Pricefx

pricefx.com

Established in 2011 in Germany, Pricefx is the global leader in SaaS pricing software, offering a comprehensive suite of solutions that are fast to implement, flexible to configure and customize, and friendly to learn and use. Pricefx delivers a complete price optimization and management platform based on native cloud architecture, providing industry leading time to value and total cost of ownership advantages to customers. Their innovative solution works for both B2B and B2C enterprises of any size, in any industry, in any part of the world. Pricefx’s business model is entirely based on the satisfaction and loyalty of its customers. Today, Pricefx delivers Passion for Pricing to more than 100 customers in more than 37 countries worldwide.

C-Suite On Deck

Q&A with Patrick Moorhead, CMO at Pricefx

MEDIA 7 | June 17, 2020

Patrick Moorhead, CMO at Pricefx is a senior media, marketing, and strategy executive with 20 years of experience delivering innovation to market, focused on high growth technology and SaaS solutions marketing. In this Q&A, Patrick talks about Pricefx AI-powered price management solutions, MarTech and sales automation tools, challenges and skillsets for today's marketing leaders. MEDIA 7: Can you give us a brief insight into your professional journey so far? What inspired you to get into technology sector and start at Pricefx? PATRICK MOORHEAD: For the first part of my career, I was in various roles at ad agencies (Razorfish and FCB) and while there, I always had an interest in what tech vendors were doing because I admired the fast-paced innovation. So I decided to make the shift to a product and tech company (Catalina Marketing) eight years ago and I’m glad I made the move. At Twitter, I spent more than two years understanding the inner workings of a large innovative tech organization and, during this time, it helped me realize I wanted to put my efforts in early and growth stage companies. I helped scale high growth SaaS tech company (Label Insight) and then joined Pricefx in late 2018. Pricefx checks off all the boxes in everything I was seeking for the next step in my career – global reach, high growth, innovative SaaS B2B tech, solid funding, and the company’s core values of being fast, friendly and flexible, keep us all focused on an awesome future ahead. M7: Which marketing technology or sales automation tools do you rely on in your job? PM: Over the past 14 months I’m proud to say that this team has built and deployed a leading edge MarTech automation stack that is designed to drive outsized impact on our business. With Salesforce as our source of truth, we have assembled deep integrations with a range of capabilities that now include

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