Netapp Shows Major Inclination for Hybrid Cloud with Latest Ontap, Flexpod as a Service

NetApp | June 09, 2021

Netapp Shows Major Inclination for Hybrid Cloud with Latest Ontap, Flexpod as a Service
On Tuesday, NetApp significantly expanded its hybrid cloud competences with the announcement of a new version of its Ontap storage software aiming on-premises and cloud deployments, along with the introduction of FlexPod as a service and improved Keystone storage subscription services.

NetApp’s senior director of portfolio marketing, Adam Fore says, ‘We’re helping organizations to take advantage of hybrid clouds, streamline data in the cloud, simplify data services, and determine the ways to design their hybrid clouds. The channel partners are designed. We will assist to uplift them to work with hybrid clouds.’

According to Adam Fore, “The developments are pointed toward assisting clients with streamlining and deploy hybrid cloud environments”.

Hybrid cloud infrastructure can be developed either by expanding the present infrastructures and applications like backups, disaster recovery, archiving to the cloud, or by flexibly migrating workloads between on-premises and the cloud such as collecting data, migrating it to the core, and doing analysis in the cloud, Fore quoted.

“However, not many customers have the infrastructure required to migrate to the cloud. Architecturally, they’re not prepared. The customers have several tools and operating environments, which can cause complexity when migrating to the cloud. They are in search of an expert to help them understand their needs and how to easilymove to the cloud.”, he added.

According to Fore, NetApp has the base to move to the cloud and among on-premises and clouds, the easy management with a steady set of tools, the financial liberty and experience with its Data Fabric technology.

“Partners can then elevate customers to the next level with computation and the other layers to make anall-inclusive solution,” he said.

Fore added, NetApp is introducingOntap 9.9, the newest edition of its Ontap storage operating system that treats the on-premise and cloud data as the same. Ontap 9.9 consists several significant data evelopments, and four times the performance for single LUNs as the previous version.

“This software operates across the hybrid cloud,” he said. “It works in the data center, in the cloud or on the edge and is comprised of all our offerings including FlexPod. With Ontap 9.1. A hybrid cloud can be implemented under five minutes including initiating an instance in the cloud and sending data changeably, or in under two minutes to initiate backup. We wish to retain the simplicity as if it were just on-premises.”

According to the vice president of engineering West at General Datatech, a Dallas-based solution provider and established NetApp channel partner, John Woodall, “With Ontap 9.9, NetApp is maintaining its record of reducing the complexity of hybrid cloud deployment and doing it more frequently than in the past”.

NetApp’s Cloud Manager unified control plane for handling, monitoring and automating data in hybrid cloud environments already eases the deployment and run data services on-premises or in the cloud, Woodall told CRN.

“But with Ontap, customers can see already installedOntap deployments in their data center and across AWS (Amazon Web Services), Microsoft Azure or Google clouds from the same control plane, and perform operations like create SnapMirror relationships by dragging and dropping.It is nice to see NetApp involves twice-a-year development schedule because for a single year there will be a plenty of innovations to complete,” he added.

While Adam Fore continued, “NetApp is also updating its FlexPod converged infrastructure technology, which integrates Cisco management software and UCS servers, NetApp storage hardware and Ontap software, and VMware virtualization technology into a centralized infrastructure, with Cisco’s Intersight cloud operations platform.”

“The result is the introduction of FlexPod-as a Service.Cisco Intersight automates the totalFlexPod stack: Cisco UCS, Cisco networking, and NetApp Ontap,” he added.

“Over the next two to three quarters, Cisco Intersight will be able to totally automate configurations and configuration drift, find out where workloads should be positioned, and automate data services such as backups, disaster recovery and tiering to the cloud,” Fore said. “It will also work as a service manager for FlexPod as a Service, for which FlexPod will be a partner-delivered resolution”, he continued.

According to John Woodall, “While FlexPod is deployed in data centers, it is still a great platform for hybrid clouds, especially with the integration of Cisco Intersight with FlexPod”.

“In the FlexPod context, it is significant to have the support of Cisco and NetApp hand-in-hand, so customers get all the advantages of FlexPod,” he said. “On the balance, this is a big portion of enabling customers with hybrid cloud adoption and making FlexPod available as a service, Woodall said”, Woodall added.

