SiriusDecisions

siriusdecisions.com

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

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DIVING INTO THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

SiriusDecisions | May 30, 2018

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SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful...

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SIRIUSDECISIONS REVEALS WINNERS OF THE 2018 ROI AWARDS

SiriusDecisions | March 30, 2018

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The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creat...

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SIRIUSDECISIONS EXPANDS BENCHMARKING PERFORMANCE CAPABILITIES AND GLOBAL COVERAGE

SiriusDecisions | July 10, 2017

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SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-i...

Read More

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

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Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

Read More
news image

DIVING INTO THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful...

Read More
news image

SIRIUSDECISIONS REVEALS WINNERS OF THE 2018 ROI AWARDS

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creat...

Read More
news image

SIRIUSDECISIONS EXPANDS BENCHMARKING PERFORMANCE CAPABILITIES AND GLOBAL COVERAGE

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-i...

Read More
news image

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

Read More