The Content Advisory

contentadvisory.net

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

C-Suite On Deck

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Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
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Related News

AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

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Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

Read More

2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

news image

The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

Read More

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

news image

Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

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GOOGLE REACHES 10-YEAR DEAL ON CLOUD, TRAVEL WITH SABRE

bloomberg.com | January 21, 2020

news image

Google signed a 10-year deal with travel-software provider Sabre Corp., a key win for the search giant in the competitive cloud-computing market.Sabre will pay Google to handle parts of its information-technology system and for data-analytics tools. Additionally, the companies agreed to collaborate on online travel services, a sign of Google leaning on its massive consumer business to lure enterprise clients.Sabre and Alphabet Inc.’s Google announced the partnership on Tuesday as a “...

Read More
news image

AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

Read More
news image

2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

Read More
news image

ARISTA NETWORKS BUYS BIG SWITCH

sdxcentral.com | January 23, 2020

Arista Networks bought SDN vendor Big Switch Networks, according to sources familiar with the deal.The purchase is Arista’s largest acquisition to date, according to a source. It’s also the networking vendor’s third acquisition Arista in 2018 snapped up cloud-managed WiFi firm Mojo Networks and then a month later bought Metamako, a provider of low-latency field programmable gate array (FPGA) products.While Arista ultimately won, Big Switch had a long list of suitors that wanted...

Read More
news image

GOOGLE REACHES 10-YEAR DEAL ON CLOUD, TRAVEL WITH SABRE

bloomberg.com | January 21, 2020

Google signed a 10-year deal with travel-software provider Sabre Corp., a key win for the search giant in the competitive cloud-computing market.Sabre will pay Google to handle parts of its information-technology system and for data-analytics tools. Additionally, the companies agreed to collaborate on online travel services, a sign of Google leaning on its massive consumer business to lure enterprise clients.Sabre and Alphabet Inc.’s Google announced the partnership on Tuesday as a “...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
Read More