“FlexPod is developed around a full stack solution with Cisco, NetApp and VMware,” he said. “The inclusion of life-cycle management, patching, tracking configuration ideas and management lets you know you the validity. However, these things change over time with ransomware and other attacks, and hence it is vital to have the updated guidelines to not only prevent outages, but to also keep customers secure. All these moves into pricing of the consumption and the ability to let customers purchase the infrastructure or use it as a service”, Woodall said.

NetApp Tuesday also upgraded its Keystone storage subscription service with a new collaboration with colocation services from Redwood City, Calif.-based Equinix.The use case for this is a customer who wants a high-speed connection to a public cloud as part of hybrid cloud services, Fore said.

“Now they can deploy their on-premises ecosystem in an Equinix data center, and get less than 1 millisecond high-performance admission to multiply hyperscaler data centers through Equinix,” he added. “Thus, customers can leverage cloud services, including computation, without actually shifting the data to the cloud. It is a highly flexible multi-cloud solution that lets customers perform operations like scale their Microsoft environment to Azure or do disaster recovery to AWS, and alter it all as required”, he continued.

According to Fore, this could also be done before. But the developments now provide a single contact for NetApp to receive to all the storage services.

“Customers get support through NetApp and do not need to work with Equinix. For Keystone customers, who are looking to deploy in Equinix, we now tailor it for them.When Keystone was first launched last year, it was aimed at Microsoft Azure storage via NetApp Cloud Volumes. However, it now also works with AWS and GCP”, Fore said.

According to Woodall, “Earlier there were lot of efforts required to work with Equinix, to take benefits of the colocation service providers’, high-performance connection to the cloud”.

“Now Equinix has direct high-speed and low-latency network to the cloud, which is great if used as part of a service with Keystone. You can do it with others, but with Equinix it comes as a service.While Keystone provides storage as a service, now customers can include Equinix services to get easy scalability and one point of visibility”, Woodall said.

NetApp also improved a couple of other fragments of its hybrid cloud portfolio.

“Their Cloud Backup technology, which previously could be used to back up a cloud instance to another cloud, can now also be utilized to backup on-premises environments to another on-premises environment or to the cloud”, Adam Fore added.

“NetApp Astra was initially rolled out for GCP and Microsoft Azure, but now is upgraded to work with on-premise environment. Expansion to AWS environments will come in the near future”, he concluded.


The Cloud” has become a mainstream term used to associate a virtual place where data and information is stored. But did you know, there are 50,000,000 physical servers around the world? “The Cloud” actually refers to large data centres situated around the globe with primary locations in the United States and Europe. See why 60% of CIO’s state that cloud computing is their #1 priority.

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AWS Shares New Business Momentum Milestones and Announces Three New Capabilities for Amazon Connect

