Home > Companies > C-Suite On Deck > Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS: Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS: There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS: My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

'The best way to enable companies to achieve more with data in the cloud is to take an integrated approach,' says Matthew Scullion, CEO at Matillion

Media 7 | May 17, 2022

Matthew Scullion, CEO, and Co-Founder at Matillion talks about the inception of his company, its culture, and vision. Read on to know more about his thoughts on gaining meaningful insights from vast amounts of data and ETL technology.

Read More

‘Today’s market is beyond B2B, it's business to humans (B2H),' says AvePoint’s, Dux Raymond Sy

Media 7 | March 3, 2022

Dux Raymond Sy, Chief Brand Officer at AvePoint talks to Media 7 about purpose-driven marketing strategies and his approach towards branding for AvePoint. Read on to know more about creating interactive content and leveraging influencer brand marketing.

Read More

'No company operating in the cloud should ever lose data' says Sam Gutmann, CEO and Co-Founder at OwnBackup

Media 7 | March 9, 2022

Sam Gutmann, Chief Executive Officer and Co-Founder at OwnBackup talks about backing up cloud data from personal phones, laptops, and other devices. Read on to know more about his thoughts on securing and recovering lost data.

Read More

Related News

CLOUD SECURITY, AWS INFRASTRUCTURE, AWS MANAGEMENT

Aquia Launches Amazon Web Services (AWS) Cloud Security Assessment Offering, Pairing Automation With Deep Cloud Security Expertise

Prnewswire | June 02, 2023

Aquia Inc., a Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in cloud and cybersecurity professional services, today announced the availability of its Amazon Web Services (AWS) Cloud Security Assessment. The offering will pair automation with deep cloud security expertise to provide customers with contextualized, relevant findings from their assessment. "Often, when an organization seeks to assess the holistic security posture of its AWS account, they receive outputs that lack the context needed to drive decision-making without placing an undue burden on their team," said Dustin Whited, director of security engineering at Aquia. "We are removing ambiguity from the process by pairing automation with industry-leading subject matter expertise to analyze outputs and provide meaningful insights into the risks and priorities most relevant to each customer." By leveraging Aquia's AWS Cloud Security Assessment, organizations can proactively identify and address security gaps, reducing the risk of security incidents and enhancing the overall security of their AWS account. Benefits include: Identifying weaknesses within your AWS account proactively and taking corrective actions before they are exploited by malicious actors. Ensuring proper access controls, encryption mechanisms, backup strategies, and other security measures are in place to safeguard valuable information. Reducing the risk of unauthorized access and subsequent security incidents. Minimizing the impact of potential security breaches or incidents that may occur with an effective response plan. Embracing continuous improvement. For more information or to request a consultation, visit aquia.us/aws-cloud-security-assessment. About Aquia Inc. Securing The Digital Transformation® Aquia Inc. is a developer-centric company passionate about the intersection of security and velocity. We maintain a strong bias towards transformational work that disrupts the status quo — delivering elegant, modern solutions to cutting-edge cybersecurity problems. Founded by military veterans in 2021, we are a Service-Disabled, Veteran-Owned Small Business (SDVOSB). Our team has decades of experience driving transformational change across the public sector, enterprise businesses, and top-tier technology companies. We value trust, accountability, transparency, diversity, and continuous learning; and we've built these tenants into the DNA of our company. For more information, visit www.aquia.us.

Read More

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Silk Enables OptaFi to Migrate and Modernize Their Customers' Electronic Healthcare Records in the Public Cloud

