TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Related News

GOOGLE, INFORMATICA DEEPEN TIES AROUND BIG DATA IN THE CLOUD

TechTarget | May 22, 2019

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Google and Informatica have expanded their partnership and product integrations as enterprise customers seek to move large data sets into the cloud for processing and analytics. A deeper partnership between Informatica and Google reflects enterprises' desire to tackle big data in the cloud for advanced processing and business insights. Informatica has added support for pushdown optimization within the Google BigQuery cloud data warehouse platform. It also now supports Google Cloud Dataproc, ...

Read More

APPTIO BUYS CLOUDABILITY FOR CLOUD COST OPTIMIZATION

TechTarget | May 16, 2019

news image

Apptio looks to strengthen its cloud cost optimization services with the addition of Cloudability, as the industry continues to coalesce around hybrid and multi-cloud management. Apptio's acquisition of cloud cost management vendor Cloudability reflects further market consolidation as more customers pursue multi-cloud strategies and seek to optimize their investments along the way. Cloudability's software provides real-time information about billing, rate and utilization of cloud service...

Read More

BUILD A MULTI-CLOUD APPLICATION WITH THESE 4 TIPS

TechTarget | May 14, 2019

news image

A multi-cloud architecture is often more aspirational than practical, but it's doable if you plan ahead. Follow these tips to learn when and how to build apps to span multiple public clouds. Two forces typically drive discussions around multi-cloud: freedom to choose the cloud tools and platforms an organization wants and the complexity that comes with those choices. It isn't always easy, but organizations have multiple ways to build an IT architecture that provides consistency across en...

Read More

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

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Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

Read More
news image

GOOGLE, INFORMATICA DEEPEN TIES AROUND BIG DATA IN THE CLOUD

TechTarget | May 22, 2019

Google and Informatica have expanded their partnership and product integrations as enterprise customers seek to move large data sets into the cloud for processing and analytics. A deeper partnership between Informatica and Google reflects enterprises' desire to tackle big data in the cloud for advanced processing and business insights. Informatica has added support for pushdown optimization within the Google BigQuery cloud data warehouse platform. It also now supports Google Cloud Dataproc, ...

Read More
news image

APPTIO BUYS CLOUDABILITY FOR CLOUD COST OPTIMIZATION

TechTarget | May 16, 2019

Apptio looks to strengthen its cloud cost optimization services with the addition of Cloudability, as the industry continues to coalesce around hybrid and multi-cloud management. Apptio's acquisition of cloud cost management vendor Cloudability reflects further market consolidation as more customers pursue multi-cloud strategies and seek to optimize their investments along the way. Cloudability's software provides real-time information about billing, rate and utilization of cloud service...

Read More
news image

BUILD A MULTI-CLOUD APPLICATION WITH THESE 4 TIPS

TechTarget | May 14, 2019

A multi-cloud architecture is often more aspirational than practical, but it's doable if you plan ahead. Follow these tips to learn when and how to build apps to span multiple public clouds. Two forces typically drive discussions around multi-cloud: freedom to choose the cloud tools and platforms an organization wants and the complexity that comes with those choices. It isn't always easy, but organizations have multiple ways to build an IT architecture that provides consistency across en...

Read More
news image

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More