Amazon Web Services (AWS) | September 27, 2021

Enterprise Connect, Amazon Web Services, Inc. (AWS), an, Inc. company, shared new business momentum milestones and announced three new capabilities for Amazon Connect that improve contact center agent productivity and provide superior service by making customer interactions more effective, personal, and natural. AWS shared for the first time that tens of thousands of AWS customers are supporting more than 10 million contact center interactions a day on Amazon Connect, an easy-to-use, highly scalable, and cost-effective omnichannel cloud contact center solution. The new features announced today are designed to give agents the right information at the right time to answer customer questions faster, provide fast and secure caller authentication, and make communicating with customers easier and more efficient. Customer experience is vital for any business, but traditional contact center technologies are often difficult to use and fail to give companies the flexibility to keep up with the demands and changing needs of their customers. That explains why tens of thousands of AWS customers choose Amazon Connect to provide superior customer service at lower cost. Decades ago, Amazon built the world’s most scalable, functional, and cost-effective contact center service to manage the dramatic growth and scale of Amazon’s retail business. Over the years, customers have asked AWS if it would build an external contact center service using the DNA of Amazon’s own service. Amazon Connect does this by generalizing Amazon's contact center software into a service that reinvents the contact center customer experience from the ground up in the cloud and with embedded machine learning. With Amazon Connect, organizations get a contact center that can be configured and set up in minutes, requires no infrastructure to deploy or manage, is easy to use, scales up and down as contact volumes change, and is much more cost effective because companies only pay for the time agents are actually interacting with customers. The three new capabilities announced today build on the more than 130 new Amazon Connect price reductions, features, and enhancements that AWS has delivered since the launch of Amazon Connect to make it even easier to provide excellent customer experiences: Real-time agent assistance (now generally available): Amazon Connect Wisdom gives agents immediate access to the wide range of product and service information they need to solve customer issues as they’re actively speaking with customers. Today, many contact center agents rely on sources of data siloed across knowledge management systems that are not integrated with the applications contact center agents use when interacting with customers. Because of this, agents are forced to spend valuable time manually searching across data sources for information to solve customer issues and are unable to help customers quickly. Amazon Connect Wisdom ingests and organizes content that agents need (e.g. FAQs, help articles, service briefs, etc.) from homegrown databases and a company’s third-party knowledge repositories, with pre-built connectors to Salesforce and ServiceNow. When used with Contact Lens for Amazon Connect, Amazon Connect Wisdom leverages machine learning powered speech analytics to automatically detect customer issues during calls and then recommend content in real-time to help resolve the issue, so that agents don't have to manually search. For example, Contact Lens for Amazon Connect can detect when a customer says “arrived broken” to an agent, and Amazon Connect Wisdom automatically displays instructions in the Amazon Connect agent application for exchanging an item. Additionally, agents can use Amazon Connect Wisdom to search across data repositories to find answers and quickly resolve customer issues during a conversation. Agents simply type a question or phrase, and Amazon Connect Wisdom is designed to return the most relevant information and best answer to handle the customer issue. For example, an agent could type “how do I exchange an item?” and Amazon Connect Wisdom will search the connected data store and return an answer with links to more detailed information. Amazon Connect Wisdom provides agents with the right information at the right time, so agents can more quickly and effectively resolve customer issues. Caller authentication (now generally available): Amazon Connect Voice IDprovides real-time caller authentication using machine learning powered voice analysis. Previously, contact centers had to use authentication processes based on personal information, where callers had to answer multiple questions based on details like a social security number, date of birth, and mother’s maiden name, which is time consuming and can be exploited for fraud. Amazon Connect Voice ID provides real-time caller authentication without disrupting natural conversation. With Amazon Connect Voice ID, callers are given the option to authenticate themselves by using their voice, offering them an additional layer of security and saving them from the hassle of having to answer multiple questions to verify their identity. When a caller chooses to enroll, Amazon Connect Voice ID uses machine learning to analyze the caller’s speech attributes (e.g. rhythm, pitch, and tone) during the first few seconds of a call and then creates a secure digital voiceprint for the caller. When the customer calls again, Amazon Connect Voice ID compares the caller’s voiceprint to the claimed identity and assigns a confidence score, authenticating only if the caller’s score meets the confidence score threshold set by the organization. If the caller doesn’t meet the threshold, an agent can verify their identity through additional screening (e.g. knowledge-based authentication). Amazon Connect Voice ID also lets companies create a custom watchlist with audio recordings of known fraudsters and automatically flags suspicious callers to lower fraudulent attacks—making contact center operations more secure and reducing losses due to fraud. High-volume outbound communications (now in preview): New capabilities in Amazon Connect give contact centers intelligent and embedded high-volume outbound communications across multiple channels (calls, texts, and emails). Many businesses today are constrained by legacy contact center technologies that only allow inbound communications and rely on separate applications and tools to reach customers with outbound communications. Integrating tools for outbound communications into contact centers is time consuming, expensive, and difficult to manage because each outbound communication channel (calls, texts, or emails) requires separate applications—resulting in a solution that lacks flexibility and is difficult to scale to high volumes. Amazon Connect’s high-volume outbound communications for calls, texts, and emails now give organizations a simple, embedded, cost-effective way to contact millions of customers daily for communications like marketing