Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

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Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

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GOOGLE REACHES 10-YEAR DEAL ON CLOUD, TRAVEL WITH SABRE

bloomberg.com | January 21, 2020

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Google signed a 10-year deal with travel-software provider Sabre Corp., a key win for the search giant in the competitive cloud-computing market.Sabre will pay Google to handle parts of its information-technology system and for data-analytics tools. Additionally, the companies agreed to collaborate on online travel services, a sign of Google leaning on its massive consumer business to lure enterprise clients.Sabre and Alphabet Inc.’s Google announced the partnership on Tuesday as a “...

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MAJORITY OF WORKLOADS WILL GO TO CLOUD IN 2020

techhq.com | January 16, 2020

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If we needed evidence of cloud computing’s success, that AWS revenue has risen from US$300 million in 2009 to become a US$32 billion business today, is fairly substantial. What began as a movement to provide companies with easier and more cost-effective access to IT infrastructure has become the most important computing development in history,opens a new report by AllCloud which cements the trajectory of what is, simply, access to ‘computers on the internet.According to the Cloud Inf...

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SHOULD YOU CONSIDER ADOPTING A CLOUD DATA WAREHOUSE

information-age.com | January 13, 2020

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Both the data lake and the data warehouse within the cloud have their benefits. While data lakes consist of unorganised lagoons without categories, they are great for data scientists to analyse different kinds of data at once.The two kinds of data storage also differ in the tools that can be accessed.In general, for the likes of Redshift, Snowflake, Azure, SQL Data Warehouse, one of the most important things when you talk about a data warehouse is the accessibility to the tools that are availabl...

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ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

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GOOGLE REACHES 10-YEAR DEAL ON CLOUD, TRAVEL WITH SABRE

bloomberg.com | January 21, 2020

Google signed a 10-year deal with travel-software provider Sabre Corp., a key win for the search giant in the competitive cloud-computing market.Sabre will pay Google to handle parts of its information-technology system and for data-analytics tools. Additionally, the companies agreed to collaborate on online travel services, a sign of Google leaning on its massive consumer business to lure enterprise clients.Sabre and Alphabet Inc.’s Google announced the partnership on Tuesday as a “...

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news image

MAJORITY OF WORKLOADS WILL GO TO CLOUD IN 2020

techhq.com | January 16, 2020

If we needed evidence of cloud computing’s success, that AWS revenue has risen from US$300 million in 2009 to become a US$32 billion business today, is fairly substantial. What began as a movement to provide companies with easier and more cost-effective access to IT infrastructure has become the most important computing development in history,opens a new report by AllCloud which cements the trajectory of what is, simply, access to ‘computers on the internet.According to the Cloud Inf...

Read More
news image

SHOULD YOU CONSIDER ADOPTING A CLOUD DATA WAREHOUSE

information-age.com | January 13, 2020

Both the data lake and the data warehouse within the cloud have their benefits. While data lakes consist of unorganised lagoons without categories, they are great for data scientists to analyse different kinds of data at once.The two kinds of data storage also differ in the tools that can be accessed.In general, for the likes of Redshift, Snowflake, Azure, SQL Data Warehouse, one of the most important things when you talk about a data warehouse is the accessibility to the tools that are availabl...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More