension of their brand,' says Adam Cason

Media 7 | May 18, 2023

Adam Cason believes that entrepreneurship, creativity, and a passion for technology are essential for fostering innovation in the information security industry. Read on to know his thoughts on entrepreneurship and creativity.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

Related News

Cloud Storage

RemotePC is Offering a High Performance Remote Desktop Solution for Enterprise Customers - Now Including Unlimited Endpoint Cloud Backup

PR Newswire | December 28, 2023

RemotePC, one of the fastest and most reliable remote desktop services on the market, is offering enterprise users a highly affordable and scalable solution that now includes unlimited endpoint cloud backup space at little extra cost. With the high demand for remote work and the need for efficient tools to help boost productivity, RemotePC continues to enhance its offering, now by including unlimited cloud backup space from IDrive Backup for just $20/year. With the inclusion of this cloud backup space, users can remotely enable backup for selected computers from within the dashboard of their RemotePC account, quickly allowing them to perform, manage, and restore backups from wherever they are. This backup solution comes integrated with the user's RemotePC account, allowing for instant backup activation and deployment and ensuring data recovery in the event of an accidental data loss, data disaster, or ransomware attack. With a RemotePC Enterprise plan, IT admins for large organizations can now reliably scale to thousands of computers, giving businesses of any size an affordable and feature-packed service without sacrificing on performance, with near 60 FPS speed making it possibly the world's fastest solution. Along with the addition of unlimited cloud backup, enterprises have the opportunity to leverage one of the most robust and feature-packed remote access solutions available. Features include: Remote Deployment - allow deployment for users and grant them permission to install RemotePC on other computers and access them remotely. Computer Grouping - add computers, organize them into groups, and view the most recently accessed computers. User Management - create new user accounts, organize them into groups, provide access permissions and more. RemotePC Enterprise also offers unlimited user licenses. Attended Access - secure and instant access to any computer by entering a shared session code. Mass Deployment - remotely install the RemotePC™ application on multiple target PCs and Macs in one-go. Logs and Reports - track activities across the entire account or individual users with remote access logs and web activity logs. Compliance - RemotePC™ assists businesses in ensuring the remote access solution meets regulatory compliance governing their industry. Single sign-on - allow users to access RemotePC by signing in to a central identity provider. RemotePC utilizes TLS v 1.2/AES-256 encryption for transferring user authentication data between the remote computer and local computer, ensuring remote sessions are secure. Personal Key, a unique password set for each computer, acts as an extra layer of protection. Pricing for RemotePC Enterprise starts at $599.50/year for 100 computers, with the option to add-on computers as needed, and custom plans are also available by contacting the RemotePC sales team. The company also offers a full-featured free 7-day trial with no credit card required. About IDrive IDrive Inc. is a privately held company specializing in cloud storage, online backup, file sharing, remote access, compliance and related technologies. Core services include IDrive®, RemotePC™ and IBackup. The company's services help over 4 million customers back up over 500 Petabytes of data.