promotions, appointment reminders, and upcoming delivery notifications without having to integrate third-party tools. Contact center managers can easily schedule and launch high-volume outbound communications by simply specifying the communications channel, contact list, and content that will be sent to customers. The new communication capabilities include a predictive dialer that automatically calls customers in a list, but throttles outreach based on agent availability. The dialer also uses a machine learning model to distinguish between a live customer, voicemail greeting, or busy signal to increase agent efficiency by ensuring agents only connect to a live customer. For example, a large hospital healthcare network can send texts and emails to ask patients to confirm upcoming appointments, and then automatically call all patients that fail to respond. High-volume outbound communications give companies the ability to more efficiently communicate with their customers across channels at scale without having to perform difficult and expensive third-party integrations. “With tens of thousands of AWS customers after just four years and more than 10 million customer interactions every day, Amazon Connect has become one of AWS’s fastest growing services ever,” said Pasquale DeMaio, General Manager, Amazon Connect, AWS. “This three features build on this powerful foundation to make it even simpler for contact centers to provide a superior customer service. Now, businesses can give agents the ability find answers faster, provide customers with a more secure and efficient experience, and quickly scale their outbound communications.” Traeger Grills has been the outdoor cooking choice of food enthusiasts. “As we have grown our customer base and diversified our product offerings, one of our biggest challenges has been organizing relevant information for our agents in real time, so when we heard about Amazon Connect Wisdom, we were ecstatic,” said Bryan Carey, Head of Operations and Analytics, Traeger Grills. “Integrating Amazon Connect Wisdom into our contact center has enabled our agents to focus on delivering premiere customer experiences instead of spending time navigating complex systems to identify customer issues. So far, agents using Amazon Connect Wisdom have seen an increase in customer satisfaction and first contact resolution of roughly 15%. They have also decreased their call handle times by roughly 15%. Amazon Connect Wisdom will be a cornerstone of our efforts to continue optimizing our customer service by equipping our agents with the information they need to resolve customer issues as quickly as possible. We are also excited about the capabilities within Amazon Connect Voice ID, adding it to our IVR will protect against fraud while making it easier for our customers to quickly and securely authenticate themselves with their own voice on self-serve channels.” Relatient helps healthcare organizations engage their patients through automated outreach and messaging. “Relatient has been providing automated patient engagement services to the medical community since 2014. Our legacy voice delivery system was built through open-source communication software. As we continue to grow our customer base and provide just-in-time messages during events like the pandemic, we need a platform that is easy to scale and will handle the future outbound dialer volume,” said Kevin Montgomery, Chief Innovation Officer, Relatient Inc. “With Amazon Connect, we will have a robust feature set to offer customers so they can improve their outreach to patients. We will be able to easily scale up and down based on customer demand, offer chatbot technology to our customers so patients can quickly get answers to simple questions, and provide automated communications. We’re particularly excited about Amazon Connect’s new high-volume outbound communications for voice. The automated communications will make it easier for our customers to notify patients about upcoming appointments or gaps in care, which will improve efficiency and patient satisfaction.” Priceline is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. “Priceline began using Amazon Connect in March 2019 to provide customers with a superior service experience and easily adjust call flows, scripts, and queues on the fly. This was critical with the emergence of the COVID-19 pandemic,” said Jennifer Featherling, Director of Contact Center Technology, Priceline. “Early on, call volumes spiked by more than 300%. But with Amazon Connect, we responded faster than ever before—moving more than 1,000 agents to work from home overnight and introducing queued callbacks. After just 20 minutes of work, we pivoted our operations to prioritize the most urgent cases—customers traveling within the next 72 hours—and provided less-urgent callers with a fully automated path to resolve their issues. Today, as the COVID-19 situation continues to evolve, the agility Amazon Connect provides remains an invaluable asset to our customer service team.” Washington D.C. government agencies support the citizens of D.C. with critical services, such as child support, access to healthcare, community safety, and more. “The District of Columbia turned to Amazon Connect to modernize its contact center operations across dozens of departments, improve the caller experience, and take advantage of the data-rich analytics. Before the pandemic, only a few departments had made the transition, but as infections spiked and calls surged, 30,000 employees and agents suddenly needed to go remote, and departments using legacy systems were not equipped to support it,” said Cynthia Romero, Unified Communications Engineer, Office of the Chief Technology Officer (OCTO), D.C. Government. “Since then, more than 40 agencies, such as the Department of Health and Child Support Services, have moved to Amazon Connect because it’s fast to implement, easy to use, and more cost effective than legacy solutions. Standardizing on Amazon Connect is better for the public and easier for our employees.” Brunello Cucinelli is an Italian luxury fashion brand that sells menswear, women's wear, and accessories in Europe, North America, and East Asia. “Our company has always tried to place the human being at the heart of our business. Even when we redesigned our online boutique, our desire was to keep our customers at the center of the Brunello Cucinelli digital world,” said Francesco Bottigliero, Brunello Cucinelli’s iCEO. “The COVID-19 pandemic has confirmed how important it is to offer omnichannel customer assistance that is increasingly mindful to people’s needs. For this reason, we leveraged Amazon Connect and Salesforce Service Cloud Voice to build a contact center that can assist each customer with tailored support, in their preferred language and time zone. The real-time transcription and the integration with Salesforce Service Cloud allow our client advisors to always provide meaningful support, while the call analytics help us measure and improve our customer service. We