Amazon, adidas | November 22, 2021
Amazon Web Services (AWS), an Amazon.com, Inc. company, announced that adidas AG, one of the largest sports brands in the world, has selected AWS as its preferred cloud provider for SAP workloads. With this announcement, adidas will migrate its SAP environment to AWS and implement a modern SAP S/4HANA platform. Running these business-critical SAP workloads in the cloud will enable adidas to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business, and support new business models such as direct-to-consumer.
Modernizing its ERP system with SAP provides adidas with the technology foundation needed to connect its data across its entire global operations. This new cloud-based system will support the company’s physical sales channel by enabling SAP environments to be integrated with AWS capabilities, such as machine learning and analytics, to streamline supply chain, inventory, and merchandising operations for retail stores around the world. By creating a cloud-based consumer experience, adidas can offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.
AWS’s extensive SAP experience allows adidas to closely integrate its SAP S/4HANA environment with AWS technologies to enable advanced analytics capabilities, data science, and enterprise reporting. By building a cloud-based data lake on AWS, adidas will gain visibility across its internal and consumer-facing operations to deliver new business and consumer insights. By applying machine learning capabilities, such as Amazon SageMaker, AWS’s service that helps developers and data scientists build, train, and deploy machine learning models quickly in the cloud and at the edge, adidas data scientists can predict seasonal demand for products to ensure the right product is available at a specific warehouse or retail store at the right time to increase customer satisfaction. In addition, Amazon SageMaker can also be applied to sales data to enable the sports company to provide personalized product and fit recommendations. This capability will help the adidas e-commerce site to match individual consumer’s style preferences and provide a more personal experience that deepens brand loyalty.
Using high performance computing on AWS, adidas is able to run complex workloads simultaneously for design teams around the world to modernize 3D design capabilities at scale. This capability will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. AWS enables the sports brand to create digital twins, virtual representation of its product lines, that will speed up the design and creation process, reduce costs, and allow for greater collaboration with consumers and designers. Overall, incorporating these technologies into the design process will result in faster product creation and design for athletic apparel and shoes, enabling designers to quickly incorporate consumer feedback at the early stages of the creation process.
In addition, AWS Sustainability programs will help adidas to reduce the environmental impact of their cloud usage. AWS sustainability solutions architects, experienced advisors on sustainable infrastructure and software design, will evaluate current and future cloud architectures, and determine which technology decisions will support adidas’ overall sustainability goals.
“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come. Deploying SAP environments on AWS isn’t just about transforming our technology—it’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers.”
Markus Rautert, Senior Vice President, Technology Enablement at adidas AG
“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services,” said Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc. “We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalized offers that deepen the consumer relationship.”
Backed by its unmatched experience in running SAP workloads, AWS helps customers get the best performance and most value out of their mission-critical SAP platforms. Running SAP on AWS gives customers the control and confidence to securely run their business, leveraging the most reliable and scalable infrastructure, the broadest set of cloud capabilities, and the largest community of technology partners to help with SAP migration and modernization.
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones within 25 geographic regions, with announced plans for 27 more Availability Zones and nine more AWS Regions in Australia, Canada, India, Indonesia, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 19.8 billion in 2020.
HCA Healthcare, Google Cloud | May 27, 2021
HCA Healthcare, one of the nation’s leading healthcare providers, is partnering with Google Cloud to assist create a secure health data analytics platform.
The partnership will leverage HCA Healthcare’s 32 million annual encounters to identify opportunities to enhance clinical care. Note that privacy and security are guiding principles of the partnership, and Google Cloud won't have access to patient-identifiable data.
HCA Healthcare has been at the forefront of healthcare analytics advancement, including another cloud partnership with Microsoft Azure and a previous partnership with Google to assist COVID-19 response.
To date, HCA Healthcare has deployed 90,000 mobile devices that run tools created by the organization’s PatientKeeper and Mobile Heartbeat teams and other developers to empower caregivers as they work. in combination with significant investments in mobility to support clinical care, the partnership with Google Cloud is expected to empower physicians, nurses, and others with workflow tools, analysis, and alerts on their mobile devices to assist clinicians to respond quickly to changes in a patient’s condition. The partnership will also focus on impacting non-clinical support areas that may benefit from improved workflows through better use of data and insights, like supply chain, human resources, and physical plant operations, among others.