Read More

Cloud Security

SonicWall Accelerates SASE Offerings; Acquires Proven Cloud Security Provider

PR Newswire | January 03, 2024

SonicWall, a global cybersecurity leader, today announced the acquisition of Banyan Security, a leading provider of security service edge (SSE) solutions for the modern workforce. This acquisition strengthens SonicWall's portfolio by adding zero trust security relied on by leading fortune 100 companies to small businesses who are replacing legacy architectures for SSE solutions, including Zero Trust Network Access (ZTNA). "Cybersecurity's focus is shifting to more dynamic solutions that can adapt to the ever-evolving landscape of threats in the cloud age," said SonicWall President and CEO Bob Vankirk. "For years, firewalls have been the cornerstone of cybersecurity defenses. However, with the rise of cloud computing and secure access service edge (SASE), the industry is shifting its focus to more comprehensive and flexible approaches that include SSE and ZTNA as a necessity. Together, SonicWall and Banyan Security will provide cloud-based secure access service edge (SASE) solutions that empower partners to deliver a security architecture for any stage of their customers' evolving cloud journey." Banyan's technology further extends SonicWall's portfolio to the cloud and provides partners and their customers with more flexibility, which is key to the continued development of SonicWall's cybersecurity platform. The acquisition aligns with SonicWall's "best of suite" strategy — which includes network, endpoint, wireless, cloud email, and threat intelligence — under a single, multi-tenant portal. The platform also simplifies workflows and offers unified threat visibility, enabling service providers and end users to focus on what truly matters. "For decades, SonicWall has played a pivotal role in supporting their partners by delivering leading cybersecurity solutions," said Joshua Skeens, CEO of Logically, a valued SonicWall partner. "They're now extending that to the cloud as the demand for cloud-first strategies is evident. As businesses embark on their cloud journey, they will require hybrid deployments which SonicWall is ideally positioned to provide, and we are excited to be working alongside SonicWall as we empower businesses to thrive in this new era." With hybrid and remote employees working from their homes, virtual offices, and coffee shops, while accessing critical business applications across increasingly complex networks, a new set of challenges has emerged. To secure this ever-growing and interconnected access surface, organizations have been driven to adopt zero trust models to modernize security, often as a replacement for legacy architectures. The announcement comes on the heels of SonicWall's acquisition of Solutions Granted, Inc. (SGI), which helped arm the channel with the latest managed detection and response services tailor-made for Managed Service Providers and Managed Security Service Providers. About SonicWall SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides seamless protection against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. About Banyan Security Banyan Security provides secure, zero trust "work from anywhere" access to infrastructure and applications for employees, developers and third parties without relying on network-centric solutions like VPNs. Deep visibility provides actionable insight, while continuous authorization with device trust scoring and least privilege access, deliver the highest level of protection without sacrificing end-user productivity. Banyan Security protects tens of thousands of employees across multiple industries, including finance, healthcare, manufacturing and technology.

Read More

Cloud Storage

Fusion Connect Announces Strategic Leadership Changes to Drive Growth and Innovation

Fusion Connect | January 05, 2024

Fusion Connect, a leading global managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) announced the retirement of Mario DeRiggi, Chief Revenue Officer. Mario has been an integral part of the company's journey, bringing unmatched expertise and dedication. His significant contributions have shaped Fusion Connect's trajectory, and his legacy of excellence and leadership will leave a lasting impact. In a strategic move, Pieter Uittenbogaard will take on the role of EVP of Growth and Strategy. Pieter will manage Direct Sales, Channel Sales, Account Management, Solution Engineering, and Sales Operations, reporting directly to CEO Brian Crotty. He will continue to spearhead the company's ongoing Microsoft expansion and sales enablement strategy, a critical facet of the company's future growth plan. To further its commitment to growth and partnership development, Fusion Connect is excited to welcome David Kula and Jeff Winnett to its global leadership team. David Kula joins as the Vice President, Head of Global Direct Sales, bringing over 20 years of sales leadership experience from roles at Sungard Availability Services and Microsoft. His expertise is expected to be a driving force in Fusion Connect's ambition to become Microsoft's leading Operator Connect partner in North America. Jeff Winnett, stepping in as the Vice President, Head of Global Channel Sales, carries a history of success from his tenure as Vice President of North America Partner Sales at RingCentral and from previous roles at Honeywell and Vonage. Recognized for his exceptional skills in developing partner relationships and driving revenue growth, Jeff's proven leadership will bolster Fusion Connect's growth and partnership strategies. "Mario has committed to work closely with me, Pieter, and the Fusion Connect leadership team to ensure seamless transition for our teams, partners, and customers," said Crotty. "With Pieter leading our go-forward strategy, and David and Jeff joining us, we are set to deepen our client and partner engagement. Their leadership is crucial to our strategy for 2024 and the years ahead." About Fusion Connect Fusion Connect is a next-generation managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) enabling mid-market and enterprise businesses to connect people and applications globally. We tailor our highly available cloud communication and connectivity services to meet the unique needs of our clients. Our services are backed by the industry's most comprehensive service guarantee, which includes on-time installation and 100% availability for next-generation services.

