Being a Digital-first Claims Organization
Digital-first strategies across claims operations – once a Claims Executive’s “pipe dream” – are now becoming a necessity, prompting the need for Insurers to act at an accelerated rate as the insurance landscape continues to evolve. To remain competitive, insurance executives need to revisit business operating models and build a more decisive approach to becoming a more customer-centric organization.
Today’s consumers expect two-way, interactive conversations – a far cry from the one-way, transactional communications of the past. P&C Insurers must implement a digital-first strategy to optimize the customer’s end-to-end journey and provide SMARTER ways of engagement.