Google Cloud Healthcare Data Offerings
The partnership will utilize Google Cloud’s healthcare data offerings, including the Google Cloud Healthcare API and BigQuery, a planetary-scale database with full support for HL7v2 and FHIRv4 data standards, as well as HIPAA compliance. Google Cloud’s data, analytics, and AI offerings will power custom solutions for clinical and operational settings, built in partnership with Google Cloud’s Office of the CTO and Google Cloud Professional Services.
Privacy and security will be guiding principles throughout this partnership. The access and use of patient data will be addressed through the implementation of Google Cloud’s infrastructure along with HCA Healthcare’s layers of security controls and processes.
“Next-generation care demands data science-informed decision support so we can more sharply focus on safe, efficient, and effective patient care,” said Sam Hazen, chief executive officer of HCA Healthcare. “We view partnerships with leading organizations, like Google Cloud, that share our passion for innovation and continual improvement as foundational to our efforts.”
CLOUD APP MANAGEMENT
RingCentral, Inc. | August 26, 2021
RingCentral, Inc, a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced a range of new capabilities to help organizations run and grow their business by enabling employees to communicate and collaborate effectively, securely, and productively from anywhere.
Nat Natarajan, executive vice president, Products and Engineering, at RingCentral, said, “RingCentral is continuing to innovate at a rapid pace and we’re focused on providing the capabilities that organizations need to run and grow their business. We’re moving from a pandemic which challenged organizations' basic ability to keep their people connected to a new era of organizational transformation, which requires highly integrated immersive video with team messaging and robust phone capabilities so people can be productive. Additionally, our focus on security gives customers the peace of mind that their communications are fully safe and secure, and an open ecosystem that enables them to co-create solutions to meet their business needs of today and the future.”
New security and compliance including Dynamic End-to-End Encryption (E2EE) and C5:2020 certification deliver the highest-levels of data protection and secure video meetings. Dynamic E2EE for video meetings allows users to start ad-hoc and scheduled E2EE meetings, and to dynamically turn E2EE on (or off) mid-meeting across mobile, desktop, and web browsers. Dynamic E2EE provides an extra layer of security and confidentiality in addition to RingCentral’s existing security and encryption to mitigate risk and protect sensitive meeting content. Dynamic E2EE open beta will start in September 2021, with general availability planned for October 2021. Learn more here. The C5 criteria (Cloud Computing Compliance Criteria Catalogue) specifies minimum requirements for secure cloud computing and is primarily aimed at professional cloud providers, their auditors, and customers. Today, RingCentral is announcing that RingCentral Message Video Phone™ (MVP™), RingCentral Video Pro™, RingCentral Video Pro+™, RingCentral Engage Digital™, and RingCentral Engage Voice™ are compliant with C5:2020 from the Federal Office for Information Security in Germany (BSI Germany). For more information on the C5 certification,
Irwin Lazar, president and principal analyst at Metrigy, said, “E2EE is a critical requirement to support a Zero Trust security architecture. More than 40 percent of our research participants classify it as a 'must have' feature for their collaboration applications. RingCentral's Dynamic E2EE provides an additional layer of security to ensure that only authorized meeting participants have access to video and associated content.”
New Add-ins with popular third-party applications and developer tools
RingCentral Add-ins bring the applications users depend on into the RingCentral App, giving them a rich, embedded experience. From streamlining signatures to capturing engineering tasks, customers can have an interactive app experience directly within their messaging app, without toggling between multiple screens and applications. Along with over 250 apps in RingCentral’s App Gallery, there will be new Add-in Apps from Akazio, Asana, BugSnag, DocuSign, Github, Hubspot, Jira, Keeper AI, Prodoscore, RingClone, and Trello. As a commitment to innovation, the majority of the initial set of Add-ins will be built by RingCentral Labs, which is a nimble, internal program that empowers RingCentral employees to develop and share their own applications with its customer community. RingCentral Add-in integrations will be generally available in mid-October 2021, but developers can start building now.
Zeus Kerravala, principal analyst at ZK Research, said, “There’s no room for companies with walled gardens in today’s day and age and RingCentral is a great example of an organization that, by far, has the most open platform in the industry and is truly dedicated to improving workflows and enhancing productivity. With RingCentral Add-ins, developers will have an opportunity to build great integrations for their organizations, and employees will have the ability to work from a single application as opposed to having to toggle between multiple applications and wasting time that could be spent doing things that truly matter.”