are excited to continue building with Amazon Connect and leverage its cutting-edge technology to provide our client advisors the tools they need to build long-term and trust-based relationships with customers.” SIXT is a leading global mobility service provider with over 2,000 locations in approximately 110 countries. “Car rentals are critical to our business and often see the most urgent requests in our customer service center, so we decided to pilot Amazon Connect Chat to give immediate and personal service to customers on the go,” said Dr. Peter Beermann, Executive Vice President, Network & Customer Management, SIXT. “The results of the pilot were impressive. When we assessed our standard ‘Customer Excitement’ metrics, Amazon Connect Chat performed 20% better than our legacy customer service channels, and our first contact resolution rate rose to more than 90% satisfaction. With such great results, we will continue to innovate with Amazon Connect.” Morrisons is one of the largest supermarket chains in the United Kingdom with 11 million weekly customers. “Morrisons wanted a contact centre provider with self-serve tools that could shorten our average time to resolution and simplify the process we use to make changes to our scripts and call flows,” said Jordan McLean, Technology Director, Morrisons. “With Amazon Connect, we can now pivot our contact centre operations in an instant. During the pandemic, we were able to get everyone in the centre working from home within a day, and then add agents to support six times the average weekly call volume. We can also adjust our automated communications in just a few minutes—that’s a process that used to take five to 10 business days. With Amazon Connect, we’ve been able to simplify and speed up our processes and continuously improve customer experiences.” Vodafone NZ is one of the largest telecom providers in New Zealand with almost three million connections. “We selected Amazon Connect because it helps us provide a better experience to our customers,” said Mark Fitzgerald, Head of Digital Tools, Vodafone NZ. “We’ve almost finished our implementation and we’re already seeing improvements in our customer satisfaction metrics. Amazon Connect has helped us simplify our contact center operations by drawing on artificial intelligence and machine learning technology to automate our most common requests. We’ve also built voice and chat channels to offer customers a personalized experience, reduce wait times, and help solve customer issues faster. With Amazon Connect, we are confident we will be able to scale our contact center and adjust to our customers’ needs in real time as we strive to continually raise the bar on our customer experience.” University of Auckland is New Zealand’s largest university with over 40,000 students enrolled across seven campuses in Auckland. “As part of our commitment to continuously improving the student experience, we set out to build a cloud-based contact center that students and all our staff could use to quickly get information about course details, enrollment, and results,” said Bharat Kochar, Cloud Transformation Program Manager, University of Auckland. “We have worked with our AWS Partner, Consegna, to consolidate our contact center in the cloud in just twelve weeks. An exciting feature we were able to offer was allowing students to connect directly with the agent they last interacted with, creating a more personalized experience. One of the things we are most excited about is leveraging Contact Lens for Amazon Connect to give agents access to caller data in real time, improving their ability to serve callers. With Amazon Connect, we no longer worry about accommodating peak volumes and focus instead on improving our service to our students and faculty.” CI Financial is a Canadian global wealth management and asset management advisory company with more than $300 billion in assets. “We wanted to upgrade our legacy contact center to improve customer service, optimize business performance, and grow our client base, and Amazon Connect’s easy-to-use features and integrations with services like Amazon Polly stood out as the best option to drive these initiatives within the contact center,” said Lisa Running, Vice President of Client Services, CI Financial. “In a matter of months, we completely transformed the experience for our customers that call us. We’ve been able to speed up our queue time by 30%, shorten interactive voice response call duration by 33%, and cut IVR change management from 2.5 weeks to five minutes—a difference of 99.98%. Now, we have a prime opportunity to push the standards for customer experience in the finance industry forward because of the flexibility and ease of implementation of Amazon Connect.” IMB Bank is a 141-year-old, member-owned financial institution based in the Illawarra region of New South Wales, Australia. “Amazon Connect stood out for us because of its native capabilities and flexibility to integrate into other environments seamlessly,” said Robert Ryan, Chief Executive, IMB Bank. “With native Amazon Connect dashboards, IMB has a better view of customer data—this helps us devise more effective communication strategies and customer-centric workflows. We were impressed by the short time it took to build a prototype using the Amazon Polly text-to-speech service. We are now able to update IVR workflows within minutes, a process that would have taken weeks using the previous system.” Ring provides smart home security devices and services to make neighborhoods safer. “Amazon Connect helps us deliver a more compelling support experience to our neighbors, what we call customers,” said Jon Irwin, Chief Neighbor Experience Officer, Ring. “It starts with the agents. Before Amazon Connect, our internal customer experience systems were siloed, making it challenging for agents to find information. We integrated our internal systems, such as our customer relationship management and device performance monitoring, with Amazon Connect to provide a single experience for our agents. Now, they have more context because they know the device performance quality and past customer engagements before even getting on the call. We are also able to better scale our support services with Amazon Connect. Every year, our call volumes spike around the holidays, which used to take months of planning to get prepared, but now we can quickly stand up new contact centers to support the business. Across the board, Amazon Connect gives us more agility to serve our customers. We can proactively provide messages based on what’s happening in a region, scale to meet demand, and anticipate customer needs, so we can direct them to the right agent, faster.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones within 25 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, India, Indonesia, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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Hitachi Vantara Tackles Cloud Cost Paradox with New Cloud FinOps Services

