The Future of Customer Experience in Embedded Lending
Embedded finance: raising the bar for all types of lending.
For two decades, the evolutionary arc of our connected world has trended towards solutions that are ever faster, smoother, and convenient, from one-click shopping to car rides hailed at the swipe of a smartphone.
So, it is of little surprise to find that embedded finance, which offers consumers the uberconvenience of accessing credit where and when they need it most, is rapidly gaining traction.
This massive opportunity will favour lenders who can match the best-in-class customer journeys of the leading online brands. As our research shows, this means lenders need to prioritize lowfriction, omnichannel experiences, removing any potential trigger points for abandonment, whether that’s lengthy, complex forms, document signing, or difficulties accessing human assistance.