Newswire | June 01, 2023

Silk announces that OptaFi is now leveraging the Silk Data Virtualization Platform to help migrate and modernize their customers' Electronic Health Records (EHR) in the public cloud. With Silk, OptaFi helps their customers meet their cloud migration goals by enabling a predictable end user experience while keeping projects under budget and on time. "EHR are notoriously difficult to migrate to the cloud given they require a high level of performance," said Scott Mayo, GM/COO of OptaFi. "Introducing Silk into our solution stack allows our healthcare customers to realize the performance EHR workloads demand and increases scalability while controlling costs." "The future of EHR is in the cloud. The cloud makes it possible to provide a better patient experience, improve faster access to data, enhance security, and increase scalability for times of greater patient activity," said Itay Shoshani, COO, Silk. "Silk has a strong history of helping the healthcare industry migrate and modernize EHR. We are excited to be partnering with OptaFi to help their customers achieve the true promise of the cloud." To learn more about how Silk has partnered with leaders in the healthcare industry, visit https://silk.us/solutions/healthcare/. About Silk The Silk Data Virtualization Platform gives demanding workloads up to 10x faster performance in the cloud. Without refactoring, applications can move to the public cloud without compromising on performance or overspending to mitigate risk. Industry leaders in e-commerce, SaaS, FinTech, and Healthcare trust Silk with their business-critical workloads to get the ultra-fast speeds customers demand. Silk is headquartered outside of Boston, MA. To learn more, visit www.silk.us. About OptaFi, LLC OptaFi LLC is a joint venture launched in 2022 between Sentara Healthcare and Infinite Computer Solutions. Headquartered in Virginia Beach, VA, OptaFi's mission is to modernize healthcare environments with a secure, cloud-first, high-speed, and cost-controlled digital landscape. Designed by Healthcare for Healthcare, their core services include: EMR on Cloud (Azure, AWS, Hybrid Cloud adjacent) transitions and management Healthcare enterprise data analytics platform build and management Cloud HIPAA/NIST security framework build, manage and deploy Cloud cost analysis and assessments (spend control and telemetry)

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, AWS INFRASTRUCTURE

Zesty and skyPurple Cloud Team Up To Save Enterprises Up To 44% On AWS Cloud Infrastructure Costs

Prnewswire | May 31, 2023

Zesty, a pioneer in dynamic cloud infrastructure solutions, today announced that it has partnered with skyPurple Cloud, the public cloud operations specialists for enterprises. With Zesty, skyPurple Cloud's customers have already reduced their average monthly EC2 Linux On-Demand costs by 44% on AWS. While cloud spend continues to increase, growth has reportedly slowed as companies remain cautious during economic uncertainty. In order to reduce cloud costs, many organizations depend on developers to constantly monitor and manage EC2 resources and cloud spend manually rather than overprovision and commit to a long-term discount plan. skyPurple Cloud empowers businesses with support solutions for public cloud implementation. As part of its tailor-made approach, skyPurple Cloud customers employ Zesty's technology to optimally scale and automate cloud operations to drive sustainable growth and cut costs. Within the first month of implementation, skyPurple Cloud customers noticed a significant increase in service quotas for Amazon EC2 instances and saved developers considerable time and money by automatically handling quota requests on customers' behalf. "Particularly during such a challenging time for so many, skyPurple Cloud understands how crucial it is for businesses to maintain performance and reduce costs," said Maxim Melamedov, CEO and co-founder of Zesty. "Companies are no longer able to ignore overspending and settle for suboptimal rates for their cloud resources. EC2 instances quickly become very expensive to run and companies must ensure that more of their workloads are covered by discount programs that will dramatically push down this cost premium. We're thrilled that skyPurple Cloud is helping its customers to stay cost-efficient by implementing Zesty." "skyPurple Cloud plays a key role on the path to achieve cloud optimisation in the UK market," said Lucia Meyassed, Global Partner Manager Team Lead at Zesty. "We're excited to see its customers already saving a great deal in the cloud with Zesty and look forward to enabling even more UK-based organisations to maximize their cloud savings potential." "At skyPurple Cloud, we know the substantial value automation tools hold for companies when it comes to optimally managing cloud infrastructure and the costs that come with it," said Roy Long, founder of skyPurple Cloud. "Zesty is the gift these companies have been waiting for – delivering cost savings in just a few days and significantly decreasing monthly AWS bills." Interested in meeting with Zesty and skyPurple at the AWS Summit in London? Find out more here! About Zesty Zesty helps organizations to be more adaptable to changing business needs by making their cloud infrastructure more dynamic. With offerings for compute, block storage, and Kubernetes, Zesty automatically scales resources to meet application demands in real-time. This helps DevOps teams to slash cloud costs, maintain perfect app performance, minimize the hassle of managing infra, and fully realize the true flexibility of the cloud. Founded in 2019, Zesty was built with the vision of making the cloud more affordable and accessible. With three offices in San Mateo, Tel Aviv, and Kiev, Zesty is supporting thousands of organizations to get maximum value out of their cloud infrastructure. About skyPurple Cloud skyPurple Cloud provides bespoke cloud solutions to overcome challenges in customer public cloud implementations, helping to secure, optimize, and automate cloud operations, whilst driving sustainable growth. Having cloud experts adept at handling intricate cloud architectures, including those involving machine learning and serverless technologies, the team at skyPurple Cloud is proficient in cloud security posture management, cost optimization, mature FinOps practices, and automated deployment tools. Founded in 2017 by veteran IT infrastructure experts from within the pharmaceutical industry, the company appreciates the data security requirements for customer SPII, the many pitfalls of meeting compliance regulations and the pressure to provide cost effective cloud solutions. skyPurple Cloud is dedicated to customer success and stands by its commitment to deliver exceptional service in the cloud.

Read More

CLOUD SECURITY, AWS INFRASTRUCTURE, AWS MANAGEMENT

Aquia Launches Amazon Web Services (AWS) Cloud Security Assessment Offering, Pairing Automation With Deep Cloud Security Expertise

Prnewswire | June 02, 2023

Aquia Inc., a Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in cloud and cybersecurity professional services, today announced the availability of its Amazon Web Services (AWS) Cloud Security Assessment. The offering will pair automation with deep cloud security expertise to provide customers with contextualized, relevant findings from their assessment. "Often, when an organization seeks to assess the holistic security posture of its AWS account, they receive outputs that lack the context needed to drive decision-making without placing an undue burden on their team," said Dustin Whited, director of security engineering at Aquia. "We are removing ambiguity from the process by pairing automation with industry-leading subject matter expertise to analyze outputs and provide meaningful insights into the risks and priorities most relevant to each customer." By leveraging Aquia's AWS Cloud Security Assessment, organizations can proactively identify and address security gaps, reducing the risk of security incidents and enhancing the overall security of their AWS account. Benefits include: Identifying weaknesses within your AWS account proactively and taking corrective actions before they are exploited by malicious actors. Ensuring proper access controls, encryption mechanisms, backup strategies, and other security measures are in place to safeguard valuable information. Reducing the risk of unauthorized access and subsequent security incidents. Minimizing the impact of potential security breaches or incidents that may occur with an effective response plan. Embracing continuous improvement. For more information or to request a consultation, visit aquia.us/aws-cloud-security-assessment. About Aquia Inc. Securing The Digital Transformation® Aquia Inc. is a developer-centric company passionate about the intersection of security and velocity. We maintain a strong bias towards transformational work that disrupts the status quo — delivering elegant, modern solutions to cutting-edge cybersecurity problems. Founded by military veterans in 2021, we are a Service-Disabled, Veteran-Owned Small Business (SDVOSB). Our team has decades of experience driving transformational change across the public sector, enterprise businesses, and top-tier technology companies. We value trust, accountability, transparency, diversity, and continuous learning; and we've built these tenants into the DNA of our company. For more information, visit www.aquia.us.

Read More

CLOUD APP DEVELOPMENT, CLOUD SECURITY, CLOUD APP MANAGEMENT

Silk Enables OptaFi to Migrate and Modernize Their Customers' Electronic Healthcare Records in the Public Cloud

Newswire | June 01, 2023

Silk announces that OptaFi is now leveraging the Silk Data Virtualization Platform to help migrate and modernize their customers' Electronic Health Records (EHR) in the public cloud. With Silk, OptaFi helps their customers meet their cloud migration goals by enabling a predictable end user experience while keeping projects under budget and on time. "EHR are notoriously difficult to migrate to the cloud given they require a high level of performance," said Scott Mayo, GM/COO of OptaFi. "Introducing Silk into our solution stack allows our healthcare customers to realize the performance EHR workloads demand and increases scalability while controlling costs." "The future of EHR is in the cloud. The cloud makes it possible to provide a better patient experience, improve faster access to data, enhance security, and increase scalability for times of greater patient activity," said Itay Shoshani, COO, Silk. "Silk has a strong history of helping the healthcare industry migrate and modernize EHR. We are excited to be partnering with OptaFi to help their customers achieve the true promise of the cloud." To learn more about how Silk has partnered with leaders in the healthcare industry, visit https://silk.us/solutions/healthcare/. About Silk The Silk Data Virtualization Platform gives demanding workloads up to 10x faster performance in the cloud. Without refactoring, applications can move to the public cloud without compromising on performance or overspending to mitigate risk. Industry leaders in e-commerce, SaaS, FinTech, and Healthcare trust Silk with their business-critical workloads to get the ultra-fast speeds customers demand. Silk is headquartered outside of Boston, MA. To learn more, visit www.silk.us. About OptaFi, LLC OptaFi LLC is a joint venture launched in 2022 between Sentara Healthcare and Infinite Computer Solutions. Headquartered in Virginia Beach, VA, OptaFi's mission is to modernize healthcare environments with a secure, cloud-first, high-speed, and cost-controlled digital landscape. Designed by Healthcare for Healthcare, their core services include: EMR on Cloud (Azure, AWS, Hybrid Cloud adjacent) transitions and management Healthcare enterprise data analytics platform build and management Cloud HIPAA/NIST security framework build, manage and deploy Cloud cost analysis and assessments (spend control and telemetry)