Hitachi Vantara | September 24, 2021

Hitachi Vantara, the digital infrastructure, data management and analytics, and digital solutions subsidiary of Hitachi Ltd., introduced Hitachi Cloud FinOps Services. This new offering provides a portfolio of services designed to help organizations optimize cloud economics. The end goal: help organizations save money as they deploy their hybrid, multicloud or distributed cloud services - while still maintaining the proper agility and scale to deliver their business and IT results. The Cloud Cost Paradox Cloud is essential to almost every enterprise in every industry because it accelerates innovation, agility, and growth. However, as companies operating at scale deploy more cloud services, they often find that ungoverned on-demand consumption, and unexpected management and operational costs, are eating up promised cost savings and quickly driving budgets to overrun. Indeed, IDC predicts increased investment in public cloud cost management through 2022 as enterprises seek to cut cloud waste by 50%.1 The challenges from inadequate automation, the lack of visibility across cloud accounts, and duplicate and idle resources from poor application architectural design can add up to thousands or even millions of dollars in wasted expenditures every year. New Cloud FinOps Services for Cloud Cost Optimization and Management Hitachi Cloud FinOps Services addresses the cloud cost paradox by optimizing cloud cost and investments by providing visibility and management across a client's cloud environments, enabling them to: Gain control over cloud spend with real-time visibility, right architectural choice and predictable usage. Get more value from the cloud by balancing cost, speed, and quality. Future-proof the organization with best-in-breed cloud services. Customers, on average receive a 30% saving through our cloud cost optimization services. "Managing cloud costs and investments across multiple cloud environments is complex, and it's easy to overspend on cloud services with limited visibility and predictability on utilization," said Roger Lvin, president, Digital Solutions Business Unit, Hitachi Vantara. "Hitachi Cloud FinOps Services addresses this complexity and lowers the total cost of ownership through mapping spend data, tagging, allocating shared costs equitably, and recommending data-driven cost take-out measures." Hitachi Vantara's service portfolio is built on decades of expertise in cloud, application, data, and infrastructure modernization. The services are delivered through a unique E3 methodology, which is a comprehensive application and data modernization approach that enables clients to envision, evaluate and execute a FinOps-led program to address the complexity of managing cloud environments. With Hitachi Cloud FinOps Services customers receive a turnkey solution that provides the following outcomes: Assess the customer's current cloud cost relative to benchmarks, industry standards and provide a recommendation on where costs can be optimized. Implement changes that will take out costs from cloud platforms and enable the effective use of real-time cloud cost decision support. Cloud experts map spending data to the business, define budgets and forecasts, set tagging strategy and compliance, build AI-enabled cost anomaly detection, budget alerts for cost visibility, cost recovery and predictability. For enterprises that need continuous as-a-Service support for managing cloud costs, Hitachi Vantara offers an always-on, managed service to optimize and govern cloud spend against business objectives. This includes automated enterprise-wide cloud consumption reporting, resource tracking, cost monitoring and continuous cost optimization through right-sizing and usage of correct cloud services. Hitachi Vantara delivers automation and integration for managing cloud cost metrics and supports cloud service lifecycle management through financial analysis and cost management. Deluxe, a Trusted Payments and Business Technology™ company, that supports millions of small businesses, thousands of financial institutions, and hundreds of the world's most valuable brands recently turned to Hitachi Vantara. The company operates at significant scale processing more than $2.8 trillion in annual payment volume. "Hitachi Vantara's services have helped to streamline our journey to becoming a nimble technology company," said Deluxe Chief Information Officer Michael Mathews. "In addition to providing ongoing, yearly cost reductions across cloud environments and other savings, they've helped us right-size our core infrastructure based on actual consumption, increase our budget capacity for new workloads in cloud, and improve the operational and financial transparency into our technology and cloud operating environments." If not managed properly, the cloud cost paradox will cost organizations significantly in wasted expenditures. Hitachi Cloud FinOps Services gives customers the data, insight and expertise to know better, allowing them to do their cloud, their way. About Hitachi Vantara Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value.

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Kaltura Selects Oracle as a Strategic Cloud Infrastructure Provider in Push to Expand Video Services

Oracle, Kaltura | September 23, 2021

Oracle announced that Kaltura, the Video Experience Cloud with millions of active users, selected Oracle Cloud Infrastructure (OCI) to support its growth and accelerate its global expansion. To meet fast-growing demand in the enterprise video market, Kaltura will deliver its Video Experience Cloud on OCI to power real-time, live, and on-demand video experiences to customers around the world. In addition, Kaltura and Oracle are extending their strategic OEM partnership to make the full range of Kaltura video capabilities and experiences such as video content management, live streaming, real-time conferencing, interactive video paths, and visual marketing available across Oracle Cloud. Organizations around the world rely on Kaltura's video products and solutions to work smarter, collaborate, learn better, and engage their audiences with the broadest set of video experiences. Driven by a cloud-first approach and a focus on delivering an exceptional SaaS-based customer experience, Kaltura selected OCI for its superior price-performance, high availability, built-in security, and increased automation. Kaltura will develop its complete enterprise video experience on OCI to deliver market leading enterprise video, Cloud TV, education video, virtual events, and media services, including extensible video APIs for developers. With Oracle networking infrastructure, which is fast, predictable, and inexpensive, Kaltura will be able to achieve substantial savings on network egress costs and deliver a low total cost of ownership across all regions. "Video experiences have surged dramatically over the past year, and they have provided organizations with an important platform to engage with customers and employees across the world. We're excited to broaden our partnership with Oracle and provide even more advanced video capabilities to customers both through delivering our video solutions on OCI, and by infusing our video capabilities into Oracle products that customers know and love," said Ron Yekutiel, co-founder, chairman and CEO, Kaltura. "With 30 Cloud regions, OCI is well suited to help us support our global operation. Through the expansion of our partnership with Oracle, we expect to jointly launch new innovative video products to enterprise, education and media customers. Additionally, the cost and performance benefits of OCI will help support our growing scale and velocity needs, as Oracle will help us mobilize a multi-year technical effort to accelerate our adoption of OCI." Oracle has been a Kaltura customer since 2012. In 2019, Oracle and Kaltura announced an OEM partnership, which originally utilized Kaltura's video-on-demand services and is now being extended to leverage all Kaltura media services. With the expansion of the strategic partnership, Cloud customers will be able to manage their on-demand, live, and real-time video content in Oracle's universal content hub, and enrich that content with Kaltura's tools. Customers can easily deliver video across any channel from email and social media to their own website and blogs and obtain detailed engagement analytics related to viewership, drop-offs, interactions, and more. "Video has vastly changed how we work from home, learn, consume entertainment, and engage with one another. We're excited to expand our longstanding and valued partnership with the Kaltura team to help them deliver higher performance, better security, improve operational efficiency and scale even faster on OCI. Oracle's commitment to powering the Kaltura Video Experience Cloud, coupled with a global go-to-market, underscores our mutual commitment to the future of video technology," said Dave Profozich, senior vice president, ISV Ecosystem, Oracle. Additionally, Oracle and Kaltura will jointly market and sell all Kaltura products and solutions in an alliance that will accelerate Kaltura's global expansion and provides real-time access to data at scale. Kaltura is a member of Oracle PartnerNetwork (OPN) and will expand its go-to-market reach with Oracle. Kaltura solutions will be available in the Oracle Cloud Marketplace, where customers can search for available applications and services to find the best-suited business solutions for their organization. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. AboutKaltura Kaltura provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school.Our off-the-shelf SaaS products are known for their unparalleled flexibility, modularity, extendibility, and ease of integration. They are all built on top of hundreds of open APIs for video ingestion, transcoding, metadata management, distribution, publishing, engagement, monetization, and analytics.