Read More

Cloud Storage

RemotePC is Offering a High Performance Remote Desktop Solution for Enterprise Customers - Now Including Unlimited Endpoint Cloud Backup

PR Newswire | December 28, 2023

RemotePC, one of the fastest and most reliable remote desktop services on the market, is offering enterprise users a highly affordable and scalable solution that now includes unlimited endpoint cloud backup space at little extra cost. With the high demand for remote work and the need for efficient tools to help boost productivity, RemotePC continues to enhance its offering, now by including unlimited cloud backup space from IDrive Backup for just $20/year. With the inclusion of this cloud backup space, users can remotely enable backup for selected computers from within the dashboard of their RemotePC account, quickly allowing them to perform, manage, and restore backups from wherever they are. This backup solution comes integrated with the user's RemotePC account, allowing for instant backup activation and deployment and ensuring data recovery in the event of an accidental data loss, data disaster, or ransomware attack. With a RemotePC Enterprise plan, IT admins for large organizations can now reliably scale to thousands of computers, giving businesses of any size an affordable and feature-packed service without sacrificing on performance, with near 60 FPS speed making it possibly the world's fastest solution. Along with the addition of unlimited cloud backup, enterprises have the opportunity to leverage one of the most robust and feature-packed remote access solutions available. Features include: Remote Deployment - allow deployment for users and grant them permission to install RemotePC on other computers and access them remotely. Computer Grouping - add computers, organize them into groups, and view the most recently accessed computers. User Management - create new user accounts, organize them into groups, provide access permissions and more. RemotePC Enterprise also offers unlimited user licenses. Attended Access - secure and instant access to any computer by entering a shared session code. Mass Deployment - remotely install the RemotePC™ application on multiple target PCs and Macs in one-go. Logs and Reports - track activities across the entire account or individual users with remote access logs and web activity logs. Compliance - RemotePC™ assists businesses in ensuring the remote access solution meets regulatory compliance governing their industry. Single sign-on - allow users to access RemotePC by signing in to a central identity provider. RemotePC utilizes TLS v 1.2/AES-256 encryption for transferring user authentication data between the remote computer and local computer, ensuring remote sessions are secure. Personal Key, a unique password set for each computer, acts as an extra layer of protection. Pricing for RemotePC Enterprise starts at $599.50/year for 100 computers, with the option to add-on computers as needed, and custom plans are also available by contacting the RemotePC sales team. The company also offers a full-featured free 7-day trial with no credit card required. About IDrive IDrive Inc. is a privately held company specializing in cloud storage, online backup, file sharing, remote access, compliance and related technologies. Core services include IDrive®, RemotePC™ and IBackup. The company's services help over 4 million customers back up over 500 Petabytes of data.

Read More

Cloud Security

SonicWall Accelerates SASE Offerings; Acquires Proven Cloud Security Provider

PR Newswire | January 03, 2024

SonicWall, a global cybersecurity leader, today announced the acquisition of Banyan Security, a leading provider of security service edge (SSE) solutions for the modern workforce. This acquisition strengthens SonicWall's portfolio by adding zero trust security relied on by leading fortune 100 companies to small businesses who are replacing legacy architectures for SSE solutions, including Zero Trust Network Access (ZTNA). "Cybersecurity's focus is shifting to more dynamic solutions that can adapt to the ever-evolving landscape of threats in the cloud age," said SonicWall President and CEO Bob Vankirk. "For years, firewalls have been the cornerstone of cybersecurity defenses. However, with the rise of cloud computing and secure access service edge (SASE), the industry is shifting its focus to more comprehensive and flexible approaches that include SSE and ZTNA as a necessity. Together, SonicWall and Banyan Security will provide cloud-based secure access service edge (SASE) solutions that empower partners to deliver a security architecture for any stage of their customers' evolving cloud journey." Banyan's technology further extends SonicWall's portfolio to the cloud and provides partners and their customers with more flexibility, which is key to the continued development of SonicWall's cybersecurity platform. The acquisition aligns with SonicWall's "best of suite" strategy — which includes network, endpoint, wireless, cloud email, and threat intelligence — under a single, multi-tenant portal. The platform also simplifies workflows and offers unified threat visibility, enabling service providers and end users to focus on what truly matters. "For decades, SonicWall has played a pivotal role in supporting their partners by delivering leading cybersecurity solutions," said Joshua Skeens, CEO of Logically, a valued SonicWall partner. "They're now extending that to the cloud as the demand for cloud-first strategies is evident. As businesses embark on their cloud journey, they will require hybrid deployments which SonicWall is ideally positioned to provide, and we are excited to be working alongside SonicWall as we empower businesses to thrive in this new era." With hybrid and remote employees working from their homes, virtual offices, and coffee shops, while accessing critical business applications across increasingly complex networks, a new set of challenges has emerged. To secure this ever-growing and interconnected access surface, organizations have been driven to adopt zero trust models to modernize security, often as a replacement for legacy architectures. The announcement comes on the heels of SonicWall's acquisition of Solutions Granted, Inc. (SGI), which helped arm the channel with the latest managed detection and response services tailor-made for Managed Service Providers and Managed Security Service Providers. About SonicWall SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides seamless protection against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. About Banyan Security Banyan Security provides secure, zero trust "work from anywhere" access to infrastructure and applications for employees, developers and third parties without relying on network-centric solutions like VPNs. Deep visibility provides actionable insight, while continuous authorization with device trust scoring and least privilege access, deliver the highest level of protection without sacrificing end-user productivity. Banyan Security protects tens of thousands of employees across multiple industries, including finance, healthcare, manufacturing and technology.

Read More

Cloud Storage

Fusion Connect Announces Strategic Leadership Changes to Drive Growth and Innovation

Fusion Connect | January 05, 2024

Fusion Connect, a leading global managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) announced the retirement of Mario DeRiggi, Chief Revenue Officer. Mario has been an integral part of the company's journey, bringing unmatched expertise and dedication. His significant contributions have shaped Fusion Connect's trajectory, and his legacy of excellence and leadership will leave a lasting impact. In a strategic move, Pieter Uittenbogaard will take on the role of EVP of Growth and Strategy. Pieter will manage Direct Sales, Channel Sales, Account Management, Solution Engineering, and Sales Operations, reporting directly to CEO Brian Crotty. He will continue to spearhead the company's ongoing Microsoft expansion and sales enablement strategy, a critical facet of the company's future growth plan. To further its commitment to growth and partnership development, Fusion Connect is excited to welcome David Kula and Jeff Winnett to its global leadership team. David Kula joins as the Vice President, Head of Global Direct Sales, bringing over 20 years of sales leadership experience from roles at Sungard Availability Services and Microsoft. His expertise is expected to be a driving force in Fusion Connect's ambition to become Microsoft's leading Operator Connect partner in North America. Jeff Winnett, stepping in as the Vice President, Head of Global Channel Sales, carries a history of success from his tenure as Vice President of North America Partner Sales at RingCentral and from previous roles at Honeywell and Vonage. Recognized for his exceptional skills in developing partner relationships and driving revenue growth, Jeff's proven leadership will bolster Fusion Connect's growth and partnership strategies. "Mario has committed to work closely with me, Pieter, and the Fusion Connect leadership team to ensure seamless transition for our teams, partners, and customers," said Crotty. "With Pieter leading our go-forward strategy, and David and Jeff joining us, we are set to deepen our client and partner engagement. Their leadership is crucial to our strategy for 2024 and the years ahead." About Fusion Connect Fusion Connect is a next-generation managed communications service provider (MCSP) and Microsoft Cloud Solution Provider (CSP) enabling mid-market and enterprise businesses to connect people and applications globally. We tailor our highly available cloud communication and connectivity services to meet the unique needs of our clients. Our services are backed by the industry's most comprehensive service guarantee, which includes on-time installation and 100% availability for next-generation services.

Read More

Spotlight

Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

Events

Resources