Read More

CLOUD APP DEVELOPMENT, CLOUD APP MANAGEMENT, AWS INFRASTRUCTURE

Zesty and skyPurple Cloud Team Up To Save Enterprises Up To 44% On AWS Cloud Infrastructure Costs

Prnewswire | May 31, 2023

Zesty, a pioneer in dynamic cloud infrastructure solutions, today announced that it has partnered with skyPurple Cloud, the public cloud operations specialists for enterprises. With Zesty, skyPurple Cloud's customers have already reduced their average monthly EC2 Linux On-Demand costs by 44% on AWS. While cloud spend continues to increase, growth has reportedly slowed as companies remain cautious during economic uncertainty. In order to reduce cloud costs, many organizations depend on developers to constantly monitor and manage EC2 resources and cloud spend manually rather than overprovision and commit to a long-term discount plan. skyPurple Cloud empowers businesses with support solutions for public cloud implementation. As part of its tailor-made approach, skyPurple Cloud customers employ Zesty's technology to optimally scale and automate cloud operations to drive sustainable growth and cut costs. Within the first month of implementation, skyPurple Cloud customers noticed a significant increase in service quotas for Amazon EC2 instances and saved developers considerable time and money by automatically handling quota requests on customers' behalf. "Particularly during such a challenging time for so many, skyPurple Cloud understands how crucial it is for businesses to maintain performance and reduce costs," said Maxim Melamedov, CEO and co-founder of Zesty. "Companies are no longer able to ignore overspending and settle for suboptimal rates for their cloud resources. EC2 instances quickly become very expensive to run and companies must ensure that more of their workloads are covered by discount programs that will dramatically push down this cost premium. We're thrilled that skyPurple Cloud is helping its customers to stay cost-efficient by implementing Zesty." "skyPurple Cloud plays a key role on the path to achieve cloud optimisation in the UK market," said Lucia Meyassed, Global Partner Manager Team Lead at Zesty. "We're excited to see its customers already saving a great deal in the cloud with Zesty and look forward to enabling even more UK-based organisations to maximize their cloud savings potential." "At skyPurple Cloud, we know the substantial value automation tools hold for companies when it comes to optimally managing cloud infrastructure and the costs that come with it," said Roy Long, founder of skyPurple Cloud. "Zesty is the gift these companies have been waiting for – delivering cost savings in just a few days and significantly decreasing monthly AWS bills." Interested in meeting with Zesty and skyPurple at the AWS Summit in London? Find out more here! About Zesty Zesty helps organizations to be more adaptable to changing business needs by making their cloud infrastructure more dynamic. With offerings for compute, block storage, and Kubernetes, Zesty automatically scales resources to meet application demands in real-time. This helps DevOps teams to slash cloud costs, maintain perfect app performance, minimize the hassle of managing infra, and fully realize the true flexibility of the cloud. Founded in 2019, Zesty was built with the vision of making the cloud more affordable and accessible. With three offices in San Mateo, Tel Aviv, and Kiev, Zesty is supporting thousands of organizations to get maximum value out of their cloud infrastructure. About skyPurple Cloud skyPurple Cloud provides bespoke cloud solutions to overcome challenges in customer public cloud implementations, helping to secure, optimize, and automate cloud operations, whilst driving sustainable growth. Having cloud experts adept at handling intricate cloud architectures, including those involving machine learning and serverless technologies, the team at skyPurple Cloud is proficient in cloud security posture management, cost optimization, mature FinOps practices, and automated deployment tools. Founded in 2017 by veteran IT infrastructure experts from within the pharmaceutical industry, the company appreciates the data security requirements for customer SPII, the many pitfalls of meeting compliance regulations and the pressure to provide cost effective cloud solutions. skyPurple Cloud is dedicated to customer success and stands by its commitment to deliver exceptional service in the cloud.

Read More

Spotlight

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget a...

Events

DeveloperWeek CloudX

Conference

The Fourteenth International Conference on Cloud Computing, GRIDs, and Virtualization

Conference

Getting the Best Value From the Cloud

Conference

Resources

resource image

Practical Approaches to High-ROI ABM: Introduction

Video

resource image

Practical Approaches to High-ROI ABM: Introduction

Video

resource image

What Do All Successful ABM Programs Have in Common?

Article

resource image

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Article

Events