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Netlify Web Development Cloud Now Available in AWS Marketplace

Netlify | September 22, 2021

Netlify, the most popular way to build, deploy and scale modern web applications, is now available via the AWS Marketplace, a digital catalog to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). AWS customers can streamline procurement and consolidate web infrastructure billing by purchasing Netlify with their existing AWS account and spending commitments. Netlify provides automation and intuitive development workflows that enable frontend engineering teams to ship optimal customer experiences on the web at scale, faster, without having to manage servers. Netlify Enterprise, available in the AWS Marketplace, offers a complete web development platform with the highest level of availability, control and security: Netlify Git-Centric Workflows: Simple, yet powerful Git-based workflows unite the landscape of JavaScript frameworks, developer tools and APIs making it possible for frontend teams to build full-stack web applications. Netlify High-Performance Build: A fully automated frontend CI/CD, optimized for modern Jamstack web architecture and easily extended with a plugin ecosystem. Netlify supports all JavaScript frameworks, including popular technologies like React, Next.js, Vue.js, Gatsby and Angular. Netlify High-Performance Edge: A fast, reliable and secure SLA-backed network Edge to run all of an organization's web experiences. Netlify Edge is multi-cloud, leveraging top cloud providers in each region, like AWS. Netlify Functions: The most intuitive way for frontend teams to use AWS Lambda functions in their preferred workflow. Frontend code and serverless functions are deployed, versioned, previewed and reverted together as a part of Netlify's Git-based workflow. Level 1, Production Support: Access to Netlify support engineers with an SLA-backed response time so teams can get to market faster and protect the integrity of the critical infrastructure that powers their web applications. "At Netlify, we want to enable frontend engineers to use the tools they love, and ship faster without bottlenecks, backed by the performance and reliability expected by enterprise teams. Making Netlify available on the AWS Marketplace expands this opportunity to more customers and partners that already run on AWS," said Sarfaraz Rydhan, senior director of business development, Netlify. "We look forward to working with AWS to give fast, flexible access to joint customers looking to create better web experiences on proven cloud infrastructure, fully managed by Netlify." Now more than 310,000 active AWS Marketplace customers can customize and purchase Netlify Enterprise plans via the catalog. About Netlify Netlify is the most popular way to build, deploy and scale modern web applications. Developers love Netlify for its powerful, yet simple workflows, which make it easy to integrate their choice of tools and collaborate with their team to deliver the best online experiences, faster

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The Cloud” has become a mainstream term used to associate a virtual place where data and information is stored. But did you know, there are 50,000,000 physical servers around the world? “The Cloud” actually refers to large data centres situated around the globe with primary locations in the United States and Europe. See why 60% of CIO’s state that cloud computing is their #1 priority.