New RingCentral for Microsoft Teams embedded dialer
RingCentral for Microsoft Teams brings robust, enterprise-grade phone capabilities directly to the Microsoft Teams app with the new embedded dialer. With RingCentral’s softphone now available within the Microsoft Teams app, customers enjoy the ability to seamlessly place calls, view call history, and view synced RingCentral contacts directly within the Microsoft Teams app, without needing the Microsoft Phone System license to enable external PSTN calling. Building on RingCentral’s existing offerings of Cloud PBX for Microsoft Teams - a direct routing integration, RingCentral for Microsoft Teams, and RingCentral for Microsoft 365, RingCentral provides customers with the flexibility and options they need to be successful using whichever tools they choose. The embedded dialer will be available in Q3. For more information download RingCentral for Microsoft Teams.
Jon Arnold, principal, J Arnold & Associates, said, “While Microsoft Teams includes several collaboration essentials, telephony isn’t one of them and calling is still one of the most important communications tools used by businesses globally. With the RingCentral dialer embedded within Teams, users now have access to all the calling capabilities they need directly within the Teams app so they no longer have to make do with a ‘good enough’ solution and toggle between multiple applications to get their work done.”
New capabilities for RingCentral MVP bring effortless productivity for everyone
RingCentral is delivering a range of new capabilities including:
Video: New immersive video enhancements improve in-meeting experiences:
Presentation modes: New presentation modes use artificial intelligence (AI) to make presentations more immersive, engaging, and fun with first-of-its-kind presentation modes that enable users to put themselves behind their content, making it more engaging. Users can also place themselves in a virtual conference room to provide a common experience wherever they are.
Touch-up appearance: RingCentral offers a new “touch-up appearance” capability on the web, mobile, and desktop app that adds a bit more fun and polish to video meetings by turning on the “touch up my skin” feature. On the mobile app, users can soon put on virtual makeup, color their lips, spruce up their eye lashes, and whiten their teeth.
Auto-framing: Users are now the center of attention no matter where they are on camera with the new AI-based auto-framing capability.
Breakout Rooms: Breakout Rooms help meeting hosts split up participants into different groups, all within the same meeting, enabling focused collaboration during in-person brainstorming and small group discussions.
Availability: Breakout Rooms will be generally available in September 2021, while the new presentation modes, touch-up appearance capability, and auto-framing capability will be generally available by the end of the year.
Team messaging: New ‘Team Huddle’ enhances ad-hoc collaboration and augments corporate services with a live video room
With the new Team Huddle capability for RingCentral team messaging, team members can create ad-hoc collaboration experiences tied to their team channels enabling them to easily pop-in and out of meetings. Team Huddles replicate “drop-ins” for use cases such as virtual IT service desks, HR benefits Q&A rooms, all-day events, and more. It is available immediately to all RingCentral MVP and RingCentral Video Pro/Pro+ customers.
Phone: Introducing Mobile HeadsUp Display (HUD) to bring sophisticated desk phone capabilities on the go
RingCentral is the first-to-market mobile and desktop HUD functionality, making advanced phone capabilities, for users such as receptionists and admins, more mobile than ever before. Typically only available on proprietary desk phones or desktops, customer can now easily view colleagues' real-time availability and manage multiple incoming calls with the capability to answer and transfer an incoming call, add users to a current call, chat with a colleague directly, or pick up a call on behalf of colleagues with permission - from a desktop or mobile device.
Availability: HUD will be coming to the RingCentral Mobile App by the end of this year, putting the power of our enterprise-grade phone system right into customers’ pockets.
Lastly, organizations can now centrally add and manage free and paid users.
Alongside RingCentral MVP, our full-featured UCaaS offering, customers can also make sure the rest of the org has access to video, messaging, and limited outbound calling with RingCentral Video Pro (free) and RingCentral Video Pro+ ($11.99/mo/user) with a centralized admin portal, and a single contract. This allows teams to better work together — all in one, single mobile and desktop app. As a result, organizations can replace all communication silos with the most powerful unified communications platform available. You can add team members for RingCentral Video Pro (free) or RingCentral Video Pro+ ($11.99/user/mo) today.
RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform.