Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Palette is architected to scale, delivering centralized and automated management combined with decentralized orchestration and policy enforcement — together enabling a virtually infinite scale from few to tens of thousands of clusters. Extending this core Palette foundation, Palette Edge today adds unique security, visibility and usability capabilities, setting a new industry standard for deploying and centrally managing edge K8s at scale, dramatically lowering total cost of ownership and risk for organizations of any size expanding to the edge. 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Importantly, operators can define powerful workflows for managing clusters, with almost infinite possibilities: for example, they can phase deployments of cluster updates by location for canary testing, or schedule patching to follow the sun. Ultra-simple edge device onboarding: In edge Kubernetes projects, organizations can find the act of deploying new devices in remote locations incredibly problematic; often, costly field engineering truck rolls are needed. Palette Edge makes it easy for non-specialist staff to quickly power up and onboard a new device into a managed cluster, using a variety of methods, such as through Palette Edge’s user interface, leveraging its open API, the Spectro Cloud Terraform provider, or by simply scanning a QR code on the edge device itself. The features delivered in this new Palette Edge release reflect real customer requirements of K8s at the edge. To address them and also contribute to the broader cloud native community, Spectro Cloud is now leading a unique open source project which delivers failsafe immutability at the edge: Kairos. Version 1.0 of Kairos is now generally available with extended community support, and is free to download and use. For more information, visit www.kairos.io. This is another example demonstrating Spectro Cloud’s continued commitment to foster innovation as a member of the CNCF and Linux Foundation, contributing to major Kubernetes ecosystem projects such as Cluster API and the Cluster API Provider for Canonical MAAS. These major new features are available today in Spectro Cloud’s Palette Edge edition and further position Palette as the first choice for organizations running Kubernetes at the edge at scale, enabling them to bring modern applications and data close to their end-users. Customers of Palette Edge are already realizing significant benefits by avoiding otherwise necessary field engineering visits at edge locations, which can result to up to 90% reduction in operational costs. “A key use case for 5G Edge compute is mission critical, ultra-low latency, workloads. That means cyber-security is a foundational principle for Edge and not an afterthought. Spectro Cloud is delivering a customer solution for deploying modern apps to the Edge that can integrate readily into end-to-end Zero Trust architectures,” said Dr. Ken Urquhart, Global Vice-President, 5G at Zscaler. “This brand new set of capabilities is making edge K8s locations as easy as a cloud for our customers, With a platform that can scale to tens of thousands of edge locations, requirements like security, resiliency and ease-of-use can be game changers, and this has been our focus in the latest release. At Spectro Cloud we are committed champions of the innovation coming out of the open source community, and we couldn’t be more excited to collaborate with some of the most interesting projects to deliver some of those new capabilities.” Spectro Cloud co-founder and CEO Tenry Fu About Spectro Cloud Spectro Cloud uniquely enables organizations to deploy and manage Kubernetes in production, at scale. Its Palette enterprise Kubernetes management platform gives IT Operations and DevOps engineering teams effortless control of the full Kubernetes lifecycle even across multiple clouds, data centers, bare metal and edge environments. Ops teams are empowered to support their developers with curated Kubernetes stacks and tools based on their specific needs, with granular governance and enterprise-grade security.

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Kyndryl and Elastic Announce Expanded Partnership to Enable Data Observability, Search and Insights Across Cloud and Edge Computing Environments

Elastic | September 26, 2022

Kyndryl the world’s largest IT infrastructure services provider, and Elastic the company behind Elasticsearch, today announced an expanded global partnership to provide customers full-stack observability, enabling them to accelerate their ability to search, analyze and act on machine data (IT data and business data) stored across hybrid cloud, multi-cloud and edge computing environments. Under the partnership, Kyndryl and Elastic will collaborate on creating joint solutions and delivery capabilities designed to provide deep, frictionless observability at all levels of applications, services, and infrastructure to address customer data, analytics and IT operations management challenges. The companies will focus on delivering large-scale IT operations and AIOps capabilities to joint customers by leveraging Kyndryl’s data framework and toolkits and Elastic’s Enterprise Search, Observability, and Security solutions, enabling streamlined migrations, modernized infrastructure and tenant management, and AI development for efficient and proactive IT management. As part of the partnership, Kyndryl and Elastic plan to collaborate to support customer needs and requirements via joint offerings and solutions across the following areas: IT Data Modernization – Helping organizations manage exponential storage growth and giving them the capability to search for data wherever it resides. IT Data Management Services for Elastic – Providing flexibility to users of Elastic by letting Kyndryl manage the entire stack infrastructure and analytics workloads for IT operations. Intelligent IT Analytics – Enabling actionable observability through AI/ML capabilities that deliver unified insights for proactive and efficient IT operations with technology domain-specific insights. Data Migration Services for Elastic – Delivering the capability to streamline migrations and deploy self-managed Elastic workloads to the hyperscalers of a customer’s choice. Kyndryl’s global team of data management experts will also participate in the global Elastic certification program to expand their expertise in advising, implementing and managing Elastic solutions across critical IT projects and environments. “Customers in all industries are seeking to improve their capacity to search and analyze the data stored in the cloud and on edge computing environments, We are happy to partner with Elastic to create and bring forward a unified approach that will help customers overcome hurdles and improve their ability to access and gain insights at scale from their business data.” Nicolas Sekkaki, Applications, Data & AI global practice leader for Kyndryl “Enabling customers to gain actionable insights from their data is a key enabler of data-driven digital transformation,” said Scott Musson, Vice President, Worldwide Channel and Alliances at Elastic. “The combination of Kyndryl’s global expertise in managing mission-critical information systems and the proven scale and flexibility of the Elastic Search Platform provides the critical foundation to help organizations drive speed, scale, and productivity, and address their observability needs across hybrid cloud, multi-cloud and edge computing environments.” About Kyndryl Kyndryl is the world’s largest IT infrastructure services provider serving thousands of enterprise customers in more than 60 countries. The Company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. For more information, visit www.kyndryl.com. About Elastic Elastic is a leading platform for search-powered solutions. We help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across multiple clouds, or on-premise, Elastic enables 18,000+ customers and more than half of the Fortune 500, to achieve new levels of success at scale and on a single platform.

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